Award Theatre
Encyclopedia
Award Theatre was a recurring television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 showcase of major first-run motion picture
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

s aired between 1959 and 1968, and revived briefly in 1970. In New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, the program ran primarily on WCBS-TV
WCBS-TV
WCBS-TV, channel 2, is the flagship station of the CBS television network, located in New York City. The station's studios are located within the CBS Broadcast Center and its transmitter is atop the Empire State Building, both in Midtown Manhattan....

 (Channel 2), except for two occasions in 1970 when it was shown on WNBC-TV
WNBC
WNBC, virtual channel 4 , is the flagship station of the NBC television network, located in New York City. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...

 (Channel 4). This special series was sponsored by Schaefer Beer
Schaefer Beer
Schaefer Beer is a brand of American beer. Schaefer Beer was first produced in 1842 by the F. & M. Schaefer Brewing Company. The name "Schaefer" is derived from the last name of founding brothers Frederick and Maximiliam Schaefer....

, and each film run under this banner was shown with only four commercial interruption
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

s. On WCBS-TV, this show was aired in place of their usual late-night umbrella, The Late Show, while the two WNBC-TV airings in 1970 were shown in place of that station's late-night weekend movie show, Sunday Film Festival.

On its original 1959–68 run, the program was scheduled at or before major holiday
Holiday
A Holiday is a day designated as having special significance for which individuals, a government, or a religious group have deemed that observance is warranted. It is generally an official or unofficial observance of religious, national, or cultural significance, often accompanied by celebrations...

s such as Easter
Easter
Easter is the central feast in the Christian liturgical year. According to the Canonical gospels, Jesus rose from the dead on the third day after his crucifixion. His resurrection is celebrated on Easter Day or Easter Sunday...

, Memorial Day
Memorial Day
Memorial Day is a United States federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it originated after the American Civil War to commemorate the fallen Union soldiers of the Civil War...

, Independence Day
Independence Day (United States)
Independence Day, commonly known as the Fourth of July, is a federal holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from the Kingdom of Great Britain...

, Labor Day
Labor Day
Labor Day is a United States federal holiday observed on the first Monday in September that celebrates the economic and social contributions of workers.-History:...

, Thanksgiving Day
Thanksgiving (United States)
Thanksgiving, or Thanksgiving Day, is a holiday celebrated in the United States on the fourth Thursday in November. It has officially been an annual tradition since 1863, when, during the Civil War, President Abraham Lincoln proclaimed a national day of thanksgiving to be celebrated on Thursday,...

, and Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

. For all but its first two years, Award Theatre was shown nine times a year. On the short-lived 1970 revival, it was aired once a month. For much of Award Theatres run, its on-air host was CBS staff announcer
Announcer
An announcer is a presenter who makes "announcements" in an audio medium or a physical location.-Television and other media:Some announcers work in television production , radio or filmmaking, usually providing narrations, news updates, station identification, or an introduction of a product in...

 Bill Gilliand.

Award Theatre was also shown in some other major cities in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, such as on WCAU-TV
WCAU
WCAU, channel 10, is an owned-and-operated television station of the NBC Television Network, located in Philadelphia, Pennsylvania. WCAU has its studios on the border between Philadelphia and Bala Cynwyd. It broadcasts a high definition digital signal on UHF channel 34 from a transmitter in the...

 (Channel 10) in Philadelphia, WBZ-TV
WBZ-TV
WBZ-TV, virtual channel 4, is a CBS owned-and-operated television station, located in Boston, Massachusetts, USA. WBZ-TV's studios and office facilities, shared with sister station WSBK-TV , are located in the Allston-Brighton section of Boston, and its transmitter is located in Needham,...

 (Channel 4) in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, KYW-TV (Channel 3, now WKYC) in Cleveland, and, in later years, WJRT-TV
WJRT-TV
WJRT-TV, channel 12, is the ABC-affiliated station for the Flint/Tri-Cities television market, owned by SJL Broadcasting. Its studios are located in Flint, Michigan, with offices and a second newsroom for the Tri-Cities located in Saginaw...

 (Channel 12) in Flint, Michigan
Flint, Michigan
Flint is a city in the U.S. state of Michigan and is located along the Flint River, northwest of Detroit. The U.S. Census Bureau reports the 2010 population to be placed at 102,434, making Flint the seventh largest city in Michigan. It is the county seat of Genesee County which lies in the...

 (where it aired Sunday mornings),during this same period. The films aired under this umbrella in those cities may or may not have been the same as in New York.

