Yahoo!7
Encyclopedia
Yahoo!7 is a 50-50 partnership between the Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

 and Yahoo! Inc. in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

.

As part of the Yahoo! Inc. and the Seven Media Group, Yahoo!7 brings together the online assets of Yahoo! Inc. and the television and magazine content of the Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

 and Pacific Magazines
Pacific Magazines
Pacific Magazines is a magazine publisher operating in Australia and New Zealand, owned by Seven Media Group. It has it roots in the Southdown Press, the publishers of New Idea and long owned by the Murdoch family...

. The company also combines Yahoo!'s search and communications capabilities and global internet network, with Seven's media and entertainment content and marketing capabilities.

History

Yahoo!7 was founded in January 2006 and combines Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

's TV channel, the magazine publisher Pacific Magazines
Pacific Magazines
Pacific Magazines is a magazine publisher operating in Australia and New Zealand, owned by Seven Media Group. It has it roots in the Southdown Press, the publishers of New Idea and long owned by the Murdoch family...

 and Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

 Australia & New Zealand's online properties.

Prior to January 2006, the company operated independently as Yahoo! Australia and New Zealand, first opening its offices in Australia in 1997.

Yahoo!7 moved into its new offices at Millers Point, Sydney
Millers Point, New South Wales
Millers Point is an urban locality within Sydney's city centre, in the state of New South Wales, Australia. Millers Point is located on the north-western edge of the Sydney central business district, adjacent to The Rocks and is part of the local government area of the City of Sydney.Millers Point...

, in November, shared with its sister company, Yahoo! Search Marketing
Yahoo! Search Marketing
Yahoo! Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo!.Yahoo began offering this service after acquiring Overture Services, Inc....

. Yahoo! Search Marketing is wholly owned by Yahoo! Inc., and provides paid search listings for other sites including Yahoo!7, ninemsn
NineMSN
ninemsn is an Australian 50/50 joint venture between Microsoft and Nine Entertainment Co.. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites...

, Fairfax Media
Fairfax Media
Fairfax Media Limited is one of Australia's largest diversified media companies. The group's operations include newspapers, magazines, radios and digital media operating in Australia and New Zealand. Fairfax Media was founded by the Fairfax family as John Fairfax and Sons, later to become John...

 and News Ltd.

In December 2006, Yahoo!7 and Telecom New Zealand
Telecom New Zealand
Telecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...

 formed a new joint venture in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 named Yahoo!Xtra
Yahoo!Xtra
Yahoo!Xtra was a New Zealand web portal that existed under that name from 2007 to 2011. It was a joint venture between Yahoo!7 and Telecom New Zealand. Yahoo!7 held a 51 percent stake in the company and Telecom NZ held 49 percent. Because Yahoo!7 is a 50/50 venture, Yahoo! proper was therefore a...

.

In April 2007, web traffic analysis company Nielsen Online NetView logged Yahoo!7 as reaching 45 percent of the active online population: 5.2 million of the 11.6 million users in Australia's active Digital Media Universe.

In late November 2007, Hitwise
Hitwise
Experian Hitwise is a global online competitive intelligence service which collects data directly from ISP networks to aid website managers in analysing trends in visitor behavior and to measure website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a...

, an online competitive intelligence service, ranked the Yahoo!7 Homepage and Yahoo!7 Mail both in the Top 20 Australian Websites.

In 2008, Yahoo!7 became the "official online broadcaster" of the 2008 Beijing Olympic Games
2008 Summer Olympics
The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, was a major international multi-sport event that took place in Beijing, China, from August 8 to August 24, 2008. A total of 11,028 athletes from 204 National Olympic Committees competed in 28 sports and 302 events...

 in Australia.

In mid 2010, Yahoo!7 purchased Australian sports tipping site OzTips.

In early 2011 Yahoo!7 purchased Australian daily deals site Spreets for $40m.

Board of directors

The current board of directors include:
Rose Tsou - Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, SVP North Asia (Chairperson); David Gowdey - Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, Director of M&A; Darren Gocher - Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, Vice President of Business Operations; Rohan Lund - Yahoo!7 CEO; James Warburton - Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

, Head of Sales; and Ryan Stokes - Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

, Director

Content

Yahoo!7 content is an amalgamation of consumer applications such as search
Search engine technology
Modern web search engines are complex software systems using the technology that has evolved over the years. There are several categories of search engine software: Web search engines , database or structured data search engines , and mixed search engines or enterprise search...

, email
Email
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...

 and instant messaging
Instant messaging
Instant Messaging is a form of real-time direct text-based chatting communication in push mode between two or more people using personal computers or other devices, along with shared clients. The user's text is conveyed over a network, such as the Internet...

, with local television and print content.

Being the digital media outlet for the Seven Network
Seven Network
The Seven Network is an Australian television network owned by Seven West Media Limited. It dates back to 4 November 1956, when the first stations on the VHF7 frequency were established in Melbourne and Sydney.It is currently the second largest network in the country in terms of population reach...

 and Pacific Magazines
Pacific Magazines
Pacific Magazines is a magazine publisher operating in Australia and New Zealand, owned by Seven Media Group. It has it roots in the Southdown Press, the publishers of New Idea and long owned by the Murdoch family...

, Yahoo!7 has the ability to both produce and aggregate content that covers news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

, finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...

