Yo! Sushi
Encyclopedia
YO! Sushi is a British
restaurant chain which was started in 1997 and is owned by Quilvest (lead investor) and the YO! Sushi Senior Management team. YO! Sushi specialises in delivering sushi to customers using the Japan
ese style 'kaiten' conveyor belt
method. In each restaurant various sushi
dishes and other Japanese cooked foods are prepared in a kitchen in plain view of customers and then set on the thin conveyor belt. The belt carries food around the restaurant in a circuit, allowing diners to pick any dish from the belt for consumption. In order to indicate freshness, a label is applied to the lid of the dish to indicate when the dish must be consumed by.
The restaurants are mostly based in the United Kingdom
with the majority in London
. Restaurants have also been opened in the Middle East in Dubai
, Bahrain
and Kuwait
, with others in other countries such as Russia
and Ireland
. YO! Sushi plans to open restaurants in the United States. The company's headquarters is located on Farringdon Road, London
, UK.
YO! Sushi opened its first restaurant in Soho
, London in January of 1997. A second restaurant followed opening in Harvey Nichols
. By 2001 it became the market leader in sushi restaurants. In 2000, Robin Rowland became CEO and in 2002 YO! Sushi opened their first restaurant outside of London, in Manchester's Selfridges
. By 2003, the company had 12 chains open, and the first franchise opened in Dubai
, United Arab Emirates
. Two new franchises opened in 2007 - one in Dublin, the other in Moscow. In 2010, they opened their 50th company-owned restaurant in Market Place, London.
In 2008, they became the first catering group to adopt the Food Standards Agency
's traffic light colour-coding system, which allows customers to see nutritional information about the food they are eating.. From the 1st of September 2009, the YO! Sushi in Whiteley's Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes. On the 12th March 2010, it was announced YO! Sushi would be serving 6 new hot dishes, adding to the Prawn Korroke it already did.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
restaurant chain which was started in 1997 and is owned by Quilvest (lead investor) and the YO! Sushi Senior Management team. YO! Sushi specialises in delivering sushi to customers using the Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese style 'kaiten' conveyor belt
Conveyor belt sushi
is the popular English translation for Japanese fast-food sushi. In Australia, it is also known as sushi train...
method. In each restaurant various sushi
Sushi
is a Japanese food consisting of cooked vinegared rice combined with other ingredients . Neta and forms of sushi presentation vary, but the ingredient which all sushi have in common is shari...
dishes and other Japanese cooked foods are prepared in a kitchen in plain view of customers and then set on the thin conveyor belt. The belt carries food around the restaurant in a circuit, allowing diners to pick any dish from the belt for consumption. In order to indicate freshness, a label is applied to the lid of the dish to indicate when the dish must be consumed by.
The restaurants are mostly based in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
with the majority in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. Restaurants have also been opened in the Middle East in Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
, Bahrain
Bahrain
' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...
and Kuwait
Kuwait
The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...
, with others in other countries such as Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
and Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
. YO! Sushi plans to open restaurants in the United States. The company's headquarters is located on Farringdon Road, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, UK.
YO! Sushi opened its first restaurant in Soho
Soho
Soho is an area of the City of Westminster and part of the West End of London. Long established as an entertainment district, for much of the 20th century Soho had a reputation for sex shops as well as night life and film industry. Since the early 1980s, the area has undergone considerable...
, London in January of 1997. A second restaurant followed opening in Harvey Nichols
Harvey Nichols
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it sells many international brands of clothing for women and men, fashion accessories, beauty products, wine and food...
. By 2001 it became the market leader in sushi restaurants. In 2000, Robin Rowland became CEO and in 2002 YO! Sushi opened their first restaurant outside of London, in Manchester's Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...
. By 2003, the company had 12 chains open, and the first franchise opened in Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
, United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
. Two new franchises opened in 2007 - one in Dublin, the other in Moscow. In 2010, they opened their 50th company-owned restaurant in Market Place, London.
In 2008, they became the first catering group to adopt the Food Standards Agency
Food Standards Agency
The Food Standards Agency is a non-ministerial government department of the Government of the United Kingdom. It is responsible for protecting public health in relation to food throughout the United Kingdom and is led by a board appointed to act in the public interest...
's traffic light colour-coding system, which allows customers to see nutritional information about the food they are eating.. From the 1st of September 2009, the YO! Sushi in Whiteley's Shopping Centre launched its takeaway and delivery services, allowing customers to go into the restaurant and order their food or order online to get food delivered to their homes. On the 12th March 2010, it was announced YO! Sushi would be serving 6 new hot dishes, adding to the Prawn Korroke it already did.