Worthy Book
Encyclopedia
Worthy Book is a Malaysian coupon-book brand held by Worthy Media, an advertising and marketing solution provider which is currently based in Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Malaysia.

Worthy Book was released at September 2010 by Han Jia and Ken Kho. The voucher booklet offers discounts, offers and goodies on dining, entertainment, retail and services. Its focus on corporate social responsibility
Corporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...

 from its initial stage has attracted much praise from non-governmental organizations such as National Kidney Foundation in Malaysia
National Kidney Foundation
The National Kidney Foundation, Inc. is a major voluntary health organization in the United States, headquartered in New York City...

.

Since its incorporation, the story of Worthy Book has attracted much media coverage such as BFM 89.9
BFM 89.9
BFM 89.9 is Malaysia's first FM radio station focused on business news and topics. Its broadcast coverage area is the greater metropolitan area of Kuala Lumpur, Malaysia.-BFM 89.9:BFM 89.9 is a recent addition to Malaysia's FM radio landscape...

, the Sun (Malaysia)
The Sun (Malaysia)
The Sun is Malaysia's first national free daily newspaper in tabloid form. Available from Mondays to Fridays except on public holiday, with a target audience of white-collar workers and urban youth....

, the Malay Mail
The Malay Mail
The Malay Mail is a newspaper in Kuala Lumpur, Malaysia, first published in 1 December 1896 when KL was the capital of the then new Federated Malay States, making it the first daily to appear in the FMS....

, Bernama TV
Bernama TV
Bernama TV is a 24 hour international news and current affairs television network in Malaysia. It is owned by Bernama, a government news agency. The service places emphasis on decidedly right-leaning and pro-government content and views...

, Red Tomato Weekly and so on.

History

Worthy Book was released by Han Jia and Ken Kho in September 2010. Han Jia is an Oxford University alumnus with a Masters of Engineering, Economics & Management. Prior to the co-founding of Worthy Book, Han Jia had had internships with various organizations such as Deloitte, Buro Happold
Buro Happold
Buro Happold is a professional services firm providing engineering consultancy, design, planning, project management and consulting services for all aspects of buildings, infrastructure and the environment, with its head office in Bath, Somerset...

 and Oxfordshire County Council
Oxfordshire County Council
Oxfordshire County Council, established in 1889, is the county council, or upper-tier local authority, for the non-metropolitan county of Oxfordshire, in the South East of England, an elected body responsible for the most strategic local government services in the county.-History:County Councils...

.

Business

Its business model is similar to that of magazines whereby merchants pay for advertisement and readers pay for subscription.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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