Anita Roddick
Encyclopedia
Dame Anita Roddick, DBE
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

 (23 October 1942 – 10 September 2007) was a British
British people
The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...

 businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop
The Body Shop
The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company...

, a cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

 company producing and retailing beauty products that shaped ethical consumerism
Ethical consumerism
Ethical consumerism is the intentional purchase of products and services that the customer considers to be made ethically. This may mean with minimal harm to or exploitation of humans, animals and/or the natural environment...

. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 with third world countries.

Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace
Greenpeace
Greenpeace is a non-governmental environmental organization with offices in over forty countries and with an international coordinating body in Amsterdam, The Netherlands...

 and The Big Issue
The Big Issue
The Big Issue is a street newspaper published in eight countries; it is written by professional journalists and sold by homeless individuals. It was founded by John Bird and Gordon Roddick in September 1991...

. In 1990, Roddick founded Children On The Edge
Children on the Edge
Children on the Edge is a non-profit charitable organisation dedicated to working on behalf of marginalized and vulnerable children who are often victims of war. The organisation is based in Chichester and was founded by the owner of The Body Shop, Dame Anita Roddick, in 1990 following her visit...

, a charitable organisation which helps disadvantaged children in Eastern Europe
Eastern Europe
Eastern Europe is the eastern part of Europe. The term has widely disparate geopolitical, geographical, cultural and socioeconomic readings, which makes it highly context-dependent and even volatile, and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...

 and Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

.

In 2003, Queen
Queen regnant
A queen regnant is a female monarch who reigns in her own right, in contrast to a queen consort, who is the wife of a reigning king. An empress regnant is a female monarch who reigns in her own right over an empire....

 Elizabeth II appointed Roddick a Dame Commander of the Order of the British Empire
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

.

In 2004, Roddick was diagnosed with liver cirrhosis
Cirrhosis
Cirrhosis is a consequence of chronic liver disease characterized by replacement of liver tissue by fibrosis, scar tissue and regenerative nodules , leading to loss of liver function...

 due to long-standing hepatitis C
Hepatitis C
Hepatitis C is an infectious disease primarily affecting the liver, caused by the hepatitis C virus . The infection is often asymptomatic, but chronic infection can lead to scarring of the liver and ultimately to cirrhosis, which is generally apparent after many years...

. After she revealed this to the media in February 2007, she promoted the work of the Hepatitis C Trust, and campaigned to increase awareness of the disease.

Family background

Roddick was born Anita Lucia Perilli in a bomb shelter in Littlehampton
Littlehampton
Littlehampton is a seaside resort town and civil parish in the Arun District of West Sussex, England, on the east bank at the mouth of the River Arun. It lies south southwest of London, west of Brighton and east of the county town of Chichester....

, Sussex
Sussex
Sussex , from the Old English Sūþsēaxe , is an historic county in South East England corresponding roughly in area to the ancient Kingdom of Sussex. It is bounded on the north by Surrey, east by Kent, south by the English Channel, and west by Hampshire, and is divided for local government into West...

, in an Italian
Italian people
The Italian people are an ethnic group that share a common Italian culture, ancestry and speak the Italian language as a mother tongue. Within Italy, Italians are defined by citizenship, regardless of ancestry or country of residence , and are distinguished from people...

 immigrant community, one of four siblings. Her family had fled Naples
Naples
Naples is a city in Southern Italy, situated on the country's west coast by the Gulf of Naples. Lying between two notable volcanic regions, Mount Vesuvius and the Phlegraean Fields, it is the capital of the region of Campania and of the province of Naples...

 just before the Second World War. Her mother, Gilda, ran a café
Café
A café , also spelled cafe, in most countries refers to an establishment which focuses on serving coffee, like an American coffeehouse. In the United States, it may refer to an informal restaurant, offering a range of hot meals and made-to-order sandwiches...

 and was in the habit of recycling
Recycling
Recycling is processing used materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution and water pollution by reducing the need for "conventional" waste disposal, and lower greenhouse...

. She went to school at St Amy's Convent, and then attended the Maude Allen Secondary Modern School. Roddick's parents divorced when she was 9 years old, and her mother married her former husband's cousin, Henry, who died of tuberculosis
Tuberculosis
Tuberculosis, MTB, or TB is a common, and in many cases lethal, infectious disease caused by various strains of mycobacteria, usually Mycobacterium tuberculosis. Tuberculosis usually attacks the lungs but can also affect other parts of the body...

 after only a few years of marriage. It was not until Roddick was 19 years old that her mother told her that Henry was the biological father of Anita and her brother, but not Anita's two sisters. Prior to this Roddick thought that her mother's first husband, Donny, was her biological father.

