Article marketing
Encyclopedia
Article marketing is a type of advertising
in which businesses write short articles
related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article has a bio box and byline (collectively known as the resource box) that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.
has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A business provides useful content to the newspaper and in return the newspaper prints the business contact information with the given article. Because newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.
For example, an accounting firm may market itself by writing an article titled "The Top 10 Ways to Avoid Being Audited" and offer it to the local newspapers several weeks prior to tax season. Similarly, a roofing company may offer radio stations a concise article titled "How to Avoid Ice Damage to Your Roof this Winter" shortly before the winter season.
approach to subtly promote products and services online via article directories
. Article directories having good web page rank receives excessive quantity of site visitors and are thought-about authority sites by search engines, which often leads to receiving good quantity of traffic. These directories then go on PageRank
to the author's website and in addition sends traffic from readers.
Internet marketers will typically attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories. However, most of the major search engines want to filter duplicate content
to stop the identical content material from appearing multiple times in searches. Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as article spinning
. By doing this, one article can theoretically acquire site visitors from a number of article directories.
Having your content featured on niche blogs and focused content sites run and managed by others is a popular form of article marketing. Becoming a Guest Blogger on these sites introduces the author to interested parties that are otherwise unreachable.
Most forms of search engine optimization
and Internet marketing
require a domain
, internet hosting plan, and promoting budget. However, article advertising makes use of article directories as a free host and receives traffic by way of organic searches due to the listing's search engine authority. This can be very useful to new internet entrepreneurs because it does not require a big budget.
or keyphrases in their articles. The generally accepted keyword density for most article directories is about 2% to 3% and anything above that can be considered as keyword stuffing
. Most article directories currently do not accept HTML tags in either title or in the body of the article.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
in which businesses write short articles
Article (publishing)
An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate.-News articles:...
related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article has a bio box and byline (collectively known as the resource box) that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.
Traditional Article Marketing
Article marketing has been used by professionals for nearly as long as mass printMass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A business provides useful content to the newspaper and in return the newspaper prints the business contact information with the given article. Because newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.
For example, an accounting firm may market itself by writing an article titled "The Top 10 Ways to Avoid Being Audited" and offer it to the local newspapers several weeks prior to tax season. Similarly, a roofing company may offer radio stations a concise article titled "How to Avoid Ice Damage to Your Roof this Winter" shortly before the winter season.
Internet Article Marketing
Internet article marketing, is an Internet marketingInternet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
approach to subtly promote products and services online via article directories
Article directory
Article directories are websites where users submit unique articles to be categorized and included to a specific niche. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new...
. Article directories having good web page rank receives excessive quantity of site visitors and are thought-about authority sites by search engines, which often leads to receiving good quantity of traffic. These directories then go on PageRank
PageRank
PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set...
to the author's website and in addition sends traffic from readers.
Internet marketers will typically attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories. However, most of the major search engines want to filter duplicate content
Duplicate content
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page, within the same web site...
to stop the identical content material from appearing multiple times in searches. Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as article spinning
Article spinning
Article spinning is a search engine optimization technique by which blog or website owners post a unique version of relevant content on their sites. It works by rewriting existing articles, or parts of articles, and replacing elements to provide a slightly different perspective on the topic...
. By doing this, one article can theoretically acquire site visitors from a number of article directories.
Having your content featured on niche blogs and focused content sites run and managed by others is a popular form of article marketing. Becoming a Guest Blogger on these sites introduces the author to interested parties that are otherwise unreachable.
Most forms of search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
and Internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
require a domain
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....
, internet hosting plan, and promoting budget. However, article advertising makes use of article directories as a free host and receives traffic by way of organic searches due to the listing's search engine authority. This can be very useful to new internet entrepreneurs because it does not require a big budget.
Commonly Accepted Article Structure and Format
When publishing on the internet the most commonly accepted practice is to write articles having catchy title using relevant keywords and 400-1500 words in the body of the article. Since the primary goal behind article marketing is to get search engine traffic, authors generally incorporate relevant keywordsKeywords
Keywords are the words that are used to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension...
or keyphrases in their articles. The generally accepted keyword density for most article directories is about 2% to 3% and anything above that can be considered as keyword stuffing
Keyword stuffing
Keyword stuffing is considered to be an unethical search engine optimization technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content...
. Most article directories currently do not accept HTML tags in either title or in the body of the article.
See also
- Article directoryArticle directoryArticle directories are websites where users submit unique articles to be categorized and included to a specific niche. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new...
- Article video marketingArticle Video marketing-Article Video marketing:Article video marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources...
- Digital marketingDigital marketingDigital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
- e-zine
- Geo (marketing)Geo (marketing)As a general term, Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Geomarketing Research is the use of geographic parameters in research methodology starting from sampling, data collection, analysis, and...
- MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
- Web syndicationWeb syndicationWeb syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website's recently added content...