Asia Brewery
Encyclopedia
Asia Brewery is a brewery
founded in 1982 in Makati City, the Philippines
. It is one of only two breweries in the Philippines, and is the smaller of the two, with only 10% market share. It is owned by Lucio Tan
, listed by Forbes Magazine as the second richest Filipino in the Philippines, with assets worth $1.5 billion.
, shandy
, iced tea, bottled water and carbonated soft drinks. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rival San Miguel Corporation
, except that ABI has no food and agribusiness divisions.
It offers eight beers in the Philippines
with its flagship brand Beer na Beer launched in 1988 as Beer Pale Pilsen. It changed its name to Beer na Beer after lawsuits from San Miguel Brewery over using the term pale pilsen. In 2001, Beer na Beer was reformulated and now has 6.0% alcohol volume.
ABI's seven other beers are sold on a somewhat limited scale, but its Colt 45
brand, launched in 1995, is the biggest among them. This malt liquor's biggest competitor is Red Horse Extra Strong from San Miguel. ABI's other licensed brands are Carlsberg (the brewery's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), Colt Ice (2003), Lone Star ULTRA (the country's first low-carb beer, launched in 2004, Stag (either cancelled or it's just hard to find in the country), and Coors (2008).
The company also offers Absolute distilled drinking water, the second biggest-selling bottled water brand in the market behind SMC's Wilkins, and Summit mineral water. They are both launched in 1992.
In 1995, Q Shandy was launched to compete with SMC's Cali. In 1999, Pacific Sun iced tea was launched. In 2009, Asia Brewery introduced Feelgood, the first juice drink in the Philippines to contain prebiotics.
Asia Brewery entered the low-priced carbonated soft drinks market by acquiring a license to produce Virgin Cola
from Virgin Drinks
. They are responsible in distributing products such as Summit Vitaminwater, ZeroCal and 100Plus.
In 2008, Asia Brewery partnered with Cobra International Beverage Holdings, Inc. introduced the Philippine
version of Cobra Energy Drink, is the ready-to-drink energy drink now in the Philippine market.
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
founded in 1982 in Makati City, the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
. It is one of only two breweries in the Philippines, and is the smaller of the two, with only 10% market share. It is owned by Lucio Tan
Lucio Tan
Lucio Tan is a prominent Chinese Filipino business magnate and is one of the most prominent business magnates in the Philippines...
, listed by Forbes Magazine as the second richest Filipino in the Philippines, with assets worth $1.5 billion.
Products
It produces malt beverages like beerBeer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
, shandy
Shandy
Shandy, or shandygaff, is normally a beer mixed with citrus-flavored soda, carbonated lemonade, ginger beer, ginger ale, or cider. The proportions of the two ingredients are adjusted to taste, normally half-and-half. There are also non-alcoholic shandy mixes known as “rock shandies”...
, iced tea, bottled water and carbonated soft drinks. Its sister company Tanduay Distillers, Inc. produces hard liquor. It somewhat mimics the structure of its bigger rival San Miguel Corporation
San Miguel Corporation
Established in 1890 as a brewery, San Miguel Corporation is Southeast Asia's largest publicly listed food, beverage and packaging company with over 17,000 employees in over 100 major facilities throughout the Asia-Pacific....
, except that ABI has no food and agribusiness divisions.
It offers eight beers in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
with its flagship brand Beer na Beer launched in 1988 as Beer Pale Pilsen. It changed its name to Beer na Beer after lawsuits from San Miguel Brewery over using the term pale pilsen. In 2001, Beer na Beer was reformulated and now has 6.0% alcohol volume.
ABI's seven other beers are sold on a somewhat limited scale, but its Colt 45
Colt 45 (malt liquor)
Colt 45 is a brand of malt liquor introduced by National Brewing Company in the spring of 1963. Through a series of mergers and acquisitions, the National Brewing Company and its brands are today owned by the Pabst Brewing Company....
brand, launched in 1995, is the biggest among them. This malt liquor's biggest competitor is Red Horse Extra Strong from San Miguel. ABI's other licensed brands are Carlsberg (the brewery's first beer in 1987), Lone Star (launched in 2000), Lone Star Light (2002), Colt Ice (2003), Lone Star ULTRA (the country's first low-carb beer, launched in 2004, Stag (either cancelled or it's just hard to find in the country), and Coors (2008).
The company also offers Absolute distilled drinking water, the second biggest-selling bottled water brand in the market behind SMC's Wilkins, and Summit mineral water. They are both launched in 1992.
In 1995, Q Shandy was launched to compete with SMC's Cali. In 1999, Pacific Sun iced tea was launched. In 2009, Asia Brewery introduced Feelgood, the first juice drink in the Philippines to contain prebiotics.
Asia Brewery entered the low-priced carbonated soft drinks market by acquiring a license to produce Virgin Cola
Virgin Cola
Virgin Cola is a carbonated cola soft drink produced by Silver Spring and part of the Virgin Group. It was launched in 1994.- History :Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks...
from Virgin Drinks
Virgin Drinks
Virgin Drinks is a subsidiary of the Virgin Group owned by Richard Branson. It markets soft drinks, including Virgin Cola, and alcoholic beverages including Virgin Vodka....
. They are responsible in distributing products such as Summit Vitaminwater, ZeroCal and 100Plus.
In 2008, Asia Brewery partnered with Cobra International Beverage Holdings, Inc. introduced the Philippine
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
version of Cobra Energy Drink, is the ready-to-drink energy drink now in the Philippine market.