The 2009–10 PBA Season was the 35th season of the Philippine Basketball Association

Philippine Basketball Association

The Philippine Basketball Association , is a men's professional basketball league in the Philippines composed of 10 company-branded franchised teams. It is the first and oldest professional basketball league in Asia and the second oldest in the world after the NBA...

 (PBA). The season formally opened on October 11, 2009 and ended on August 18, 2010. The league started the season with the Philippine Cup, or the traditional All-Filipino Conference, while finishing the season with the import-laiden Fiesta Conference

2010 PBA Fiesta Conference

The 2010 Philippine Basketball Association Fiesta Conference, is the last conference of the 2009-10 PBA season. It started on March 21 and finished on August 18, 2010...

.

The 2009 PBA Draft

2009 PBA Draft

The 2009 Philippine Basketball Association Rookie Draft is an event, which allows teams to draft players from the amateur ranks. The event was held at Market! Market! in Taguig City on August 2, 2009. The Burger King Whoppers selected Japeth Aguilar of the Ateneo de Manila University and Western...

 was held on August 2, 2009 at the Market! Market!, and Japeth Aguilar

Japeth Aguilar

Japeth Paul C. Aguilar , better known as Japeth Aguilar born in Pampanga, Philippines, is a Filipino basketball player. He recently played for Smart Gilas, and will play for the Talk N Text Tropang Texters in the Philippine Basketball Association...

 was selected first overall by the Air21 Express

Air21 Express

The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...

. The Puerto Princesa City

Puerto Princesa City

The City of Puerto Princesa is a city located on the western provincial island of Palawan, one of 80 provinces which make up the Philippines...

 Government hosted the 2010 PBA All-Star Weekend

2010 PBA All-Star Weekend

The 2010 PBA All-Star Week is the annual all-star weekend of the Philippine Basketball Association 's 2009–10 PBA season. The events were held from April 22 to 25, 2010 at the Puerto Princesa Coliseum, Puerto Princesa, Palawan.-Obstacle Challenge:...

 at the Puerto Princesa Coliseum in Palawan

Palawan

Palawan is an island province of the Philippines located in the MIMAROPA region or Region 4. Its capital is Puerto Princesa City, and it is the largest province in the country in terms of total area of jurisdiction. The islands of Palawan stretch from Mindoro in the northeast to Borneo in the...

 on April 25, 2010.

Player movement

Key transactions:

Trades:

• Burger King traded Arwind Santos
  Arwind Santos
  Arwind Santos is a Filipino professional basketball player in the Philippine Basketball Association playing for the Petron Blaze Boosters. He also played college hoops at Far Eastern University in the UAAP and the Magnolia Ice Cream Spinners in the Philippine Basketball League...
  
   to San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
   for Marc Pingris
  Marc Pingris
  Jean Marc Pingris, Jr. is a Filipino professional basketball player in the PBA for the B-Meg Llamados. He is a versatile 6-foot-5 forward-center that can post up and shoot mid-range jumpshots. He is half-French and half-Filipino...
  
   and Ken Bono
  Ken Bono
  Karl Kenneth O. Bono , better known as Ken Bono, is a Filipino basketball player, selected sixth overall by the Alaska Aces in the 2007 PBA Draft...
  
  . Both players were later traded to Purefoods in exchange for the team's 2010 1st and 2nd round picks.
• Barangay Ginebra
  Barangay Ginebra Kings
  The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...
  
   traded Paul Artadi
  Paul Artadi
  Paul Anthony Dy Artadi is a professional Filipino basketball player for the Barako Bull Energy in the Philippine Basketball Association....
  
  , Rafi Reavis
  Rafi Reavis
  Rafael Pangilinan "Rafi" Reavis is a Filipino-American professional basketball player currently playing for the B-Meg Llamados in the Philippine Basketball Association. He is well-known for his good shotblocking abilities...
  
  , and the rights to 2009
  2009 PBA Draft
  The 2009 Philippine Basketball Association Rookie Draft is an event, which allows teams to draft players from the amateur ranks. The event was held at Market! Market! in Taguig City on August 2, 2009. The Burger King Whoppers selected Japeth Aguilar of the Ateneo de Manila University and Western...
  
   draftee Chris Timberlake
  Chris Timberlake
  Chris Timberlake is a Filipino-American professional basketball player in the Philippines who currently plays for the Meralco Bolts...
  
   for Enrico Villanueva
  Enrico Villanueva
  Jose Enrico P. Villanueva , better known simply as Enrico Villanueva, and by the nicknames Raging Bull and E-Vill, is a Filipino professional basketball player for the Barangay Ginebra Kings in the Philippine Basketball Association...
  
  , Rich Alvarez
  Rich Alvarez
  Richard D. "Rich" Alvarez is a Filipino professional basketball player and currently playing for the Talk 'N Text Tropang Texters of the Philippine Basketball Association. Alvarez was the first overall pick of 2004 PBA Draft by the Shell Turbo Chargers...
  
