Yoshinoya
Overview
 
Yoshinoya is the largest chain of beef bowl
Gyudon
, , is a Japanese dish consisting of a bowl of rice topped with beef and onion simmered in a mildly sweet sauce flavored with dashi , soy sauce and mirin . It also often includes shirataki noodles, and is sometimes topped with a raw egg...

 (or gyūdon) restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...

s and one of the Japanese chains of fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

, which was established in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 in 1899. Its motto is "Tasty, low-priced, and quick". It has its headquarters in the Da Vinci Shinjuku Building (ダヴィンチ新宿ビル, Davinchi Shinjuku Biru) in Shinjuku
Shinjuku, Tokyo
is one of the 23 special wards of Tokyo, Japan. It is a major commercial and administrative center, housing the busiest train station in the world and the Tokyo Metropolitan Government Building, the administration center for the government of Tokyo.As of 2008, the ward has an estimated population...

, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

.
The founder of the company, Eikichi Matsuda (松田栄吉), was from the former town of Yoshino (吉野町) in Osaka Prefecture
Osaka Prefecture
is a prefecture located in the Kansai region on Honshū, the main island of Japan. The capital is the city of Osaka. It is the center of Osaka-Kobe-Kyoto area.- History :...

, and there is a predominant belief that it is the origin of the name, and the letter 家 (ya) means "house." The letter 吉 (yoshi) means "good fortune" and 野 (no) means "field."
Yoshinoya first opened in 1899 at the Nihonbashi
Nihonbashi
, or Nihombashi, is a business district of Chūō, Tokyo, Japan which grew up around the bridge of the same name which has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603, and the current bridge made of stone dates from 1911...

 fish market in Tokyo.
 
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