Yannis Bakos
Encyclopedia
Yannis Bakos is a professor at the Leonard N. Stern School of Business at New York University
. His primary area of expertise is the economic and business implications of information technology, the Internet, and online media. He is the co-founder (with Professor Chris F. Kemerer) of the Workshop on Information Systems and Economics (WISE), and the co-inventor of Flexplay
DVDs.
in Management and an MBA in Finance from the MIT Sloan School of Management
. He also received a Masters in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science. Before coming to NYU, Professor Bakos was on the faculty of the Merant School of Business at the University of California, Irvine and the Sloan School of Management at MIT.
showed that Product bundling
can be particularly effective for "digital information goods" with very low or zero marginal cost. In other recent work, he has been studying how reputation mechanisms, like the ones used by eBay, offer an alternative to traditional litigation as a way to settle disputes.
Bakos is the co-inventor of Flexplay
DVDs, which are limited play DVDs that expire a preset period after the package is opened. Expiration is triggered when a special chemical layer in the DVD is exposed to oxygen in the air, and thus does not depend on the electronics of the DVD player. This invention received several U.S. and international patents. Dr. Bakos co-founded Flexplay Technologies, where he was Chairman of the Board from 2001 until the company was sold to the Convex Group in 2004. Disney has released about 100 movies in the U.S. using this technology under the ez-D trade name, and the technology is presently tested in Japan.
New York University
New York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...
. His primary area of expertise is the economic and business implications of information technology, the Internet, and online media. He is the co-founder (with Professor Chris F. Kemerer) of the Workshop on Information Systems and Economics (WISE), and the co-inventor of Flexplay
Flexplay
Flexplay is a trademark for a DVD-compatible optical video disc format with a time-limited playback time. They are often described as "self-destructing" although the disc merely turns black and does not physically disintegrate. The same technology was used by Disney's Buena Vista Home...
DVDs.
Early life
Bakos holds a Ph.D.Ph.D.
A Ph.D. is a Doctor of Philosophy, an academic degree.Ph.D. may also refer to:* Ph.D. , a 1980s British group*Piled Higher and Deeper, a web comic strip*PhD: Phantasy Degree, a Korean comic series* PhD Docbook renderer, an XML renderer...
in Management and an MBA in Finance from the MIT Sloan School of Management
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
. He also received a Masters in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science. Before coming to NYU, Professor Bakos was on the faculty of the Merant School of Business at the University of California, Irvine and the Sloan School of Management at MIT.
Career
Bakos' early work showed that the internet would reduce the search costs of buyers and sellers, and that the resulting electronic marketplaces would result in lower prices and more competition among the sellers. He has more recently studied pricing strategies for information. For example, his work with Erik BrynjolfssonErik Brynjolfsson
Erik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
showed that Product bundling
Product bundling
Product bundling is a marketing strategy that involves offering several products for sale as one combined product. This strategy is very common in the software business , in the cable television industry Product bundling is a marketing strategy that involves offering several products for sale as...
can be particularly effective for "digital information goods" with very low or zero marginal cost. In other recent work, he has been studying how reputation mechanisms, like the ones used by eBay, offer an alternative to traditional litigation as a way to settle disputes.
Bakos is the co-inventor of Flexplay
Flexplay
Flexplay is a trademark for a DVD-compatible optical video disc format with a time-limited playback time. They are often described as "self-destructing" although the disc merely turns black and does not physically disintegrate. The same technology was used by Disney's Buena Vista Home...
DVDs, which are limited play DVDs that expire a preset period after the package is opened. Expiration is triggered when a special chemical layer in the DVD is exposed to oxygen in the air, and thus does not depend on the electronics of the DVD player. This invention received several U.S. and international patents. Dr. Bakos co-founded Flexplay Technologies, where he was Chairman of the Board from 2001 until the company was sold to the Convex Group in 2004. Disney has released about 100 movies in the U.S. using this technology under the ez-D trade name, and the technology is presently tested in Japan.