  , Celino Cruz
  Celino Cruz
  Celino Cruz is a professional basketball player in the Philippine Basketball Association who currently plays for the Powerade Tigers. He was drafted by the Talk 'N Text Phone Pals nineteenth overall in 2002....
  
  , and Paolo Bugia
  Paolo Bugia
  Ramon Paolo V. Bugia is a professional basketball player in the Philippine Basketball Association who plays for the Rain or Shine Elasto Painters. He was drafted seventeenth overall by the Red Bull Barako in the 2005 PBA Draft.In his rookie year, He averaged 4.0 points per game and 2.6 rebounds...
  
   of Purefoods.
• Burger King traded Pocholo Villanueva
  Pocholo Villanueva
  Pocholo Iñigo Villanueva or better known as Cholo Villanueva is a former Filipino Professional basketball player of the Philippine Basketball Association. He last played for the Burger King Whoppers. He was drafted thirteenth overall by the Air21 Express in the 2008 PBA Draft...
  
   to Ginebra for rights to rookie Orlando Daroya and future picks.
• Sta. Lucia
  Sta. Lucia Realtors
  The Sta. Lucia Realtors was a professional basketball team in the Philippine Basketball Association.The Universal Robina Corporation team is one of the founding members of the PBA. Formerly known as Great Taste and Presto-Tivoli Ice Cream, they have won a total of 6 championships. Sta...
  
   traded Dennis Miranda
  Dennis Miranda
  Dennis Miranda also known as Denok Miranda is a Filipino professional basketball player. He currently plays in the Philippine Basketball Association for the Petron Blaze Boosters...
  
   to San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
   for future draft picks.
• Sta. Lucia
  Sta. Lucia Realtors
  The Sta. Lucia Realtors was a professional basketball team in the Philippine Basketball Association.The Universal Robina Corporation team is one of the founding members of the PBA. Formerly known as Great Taste and Presto-Tivoli Ice Cream, they have won a total of 6 championships. Sta...
  
   traded Dennis Espino
  Dennis Espino
  Dennis Espino is a professional basketball player in the Philippine Basketball Association who last played for the Powerade Tigers and is now serving them as team ambassador. He was drafted first overall by Sta...
  
   to Coca Cola for two future draft picks and Jason Misolas
  Jason Misolas
  Jason Misolas is a Filipino professional basketball player who last played for the Barako Bull Energy Boosters in the Philippine Basketball Association.- References :...
  
  .

Signing:

• Rain or Shine signed Mike Hrabak
  Mike Hrabak
  Michael Allen Pasana "Mike" Hrabak , is a Filipino professional basketball player in the Philippine Basketball Association who most recently played for the Rain or Shine Elasto Painters. He was drafted second overall by Shell in 2001.-Player Profile:A 6-foot-7 forward, Hrabak is an excellent three...
  
  .
• Coca-Cola
  Coca-Cola Tigers
  The Powerade Tigers is a professional basketball team of the Philippine Basketball Association founded in 2002 when the then-San Miguel Corporation-owned Coca-Cola Bottlers Philippines bought the RFM-owned Cosmos Bottling Corporation. In 2006, the Atlanta-based Coca-Cola Company under the Coca-Cola...
  
   signed Norman Gonzales
  Norman Gonzales
  Norman Gonzales is a Filipino professional basketball player. He is currently a free agent. He was drafted seventh overall by Mobiline in 2001.-Player profile:...
  
  .

Resigning:

• Barangay Ginebra
  Barangay Ginebra Kings
  The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...
  
   re-signed center Eric Menk
  Eric Menk
  Eric Conrad Menk is a Filipino-American professional basketball player in the Philippine Basketball Association for the Barangay Ginebra Kings...
  
  .

Rule changes

The PBA board approved the rule changes for implementation starting in the pre-season games:

Rule changes (effective for the 2009–10 PBA season)

# The three-point Three-point field goal A three-point field goal is a field goal in a basketball game, made from beyond the three-point line, a designated arc radiating from the basket...  line's distance is set back to 22 feet. The line was previously 20.6 feet away from the basket. The "key Key (basketball) The key, officially referred to as the free throw lane by the National Basketball Association and the National Collegiate Athletic Association , the restricted area by the international governing body FIBA, and colloquially as the shaded lane and the paint, is an area in a basketball court... " is now a rectangle. It was previously the FIBA standard trapezoid key. The 24-second violation will be ignored if the opposing team has clear possession of the basketball. All parts of the backboard are considered in play when struck by the ball except the back of the backboard, which is not in play. The ball is considered out of bounds if the ball hits the top of the board and passes directly behind the backboard from any point. The ball is considered out of bounds if the ball hits the top of the board and then hits the game clock, shot clock, support or any device above the backboard. It is considered a violation attempting a field goal directly behind the backboard. Any ball that rebounds and goes over the top and passes directly behind the backboard without hitting any part of the board is considered out-of-bounds. Hanging on the rim after a dunk is now allowed (monkey ride). Landing spot rule: If without contact, Flagrant Foul Penalty 1 is called - two (2) free throws are awarded, ball possession is retained by team of offended player, guilty player sits for (3) three playing minutes. If with contact, Flagrant Foul Penalty 2 is called - two (2) free throws are awarded, team of offended player retains ball possession, and guilty player is ejected from the game. Automatic Fine of minimum P10,000.00. Minimum of one (1) day suspension if contact resulted in dire consequence (i.e. injury to player resulting in inability to play). A tip-in is considered act of shooting. A player screening an opponent must have both feet on the floor when contact occurs. A player setting a screen can move his body into a new but equal position sideways provided his shoulders are directly squared with his foot. The screener cannot lean forward towards the defender or extend any part of his body (i.e., extending an arm, leg or hips) in attempting to impede the basketball defender's movement in covering his man. Pushing or bumping is illegal personal contact of an opponent in which a defensive player forcibly moves or attempts to move a shooter, cutter or dribbler wherein the offensive player is placed at a disadvantage. A foul will be called if the defender bumps 1) a shooter, 2) a cutter, 3) a dribbler who loses the ball. Falling down to fake a foul (flopping) will not be tolerated. Referees will now give a warning on the first infraction. Subsequently, a technical foul will be given on the next violation.

