BFM 89.9 is Malaysia's first FM radio station focused on business news and topics. Its broadcast coverage area is the greater metropolitan area of Kuala Lumpur

Kuala Lumpur

Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Malaysia.

BFM 89.9

BFM 89.9 is a recent addition to Malaysia's FM radio landscape. It first went on-air on 4 September 2008 and professes to be Malaysia's first business radio station.

Despite its tagline of "The Business Station", the station offers a mix of business and non-business programming. Its business programmes include international and local business news headlines, stock market reports and interviews with corporate personalities and start-ups. Its non-business programming includes interviews with protagonists on personal and professional development, health, and the arts.

In August 2009, BFM made its foray into sports programming by launching live Barclays Premier League football games on radio. BFM is also getting recognition for the adult-oriented rock genre music that it plays during non talk-programming segments, a genre which is apparently not covered by incumbent radio stations.
It also does play Malay songs from 12 am to 6 am everyday.

Notable international corporate personalities that have been interviewed by BFM includes Sir Martin Sorrell

Martin Sorrell

Sir Martin Sorrell is an English businessman and the chief executive officer of WPP Group. He has served in that role since he started the company.-Biography:...

 and management authors such as Jack Trout

Jack Trout

Jack Trout is among the world’s most famous marketing gurus. Over the 40 years of marketing consultancy work, Jack Trout has engaged in hundreds of assignments all over the globe...

, Al Ries

Al Ries

Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries...

 and Robert Kiyosaki

Robert Kiyosaki

Robert Toru Kiyosaki, born April 8, 1947) is an American investor, businessman, self-help author and motivational speaker. Kiyosaki is best known for his Rich Dad Poor Dad series of motivational books and other material published under the Rich Dad brand. He has written 15 books which have combined...

. Local corporate personalties interviewed include Tony Fernandes

Tony Fernandes

Tan Sri Anthony Francis Fernandes CBE is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly"...

 (CEO of AirAsia), Idris Jala

Idris Jala

Dato' Sri Idris Jala, who is from the Kelabit ancestry, is the current Minister without Portfolio in the Prime Minister's Department and chief executive officer of the Performance Management and Delivery Unit . He is a Senator in the Dewan Negara, upper house of parliament.Before that, Idris used...

(former CEO of Malaysia Airlines) and Johan Dennelind (CEO of Digi Telecommunications).

The station can be received on 89.9 MHz in greater Kuala Lumpur metropolitan area (popularly known as the Klang Valley). As of September 2009, BFM offers live talk programming between 6 am and 9 pm weekdays, and during its live Barclays Premier League football games during weekends.

Program belts

• The Morning Run. 6am - 10 am Weekdays. Presenter: David Chew.
• Enterprise. 10 am - 2 pm Weekdays. Presenter: Freda Liu.
• The Bigger Picture. 2 pm - 5 pm Weekdays. Presenter: Meera Sivasothy.
• Evening Edition. 5 pm - 9 pm Weekdays. Presenter: Caroline Oh