After leaving school, Roddick trained as a teacher at Bath College of Higher Education (now called Bath Spa University
Bath Spa University
Bath Spa University is a university based in, and around, Bath, England. The institution was previously known as Bath College of Higher Education, and later Bath Spa University College...

), and travelled widely before her mother introduced her to Gordon Roddick, whom she married in 1970. The couple opened a restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

, followed by a hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

. By the time they married, they already had one child and were expecting another. Roddick became the mother of two daughters, Justine and Sam
Sam Roddick
Sam Roddick is the founder of Coco de Mer a British 'erotic emporium' dedicated to the celebration of sexual pleasure, empowerment, dignity and discovery. She is the daughter of Body Shop founder and activist Anita Roddick...

, who, following in her mother's footsteps, runs her own business, the upmarket and ethical sex shop Coco de Mer. Roddick worked for the United Nations
United Nations
The United Nations is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace...

, for which she traveled extensively and met people from a number of different cultures. She founded The Shop in Brighton
Brighton
Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain...

, in 1976. The first Body Shop was basic, offering only 15 products at first. The Body Shop's full range now has over 300 products.

The Body Shop

Roddick opened the first Body Shop with the aim of making an income for herself and her two daughters while her husband was away in South America, with the idea of providing quality skin care products in refillable containers and sample sizes, all marketed with truth rather than hype. She opened her second shop six months later. On her husband's return, he joined the business. By 1991, the Body Shop had 700 branches, and Roddick was awarded the 1991 World Vision Award for Development Initiative. In 1993 she told Third Way Magazine
Third Way Magazine
Third Way Magazine is a UK current-affairs magazine written from a Christian perspective. It is distinctively biblical, fairly highbrow and culturally aware...

:
In 1997, Anita developed the Body Shop’s most successful campaign ever, creating Ruby, the size 16 doll, who was thought to bear a passing resemblance to Barbie. The campaign evolved from a new strategic positioning developed by ethical communications consultancy Host Universal
Host Universal
Host Universal is an ethical brand strategy and communications network founded in 1997 by Robin Smith. Host is mission-driven and it works with clients on projects with social or environmental impact...

, who created the image of the naked red-haired doll, hands behind her head and wind in her hair, that became the embodiment of the campaign. The photographer was Steve Perry.

By 2004, the Body Shop had 1980 stores, serving over 77 million customers throughout the world.It was voted the second most trusted brand in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, and 28th top brand in the world.

On 17 March 2006, L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

 purchased Body Shop for £
Pound sterling
The pound sterling , commonly called the pound, is the official currency of the United Kingdom, its Crown Dependencies and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence...

652 million. This caused controversy, because L'Oréal is involved in animal testing
Animal testing
Animal testing, also known as animal experimentation, animal research, and in vivo testing, is the use of non-human animals in experiments. Worldwide it is estimated that the number of vertebrate animals—from zebrafish to non-human primates—ranges from the tens of millions to more than 100 million...

 and because the company is part-owned by Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...

, which has been criticised for its treatment of third world producers. Anita Roddick addressed it directly in an interview with The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

, which reported that "she sees herself as a kind of 'Trojan horse' who by selling her business to a huge firm will be able to influence the decisions it makes. Suppliers who had formerly worked with the Body Shop will in future have contracts with L'Oréal, and whilst working with the company 25 days a year Roddick was able to have an input into decisions."

Charity work

Roddick was known for her campaigning work on environmental issues and was a member of the Demos
Demos (UK think tank)
- History :Demos was founded in 1993 by former Marxism Today editor Martin Jacques, and Geoff Mulgan, who became its first director. It was formed in response to what Mulgan, Jacques and others saw as a crisis in politics in Britain, with voter engagement in decline and political institutions...

 think tank's advisory council. Children On The Edge
Children on the Edge
Children on the Edge is a non-profit charitable organisation dedicated to working on behalf of marginalized and vulnerable children who are often victims of war. The organisation is based in Chichester and was founded by the owner of The Body Shop, Dame Anita Roddick, in 1990 following her visit...

 (COTE) is an organisation that Roddick founded in 1990, in response to her visits to Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

n orphanages.

Upon seeing the conditions the children were in, she created COTE to help manage the crisis and worked to de-institutionalise the children over the course of their early life. COTE's mission focuses on disadvantaged children affected by conflicts, natural disasters, disabilities, and HIV/AIDS.

On 13 December 2005, the National Post
National Post
The National Post is a Canadian English-language national newspaper based in Don Mills, a district of Toronto. The paper is owned by Postmedia Network Inc. and is published Mondays through Saturdays...

reported that Roddick had decided to turn her back on the world of commerce and give away her fortune, worth some £51 million ($104 million).