Notable occurrences

• The third set of inductees for the PBA Hall of Fame
  PBA Hall of Fame
  The Philippine Basketball Association Hall of Fame is an institution that honors selected former players and personalities of the Philippine Basketball Association. It was launched in 2005 during the Reunion Game pitting two teams consisting of the PBA's 25th Anniversary All-Time Team...
  
   were awarded on October 9 at the Shangri-la Hotel in Makati.
• The pre-season was started on September 25 but was cut short due to the onslaught of Typhoon Ondoy
  Typhoon Ketsana (2009)
  Typhoon Ketsana was the most devastating typhoon in the 2009 Pacific typhoon season with a damage of $1.09 billion and 747 fatalities. The storm was the twenty-seventh tropical storm, eighth typhoon and the second major typhoon in the season...
  
   in Metro Manila
  Metro Manila
  Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
  
  .

2009-10 Philippine Cup

The season began on October 11 with the Purefoods TJ Giants defeating the Burger King Whoppers, 90-83.

Notable events

• After playing with just one game with the Burger King Whoppers, top rookie pick Japeth Aguilar
  Japeth Aguilar
  Japeth Paul C. Aguilar , better known as Japeth Aguilar born in Pampanga, Philippines, is a Filipino basketball player. He recently played for Smart Gilas, and will play for the Talk N Text Tropang Texters in the Philippine Basketball Association...
  
   was traded to Talk 'N Text after a three way trade involving Barako Bull. Burger Kings was able to get Barako Bull’s 2010 (previously acquired by Talk ‘N Text) and 2012 first-round picks and will also take Talk ‘N Text’s 2013 and 2014 first-round picks. Barako Bull will now have the rights on Orlando Daroya while Talk ‘N Text will get Aguilar, who will be loaned to Smart Gilas.
• Wynne Arboleda
  Wynne Arboleda
  Wynne Arboleda is a Filipino basketball player playing professionally for the Barako Bull Energy in the Philippine Basketball Association...
  
   of the Burger King Whoppers was suspended without pay for the rest of the season plus one game after a violent altercation with a fan during their game against Smart Gilas
  Smart Gilas
  Smart Gilas Pilipinas is a developmental Philippine national basketball team sponsored by Smart Communications and the Samahang Basketbol ng Pilipinas...
  
   last October 16. He also drew a PhP20,000 fine. While serving his suspension, Arboleda cannot be present at the playing venues during Burger King’s games.
• On October 29, 2009. The PBA
  Philippine Basketball Association
  The Philippine Basketball Association , is a men's professional basketball league in the Philippines composed of 10 company-branded franchised teams. It is the first and oldest professional basketball league in Asia and the second oldest in the world after the NBA...
  
   commissioner Sonny Barrios
  Sonny Barrios
  Renauld N. Barrios, better known as Sonny Barrios, is the seventh commissioner of the Philippine Basketball Association. Before serving as the commissioner, he became the officer in charge of the league on August 2007 when his predecessor Noli Eala resigned from his office after being disbarred by...
  
   announced that the games played by the Smart Gilas National Team
  Smart Gilas
  Smart Gilas Pilipinas is a developmental Philippine national basketball team sponsored by Smart Communications and the Samahang Basketbol ng Pilipinas...
  
   will have no effects on the standings of the other teams of the PBA
  Philippine Basketball Association
  The Philippine Basketball Association , is a men's professional basketball league in the Philippines composed of 10 company-branded franchised teams. It is the first and oldest professional basketball league in Asia and the second oldest in the world after the NBA...
  
