Barloworld Limited
Encyclopedia
Barloworld Limited is an industrial brand management
company, founded in South Africa
. Once a large conglomerate
with many unrelated businesses, ranging at various times from mining
, information technology
and building materials to motor vehicles, it has repositioned itself as an industrial brand management company and unbundled many of its assets. Its headquarters are at the sprawling Barlow Park campus in Sandton, Johannesburg
. It had been sponsor of the Barloword cycling team.
by Major Ernest (Billy) Barlow in 1902, selling wool products, and later engineering equipment. It was expanded by his son Charles Sydney (Punch) Barlow who expanded into the sale and service of Caterpillar
products. Barlow entered the motor business, and eventually expanded into the manufacture of cement
, paint
, stainless steel
and household appliances, as well as mining
, through the acquisition of Rand Mines Limited, with the new company called Barlow Rand.
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
company, founded in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
. Once a large conglomerate
Conglomerate (company)
A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate structure , usually involving a parent company and several subsidiaries. Often, a conglomerate is a multi-industry company...
with many unrelated businesses, ranging at various times from mining
Mining
Mining is the extraction of valuable minerals or other geological materials from the earth, from an ore body, vein or seam. The term also includes the removal of soil. Materials recovered by mining include base metals, precious metals, iron, uranium, coal, diamonds, limestone, oil shale, rock...
, information technology
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
and building materials to motor vehicles, it has repositioned itself as an industrial brand management company and unbundled many of its assets. Its headquarters are at the sprawling Barlow Park campus in Sandton, Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
. It had been sponsor of the Barloword cycling team.
History
Barloworld was founded in DurbanDurban
Durban is the largest city in the South African province of KwaZulu-Natal and the third largest city in South Africa. It forms part of the eThekwini metropolitan municipality. Durban is famous for being the busiest port in South Africa. It is also seen as one of the major centres of tourism...
by Major Ernest (Billy) Barlow in 1902, selling wool products, and later engineering equipment. It was expanded by his son Charles Sydney (Punch) Barlow who expanded into the sale and service of Caterpillar
Caterpillar Inc.
Caterpillar Inc. , also known as "CAT", designs, manufactures, markets and sells machinery and engines and sells financial products and insurance to customers via a worldwide dealer network. Caterpillar is the world's largest manufacturer of construction and mining equipment, diesel and natural gas...
products. Barlow entered the motor business, and eventually expanded into the manufacture of cement
Cement
In the most general sense of the word, a cement is a binder, a substance that sets and hardens independently, and can bind other materials together. The word "cement" traces to the Romans, who used the term opus caementicium to describe masonry resembling modern concrete that was made from crushed...
, paint
Paint
Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...
, stainless steel
Stainless steel
In metallurgy, stainless steel, also known as inox steel or inox from French "inoxydable", is defined as a steel alloy with a minimum of 10.5 or 11% chromium content by mass....
and household appliances, as well as mining
Mining
Mining is the extraction of valuable minerals or other geological materials from the earth, from an ore body, vein or seam. The term also includes the removal of soil. Materials recovered by mining include base metals, precious metals, iron, uranium, coal, diamonds, limestone, oil shale, rock...
, through the acquisition of Rand Mines Limited, with the new company called Barlow Rand.