Algoa FM
Encyclopedia
Algoa FM is a Commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 established to cater for the needs of the Eastern Cape
Eastern Cape
The Eastern Cape is a province of South Africa. Its capital is Bhisho, but its two largest cities are Port Elizabeth and East London. It was formed in 1994 out of the "independent" Xhosa homelands of Transkei and Ciskei, together with the eastern portion of the Cape Province...

 and the Garden Route
Garden Route
The Garden Route is a popular stretch of the south-eastern coast of South Africa. It stretches from Heidelberg in the Western Cape to the Storms River which is crossed along the N2 coastal highway over the Paul Sauer Bridge in the extreme western reach of the neighbouring Eastern Cape...

 of South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 in the 1980s and is still a driving force in the media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 of the present day.

The station is licenced to broadcast
Broadcast
Broadcast or Broadcasting may refer to:* Broadcasting, the transmission of audio and video signals* Broadcast, an individual television program or radio program* Broadcast , an English electronic music band...

 as an Adult Contemporary radio station and plays music suited for the tastes of the people in the region of the Eastern Cape and Garden Route. This is monitored by the South African licensing authority known as the Independent Communications Authority of South Africa, or ICASA.

Recent Footprint Extension

In an unprecedented move for the radio industry of South Africa, Algoa FM has been granted an extension to their licensed broadcast region by ICASA and have added two extra transmitters that will extend their range outward, across the Garden Route to Mossel Bay
Mossel Bay
Mossel Bay is a harbour town of about 130,000 people on the Southern Cape of South Africa. It is an important tourism and farming region of the Western Cape Province...

. Algoa FM will need reach popular coastal towns of Knysna
Knysna
Knysna is a town with 76,431 inhabitants in the Western Cape Province of South Africa and is part of the Garden Route. It lies 34 degrees south of the equator, and is 72 kilometres east from the town of George on the N2 highway, and 25 kilometres west of Plettenberg Bay on the same road.-History:A...

, George
George
-People:*See George *See George *See Saint George -Places:Australia*Lake George, New South WalesCanada*George's Brook, Newfoundland and Labrador*George Street, St. John's, Newfoundland and LabradorSouth Africa...

, Wilderness
Wilderness
Wilderness or wildland is a natural environment on Earth that has not been significantly modified by human activity. It may also be defined as: "The most intact, undisturbed wild natural areas left on our planet—those last truly wild places that humans do not control and have not developed with...

 and Sedgefield
Sedgefield
Sedgefield is a small town and civil parish in County Durham, England. It has a population of 4,534.Sedgefield has attracted particular attention as the Member of Parliament for the wider Sedgefield constituency was the former Prime Minister Tony Blair; he was the area's MP from 1983 to 2008,...

.

Corporate

Algoa FM, together with Free State’s OFM
OFM
OFM can refer to:* Office of Foreign Missions, part of the US Department of State* OFM , UK alternative indie/rock band* OFM, Inc, a furniture manufacturer and distributor in North Carolina...

http://www.ofm.co.za and radio sales house United Stationshttp://www.unitedstations.co.za are part of the African Media Entertainment group (AME)http://www.ame.co.za. AME is a focused media group with clearly identified expansion objectives and core interests in the production, distribution and other commercial exploitation of all forms of content for the media, communication and entertainment industries.

Mission Objectives

  • To provide entertaining and informative content to our target market
  • To maintain a culture
    Culture
    Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...

     of service excellence
  • To nurture an environment
    Social environment
    The social environment of an individual, also called social context or milieu, is the culture that s/he was educated or lives in, and the people and institutions with whom the person interacts....

     conducive to initiative, creative expression and personal responsibility
  • To nurture a fervent commitment to our community
    Community
    The term community has two distinct meanings:*a group of interacting people, possibly living in close proximity, and often refers to a group that shares some common values, and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household...


Studios

Algoa FM operate from Digital
Digital
A digital system is a data technology that uses discrete values. By contrast, non-digital systems use a continuous range of values to represent information...

 studios in their head offices based at The Boardwalk
The Boardwalk
The Boardwalk may refer to:* A boardwalk in numerous places around the world* The Boardwalk - a nightclub and live music venue in Sheffield, Yorkshire* Boardwalk in Manchester, England* The Boardwalk in Sacramento, California...

 Casino and Shopping Complex in Port Elizabeth, South Africa. The Border Drive also broadcasts through the Algoa FM signal as a transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...

 split from 3pm till 7pm from Monday to Friday from the offices and studio based in East London at the Hemingways Casino and Shopping Complex during the same time as Algoa FM's drive show, The Fastlane. This is as part of the licence agreement with ICASA

Footprint

Algoa FM reaches throughout the Eastern Cape and Garden Route, from Mossel Bay
Mossel Bay
Mossel Bay is a harbour town of about 130,000 people on the Southern Cape of South Africa. It is an important tourism and farming region of the Western Cape Province...

 to Barkly East
Barkly East
Barkly East is a town in Eastern Cape Province, South Africa, seat of the Ukhahlamba District Municipality, and 80 miles by rail E.S.E. of Aliwal North, lying in the mountainous area just south of Lesotho. The town lies at the southern tip of the Drakensberg on the Langkloofspruit, a tributary of...

 and as far north as Colesberg
Colesberg
Colesberg is a town with 17,354 inhabitants in the Northern Cape province of South Africa, located on the main road from Cape Town to Johannesburg....

.

See the Footprint Map for a graphical representation of the broadcast footprint

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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