  . This decision was made by the commissioner because of the intensity of the games played against Smart Gilas
  Smart Gilas
  Smart Gilas Pilipinas is a developmental Philippine national basketball team sponsored by Smart Communications and the Samahang Basketbol ng Pilipinas...
  
   that resulted in the suspension of and the possibility of criminal charges against Wynne Arboleda
  Wynne Arboleda
  Wynne Arboleda is a Filipino basketball player playing professionally for the Barako Bull Energy in the Philippine Basketball Association...
  
   as a result of him attacking a fan at courtside in Araneta Coliseum
  Araneta Coliseum
  The Smart Araneta Coliseum, known as The Big Dome is an indoor multi-purpose sports arena located in the Cubao area of Quezon City, Philippines...
  
   when the Burger King Whoppers played the Smart Gilas National Team
  Smart Gilas
  Smart Gilas Pilipinas is a developmental Philippine national basketball team sponsored by Smart Communications and the Samahang Basketbol ng Pilipinas...
  
  .
• Talk 'N Text walked out of the playing court during their quarterfinal game with Barangay Ginebra leading 27–20 with a minute left in the first quarter after Ranidel de Ocampo
  Ranidel de Ocampo
  Ranidel Rozal de Ocampo , better known as Ranidel de Ocampo, is a professional basketball player in the Philippine Basketball Association. de Ocampo currently plays for the Talk 'N Text Tropang Texters after he was traded by Air21 Express. He is the younger brother of Yancy de Ocampo...
  
   was called for a flagrant foul
  Flagrant foul
  A flagrant foul is a serious contact foul involving unnecessary, excessive, or intentional contact in sport. There is a specific National Basketball Association foul termed a flagrant foul.-NBA flagrant fouls:...
  
   against Ronald Tubid
  Ronald Tubid
  Ronald Tubid is a Filipino professional basketball player in the Philippine Basketball Association for the Barangay Ginebra Kings...
  
  . Besides forfeiting Game 4 to their opponent, Commissioner Sonny Barrios penalized the telecommunication franchise of fines ranging over P1 million. The P500,000 for the forfeiture (the said amount going to Barangay Ginebra as indicated to the league's by-laws), an additional P500,000 fine, which will go directly to the league's Players’ Educational Trust Fund, and the team's share in the gate receipts and TV revenues for that particular game, which ranges anywhere between P200,000 to P250,000.

Team standings

	Qualified for semifinals
	Qualified for quarterfinals
	Qualified for wildcards
	Eliminated

#	|Team	W	L	PCT Winning percentage In sports, a winning percentage is the fraction of games or matches a team or individual has won. It is defined as wins divided by wins plus losses . Ties count as a ½ loss and a ½ win...	GB Games behind In sports, the phrase games behind or games back , is a common way to reflect the gap between a leading team and another team in a sports league, conference, or division...	PD Goal difference In sports such as ice hockey and association football, goal difference is often the first tiebreaker used to rank teams which finish a league competition with an equal number of points....
1	Alaska Aces Alaska Aces (PBA) The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...	13	5	.722
+17
2	San Miguel Beermen San Miguel Beermen The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...	13	5	.722
−17
3	Purefoods Tender Juicy Giants	12	6	.647	1	0; +85
4	Barangay Ginebra Kings Barangay Ginebra Kings The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...	12	6	.667	1	0; +75
5	Talk 'N Text Tropang Texters	11	7	.611	2
6	Sta. Lucia Realtors Sta. Lucia Realtors The Sta. Lucia Realtors was a professional basketball team in the Philippine Basketball Association.The Universal Robina Corporation team is one of the founding members of the PBA. Formerly known as Great Taste and Presto-Tivoli Ice Cream, they have won a total of 6 championships. Sta...	10	8	.556	3
7	Coca-Cola Tigers Coca-Cola Tigers The Powerade Tigers is a professional basketball team of the Philippine Basketball Association founded in 2002 when the then-San Miguel Corporation-owned Coca-Cola Bottlers Philippines bought the RFM-owned Cosmos Bottling Corporation. In 2006, the Atlanta-based Coca-Cola Company under the Coca-Cola...	6	12	.333	7	+10
8	Burger King Whoppers	6	12	.333	7	−10
9	Rain or Shine Elasto Painters	4	14	.222	9
10	Barako Bull Energy Boosters	3	15	.167	10
	Smart Gilas Smart Gilas Smart Gilas Pilipinas is a developmental Philippine national basketball team sponsored by Smart Communications and the Samahang Basketbol ng Pilipinas... †	3	6	.333	5.5

†Games involving Smart Gilas are not included in the team standings.

Tiebreakers:

• Alaska defeated San Miguel in both of their elimination round games.
• Purefoods and Barangay Ginebra split their elimination round games, and both won by eight points against each other. Purefoods won by having a better overall point differential.
• Coca-Cola and Burger King split their elimination round games, Coca-Cola won by having a better point differential in games between the two teams.

Playoffs

Finals results

• Philippine Cup Finals
  2009–10 PBA Philippine Cup Finals
  The 2009-10 PBA Philippine Cup Finals is the championship basketball best-of-7 series of the 2009-10 PBA Philippine Cup, and the conclusion of the conference's playoffs...
  
  : (3) Purefoods (12-6) def. (1) Alaska
  Alaska Aces (PBA)
  The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...
  