1959–1968

The genesis for Award Theatre began in 1959 when Schaefer Beer, through its advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 BBDO
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...

, bought air time
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 for one night of WCBS-TV's The Late Show. The first showing under this special banner, of It Happened One Night
It Happened One Night
It Happened One Night is a 1934 American romantic comedy film with elements of screwball comedy directed by Frank Capra, in which a pampered socialite tries to get out from under her father's thumb, and falls in love with a roguish reporter . The plot was based on the story Night Bus by Samuel...

 on May 23, 1959, was successful enough to warrant a recurring series of Award Theatre showings of prestigious first-run movies. Three more such films were run in 1959, and six in 1960, before being set at a total of nine annual presentations from 1961 on.

Some of the highest rating
Audience measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites...

s WCBS-TV attained for its late night movies were aired under the Award Theatre banner. In 1962, for example, the station's presentation of Mister Roberts brought channel 2 its highest ratings in the 11:15 PM time slot up to that point, scoring a 39.9 rating and an 80 share. This figure would be surpassed in 1964 when WCBS's Award Theatre screening of From Here to Eternity
From Here to Eternity
From Here to Eternity is a 1953 drama film directed by Fred Zinnemann and based on the novel of the same name by James Jones. It deals with the troubles of soldiers, played by Burt Lancaster, Montgomery Clift, Frank Sinatra and Ernest Borgnine stationed on Hawaii in the months leading up to the...

 attained a 45.6 rating and an 85 share. It was estimated that the annual Award Theatre screenings netted an average of $1 million a year for WCBS-TV.

By 1968, however, the proliferation of movie showcases on the three television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

s, plus an increasing scarcity of quality titles for local television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

s, led Schaefer to end its ongoing Award Theatre presentations in December, after a total of 82 films shown over more than 9½ years. The final screening at that point was of the 1954 remake of Magnificent Obsession
Magnificent Obsession (1954 film)
Magnificent Obsession is a Universal International Pictures romantic feature film directed by Douglas Sirk; starring Jane Wyman and Rock Hudson. The screenplay was written by Robert Blees and Wells Root, after the book Magnificent Obsession by Lloyd C. Douglas. The film was produced by Ross Hunter...

 on December 21.

1970 revival

But in early 1970, Schaefer resumed its occasional Award Theatre screenings. However, in contrast to the 1959–68 period where it was seen exclusively on WCBS-TV and scheduled to air around holiday times, the program was now seen once a month, and the beer maker
Brewing
Brewing is the production of beer through steeping a starch source in water and then fermenting with yeast. Brewing has taken place since around the 6th millennium BCE, and archeological evidence suggests that this technique was used in ancient Egypt...

 divided its new airings between that station and WNBC-TV, with two films being shown on the latter station in the summer of 1970. In addition, while the earlier series of special screenings had films that were being shown for the first time on New York television, in 1970 the films selected were drawn from packages that included pictures which were previously aired on the networks. Also, in the case of WNBC-TV's airings, this was the second off-network airing for the films in question; for example, The Birds
The Birds (film)
The Birds is a 1963 horror film directed by Alfred Hitchcock based on the 1952 short story "The Birds" by Daphne du Maurier. It depicts Bodega Bay, California which is, suddenly and for unexplained reasons, the subject of a series of widespread and violent bird attacks over the course of a few...

, which was shown under the Award Theatre umbrella on WNBC in August 1970, had previously aired on WABC-TV
WABC-TV
WABC-TV, channel 7, is the flagship station of the Disney-owned American Broadcasting Company located in New York City. The station's studios and offices are located on the Upper West Side section of Manhattan, adjacent to ABC's corporate headquarters, and its transmitter is atop the Empire State...

 in November 1969. Schaefer ended Award Theatre for good in New York City after the airing of The Caine Mutiny
The Caine Mutiny (film)
The Caine Mutiny is a 1954 American drama film set during World War II, directed by Edward Dmytryk and produced by Stanley Kramer. It stars Humphrey Bogart, José Ferrer, Van Johnson and Fred MacMurray, and is based on the 1951 Pulitzer Prize winning novel by Herman Wouk The Caine Mutiny. The film...

 on September 5, 1970 (however, it would air in other cities for a few more years, with some cities running the show as late as 1973). WCBS-TV attempted to revive this format in 1973 with special monthly airings of Showcase Theatre, sponsored by Miles Laboratories
Miles Laboratories
Miles Laboratories was founded as the Dr. Miles Medical Company in Elkhart, Indiana, in 1884 by Franklin Miles, a specialist in the treatment of eye and ear disorders, with an interest in the connection of the nervous system to overall health...

