Appliances Online
Encyclopedia
Appliances Online is Australia's largest online retailer of white goods and home appliances. The company is a subsidiary of the family-run Winning Appliances
brand and has more than 150,000 customers nationwide.
The company's main stock consists of kitchen
, laundry
, cooking
, heating and cooling
appliances, barbeques, vacuums, sinks and taps
.
, Australia
.
John Winning had worked for the family retail appliance company for eight years. Through daily interaction with customers, he spotted an opportunity in the market for a specialist online retailer of appliances and white goods.
The company was founded as an online competitor to other electrical and white goods retailers, with a specific commitment to quality customer service
. The business model is based on targeting the time-poor customer who, in most cases, has a replacement need.
John Winning started the business with just a laptop, a 1800 number converted to his mobile and a rented delivery truck.
Appliances Online has gone on to set up its own shipping service to the greater Sydney, Melbourne
, Brisbane
, Gold Coast
, and Hunter regions. The company employs around 75 people in its head office in Sydney and in the warehouses across Australia. It has grown in profit and revenue by 100 per cent every year since 2005.
In 2011, the average sale item on Appliances Online was $1000.
More than $10 million dollars worth of stock is held by Appliances Online in its regional warehouses, including leading brands such as Bosch
, Electrolux
, Dyson, LG
and Whirlpool
.
The Appliances Online warehouse in Brisbane allowed Winning Appliances to launch its first showroom in Queensland in August 2011.
In the year up to September 2011, customer satisfaction levels for Appliances Online were at 97 per cent based on the FeeFo independent customer feedback system. The product satisfaction rating was also at 97 per cent for the same period.
In December 2010, Appliances Online purchased the domain and website for Big Brown Box
to act as a retail arm in the audio visual market .
The linked charities which receive donations are Children's Hospitals Foundation Australia and Victor Chang Institute.
Appliances Online also has a sailing team which includes an 18ft Skiff
, 2 International Moth (dinghy)
s, a 29er (boat) skiff and a Farr 30 (yacht)
. The team competes in world championship events and local races.
The company was a main sponsor of the MJ Nationals sailing competition, "contributing significantly to meeting the costs of racing and especially towards the magnificent prizes".
Appliances Online also donates their boat the MV JBW to the Cruising Yacht Club of Australia
which is used as the Radio Relay Vessel for the Sydney to Hobart Yacht Race.
Winning Appliances
Winning Appliances is a family owned and run kitchen and laundry specialist, based in Sydney, Australia. The company has been trading since 1906 and has eight showrooms across NSW and Queensland....
brand and has more than 150,000 customers nationwide.
The company's main stock consists of kitchen
Kitchen
A kitchen is a room or part of a room used for cooking and food preparation.In the West, a modern residential kitchen is typically equipped with a stove, a sink with hot and cold running water, a refrigerator and kitchen cabinets arranged according to a modular design. Many households have a...
, laundry
Laundry
Laundry is a noun that refers to the act of washing clothing and linens, the place where that washing is done, and/or that which needs to be, is being, or has been laundered...
, cooking
Cooking
Cooking is the process of preparing food by use of heat. Cooking techniques and ingredients vary widely across the world, reflecting unique environmental, economic, and cultural traditions. Cooks themselves also vary widely in skill and training...
, heating and cooling
Air conditioning
An air conditioner is a home appliance, system, or mechanism designed to dehumidify and extract heat from an area. The cooling is done using a simple refrigeration cycle...
appliances, barbeques, vacuums, sinks and taps
Taps
"Taps" is a musical piece sounded by the U.S. military nightly to indicate that it is "lights out". The tune is also sometimes known as "Butterfields Lullaby", or by the lyrics of its second verse, "Day is Done". It is also played during flag ceremonies and funerals, generally on bugle or trumpet...
.
History
Established in 2005 by John Winning, Appliances Online is a family run business based in SydneySydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
.
John Winning had worked for the family retail appliance company for eight years. Through daily interaction with customers, he spotted an opportunity in the market for a specialist online retailer of appliances and white goods.
The company was founded as an online competitor to other electrical and white goods retailers, with a specific commitment to quality customer service
Customer service
Customer service is the provision of service to customers before, during and after a purchase.According to Turban et al. , “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer...
. The business model is based on targeting the time-poor customer who, in most cases, has a replacement need.
John Winning started the business with just a laptop, a 1800 number converted to his mobile and a rented delivery truck.
Appliances Online has gone on to set up its own shipping service to the greater Sydney, Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Brisbane
Brisbane
Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...
, Gold Coast
Gold Coast, Queensland
Gold Coast is a coastal city of Australia located in South East Queensland, 94km south of the state capital Brisbane. With a population approximately 540,000 in 2010, it is the second most populous city in the state, the sixth most populous city in the country, and also the most populous...
, and Hunter regions. The company employs around 75 people in its head office in Sydney and in the warehouses across Australia. It has grown in profit and revenue by 100 per cent every year since 2005.
In 2011, the average sale item on Appliances Online was $1000.