   (13-5), 4 games to 0.
  • Finals MVP: James Yap
    James Yap
    James Carlos Yap Sr. is a Filipino professional basketball player for the B-Meg Llamados in the Philippine Basketball Association...
    
     (Purefoods)
• Third place: San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
   (def. Brgy. Ginebra
  Barangay Ginebra Kings
  The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...
  
   95-88 in a one-game playoff)
• Best Player of the Conference: James Yap
  James Yap
  James Carlos Yap Sr. is a Filipino professional basketball player for the B-Meg Llamados in the Philippine Basketball Association...
  
   (Purefoods)

Player movement

Key transactions:

Trades:

• Air21
  Air21 Express
  The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...
  
   traded JR Quiñahan, Mark Yee
  Mark Yee
  Mark Yee is a Filipino professional basketball player currently playing for the Meralco Bolts in the Philippine Basketball Association. He plays the Small Forward position.-External links:...
  
   and Aaron Aban
  Aaron Aban
  Aaron Abril G. Aban , better known as Aaron Aban, is a Filipino professional basketball player who currently plays for the Talk 'N Text Tropang Texters in the Philippine Basketball Association. Born in Cagayan de Oro City and went to Colegio de San Juan de Letran in college...
  
   to Talk 'N Text for Yancy de Ocampo
  Yancy de Ocampo
  Yancy Rozal de Ocampo is a Filipino professional basketball player who will play for the B-Meg Llamados in the Philippine Basketball Association. At 6'9", he is a good outside shooter and a low post threat. He is also among the PBL's Top 20 Players of All-time...
  
   and Renren Ritualo.
• Air21
  Air21 Express
  The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...
  
   traded Yancy de Ocampo
  Yancy de Ocampo
  Yancy Rozal de Ocampo is a Filipino professional basketball player who will play for the B-Meg Llamados in the Philippine Basketball Association. At 6'9", he is a good outside shooter and a low post threat. He is also among the PBL's Top 20 Players of All-time...
  
   and their second round pick for the 2010 PBA Draft
  2010 PBA Draft
  The 2010 Philippine Basketball Association Rookie Draft is an event held at Market! Market! in Taguig City on August 29, 2010 that allowed PBA teams to draft players from the amateur ranks. Players who applied for the draft went through a rookie camp that lasted a week...
  
   to Barangay Ginebra
  Barangay Ginebra Kings
  The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...
  
   for Rich Alvarez
  Rich Alvarez
  Richard D. "Rich" Alvarez is a Filipino professional basketball player and currently playing for the Talk 'N Text Tropang Texters of the Philippine Basketball Association. Alvarez was the first overall pick of 2004 PBA Draft by the Shell Turbo Chargers...
  
   and Doug Kramer
  Doug Kramer
  Douglas R. Kramer , better known as Doug Kramer, is a Filipino basketball player who will play for the Powerade Tigers in the Philippine Basketball Association.-Player Profile:...
  
  .
• Air21
  Air21 Express
  The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...
  
   traded Alex Cabagnot
  Alex Cabagnot
  Alex Cabagnot is a Filipino professional basketball player currently playing for the Petron Blaze Boosters. He plays the point guard position. Alex once had a rivalry with Mark Caguioa for of the Eagle Rock High School scoring record.-About the player:He was drafted by the Sta...
  
   to San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
   for Mike Cortez
  Mike Cortez
  Mike Cortez is a professional basketball player for the Barangay Ginebra Kings in the Philippine Basketball Association. Cortez gained prominence in the amateur ranks for the De La Salle Green Archers in the UAAP and the ICTSI Archers in the Philippine Basketball League...
  
  .
• Sta. Lucia Realtors traded Joseph Yeo
  Joseph Yeo
  Joseph Henry L. Yeo , better known as Joseph Yeo, is a Filipino-Chinese professional basketball player in the Philippine Basketball Association who currently plays for the Petron Blaze Boosters...
  
   to San Miguel for Bonbon Custodio.

Team re-brandings

• The Burger King Whoppers returned to their previous identity as the Air21 Express
  Air21 Express
  The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...
  
  .
• San Miguel Corporation
  San Miguel Corporation
  Established in 1890 as a brewery, San Miguel Corporation is Southeast Asia's largest publicly listed food, beverage and packaging company with over 17,000 employees in over 100 major facilities throughout the Asia-Pacific....
  
   changed the name of the Purefoods TJ Giants to the Derby Ace Llamados.
• The Barako Bull Energy Boosters changed their moniker to the Barako Energy Coffee Masters.

Notable occurrences

• The board of governors approved stiffer penalties for teams that would walk out of a game and rookie draftees who would turn their back on the league.

Notable events

• Wynne Arboleda
  Wynne Arboleda
  Wynne Arboleda is a Filipino basketball player playing professionally for the Barako Bull Energy in the Philippine Basketball Association...
  
   returned as an active player of the Air21 Express
  Air21 Express
  The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...
  
   after he was reinstated by the Office of the Commissioner after serving eight months of suspension.