 and likewise airing in a few other cities (such as WPVI-TV
WPVI-TV
WPVI-TV, channel 6, is an owned-and-operated television station of the Walt Disney Company-owned American Broadcasting Company, located in Philadelphia, Pennsylvania, USA. WPVI has its studios located on the border between Philadelphia and Bala Cynwyd, and its transmitter is located in the...

 in Philadelphia and WGN-TV
WGN-TV
WGN-TV, virtual channel 9 , is the CW-affiliated television station in Chicago, Illinois built, signed on, and owned by the Tribune Company. WGN-TV's studios and offices are located at 2501 W...

 in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

); however, it only lasted less than a year.

Influence

Schaefer's Award Theatre spawned a series of other movie shows on other stations in other cities that aired with little or no commercial interruption. In New York alone, for a few years in the early 1970s WOR-TV
WWOR-TV
WWOR-TV, virtual channel 9 , is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey and serving the Tri-State metropolitan area. WWOR is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network flagship...

 had such a movie show several times a year; at one point, these presentations were sponsored by Bounty
Plenty (brand)
Plenty is a brand of paper towel on sale in the United Kingdom and manufactured by SCA of Sweden.-History of this brand:Bounty is paper towel brand that is owned and manufactured by Procter and Gamble in the United States of America...

 paper towel
Paper towel
A paper towel is an absorbent textile made from paper instead of cloth. Unlike cloth towels, paper towels are disposable and intended to be used only once. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity...

s. Another New York station, WPIX
WPIX
WPIX, channel 11, is a television station in New York City built, signed on, and owned by the Tribune Company. WPIX also serves as the flagship station of The CW Television Network...

, ran top films (usually from the Samuel Goldwyn Studio
Samuel Goldwyn Studio
Samuel Goldwyn Studio was the name that Samuel Goldwyn used to refer to the Pickford-Fairbanks Studios lot and the offices and stages that his company, Goldwyn Pictures, rented there during the 1920s and 1930s...

) without commercial interruption on Sunday evenings, also in the early 1970s. The concept was carried on by WNEW-TV
WNYW
WNYW, virtual channel 5 , is the flagship television station of the News Corporation-owned Fox Broadcasting Company, located in New York City. The station's transmitter is atop the Empire State Building and its studio facilities are located in the Yorkville section of Manhattan...

 in the early to mid-1980s with The Channel 5 Movie Club.

1959

  • May 23: It Happened One Night
    It Happened One Night
    It Happened One Night is a 1934 American romantic comedy film with elements of screwball comedy directed by Frank Capra, in which a pampered socialite tries to get out from under her father's thumb, and falls in love with a roguish reporter . The plot was based on the story Night Bus by Samuel...

     (1934)
  • June 26: Mr. Smith Goes to Washington
    Mr. Smith Goes to Washington
    Mr. Smith Goes to Washington is a 1939 American drama film starring Jean Arthur and James Stewart about one man's effect on American politics. It was directed by Frank Capra and written by Sidney Buchman, based on Lewis R. Foster's unpublished story. Mr...

     (1939)
  • August 29: Arsenic and Old Lace
    Arsenic and Old Lace (film)
    Arsenic and Old Lace is a 1944 film directed by Frank Capra based on Joseph Kesselring's play of the same name. The script adaptation was by twins Julius J. Epstein and Philip G. Epstein. Capra actually filmed the movie in 1941, but it was not released until 1944, after the original stage version...

     (1944)
  • November 25: Sergeant York
    Sergeant York
    Sergeant York is a 1941 biographical film about the life of Alvin York, the most-decorated American soldier of World War I. It was directed by Howard Hawks and was the highest-grossing film of the year....

     (1941)


1960

  • April 23: Night and Day (1946)
  • May 29: Beau Geste
    Beau Geste (1939 film)
    Beau Geste is a 1939 film produced by Paramount Pictures based on the novel of the same name by P. C. Wren. It was directed and produced by William A. Wellman from a screenplay by Robert Carson...

     (1939)
  • June 25: The Philadelphia Story (1940)
  • August 27: They Died with Their Boots On
    They Died with Their Boots On
    They Died with Their Boots On is a 1941 western film directed by Raoul Walsh and starring Errol Flynn and Olivia de Havilland. Despite being rife with historical inaccuracies, the film was one of the top-grossing films of the year, being the last of eight Flynn–de Havilland collaborations.Like...

