Woodward & Lothrop
Encyclopedia
Woodward & Lothrop was a department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 chain headquartered in Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....

 Woodward & Lothrop was Washington, D.C.'s first department store, opening in 1887. Woodies, as it was often nickname
Nickname
A nickname is "a usually familiar or humorous but sometimes pointed or cruel name given to a person or place, as a supposedly appropriate replacement for or addition to the proper name.", or a name similar in origin and pronunciation from the original name....

d, maintained stores in the Mid-Atlantic
Mid-Atlantic States
The Mid-Atlantic states, also called middle Atlantic states or simply the mid Atlantic, form a region of the United States generally located between New England and the South...

 United States. Its flagship store was a fixture of the shopping district in downtown
Downtown
Downtown is a term primarily used in North America by English speakers to refer to a city's core or central business district ....

 Washington, with Garfinckel's
Garfinckel's
Garfinckel's was a prominent department store chain based in Washington, D.C., that catered to a clientele of wealthy consumers. It declared Chapter 11, in June 1990, and ceased operations in 1990.-History:...

, and in the late 1990s the center of controversy over competing visions for DC's urban renewal.

History


Samuel Walter Woodward (1848-August 2, 1917) and Alvin Mason Lothrop (1847–1912) opened a dry goods store in Chelsea, Massachusetts
Chelsea, Massachusetts
Chelsea is a city in Suffolk County, Massachusetts, United States directly across the Mystic River from the city of Boston. It is the smallest city in Massachusetts in land area, and the 26th most densely populated incorporated place in the country.-History:...

, in 1873, and maintained several stores in the Boston area. In partnership with Charles E. Cochrane, on February 8, 1880 they moved to Washington.http://users.rcn.com/greenela/id59.htm For many years, their department store would sponsor a "Founders Day Sale" in early February to commemorate the move.

Woodward, Lothrop & Cochrane opened at 705 Market Space at the intersection of Pennsylvania Avenue
Pennsylvania Avenue
Pennsylvania Avenue is a street in Washington, D.C. that joins the White House and the United States Capitol. Called "America's Main Street", it is the location of official parades and processions, as well as protest marches...

 and 7th Street Northwest (now the United States Navy Memorial
United States Navy Memorial
The United States Navy Memorial on Pennsylvania Avenue NW between 7th Street Northwest and 9th Street Northwest in Washington, D.C., honors those who have served or are currently serving in the Navy, Marine Corps, Coast Guard, and the Merchant Marine....

). The first store was so successful that within a year, they moved to a larger location at 921 Pennsylvania Avenue. After flooding in 1886, they moved again to the corner of 11th and F Streets NW. Woodward and Lothrop purchased Cochrane's share of the partnership, and the new store renamed Woodward & Lothrop.http://classicwoodies.com/index.cfm/Company_History

Woodies expanded into suburb
Suburb
The word suburb mostly refers to a residential area, either existing as part of a city or as a separate residential community within commuting distance of a city . Some suburbs have a degree of administrative autonomy, and most have lower population density than inner city neighborhoods...

an shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

s after World War II, but the owning families resisted expansion by amalgamation, and the chain grew slowly. It became a target of takeover attempts in the 1980s, resisting a leveraged buyout
Leveraged buyout
A leveraged buyout occurs when an investor, typically financial sponsor, acquires a controlling interest in a company's equity and where a significant percentage of the purchase price is financed through leverage...

 by Ronald Baron in February 1984 but accepting a $277 million bid later that year from Detroit
Detroit, Michigan
Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...

 shopping center mogul A. Alfred Taubman
A. Alfred Taubman
Adolph Alfred Taubman is an American real estate developer and philanthropist from Michigan. He pioneered the modern shopping mall concept and was described by CBS News as a "legend in retailing" who became wealthy developing upscale shopping malls. He built shopping mall developer Taubman Centers...

.

But Taubman had incurred substantial debt during his '80s acquisitions, which included the Philadelphia
Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...

-based Wanamaker's
Wanamaker's
Wanamaker's department store was the first department store in Philadelphia, Pennsylvania, and one of the first department stores in the United States. At its zenith in the early 20th century, there were two major Wanamaker department stores, one in Philadelphia and one in New York City at Broadway...

 department stores in 1986 as well as Sotheby's
Sotheby's
Sotheby's is the world's fourth oldest auction house in continuous operation.-History:The oldest auction house in operation is the Stockholms Auktionsverk founded in 1674, the second oldest is Göteborgs Auktionsverk founded in 1681 and third oldest being founded in 1731, all Swedish...

 auction house and various properties. The early 1990s recession, while historically mild, disproportionately impacted real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 and department store retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

. The greater Washington area was also affected by sharp reductions in defense spending after the end of the Cold War
Cold War
The Cold War was the continuing state from roughly 1946 to 1991 of political conflict, military tension, proxy wars, and economic competition between the Communist World—primarily the Soviet Union and its satellite states and allies—and the powers of the Western world, primarily the United States...

, leading to a loss of consumer confidence.