Playoffs

Finals results

• Fiesta Conference Finals
  2010 PBA Fiesta Conference Finals
  The 2010 PBA Fiesta Conference was the best-of-7 championship series of the 2010 PBA Fiesta Conference, and the conclusion of the conference's playoffs. The Alaska Aces and the San Miguel Beermen played for the 100th championship contested by the league...
  
  : (4) Alaska Aces
  Alaska Aces (PBA)
  The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...
  
   (11-7) def. (2) San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
   (13-5), 4 games to 2.
  • Finals MVP: Cyrus Baguio
    Cyrus Baguio
    Cyrus Baguio is a professional basketball player in the Philippine Basketball Association for the Alaska Aces. He is a former stalwart of the UST Growling Tigers during his college tenure with the team. The former UST star was known for his open court forays and one-on-one skills...
    
     and L.A. Tenorio (Alaska
    Alaska Aces (PBA)
    The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...
    
    )
• Third place: Talk 'N Text (def. Derby Ace 113-95 in a one-game playoff)
• Best Player of the Conference: Jay Washington
  Jay Washington
  Anthony Jay Washington, better known as Jay Washington is a Filipino-American professional basketball player in the Philippine Basketball Association for the Petron Blaze Boosters.-College:...
  
   (San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
  )
• Best Import of the Conference: Gabe Freeman
  Gabe Freeman
  Gabriel Freeman is an American professional basketball player who plays for the London Lightning of the National Basketball League of Canada...
  
   (San Miguel
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
  )

2010 PBA All-Star Weekend

The 2010 PBA All-Star Weekend

2010 PBA All-Star Weekend

The 2010 PBA All-Star Week is the annual all-star weekend of the Philippine Basketball Association 's 2009–10 PBA season. The events were held from April 22 to 25, 2010 at the Puerto Princesa Coliseum, Puerto Princesa, Palawan.-Obstacle Challenge:...

 was held from April 22 to 25 at the Puerto Princesa Coliseum, Puerto Princesa

Puerto Princesa City

The City of Puerto Princesa is a city located on the western provincial island of Palawan, one of 80 provinces which make up the Philippines...

, Palawan

Palawan

Palawan is an island province of the Philippines located in the MIMAROPA region or Region 4. Its capital is Puerto Princesa City, and it is the largest province in the country in terms of total area of jurisdiction. The islands of Palawan stretch from Mindoro in the northeast to Borneo in the...

. The winners were:

• Obstacle Challenge: Jonas Villanueva
  Jonas Villanueva
  Jonas Villanueva is a Filipino professional basketball player currently on the inactive list of the B-Meg Llamados in the Philippine Basketball Association due to an injury...
  
   (San Miguel Beermen
  San Miguel Beermen
  The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...
  
  )
• Three-point Shootout: Mark Macapagal
  Mark Macapagal
  Mark Macapagal is a Filipino professional basketball player currently playing with the Meralco Bolts. He plays the shooting guard and small forward positions....
  
   (Coca-Cola Tigers
  Coca-Cola Tigers
  The Powerade Tigers is a professional basketball team of the Philippine Basketball Association founded in 2002 when the then-San Miguel Corporation-owned Coca-Cola Bottlers Philippines bought the RFM-owned Cosmos Bottling Corporation. In 2006, the Atlanta-based Coca-Cola Company under the Coca-Cola...
  
  )
• Slam Dunk Competition: Niño Canaleta
  Niño Canaleta
  Rommel Niño Canaleta is a Filipino professional basketball player of Filipino-American descent. He currently plays for the Barangay Ginebra Kings in the Philippine Basketball Association. A 6'5", 200-pound swingman, he is fondly called by nicknames like KG, The Big Ticket, and The Da Vinci of Dunk...
  
   (Derby Ace Llamados)

Rookie-Sophomore Blitz Game

All-Star Game

Individual awards

• Most Valuable Player: James Yap
  James Yap
  James Carlos Yap Sr. is a Filipino professional basketball player for the B-Meg Llamados in the Philippine Basketball Association...
  
   Derby Ace
• Rookie of the Year: Rico Maierhofer
  Rico Maierhofer
  Paul Rico Maierhofer is a Filipino-Austrian professional basketball player who will play for the Barangay Ginebra Kings in the Philippine Basketball Association. He was drafted 2nd overall by the Purefoods Tender Juicy Giants in 2009....
  
   (Derby Ace)
• First Mythical Team:
  • LA Tenorio
    LA Tenorio
    Lewis Alfred V. Tenorio , better known as L.A. Tenorio, is a Filipino professional basketball point guard who currently plays for the Alaska Aces in the Philippine Basketball Association...
    
     (Alaska)
  • James Yap (Derby Ace)
  • Jay Washington
    Jay Washington
    Anthony Jay Washington, better known as Jay Washington is a Filipino-American professional basketball player in the Philippine Basketball Association for the Petron Blaze Boosters.-College:...
    