     (1941)
  • October 11: Mildred Pierce
    Mildred Pierce (film)
    Mildred Pierce is a 1945 American drama film starring Joan Crawford, Ann Blyth, Jack Carson, Zachary Scott, and Eve Arden in a film noir about a long-suffering mother and her ungrateful daughter. The screenplay by Ranald MacDougall, William Faulkner, and Catherine Turney was based upon the 1941...

     (1945)
  • November 23: Welcome Stranger (1947)


1961

  • February 21: Goodbye, Mr. Chips
    Goodbye, Mr. Chips (1939 film)
    Goodbye, Mr. Chips is a 1939 British film based on the novel of the same name by James Hilton. It was directed by Sam Wood, and starred Robert Donat, Greer Garson, Terry Kilburn, John Mills, and Paul Henreid. The screenplay was adapted from the novel by R. C. Sherriff, Claudine West and Eric...

     (1939)
  • April 22: The Razor's Edge
    The Razor's Edge (1946 film)
    The Razor's Edge is the first film version of W. Somerset Maugham's 1944 novel. It was released in 1946 and stars Tyrone Power, Gene Tierney, John Payne, Anne Baxter, Clifton Webb, Herbert Marshall, supporting cast Lucile Watson, Frank Latimore and Elsa Lanchester. Marshall plays Somerset Maugham....

     (1946)
  • May 29: For Whom the Bell Tolls
    For Whom the Bell Tolls (film)
    For Whom the Bell Tolls is a 1943 film in Technicolor based on the novel of the same name by Ernest Hemingway. It stars Gary Cooper, Ingrid Bergman, Akim Tamiroff and Katina Paxinou. This was Ingrid Bergman's first technicolor film. Hemingway handpicked Cooper and Bergman for their roles. The film...

     (1943)
  • July 2: The Long Gray Line
    The Long Gray Line
    The Long Gray Line is a 1955 American drama film directed by John Ford based on the life of Marty Maher. Tyrone Power stars as the scrappy Irish immigrant whose 50-year career at West Point took him from dishwasher to non-commissioned officer and athletic instructor.Maureen O'Hara, one of Ford's...

     (1955)
  • August 5: Union Pacific
    Union Pacific (film)
    Union Pacific is a 1939 American dramatic western film directed by Cecil B. DeMille, and starring Barbara Stanwyck and Joel McCrea. Based on the novel Trouble Shooter by Western fiction author Ernest Haycox, the film is about the building of the railroad across the American West.-Plot:The 1862...

     (1939)
  • September 2: Jesse James (1939)
  • October 11: North West Mounted Police
    North West Mounted Police (film)
    North West Mounted Police is a 1940 American action adventure film directed by Cecil B. DeMille, and starring Gary Cooper, Paulette Goddard, and Madeleine Carroll. This was DeMille's...

     (1940)
  • November 22: Blood on the Sun
    Blood on the Sun
    Blood on the Sun is a film starring James Cagney and Sylvia Sidney. The film is based on the history behind the Tanaka Memorial document....

     (1945)
  • December 16: For Me and My Gal
    For Me and My Gal (film)
    For Me and My Gal is a 1942 American musical film directed by Busby Berkeley and starring Judy Garland, Gene Kelly – in his screen debut – and George Murphy, and featuring Martha Eggerth and Ben Blue. The film was written by Richard Sherman, Fred F...

     (1942)


1962

  • February 21: Cloak and Dagger (1946)
  • April 28: The Caine Mutiny
    The Caine Mutiny (film)
    The Caine Mutiny is a 1954 American drama film set during World War II, directed by Edward Dmytryk and produced by Stanley Kramer. It stars Humphrey Bogart, José Ferrer, Van Johnson and Fred MacMurray, and is based on the 1951 Pulitzer Prize winning novel by Herman Wouk The Caine Mutiny. The film...

     (1954)
  • May 29: Ziegfeld Girl
    Ziegfeld Girl (film)
    Ziegfeld Girl is a 1941 American film starring James Stewart, Judy Garland, Hedy Lamarr, and Lana Turner, and co-starring Tony Martin, Jackie Cooper, Eve Arden, and Philip Dorn. Released by MGM, it was directed by Robert Z...

     (1941)
  • June 30: Distant Drums
    Distant Drums
    Distant Drums is a 1951 film directed by Raoul Walsh and starring Gary Cooper. It is set during the Second Seminole War in the 1840s, with Cooper playing an Army captain who destroys a fort held by the Seminole Indians then retreats into the Everglades while under chase.The actual location of the...

