Virgin Drinks
Encyclopedia
Virgin Drinks is a subsidiary of the Virgin Group
Virgin Group
Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson. The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding...

 owned by Richard Branson
Richard Branson
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin Group of more than 400 companies....

. It markets soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

s, including Virgin Cola
Virgin Cola
Virgin Cola is a carbonated cola soft drink produced by Silver Spring and part of the Virgin Group. It was launched in 1994.- History :Virgin Cola was set up during the early 1990s in conjunction with Cott, a Canadian company that specialises in bottling own-label drinks...

, and alcoholic beverage
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...

s including Virgin Vodka
Virgin Vodka
Virgin Vodka is an alcoholic beverage produced by Virgin Drinks, a subsidiary of the Virgin Group owned by Richard Branson. It was launched in 1994.- History :...

.

The company has previously also tried to market a range of beverages in the same functional energy class as Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

 and Red Devil. These beverages were available in three different flavours (including Lemon and Lime) and were marketed in day-time versions (Virgin DT) and night-time versions (Virgin NT, a FAB
Alcopop
Alcopop is a colloquial term describing certain flavored alcoholic beverages, including:#malt beverages to which various fruit juices or other flavorings have been added...

 with added vodka).

Virgin drink may also refer to normally alcoholic
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...

 mixed drink
Mixed drink
A mixed drink is a beverage in which two or more ingredients are mixed. Some mixed drinks are alcoholic beverages that contain liquor; others are non-alcoholic.-Types:Some popular types of mixed drinks are:...

, prepared without the alcohol. See for example Virgin Mary.
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