     (San Miguel)
  • Arwind Santos
    Arwind Santos
    Arwind Santos is a Filipino professional basketball player in the Philippine Basketball Association playing for the Petron Blaze Boosters. He also played college hoops at Far Eastern University in the UAAP and the Magnolia Ice Cream Spinners in the Philippine Basketball League...
    
     (San Miguel)
  • Sonny Thoss
    Sonny Thoss
    Joachim Gunther Thoss, better known as Sonny Thoss, is a Filipino-Papua New Guinean professional basketball player of the Philippine Basketball Association in the Philippines playing for the Alaska Aces...
    
     (Alaska)
• Second Mythical Team:
  • Roger Yap
    Roger Yap
    Roger Yap is a Filipino professional basketball player currently playing for the B-Meg Llamados in the Philippine Basketball Association....
    
     (Derby Ace)
  • Mark Cardona
    Mark Cardona
    Mark "Macmac" Cardona is a Filipino professional basketball player currently playing for the Meralco Bolts in the Philippine Basketball Association...
    
     (Talk 'N Text)
  • Joe Devance
    Joe Devance
    Joe Calvin Devance, Jr. is a Filipino-American professional basketball player in the Philippine Basketball Association who currently plays for the B-Meg Llamados.-Welcoat Dragons:...
    
     (Alaska)
  • Kelly Williams
    Kelly Williams
    Kelly Williams is a Filipino-American professional basketball player currently playing for the Talk 'N Text Tropang Texters in the Philippine Basketball Association...
    
     (Talk 'N Text)
  • Asi Taulava
    Asi Taulava
    Pauliasi M. Taulava also known as Asi Taulava is a American-born Filipino-Tongan professional basketball player playing in the Philippines for the Meralco Bolts in the Philippine Basketball Association....
    
     (Coca Cola)
• All-Defensive Team:
  • Arwind Santos (San Miguel)
  • Marc Pingris
    Marc Pingris
    Jean Marc Pingris, Jr. is a Filipino professional basketball player in the PBA for the B-Meg Llamados. He is a versatile 6-foot-5 forward-center that can post up and shoot mid-range jumpshots. He is half-French and half-Filipino...
    
     (Derby Ace)
  • Gabe Norwood (Rain or Shine)
  • Roger Yap (Derby Ace)
  • Ryan Reyes
    Ryan Reyes
    Ryan Jay Reyes is a professional Filipino / American basketball player in the Philippine Basketball Association and is a shooting guard for the Talk 'N Text Tropang Texters. Nicknamed "D-Energizer" for his energetic style of play, he was drafted third overall by the Sta...
    
     (Talk 'N Text)
• Most Improved Player: LA Tenorio (Alaska)
• Sportsmanship Award: Cyrus Baguio
  Cyrus Baguio
  Cyrus Baguio is a professional basketball player in the Philippine Basketball Association for the Alaska Aces. He is a former stalwart of the UST Growling Tigers during his college tenure with the team. The former UST star was known for his open court forays and one-on-one skills...
  
   (Alaska)

Awards given by the PBA Press Corps

• Coach of the Year: Ryan Gregorio
  Ryan Gregorio
  Paul Ryan C. Gregorio is a Filipino professional basketball head coach of the Meralco Bolts in the Philippine Basketball Association. He began his PBA head coaching job with the Purefoods TJ Giants in 2002 on an acting capacity and won his first PBA Championship on the same year at the age of 29...
  
   (B-Meg Derby Ace)
• Mr. Quality Minutes: KG Canaleta (B-Meg Derby Ace)
• Comeback Player of the Year: Kelly Williams
  Kelly Williams
  Kelly Williams is a Filipino-American professional basketball player currently playing for the Talk 'N Text Tropang Texters in the Philippine Basketball Association...
  
   (Talk 'N Text)
• Executive of the Year: Wilfred Uytengsu (Alaska)
• Referee of the Year: Manolito Quilingen
• All-Rookie Team
  • Rico Maierhofer
    Rico Maierhofer
    Paul Rico Maierhofer is a Filipino-Austrian professional basketball player who will play for the Barangay Ginebra Kings in the Philippine Basketball Association. He was drafted 2nd overall by the Purefoods Tender Juicy Giants in 2009....
    
     (B-Meg Derby Ace)
  • Josh Urbiztondo
    Josh Urbiztondo
    Joshua Urbiztondo better known as Josh Urbiztondo is a Filipino–American professional basketball player currently playing for the B-Meg Llamados in the Philippine Basketball Association. He plays the Point Guard position.In 2010, the Realtors were replaced by the Meralco Bolts...
    
     (Sta. Lucia)
  • Ronnie Matias
    Ronnie Matias
    Ronnie Matias is a Filipino Professional basketball player. He currently plays for the Rain or Shine Elasto Painters in the Philippine Basketball Association.-External links:*...
    