     (1951)
  • August 4: Destry Rides Again
    Destry Rides Again
    Destry Rides Again is a western starring Marlene Dietrich and James Stewart. The supporting cast includes Mischa Auer, Charles Winninger, Brian Donlevy, Allen Jenkins, Irene Hervey, Billy Gilbert, Bill Cody, Jr., and Una Merkel. The original Max Brand novel was translated into an "oater" with the...

     (1939)
  • September 2: Young Man with a Horn
    Young Man with a Horn (film)
    Young Man with a Horn is a 1950 drama film based on a biographical novel of the same name aboutBix Beiderbecke, the legendary jazz cornetist...

     (1950)
  • October 11: The Man from Laramie
    The Man from Laramie
    The Man from Laramie is an American Technicolor Western film directed by Anthony Mann and starring James Stewart in the fifth and final of their Western collaborations, and their seventh collaboration overall. It was adapted from a story of the same title by Thomas T...

     (1955)
  • November 21: Mister Roberts (1955)
  • December 15: 12 Angry Men (1957)


1963

  • February 21: Born Yesterday
    Born Yesterday (1950 film)
    Born Yesterday is a 1950 film based on the play of the same name by Garson Kanin and directed by George Cukor. The screenplay was written by Albert Mannheimer with uncredited contributions from Kanin....

     (1950)
  • April 20: Sayonara
    Sayonara
    Sayonara is a 1957 color American film starring Marlon Brando. It tells the story of an American Air Force flier who was an "ace" fighter pilot during the Korean War....

     (1957)
  • May 29: Paths of Glory
    Paths of Glory
    Paths of Glory is a 1957 American anti-war film by Stanley Kubrick based on the novel of the same name by Humphrey Cobb. Set during World War I, the film stars Kirk Douglas as Colonel Dax, the commanding officer of French soldiers who refused to continue a suicidal attack...

     (1957)
  • June 29: The Spirit of St. Louis
    The Spirit of St. Louis (film)
    The Spirit of St. Louis is a 1957 biographical film directed by Billy Wilder and starring James Stewart as Charles Lindbergh. The screenplay was adapted by Charles Lederer, Wendell Mayes, and Billy Wilder from Lindbergh's 1953 autobiographical account of his historic flight, which won the Pulitzer...

     (1957)
  • August 3: A Face in the Crowd (1957)
  • September 1: The Last Hurrah
    The Last Hurrah (1958 film)
    The Last Hurrah is a 1958 film adaptation of the novel The Last Hurrah by Edwin O'Connor. It was directed by John Ford and starred Spencer Tracy as a veteran mayor preparing for yet another election campaign...

     (1958)
  • October 12: No Time for Sergeants (1958)
  • November 27: Indiscreet (1958)
  • December 21: Holiday Inn
    Holiday Inn (film)
    Holiday Inn is a 1942 American musical film starring Bing Crosby and Fred Astaire, with music by Irving Berlin. The film has twelve songs written expressly for the film, the most notable being "White Christmas"...

     (1942)


1964

  • February 21: The Solid Gold Cadillac
    The Solid Gold Cadillac
    The Solid Gold Cadillac is a 1956 film directed by Richard Quine and written by Abe Burrows, Howard Teichmann and George S. Kaufman. It was adapted from the hit Broadway play of the same name by Teichmann and Kaufman, in which they pillory big business and corrupt businessmen...

     (1956)
  • April 11: From Here to Eternity
    From Here to Eternity
    From Here to Eternity is a 1953 drama film directed by Fred Zinnemann and based on the novel of the same name by James Jones. It deals with the troubles of soldiers, played by Burt Lancaster, Montgomery Clift, Frank Sinatra and Ernest Borgnine stationed on Hawaii in the months leading up to the...

     (1953)
  • May 29: The Young Philadelphians
    The Young Philadelphians
    The Young Philadelphians is a 1959 drama film starring Paul Newman, Barbara Rush and Alexis Smith, and directed by Vincent Sherman. Robert Vaughn was nominated for the Academy Award for Best Supporting Actor. The film is based on the novel The Philadelphian by Richard P...

     (1959)
  • July 3: The FBI Story
    The FBI Story
    The FBI Story is a 1959 American drama film produced and directed by Mervyn LeRoy. The screenplay by Richard L. Breen and John Twist is based on a book by Don Whitehead.-Plot:...

