Yu Dong
Encyclopedia
Yu Dong is a Chinese
film producer
, and presenter
. He is also the president of Polybona Films
, a production company
and film distributor
, which has distributed and co-produced over 100 Chinese dialect
films, such as Confession of Pain
, Dragon Tiger Gate
, and Flash Point
.
, Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at China Film Group Corporation for several years before he set up the Beijing Bona Culture Communication Co. in 1999.
He later established Polybona Films, which is one of the first private firms to be granted a distribution
license by the China Film Bureau. Under Yu’s leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname “the Chinese Miramax
.”
Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from Europe
and throughout Asia
.
Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company.
PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.
Chinese people
The term Chinese people may refer to any of the following:*People with Han Chinese ethnicity ....
film producer
Film producer
A film producer oversees and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film is fully financed.The...
, and presenter
Presenter
A presenter, or host , is a person or organization responsible for running an event. A museum or university, for example, may be the presenter or host of an exhibit. Likewise, a master of ceremonies is a person that hosts or presents a show...
. He is also the president of Polybona Films
Polybona Films
Beijing Polybona Film Distribution Co. Ltd. , known simply as, Polybona Films, is a Chinese production company, involved in the co-production and distribution of films from China and Hong Kong...
, a production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...
and film distributor
Film distributor
A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing...
, which has distributed and co-produced over 100 Chinese dialect
Spoken Chinese
Chinese comprises many regional language varieties sometimes grouped together as the Chinese dialects, the primary ones being Mandarin, Wu, Cantonese, and Min. These are not mutually intelligible, and even many of the regional varieties are themselves composed of a number of...
films, such as Confession of Pain
Confession of Pain
Confession of Pain is a 2006 Hong Kong crime/drama film directed by Andrew Lau and Alan Mak, and starring Tony Leung Chiu-Wai, Takeshi Kaneshiro, Shu Qi and Xu Jinglei.-Plot summary:...
, Dragon Tiger Gate
Dragon Tiger Gate
Dragon Tiger Gate is a 2006 Hong Kong martial arts action film directed by Wilson Yip and featuring fight choreography by Donnie Yen, who also stars in the film. The film is based on the manhua Oriental Heroes, which bears the same Chinese title as the film...
, and Flash Point
Flash Point (film)
Flash Point is a 2007 Hong Kong film directed by Wilson Yip, featuring fight choreography by the film's producer and star Donnie Yen. Yen portrays Ma Jun, a police sergeant who plants his friend and partner, Wilson, as a mole in a pursuit against a triad led by three Vietnamese brothers .Flash...
.
Career
A graduate of the Beijing Film AcademyBeijing Film Academy
Beijing Film Academy is a coeducational state-run higher education institution in Beijing, China. The film school is the largest institution specialised in the tertiary education for film and television production in Asia...
, Yu went on to work at China's largest film complex, Beijing Film Studio. He was then in charge of domestic distribution at China Film Group Corporation for several years before he set up the Beijing Bona Culture Communication Co. in 1999.
He later established Polybona Films, which is one of the first private firms to be granted a distribution
Film distributor
A film distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing...
license by the China Film Bureau. Under Yu’s leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname “the Chinese Miramax
Miramax Films
Miramax Films is an American entertainment company known for distributing independent and foreign films. For its first 14 years the company was privately owned by its founders, Bob and Harvey Weinstein...
.”
Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and throughout Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
.
Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in Chongqing in southwestern China and plans to build 15 more cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company.
PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.