Roddick also wrote the book Take It Personally, which encourages equality and an end to the exploitation of workers and children in underdeveloped countries.

After her death her husband, Gordon Roddick, founded 38 Degrees
38 Degrees
38 Degrees is a UK non-profit, progressive, political activism organisation that campaigns on a diverse range of issues, such as protecting the environment and tackling climate change, democratic media ownership, child poverty and political reform...

 in her memory, explaining, "I knew what would make Anita really laugh would be to cause a lot of trouble."

Illness

On 14 February 2007, Roddick revealed she had been diagnosed with hepatitis C
Hepatitis C
Hepatitis C is an infectious disease primarily affecting the liver, caused by the hepatitis C virus . The infection is often asymptomatic, but chronic infection can lead to scarring of the liver and ultimately to cirrhosis, which is generally apparent after many years...

. Roddick said, "I have hepatitis C. It's a bit of a bummer, but you groan and move on". On 30 August 2007, less than two weeks before her death, Roddick was a special guest in an episode of the live television programme Doctor, Doctor
Doctor, Doctor (Five TV)
Doctor, Doctor is a live talk show broadcast on British television on Five hosted by the presenters Mark Porter and Raj Persaud...

broadcast on Channel 5 in the UK, in which she talked about hepatitis C with the presenter and general practitioner
General practitioner
A general practitioner is a medical practitioner who treats acute and chronic illnesses and provides preventive care and health education for all ages and both sexes. They have particular skills in treating people with multiple health issues and comorbidities...

, Mark Porter
Mark Porter (doctor)
Mark Porter, MBE is a GP and medical correspondent for The Times. He also has a weekly programme on Radio 4 called Case Notes and joined The One Show on BBC One in 2011....

.

On live television, Roddick explained that her hepatitis C was unexpectedly diagnosed in 2004, following a blood test that was part of a medical examination needed for a life insurance policy; the blood test indicated abnormal liver function and subsequent blood tests diagnosed hepatitis C. Roddick explained that she had a large blood transfusion in 1971, after the birth of her younger daughter, and that she was convinced that the transfusion had infected her with hepatitis C. This was about 20 years before blood donors were screened for hepatitis C in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. She reported that she had developed cirrhosis
Cirrhosis
Cirrhosis is a consequence of chronic liver disease characterized by replacement of liver tissue by fibrosis, scar tissue and regenerative nodules , leading to loss of liver function...

 of the liver, and that her main symptoms were itching and poor concentration. She briefly mentioned that medical treatment with interferon
Interferon
Interferons are proteins made and released by host cells in response to the presence of pathogens—such as viruses, bacteria, or parasites—or tumor cells. They allow communication between cells to trigger the protective defenses of the immune system that eradicate pathogens or tumors.IFNs belong to...

 did not suit her. Roddick explained that she kept fit and active, and that she attended biannual out-patient hospital appointments in Southampton
Southampton
Southampton is the largest city in the county of Hampshire on the south coast of England, and is situated south-west of London and north-west of Portsmouth. Southampton is a major port and the closest city to the New Forest...

, as well as being under review by the liver transplant team at the Addenbrooke's Hospital
Addenbrooke's Hospital
Addenbrooke's Hospital is an internationally renowned teaching hospital in Cambridge, England, with strong links to the University of Cambridge. It was founded in 1766 on Trumpington Street with £4,500 from the will of Dr John Addenbrooke, a fellow of St Catharine's College...

 in Cambridge
Cambridge
The city of Cambridge is a university town and the administrative centre of the county of Cambridgeshire, England. It lies in East Anglia about north of London. Cambridge is at the heart of the high-technology centre known as Silicon Fen – a play on Silicon Valley and the fens surrounding the...

.

Death and estate

Roddick died of acute brain hemorrhage at about 6:30 p.m. on 10 September 2007, after being admitted to St Richard's Hospital
St Richard's Hospital
St Richard's Hospital is a medium-sized District General Hospital located in Chichester, West Sussex, England. Originally built in 1938 and expanded during World War II the hospital is located to the north of Spitalfield Lane in the northeast of the city. It has approximately 430 beds, including...

, Chichester
Chichester
Chichester is a cathedral city in West Sussex, within the historic County of Sussex, South-East England. It has a long history as a settlement; its Roman past and its subsequent importance in Anglo-Saxon times are only its beginnings...

 the previous evening suffering from a severe headache. She fulfilled her promise to leave her estate to charities, on moral grounds.