     (1959)
  • August 8: The Pajama Game
    The Pajama Game (film)
    The article is about the 1957 film. For other uses see The Pajama Game .The Pajama Game is a 1957 musical film based on the stage musical of the same name...

     (1957)
  • September 6: The Man in the Gray Flannel Suit
    The Man in the Gray Flannel Suit
    The Man in the Gray Flannel Suit, by Sloan Wilson, is a 1955 novel about the American search for purpose in a world dominated by business. Tom and Betsy Rath share a struggle to find contentment in their hectic and material culture while several other characters fight essentially the same battle,...

     (1956)
  • October 11: Damn Yankees
    Damn Yankees (film)
    Damn Yankees is a 1958 musical film made by Warner Bros., a modern version of the Faust story involving the New York Yankees and Washington Senators baseball teams. The film is based on the 1955 Broadway musical of the same name....

     (1958)
  • November 25: The Last Angry Man
    The Last Angry Man
    The Last Angry Man is a drama film which tells the story of a television producer who profiles the life of a physician. It stars Paul Muni, David Wayne, Betsy Palmer, Billy Dee Williams , and Godfrey Cambridge....

     (1959)
  • December 19: Auntie Mame
    Auntie Mame (film)
    Auntie Mame is a 1958 film based on the novel by Patrick Dennis and its theatrical adaptation by Jerome Lawrence and Robert Edwin Lee. This film version stars Rosalind Russell and was directed by Morton DaCosta...

     (1958)


1965

  • January 16: The Secret Life of Walter Mitty
    The Secret Life of Walter Mitty (film)
    The Secret Life of Walter Mitty is a 1947 comedy film, loosely based on the short story of the same name by James Thurber. It stars Danny Kaye as a young daydreaming editor for a book publishing firm. The film was adapted for the screen by Ken Englund, Everett Freeman, and Philip Rapp, and directed...

     (1947)*
  • April 24: Mutiny on the Bounty
    Mutiny on the Bounty (1935 film)
    Mutiny on the Bounty is a 1935 film starring Charles Laughton and Clark Gable, and directed by Frank Lloyd based on the Charles Nordhoff and James Norman Hall novel Mutiny on the Bounty.The film was one of the biggest hits of its time...

     (1935)
  • May 30: My Foolish Heart
    My Foolish Heart (film)
    My Foolish Heart is a 1949 American film which tells the story of a woman's reflections on the bad turns her life has taken. It was directed by Mark Robson and stars Dana Andrews and Susan Hayward. Adapted from J. D...

     (1949)
  • July 4: The Best Years of Our Lives
    The Best Years of Our Lives
    The Best Years of Our Lives is a 1946 American drama film directed by William Wyler, and starring Fredric March, Myrna Loy, Dana Andrews, Teresa Wright, and Harold Russell, a United States paratrooper who lost both hands in a military training accident. The film is about three United States...

     (1946)
  • August 7: Bell, Book and Candle (1958)
  • September 5: Rio Bravo (1959)
  • October 8: The Pride of the Yankees
    The Pride of the Yankees
    The Pride of the Yankees is a 1942 American film directed by Sam Wood and starring Gary Cooper, Teresa Wright, and Walter Brennan. The film is a tribute to the legendary New York Yankees first baseman Lou Gehrig, who died only one year before the film's release, at age 37, from amyotrophic lateral...

     (1942)
  • November 24: The Eddy Duchin Story
    The Eddy Duchin Story
    The Eddy Duchin Story is a 1956 biopic of band leader and pianist Eddy Duchin. It was directed by George Sidney-helmed film, written by Samuel A. Taylor, and starred Tyrone Power and Kim Novak. The musical soundtrack recording, imitating Duchin's style, was performed by pianist Carmen Cavallaro....

     (1956)
  • December 18: The Nun's Story
    The Nun's Story (film)
    The Nun's Story is a 1959 Warner Brothers film directed by Fred Zinnemann and starring Audrey Hepburn. Based upon the 1956 novel of the same title by Kathryn Hulme, the story tells of the life of Sister Luke , a young Belgian woman who decides to enter a convent and make the many sacrifices...

     (1959)

* First film shown under the Award Theatre banner in color.

1966

  • February 19: Operation Petticoat
    Operation Petticoat
    Operation Petticoat is a 1959 comedy film directed by Blake Edwards, and starring Cary Grant and Tony Curtis. It was the basis for a television series in 1977 starring John Astin in Grant's role...