More than $10 million dollars worth of stock is held by Appliances Online in its regional warehouses, including leading brands such as Bosch
Robert Bosch GmbH
Robert Bosch GmbH is a multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world's largest supplier of automotive components...
, Electrolux
Electrolux
The Electrolux Group is a Swedish appliance maker.As of 2010 the 2nd largest home appliance manufacturer in the world after Whirlpool, its products sell under a variety of brand names including its own and are primarily major appliances and vacuum cleaners...
, Dyson, LG
LG
LG may refer to:*LG Corp., a South Korean electronics and petrochemicals conglomerate*LG Electronics, an affiliate of the South Korean LG Group which produces electronic products* Lawrence Graham, a London headquartered firm of business lawyers...
and Whirlpool
Whirlpool
A whirlpool is a swirling body of water usually produced by ocean tides. The vast majority of whirlpools are not very powerful. More powerful ones are more properly termed maelstroms. Vortex is the proper term for any whirlpool that has a downdraft...
.
The Appliances Online warehouse in Brisbane allowed Winning Appliances to launch its first showroom in Queensland in August 2011.
In the year up to September 2011, customer satisfaction levels for Appliances Online were at 97 per cent based on the FeeFo independent customer feedback system. The product satisfaction rating was also at 97 per cent for the same period.
In December 2010, Appliances Online purchased the domain and website for Big Brown Box
Big Brown Box
Big Brown Box is an online retailer of audio visual products, based in Sydney, Australia. It is an online subsidiary of the Winning family, which own and run Winning Appliances and Appliances Online....
to act as a retail arm in the audio visual market .
Awards
- 2010 Online Retail Industry Awards Best Pureplay Retailer and Best Customer Experience categories.
- The business was named a finalist for the Oracle World Retail Awards 2011 in July in the category ‘Pure Play Retailer of the Year’.
- In August 2011, Appliances Online CEO John Winning was nominated for the ORIA Industry Recognition Award.
- The company was also nominated in six categories for the 2011 Online Retail Industry Awards, more than any other online retailer in the country.
- Winner of Australia’s Best Platinum Award for Supply chain excellence.
- Finalist in the BRWBusiness Review WeeklyBRW is an Australian weekly business magazine published by the Fairfax Media group. It regularly compiles lists which rank corporations and individuals according to various criteria, similar to Fortune magazine in the United States.BRW provides news and commentary on the economy, business and...
AMPAMP LimitedAMP Limited is an Australian financial corporation. It operates primarily in Australia and New Zealand. AMP formed in 1849 as the Australian Mutual Provident Society, a non-profit life insurance company. In 1998 it was demutualised and listed on the Australian and New Zealand stock exchanges...
Australian retailer of the year awards 2011 in the Best use of technology category. - Best Customer Experience and Best Site Design and Optimisation at the Online Retail Industry Awards 2011 .
- Appliances Online won two awards at the 2011 ActionCOACH My Business Awards, including the PricewaterhouseCoopersPricewaterhouseCoopersPricewaterhouseCoopers is a global professional services firm headquartered in London, United Kingdom. It is the world's largest professional services firm measured by revenues and one of the "Big Four" accountancy firms....
Award for Best Medium Business and and the ActionCOACH Award for Outstanding Excellence.
Sponsorships
Appliances Online set up the Extend Your Hand programme which gives financial support to a variety of charity organisations whose common goal is to better the quality of life in Australia and abroad.The linked charities which receive donations are Children's Hospitals Foundation Australia and Victor Chang Institute.
Appliances Online also has a sailing team which includes an 18ft Skiff
18ft Skiff
The 18ft Skiff is considered the fastest class of sailing skiffs. The class has a long history beginning with races on Sydney Harbour, Australia in 1892. The boat has changed significantly since the early days, bringing in new technology as it became available. Because of the need of strength,...
, 2 International Moth (dinghy)
Moth (dinghy)
The Moth Class is the name for a small development class sailing dinghy. There are three "species" of moths currently in existence: the International Moth, a fast sailing hydrofoil dinghy with liberal restrictions; the Classic Moth, a traditional dinghy with tighter restrictions; and the British...
s, a 29er (boat) skiff and a Farr 30 (yacht)
Farr 30 (yacht)
The Farr 30 / Mumm 30 was designed by Farr Yacht Design led by Bruce Farr the first boat was built by Carrol Marine and first launched in 1995. The class is recognised by the International Sailing Federation.-History:...
. The team competes in world championship events and local races.
The company was a main sponsor of the MJ Nationals sailing competition, "contributing significantly to meeting the costs of racing and especially towards the magnificent prizes".
Appliances Online also donates their boat the MV JBW to the Cruising Yacht Club of Australia
Cruising Yacht Club of Australia
The Cruising Yacht Club of Australia, established in 1944 is known as one of Australia's premier yacht clubs, and is acknowledged as one of the leaders in ocean racing in the country...
which is used as the Radio Relay Vessel for the Sydney to Hobart Yacht Race.
External links
- http://www.appliancesonline.com.au/
- http://www.bigbrownbox.com.au/
- http://www.winningappliances.com.au/