Link with Littlehampton Community School

Dame Anita Roddick was a close friend of Littlehampton Community School
Littlehampton Community School
The Littlehampton Community School was a large, mixed gender community comprehensive school located at the edge of Littlehampton, in West Sussex, England, and was the main secondary school in the Littlehampton area...

. In 2003, it successfully applied to become a Business and Enterprise specialist school. Much of the money that was required was donated by Anita Roddick. As a result of this donation, a new building that was built with this money was named 'The Roddick Enterprise Centre' (normally abbreviated to 'REC'). The Littlehampton College also hosts 'Roddick Days' such as 'Day of Action' and 'One World'; these events allow students to give something back to their local community and learn about what is happening around them.

The school is currently planning the building of an academy. Following the death of Dame Anita Roddick, it has been widely suggested that any future academy should be given her name in memory of the local entrepreneur.

Controversy

Jon Entine notes that Anita Roddick copied the name, concept and original brochures from the original The Body Shop, which was started in San Francisco and had three stores when Roddick visited the Bay area in the early 1970s. Roddick's original brochures were word-for-word copies of the San Francisco-based Body Shop. When Roddick decided to expand her multinational corporation into the United States, she bought the rights to the Body Shop name from the original shop owners in exchange for a gag agreement. The original Body Shop renamed itself Body Time, and is still flourishing. Entine also notes The Body Shop did not make charitable donations for its first 11 years of existence, despite Roddick's statements to the contrary.
The Body Shop opened in Brighton in March 1976. The company entered the stock exchange in 1984. The first sponsorship, which was made possible by the wealth generated by the IPO, was for Greenpeace posters in 1985. The IP for "The Body Shop" in the USA was purchased for $3.5 million some time later.

Selected awards

  • 1984 - Veuve Clicquot Businesses Woman of the Year
  • 1988 - Officer of the Order of the British Empire
    Order of the British Empire
    The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

     (OBE)
  • 1988 - Honorary Doctorate from the University of Sussex
    University of Sussex
    The University of Sussex is an English public research university situated next to the East Sussex village of Falmer, within the city of Brighton and Hove. The University received its Royal Charter in August 1961....

  • 1991 - Center for World Development Education's World Vision Award, USA
  • 1993 - Banksia Foundation's Australia Environmental Award
  • 1993 - Mexican Environmental Achiever Award
  • 1993 - National Audubon Society Medal, USA
  • 1994 - Botwinick Prize in Business Ethics, USA
  • 1994 - University of Michigan's Annual Business Leadership Award, USA
  • 1995 - Women's Business Development Center's First Annual Woman Power Award, USA
  • 1996 - Women's Center's Leadership Award, USA
  • 1996 - The Gleitsman Foundation's Award of Achievement, USA
  • 1997 - United Nations Environment Programme (UNEP), Honouree, Eyes on the Environment
  • 1999 - British Environment & Media Award
  • 1999 - Chief Wiper-Away of Ogoni Tears, Movement for the Survival of the Ogoni People, Nigeria
  • 2001 - International Peace Prayer Day Organisation's Woman of Peace
  • 2003 - Dame Commander of the Order of the British Empire
    Order of the British Empire
    The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

     (DBE)
  • 2004 - Honorary Doctorate of Public Service, The Sage Colleges
    The Sage Colleges
    The Sage Colleges is a private educational institution comprising three colleges in New York:Russell Sage College, a women's college in Troy, New York, Sage College of Albany, a co-educational college in Albany, New York, and the Sage Graduate School, which operates both in Troy and in...

  • 2005 - Shell
    Shell (corporation)
    A shell corporation is a company which serves as a vehicle for business transactions without itself having any significant assets or operations. Shell corporations are not in themselves illegal and have legitimate business purposes. However, they are a main component of the underground economy,...

     liveWIRE survey of inspirational role models, third place after 1) Richard Branson
    Richard Branson
    Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin Group of more than 400 companies....

     2) Friends/family 3) Anita Roddick 4) James Dyson
    James Dyson
    Sir James Dyson is a British industrial designer and founder of the Dyson company.He is best known as the inventor of the Dual Cyclone bagless vacuum cleaner, which works on the principle of cyclonic separation. His net worth in 2011 was said to be £1.45 billion.-Early life:Dyson was born in...

     5) Sahar Hashemi
    Sahar Hashemi
    Sahar Hashemi is a successful business woman who co-founded the coffee chain Coffee Republic with her brother Bobby Hashemi and low calorie sweets brand Skinny Candy. Sahar left Coffee Republic in 2001 to write bestselling book: “Anyone Can do It”...

  • 2006 - Spirit of the Rainforest Award, Rainforest Action Network

External links

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