     (1959)
  • April 16: Written on the Wind
    Written on the Wind
    Written on the Wind is a 1956 American drama film directed by Douglas Sirk. It stars Rock Hudson, Lauren Bacall, Robert Stack and Dorothy Malone....

     (1956)
  • May 29: The Glenn Miller Story
    The Glenn Miller Story
    The Glenn Miller Story is a 1954 American film directed by Anthony Mann and starring James Stewart in their first non-western collaboration.-Plot:...

     (1953)
  • July 3: The Court-Martial of Billy Mitchell (1955)
  • July 30: Winchester '73 (1950)
  • September 4: Middle of the Night
    Middle of the Night
    Middle of the Night is a 1959 American drama film directed by Delbert Mann, and released by Columbia Pictures. It was entered into the 1959 Cannes Film Festival. The screenplay was adapted by Paddy Chayefsky from his Broadway play of the same name.-Plot:...

     (1959)
  • October 8: Pillow Talk (1959)
  • November 23: The Sundowners
    The Sundowners
    The Sundowners is a 1960 film that tells the story of an Australian outback family torn between the father's desires to continue his nomadic sheep-herding ways and the wife's and son's desire to settle down in one place...

     (1960)
  • December 17: The Bishop's Wife
    The Bishop's Wife
    The Bishop's Wife is a 1947 Samuel Goldwyn romantic comedy feature film starring Cary Grant, Loretta Young, and David Niven in a story about an angel who helps a bishop with his problems. It was released by RKO. The film was adapted by Leonardo Bercovici and Robert E...

     (1947)


1967

  • February 18: Wuthering Heights
    Wuthering Heights (1939 film)
    Wuthering Heights is a 1939 American black-and-white film directed by William Wyler and produced by Samuel Goldwyn. It is based on the novel, Wuthering Heights by Emily Brontë. The film depicts only sixteen of the novel's thirty-four chapters, eliminating the second generation of characters. The...

     (1939)
  • April 15: Midnight Lace
    Midnight Lace
    Midnight Lace is a 1960 American mystery-thriller film starring Doris Day and Rex Harrison, directed by David Miller. The screenplay by Ivan Goff and Ben Roberts is based on the play Matilda Shouted Fire by Janet Green....

     (1960)
  • May 28: Man of a Thousand Faces
    Man of a Thousand Faces
    Man of a Thousand Faces is a film detailing the life of silent movie actor Lon Chaney, in which the title role is played by James Cagney.Directed by Joseph Pevney, the film's cast included Dorothy Malone, Jane Greer and Jim Backus...

     (1957)
  • July 2: The Naked and the Dead
    The Naked and the Dead (film)
    The Naked and the Dead is a 1958 widescreen film based on Norman Mailer's World War II novel The Naked and the Dead. Directed by Raoul Walsh and filmed in Panama the screenplay attributed to the Sanders Brothers adds a strip tease and larger action scenes to Mailer's original narrative...

     (1958)
  • August 5: The Hanging Tree
    The Hanging Tree
    The Hanging Tree is a 1959 movie directed by Delmer Daves. Karl Malden took over directing duties for several days when Daves fell ill. The film stars Gary Cooper, Maria Schell, George C...

     (1959)
  • September 3: The Great Impostor
    The Great Impostor
    The Great Impostor is a 1961 movie based on the true story of an impostor named Ferdinand Waldo Demara.Loosely based on Robert Crichton's 1959 biography of the same name, it stars Tony Curtis in the title role, directed by Robert Mulligan....

     (1961)
  • October 14: 3:10 to Yuma (1957)
  • November 22: Battle Hymn
    Battle Hymn (film)
    Battle Hymn is a Universal Studios feature film starring Rock Hudson as Colonel Dean E. Hess, a real-life United States Air Force fighter pilot in the Korean War. Hess's autobiography of the same name was published concurrently with the release of the film. He donated his profits from the film and...

     (1957)
  • December 16: Love Me or Leave Me
    Love Me or Leave Me (film)
    Love Me or Leave Me is a 1955 biographical film which tells the life story of Ruth Etting, a singer who rose from dancer to movie star. It stars Doris Day as Etting, James Cagney as gangster Martin "Moe the Gimp" Snyder, her first husband and manager, and Cameron Mitchell as pianist/ arranger Myrl...

     (1955)


1968

  • February 24: All the Fine Young Cannibals
    All the Fine Young Cannibals
    All The Fine Young Cannibals is a 1960 film directed by Michael Anderson, based on the novel by Rosamond Marshall starring Robert Wagner, Natalie Wood, Susan Kohner, George Hamilton, and Pearl Bailey....

