Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquartered in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Wunderman is part of Young & Rubicam

Young & Rubicam

Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...

 Brands and a member of WPP Group

WPP Group

WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...

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History

Founder Lester Wunderman

Lester Wunderman

Lester Wunderman is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more...

 is widely considered to be the creator of modern-day direct marketing

Direct marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

—a term he originated in a 1967 speech at MIT. He opened Wunderman, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign) and the magazine subscription card.

A long-time relationship with American Express

American Express

American Express Company or AmEx, is an American multinational financial services corporation headquartered in Three World Financial Center, Manhattan, New York City, New York, United States. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best...

 eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.

WRC was acquired by Young & Rubicam

Young & Rubicam

Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...

 in 1973, and has since expanded its reach into the interactive, strategic and data-analysis fields.

The agency was briefly renamed Impiric in the late 1990s, before returning to its heritage and rebranding itself as Wunderman 6 months later.

Today

Wunderman is the largest global marketing services network in the world. Their network currently comprises 15 companies and 145 offices across 59 countries. The companies are

• Actionline, a Latin American customer contact center
• Actis Wunderman, a Russian digital agency
• AGENDA, an Asian company specalizing in interactive advertising
• Burrows Ltd, a UK based design agency.
• all access, a Swiss events company
• aquaonline, a South African online advertising specialist
• Blast Radius, a strategic interactive agency
• Comworks Interactive, full-service interactive agency
• Designkitchen, online advertising specialist
• facts fiction, an events company
• Futurecom, Swiss-based boutique advertiser
• i-Behaviour, customer and business transaction data
• Kassius French based digital advertising
• KBM Group, database management and analysis
• RTCRM, relationship management
• Tattoo, digital agency in MENA region
• These Days Benelux online advertising
• Wunderman 3, promotion, retail and events agency
• Wunderman Dentsu Tokyo, Japanese-based
• Wunderman PXP, Austrian based Wunderman office
• Wunderman World Health
• ZAAZ, Creative, Web Analytics, SEO (Search Engine Optimization), Website Optimization

Clients

Global Clients include AARP

AARP

AARP, formerly the American Association of Retired Persons, is the United States-based non-governmental organization and interest group, founded in 1958 by Ethel Percy Andrus, PhD, a retired educator from California, and based in Washington, D.C. According to its mission statement, it is "a...

, Abbott Laboratories

Abbott Laboratories

Abbott Laboratories is an American-based global, diversified pharmaceuticals and health care products company. It has 90,000 employees and operates in over 130 countries. The company headquarters are in Abbott Park, North Chicago, Illinois. The company was founded by Chicago physician, Dr....

, Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

, Citibank

Citibank

Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York...

, Coca Cola, Dannon, Dell

Dell

Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...

, Diageo

Diageo

Diageo plc is a global alcoholic beverages company headquartered in London, United Kingdom. It is the world's largest producer of spirits and a major producer of beer and wine....

, Ford, Jaguar

Jaguar

The jaguar is a big cat, a feline in the Panthera genus, and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hemisphere. The jaguar's present range extends from Southern United States and Mexico...

, Kimberly-Clark

Kimberly-Clark

Kimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle", Scott and Andrex toilet paper, Wypall utility wipes, "KimWipes"...

, Kraft

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

, Land Rover

Land Rover

Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover group...

, Lufthansa

Lufthansa

Deutsche Lufthansa AG is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft , and Hansa .The airline is the world's fourth-largest airline in terms of overall passengers carried, operating...

, Mazda

Mazda

is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...

, Michelin

Michelin

Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands...

, Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Natura

Natura

Natura is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products....

, Nokia

Nokia

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

, Sears, T-Mobile

T-Mobile

T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...

, Telefonica

Telefónica

Telefónica, S.A. is a Spanish broadband and telecommunications provider in Europe and Latin America. Operating globally, it is the third largest provider in the world...

, Wyeth

Wyeth

Wyeth, formerly one of the companies owned by American Home Products Corporation , was a pharmaceutical company. The company was based in Madison, New Jersey, USA...

, and Xbox

Xbox

The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...

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Awards and honors

Cannes Lions International Advertising Festival: Direct Grand Prix (multiple)

Advertising Age: Ranked #1 Marketing Services Network worldwide and #4 Digital Agency