is a Japanese manufacturer of sporting equipment

Sports equipment

Sports equipment is a general term for any object used for sport or exercise. Examples of sports equipment include:-Exercise equipment:Examples for exercise include swiss balls, weights, equipment for the gym...

 for badminton

Badminton

Badminton is a racquet sport played by either two opposing players or two opposing pairs , who take positions on opposite halves of a rectangular court that is divided by a net. Players score points by striking a shuttlecock with their racquet so that it passes over the net and lands in their...

, golf

Golf

Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....

 and tennis

Tennis

Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...

, producing racquet

Racquet

A racquet or racket is a sports implement consisting of a handled frame with an open hoop across which a network of cord is stretched tightly. It is used for striking a ball in such games as squash, tennis, racquetball, and badminton...

s, clubs

Golf club (equipment)

A golf club is used to hit a golf ball in a game of golf. Each club is composed of a shaft with a grip and a clubhead. Woods are mainly used for long-distance fairway or tee shots; irons, the most versatile class, are used for a variety of shots; Hybrids that combine design elements of woods and...

, shoes, shuttlecock

Shuttlecock

A shuttlecock, sometimes called a bird or birdie, is a high-drag projectile used in the sport of badminton. It has an open conical shape: the cone is formed from sixteen or so overlapping feathers, usually goose or duck and from the left wing only, embedded into a rounded cork base...

s, and other equipment for those sports.
The company was founded in 1946 by Minoru Yoneyama as a producer of wood

Wood

Wood is a hard, fibrous tissue found in many trees. It has been used for hundreds of thousands of years for both fuel and as a construction material. It is an organic material, a natural composite of cellulose fibers embedded in a matrix of lignin which resists compression...

en floats

Buoyancy

In physics, buoyancy is a force exerted by a fluid that opposes an object's weight. In a column of fluid, pressure increases with depth as a result of the weight of the overlying fluid. Thus a column of fluid, or an object submerged in the fluid, experiences greater pressure at the bottom of the...

 for fishing nets. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological

Technology

Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...

 advancements.

In 1957, Yoneyama began to make badminton racquets for other brands.