, sports, movies, travel
Travel
Travel is the movement of people or objects between relatively distant geographical locations. 'Travel' can also include relatively short stays between successive movements.-Etymology:...

, music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

 and video
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

.

The Yahoo!7 TV portal provides a free online TV Guide
TV Guide
TV Guide is a weekly American magazine with listings of TV shows.In addition to TV listings, the publication features television-related news, celebrity interviews, gossip and film reviews and crossword puzzles...

 that has information for all Free to Air and Pay TV networks. The portal also offers the latest news, behind-the-scenes and information on Seven TV programmes such as Heroes
Heroes (TV series)
Heroes is an American science fiction television drama series created by Tim Kring that appeared on NBC for four seasons from September 25, 2006 through February 8, 2010. The series tells the stories of ordinary people who discover superhuman abilities, and how these abilities take effect in the...

, Ugly Betty
Ugly Betty
Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which premiered on ABC on September 28, 2006, and ended on April 14, 2010. The series revolves around the character Betty Suarez and is based on Fernando Gaitán's Colombian telenovela soap opera Yo soy Betty, la fea...

, Grey’s Anatomy, Desperate Housewives
Desperate Housewives
Desperate Housewives is an American television comedy-drama series created by Marc Cherry and produced by ABC Studios and Cherry Productions. Executive producer Cherry serves as Showrunner. Other executive producers since the fourth season include Marc Cherry, Bob Daily, George W...

, Home & Away and LOST
Lost (TV series)
Lost is an American television series that originally aired on ABC from September 22, 2004 to May 23, 2010, consisting of six seasons. Lost is a drama series that follows the survivors of the crash of a commercial passenger jet flying between Sydney and Los Angeles, on a mysterious tropical island...

.

In March 2007, Yahoo!7 introduced a Lifestyle portal that aggregates content from Yahoo!7, Pacific Magazines and Seven into lifestyle categories. Yahoo!7 Lifestyle is a resource for thousands of recipes, fashion tips, photo galleries, the latest celebrity gossip and parenting advice. Yahoo!7 Lifestyle is the number one online lifestyle destination in Australia according to Nielsen//NetRatings NetView April 2007.

Search

Yahoo!7 offers a search engine as well as other vertical search
Vertical search
A vertical search engine, as distinct from a general web search engine, focuses on a specific segment of online content. The vertical content area may be based on topicality, media type, or genre of content. Common verticals include shopping, the automotive industry, legal information, medical...

 services such as Yahoo!7 Image, Yahoo!7 Video, Yahoo!7 Local, Yahoo!7 News, and Yahoo!7 Shopping Search.

Recently Yahoo!7 introduced an early stage federated search
Federated search
Federated search is an information retrieval technology that allows the simultaneous search of multiple searchable resources. A user makes a single query request which is distributed to the search engines participating in the federation...

 prototype developed by Yahoo!7 engineers called Alpha. Alpha allows users to aggregate organic search results, photos, Answers results, video's, News, and even Wikipedia
Wikipedia
Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...

 results on a single page.

Yahoo!7 Answers
Yahoo! Answers
Yahoo! Answers is a community-driven question-and-answer site or a knowledge market launched by Yahoo! on June 28, 2005 that allows users to both submit questions to be answered and answer questions asked by other users...

 is the Yahoo!7 social search product, where users can ask and answer questions, as well as search content from other users.

Communication

Yahoo!7 offers internet communication services such as Yahoo!7 Mail
Yahoo! Mail
Yahoo! Mail is a web mail service provided by Yahoo!. It was inaugurated in 1997, and, according to comScore, Yahoo! Mail was the second largest web-based email service with 273.1 million users as of November 2010....

 and Yahoo!7 Messenger
Yahoo! Messenger
Yahoo! Messenger is an advertisement-supported instant messaging client and associated protocol provided by Yahoo!...

, as well as social networking services and user-generated content in products such as My Web
My Web
My Web was a social bookmarking website launched by Yahoo! in June 2005. It allowed users to bookmark a web page, along with a description, either just for him/herself, for selected contacts or for everyone. The user could also add tags so that other users could search for tags and see the...

, Yahoo!7 Groups
Yahoo! Groups
Yahoo! Groups is one of the world’s largest collections of online discussion boards. The term Groups refers to Internet communication which is a hybrid between an electronic mailing list and a threaded Internet forum, in other words, Group messages can be read and posted by e-mail or on the Group's...

, Yahoo!7 Video
Yahoo! Video
Yahoo! Video is a video sharing website on which users could upload and share videos. The service is owned and created by Yahoo!. Yahoo! Video began as an internet-wide video search engine and added the ability to upload and share video clips in June 2006...

, Jumpcut
Jumpcut.com
Jumpcut.com was a website that provided free video editing and hosting services. The website was launched as a private alpha in January 2006 and as a public beta on 4 April 2006. In October 2006 Jumpcut was purchased by Yahoo...

 and Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...

.

Mobile

The Yahoo!7 mobile service offering includes on-the-go messaging services, such as email and instant messaging; information, such as News, TV Guide, Sports Tipping, Search, Weather and alerts; and fun and games, including ring tones, mobile games, and Flickr for camera phones.

Services

Yahoo!7 has third-party partnerships in the areas of shopping, dating, autos, real estate, and jobs.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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