     (Air21)
  • Ogie Menor (Barako Bull)
  • Jervy Cruz (Rain or Shine)

Cumulative standings

	Champion
	Second place
	Third place
	Semifinalist
	Quarterfinalist
	Wildcard qualifier
	Elimination round

Team	GP	W	L	PCT	Best finish
Talk 'N Text Tropang Texters	49	32	17	.653	Third place
San Miguel Beermen San Miguel Beermen The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...	56	36	20	.643	Runners-up
Purefoods Tender Juicy Giants/Derby Ace Llamados	64	41	23	.641	Champions
Alaska Aces Alaska Aces (PBA) The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...	62	39	23	.629	Champions
Barangay Ginebra Kings Barangay Ginebra Kings The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...	52	27	25	.519	Semifinalist
Rain or Shine Elasto Painters	51	21	30	.412	Quarterfinalist
Coca-Cola Tigers Coca-Cola Tigers The Powerade Tigers is a professional basketball team of the Philippine Basketball Association founded in 2002 when the then-San Miguel Corporation-owned Coca-Cola Bottlers Philippines bought the RFM-owned Cosmos Bottling Corporation. In 2006, the Atlanta-based Coca-Cola Company under the Coca-Cola...	40	16	24	.400	2nd wildcard round
Sta. Lucia Realtors Sta. Lucia Realtors The Sta. Lucia Realtors was a professional basketball team in the Philippine Basketball Association.The Universal Robina Corporation team is one of the founding members of the PBA. Formerly known as Great Taste and Presto-Tivoli Ice Cream, they have won a total of 6 championships. Sta...	38	15	23	.395	1st wildcard round
Air21 Express/Burger King Whoppers Air21 Express The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...	38	10	28	.263	1st wildcard round
Barako Energy Coffee Masters/Barako Bull Energy Boosters	36	7	29	.194	Elimination round

Elimination/classification rounds

Team	W	L	PCT
San Miguel Beermen San Miguel Beermen The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...	26	10	.722
Talk 'N Text Tropang Texters	26	10	.722
Derby Ace Llamados/Purefoods Tender Juicy Giants	25	11	.694
Alaska Aces Alaska Aces (PBA) The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...	24	12	.667
Barangay Ginebra Kings Barangay Ginebra Kings The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...	21	15	.583
Sta. Lucia Realtors Sta. Lucia Realtors The Sta. Lucia Realtors was a professional basketball team in the Philippine Basketball Association.The Universal Robina Corporation team is one of the founding members of the PBA. Formerly known as Great Taste and Presto-Tivoli Ice Cream, they have won a total of 6 championships. Sta...	15	21	.417
Coca-Cola Tigers Coca-Cola Tigers The Powerade Tigers is a professional basketball team of the Philippine Basketball Association founded in 2002 when the then-San Miguel Corporation-owned Coca-Cola Bottlers Philippines bought the RFM-owned Cosmos Bottling Corporation. In 2006, the Atlanta-based Coca-Cola Company under the Coca-Cola...	14	22	.389
Rain or Shine Elasto Painters	13	23	.361
Air21 Express/Burger King Whoppers Air21 Express The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...	10	26	.278
Barako Energy Coffee Masters/Barako Bull Energy Boosters	7	29	.194

Playoffs

Team	W	L	PCT
Alaska Aces (PBA) Alaska Aces (PBA) The Alaska Aces is a professional basketball team in the Philippine Basketball Association since 1986 under the ownership of the Alaska Milk Corporation and the owner of 13 PBA championships with the 2010 PBA Fiesta Conference as their latest...	15	11	.577
Derby Ace Llamados/Purefoods Tender Juicy Giants	16	12	.571
Rain or Shine Elasto Painters	8	7	.533
San Miguel Beermen San Miguel Beermen The Petron Blaze Boosters is a professional basketball team in the Philippine Basketball Association. The team has been a member of the league since its inception in 1975 and hold the most PBA titles with 19.The team is owned by the Petron Corporation, a subsidiary of the Philippines' largest food...	10	10	.500
Coca-Cola Tigers Coca-Cola Tigers The Powerade Tigers is a professional basketball team of the Philippine Basketball Association founded in 2002 when the then-San Miguel Corporation-owned Coca-Cola Bottlers Philippines bought the RFM-owned Cosmos Bottling Corporation. In 2006, the Atlanta-based Coca-Cola Company under the Coca-Cola...	2	2	.500
Talk 'N Text Tropang Texters	6	7	.462
Barangay Ginebra Kings Barangay Ginebra Kings The Barangay Ginebra Kings is a professional basketball team of the Philippine Basketball Association founded in 1979 and owned by the Ginebra San Miguel, Inc., a subsidiary of the San Miguel Corporation...	6	10	.375
Sta. Lucia Realtors Sta. Lucia Realtors The Sta. Lucia Realtors was a professional basketball team in the Philippine Basketball Association.The Universal Robina Corporation team is one of the founding members of the PBA. Formerly known as Great Taste and Presto-Tivoli Ice Cream, they have won a total of 6 championships. Sta...	0	2	.000
Air21 Express/Burger King Whoppers Air21 Express The Barako Bull Energy is a Philippine Basketball Association team that began in 2002.Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association...	0	2	.000
Barako Energy Coffee Masters/Barako Bull Energy Boosters	0	0	NA

External links

• PBA.ph