Zakka
Encyclopedia
Zakka is a fashion and design phenomenon that has spread from Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 throughout Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

. The term refers to everything and anything that improves your home, life and appearance. It is often based on household items from the West that are regarded as kitsch
Kitsch
Kitsch is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value. The concept is associated with the deliberate use of elements that may be thought of as cultural icons while making cheap mass-produced objects that...

 in their countries of origin, but it can also be Japanese goods, mainly from the fifties, sixties, and seventies. In Japan there are also so-called Asian zakka stores; that usually refers to Southeast Asia
Southeast Asia
Southeast Asia, South-East Asia, South East Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia. The region lies on the intersection of geological plates, with heavy seismic...

. The interest in Nordic design or Scandinavian design
Scandinavian Design
Scandinavian design emerged in the 1950s in the three Scandinavian countries , as well as Finland. It is a design movement characterized by simple designs, minimalism, functionality, and low-cost mass production....

, both contemporary and past, is also part of this zakka movement. Zakka can also be contemporary handicraft
Handicraft
Handicraft, more precisely expressed as artisanic handicraft, sometimes also called artisanry, is a type of work where useful and decorative devices are made completely by hand or by using only simple tools. It is a traditional main sector of craft. Usually the term is applied to traditional means...

.

Zakka has also been described as "the art of seeing the savvy in the ordinary and mundane". The zakka boom could be recognized as merely another in a series of consumer fads, but it also touches issues of self-expression and spirituality. "Cute, corny and kitschy is not enough. To qualify as a zakka, a product must be attractive, sensitive, and laden with subtext."

The Danish independent film Zakka West (2003) by Mikael Colville-Andersen
Mikael Colville-Andersen
Mikael Colville-Andersen is a Danish-Canadian filmmaker, photographer and urban mobility expert with Copenhagenize Consulting....

is one of the first examples of the zakka fad reaching the West.

External links

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