     (1960)
  • April 20: Bend of the River
    Bend of the River
    Bend of the River is a 1952 American Western film directed by Anthony Mann and starring James Stewart in their second collaboration. The film is based on the novel Bend of the Snake by Bill Gulick.-Plot:...

     (1952)
  • May 25: The Tarnished Angels
    The Tarnished Angels
    The Tarnished Angels is a 1958 American drama film directed by Douglas Sirk. The screenplay by George Zuckerman is based on the 1935 novel Pylon by William Faulkner.-Plot:...

     (1958)
  • June 29: The Great Man
    The Great Man
    The Great Man is a 1956 drama film directed by José Ferrer and based on a novel by Al Morgan. It was loosely based on the controversial career of Arthur Godfrey, the beloved TV and radio host whose image had been tarnished by a number of cast firings and Godfrey's contentious battles with the...

     (1956)
  • August 3: The Key
    The Key (1958 film)
    The Key is a 1958 war film set in 1940 during the World War II Battle of the Atlantic. It was based on the novel Stella by Jan de Hartog.-Plot:...

     (1958)
  • August 31: The Shrike
    The Shrike (film)
    The Shrike is a 1955 film based on the Joseph Kramm's play, The Shrike. José Ferrer directed and starred in Ketti Frings' screenplay adaptation.-Characters and story:...

     (1955)
  • October 12: Tea and Sympathy
    Tea and Sympathy (film)
    Tea and Sympathy is an adaptation of Robert Anderson's 1953 stage play directed by Vincente Minnelli and produced by Pandro S. Berman for MGM. The music score was by Adolph Deutsch and the cinematography by John Alton. Deborah Kerr, Leif Erickson, and John Kerr recreated their original stage roles...

     (1956)
  • November 27: Man Without a Star
    Man Without a Star
    Man Without a Star is a 1955 western film starring Kirk Douglas as a wanderer who gets dragged into a range war. It was based on the novel of the same name by Dee Linford.-Plot:...

     (1955)
  • December 21: Magnificent Obsession
    Magnificent Obsession (1954 film)
    Magnificent Obsession is a Universal International Pictures romantic feature film directed by Douglas Sirk; starring Jane Wyman and Rock Hudson. The screenplay was written by Robert Blees and Wells Root, after the book Magnificent Obsession by Lloyd C. Douglas. The film was produced by Ross Hunter...

     (1954)


1970

  • April 18: The Bridges at Toko-Ri
    The Bridges at Toko-Ri
    The Bridges at Toko-Ri is a 1954 film based on a novel by James Michener about a naval aviator assigned to bomb a group of heavily defended bridges during the Korean War. It was made into a motion picture by Paramount Pictures and won the Special Effects Oscar at the 28th Academy Awards...

     (1954)
  • May 23: To Catch a Thief
    To Catch a Thief (film)
    To Catch a Thief is a 1955 romantic thriller directed by Alfred Hitchcock and starring Cary Grant, Grace Kelly, Jessie Royce Landis and John Williams. The movie is set on the French Riviera, and was based on the 1952 novel of the same name by David Dodge...

     (1955)
  • June 27: Love with the Proper Stranger
    Love with the Proper Stranger
    Love with the Proper Stranger is a 1963 romantic comedy drama film made by Pakula-Mulligan Productions and Boardwalk Productions and released by Paramount Pictures. It was directed by Robert Mulligan and produced by Alan J. Pakula from a screenplay by Arnold Schulman.The film stars Natalie Wood,...

     (1963)
  • July 18: Charade (1963) - on WNBC-TV
  • August 15: The Birds
    The Birds (film)
    The Birds is a 1963 horror film directed by Alfred Hitchcock based on the 1952 short story "The Birds" by Daphne du Maurier. It depicts Bodega Bay, California which is, suddenly and for unexplained reasons, the subject of a series of widespread and violent bird attacks over the course of a few...

     (1963) - on WNBC-TV
  • September 5: The Caine Mutiny
    The Caine Mutiny (film)
    The Caine Mutiny is a 1954 American drama film set during World War II, directed by Edward Dmytryk and produced by Stanley Kramer. It stars Humphrey Bogart, José Ferrer, Van Johnson and Fred MacMurray, and is based on the 1951 Pulitzer Prize winning novel by Herman Wouk The Caine Mutiny. The film...

    (1954)
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