Al Baik
Encyclopedia
Al Baik is a chain of fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 restaurants in Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

 that primarily sells broasted chicken and shrimp with a variety of sauce. The chain has 31 branches in Jeddah
Jeddah
Jeddah, Jiddah, Jidda, or Jedda is a city located on the coast of the Red Sea and is the major urban center of western Saudi Arabia. It is the largest city in Makkah Province, the largest sea port on the Red Sea, and the second largest city in Saudi Arabia after the capital city, Riyadh. The...

, along with 6 in Mecca
Mecca
Mecca is a city in the Hijaz and the capital of Makkah province in Saudi Arabia. The city is located inland from Jeddah in a narrow valley at a height of above sea level...

, three in Medina
Medina
Medina , or ; also transliterated as Madinah, or madinat al-nabi "the city of the prophet") is a city in the Hejaz region of western Saudi Arabia, and serves as the capital of the Al Madinah Province. It is the second holiest city in Islam, and the burial place of the Islamic Prophet Muhammad, and...

, one in Taif and one in Yanbu.
Al Baik is a major consumer of chicken in Saudi Arabia. The Saudi government have stopped attempts for this very successful fast food chain to grow by limiting what regions of the country it can expand too.

History

  • In September 1974, the late Shakkour AbuGhazalah renovated an old warehouse
    Warehouse
    A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns. They usually have loading docks to load and unload...

     he was renting, and opened the first pressure fried chicken
    Chicken
    The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...

     restaurant in the Kingdom of Saudi Arabia. It was located on Old Airport Road, in Jeddah, Saudi Arabia. The concept was new to the area, and business was slow at the beginning. He was serving not more than 100 customers per day during the first 90 days after opening. Within one year, long lines were starting to form outside his restaurant and there was no looking back.

It worth noting that Al Baik failed to expand because some Saudi princess have tried to partner forcibly with the original owners as a condition for expansion in the country of Saudi Arabia.
  • In 1984, and after three years of extensive research, the famous 18 secret herbs and spices recipe was successfully developed.
  • In 1986, ALBAIK® was registered as a trade mark in the Kingdom of Saudi Arabia.
  • In 1990, the first ALBAIK® restaurant opened in Makkah Al Mukarramah.
  • In 1994, HARRAG, The ALBAIK® spicy chicken was introduced.
  • In 1995, Jumbo Shrimps was introduced.
  • In 1996, Value Shrimps was introduced.
  • In 1996, the Young Scientist was the first program introduced as part of ALBAIK® and Coca Cola's corporate social responsibility commitment towards society in association with the Jeddah Science and Technology Center.
  • In 1998, ALBAIK® built 3 seasonal locations in Mina
    Mina
    Mina may refer to:* Mina , a given name * Mina , an ancient Near Eastern unit of weight and currency.* Mina, a folk word related with the extraction of mineral resources...

    , and proudly began serving pilgrims
    Pilgrims
    Pilgrims , or Pilgrim Fathers , is a name commonly applied to early settlers of the Plymouth Colony in present-day Plymouth, Massachusetts, United States...

     during Hajj
    Hajj
    The Hajj is the pilgrimage to Mecca, Saudi Arabia. It is one of the largest pilgrimages in the world, and is the fifth pillar of Islam, a religious duty that must be carried out at least once in their lifetime by every able-bodied Muslim who can afford to do so...

    .
  • In 1999, Chicken Fillets Nuggets were introduced.
  • In 2000, a 30,000 square meter state of the art food processing factory was inaugurated for Aquat Food Industries – a sister company of ALBAIK® and the main producer and supplier of its menu.
  • In 2000, Spicy Chicken Fillets Nuggets were introduced.
  • In 2001, the first ALBAIK® restaurant opened in Medina
    Medina
    Medina , or ; also transliterated as Madinah, or madinat al-nabi "the city of the prophet") is a city in the Hejaz region of western Saudi Arabia, and serves as the capital of the Al Madinah Province. It is the second holiest city in Islam, and the burial place of the Islamic Prophet Muhammad, and...

     Munawwara.
  • In 2001, the HOUSE HERO children education and training program was introduced.
  • In 2002, sandwiches
    Sandwiches
    "Sandwiches" is a song by American electronic band Detroit Grand Pubahs. It reached number 29 in the Hot Dance Club Songs chart.- Track listing :...

     were introduced for the first time with the introduction of the Chicken Fillets and Spicy Chicken Fillets Sandwiches.
  • In 2002, the first ALBAIK® XPRESS limited menu food court concept was opened in Diyafa Mall in Makkah Al Mukarramah.
  • In 2005, fish became a prominent feature on the ALBAIK® menu with the introduction of the Fish Sandwich.
  • In 2005, "NAZEEH & WARTAN®" - the Clean Up the World program for Saudi Arabia was introduced with Coca Cola, in association with UNDP and Jeddah Science and Technology Center.
  • In 2006, the largest quick service restaurant kitchen in the world was opened in Mina as a seasonal restaurant to serve pilgrims during Hajj.
  • In 2006, ALBAIK® opened in Yanbu City.
  • In 2006, Fish Fillets and Shrimp sandwich were introduced.

Chicken Menu

  1. ALBAIK® Chicken 8pcs (Mild or Spicy) : 8 pieces, Fries, 4 Garlic Sauce, Bread.
  2. ALBAIK® Chicken 4 pcs (Mild or Spicy) : 4 pieces, Fries, 2 Garlic Sauce, Bread.
  3. Chicken Fillet Nuggets 10 pcs (Mild or Spicy) : 10 pieces, 2 Nugget-Sauce, Fries, Bread.
  4. Chicken Fillet Nuggets 7 pcs (Mild or Spicy) : 7 pieces, 2 Nugget-Sauce, Fries, Bread. 10 S.R
  5. ALBAIK® Chicken Fillet Sandwich (Mild or Spicy).

Seafood Menu

  1. Jumbo Shrimps Meal : 10 jumbo pcs, 2 Coleslaw Salad, 2 Cocktail Sauce, Fries, Bread.
  2. Value Shrimps Meal : 10 butterfly pcs, 2 Cocktail Sauce, Fries, Bread.
  3. ALBAIK® Fish Fillet Meal : 6 pcs of fish fillet, 2 light tartar sauce, Fries, Bread.
  4. ALBAIK® Shrimp Sandwich.
  5. ALBAIK® Fish Fillet Sandwich

Side Orders

  1. Hommos.- dish made with grinded chickpeas
  2. Coleslaw Salad.-A European salad.
  3. Corn on the cob.
  4. French Fries.
  5. Jumbo Fries with Garlic sauce.
  6. Cocktail Sauce.
  7. Jumbo Garlic Sauce.
  8. Bread 3pcs.
  9. Ice Cream (Chocolate/Strawberry).

Comparison with international food chains

Al Baik's prices are lower than similar international fast food chains that it competes with, including McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 and KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

. Al Baik's meals generally cost about 30 percent less than at the international chains.
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