Woodward & Lothrop, Inc., filed for Chapter 11 bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....

 protection on January 18, 1994, with $608 million in total assets and $659 in total liabilities. Drastic cost-cutting and increased sales figures did not return the firm to profitability, however, and the chain, including its John Wanamaker subsidiary, was liquidated. On June 21, 1995, seven of the remaining Woodward & Lothrop locations were sold to J. C. Penney
J. C. Penney
-External links:*...

 and the rest plus the Wanamaker's
Wanamaker's
Wanamaker's department store was the first department store in Philadelphia, Pennsylvania, and one of the first department stores in the United States. At its zenith in the early 20th century, there were two major Wanamaker department stores, one in Philadelphia and one in New York City at Broadway...

 locations were sold to the May Department Stores
May Department Stores
The May Department Stores Company was a national department store chain in the United States, founded in 1877 by David May. The company ceased to exist in 2005 when it was merged with Federated Department Stores, Inc . Prior to the merger it was headquartered in Downtown St. Louis, Missouri...

, which converted them to its Hecht's
Hecht's
Hecht's, also known as Hecht Brothers, Hecht Bros. and the Hecht Company, was a large chain of department stores located mainly in the mid-Atlantic and southern region of the United States....

 and Lord & Taylor
Lord & Taylor
Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...

 divisions. By November 1995, all Woodies stores had completed liquidation
Liquidation
In law, liquidation is the process by which a company is brought to an end, and the assets and property of the company redistributed. Liquidation is also sometimes referred to as winding-up or dissolution, although dissolution technically refers to the last stage of liquidation...

 sales and were permanently closed.

Flagship store

Soon after moving into the historic Carlisle building in 1887, W&L outgrew its space and began expanding, purchasing the neighboring properties. By 1897 it occupied almost the entire block surrounded by 10th, 11th, F, and G Streets NW. In 1898 and 1902, the buildings were renovated behind a new facade facing G Street designed by Henry Ives Cobb
Henry Ives Cobb
Henry Ives Cobb , born in Brookline, Massachusetts to Albert Adams and Mary Russell Candler Cobb, was a Chicago-based architect in the last decades of the 19th century, known for his designs in the Romanesque and Victorian Gothic styles...

. Two additional floors were added in 1912 and 1913, and yet another building added in 1925.

The building attained its lasting form in 1927. It stands ten stories and once held over 400000 square feet (37,161.2 m²) of retail space; the exterior was decorated in cast iron and leaded glass
Leaded glass
Leaded glass may refer to:*Lead glass, potassium silicate glass which has been impregnated with a small amount of lead oxide in its fabrication...

accents with flower
Flower
A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants . The biological function of a flower is to effect reproduction, usually by providing a mechanism for the union of sperm with eggs...

 designs and the Woodward & Lothrop monogram
Monogram
A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos. A series of uncombined initials is properly referred to as a...

. It was declared a D.C. Historic Landmark in 1964.
After the chain's liquidation, the store stood empty while developers and city officials debated its future. The city first lobbied to have the location reopened as a Macy's, but Macy's owner, Federated Department Stores
Federated Department Stores
Macy's, Inc. is a department store holding company and owner of Macy's and Bloomingdale's department stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelery, watches, dinnerware, and furniture....

 (now Macy's Inc), demurred; the space was too large, in need of renovation, and situated in downtown Washington, where shopping had declined relative to the suburbs. Finally, the Washington National Opera
Washington National Opera
The Washington National Opera is an opera company in Washington, D.C., USA. Formerly the Opera Society of Washington and the Washington Opera, the company received Congressional designation as the National Opera Company in 2000. Performances are now given in the Opera House of the John F...

 purchased the building in 1996 for $18 million, seeking to have it renovated into its new home.

Unfortunately, the cost of converting the retail space into an opera
Opera
Opera is an art form in which singers and musicians perform a dramatic work combining text and musical score, usually in a theatrical setting. Opera incorporates many of the elements of spoken theatre, such as acting, scenery, and costumes and sometimes includes dance...

 house proved daunting: $200 million. It remained empty until 1999 when it was sold to developer Douglas Jemal for $28.2 million. Neighborhood activists wanted Jemal to convert the building for mixed use, including arts space, restaurants, and housing as well as retail, but Jemal sought to use it for mixed office and commercial space instead. The District of Columbia Zoning Commission declined Jemal's proposal, and the building remained empty for two more years.

Finally in 2001, the Commission approved the retail-office plan (on the condition Jemal build housing at another site), and renovation got underway. The building reopened after almost a decade in 2003. Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 clothing retailer Hennes & Mauritz (H&M
H&M
H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

) was the first major tenant.

On January 29, 2004, a fire struck the building. Just before 10pm, firefighters responded to visible heavy fire on the 10th Street side. After twenty minutes, most of the fire was knocked down; the cause of the fire was found to be accidental, probably caused by a baseboard space heater. This fire did not affect H&M.

On August 21, 2007, furniture and housewares retailer West Elm
West Elm
West Elm is an upscale retail store that features contemporary furniture designs and other housewares. It is a wholly owned subsidiary of Williams-Sonoma, Inc. There are currently 37 stores in 18 states, the Canadian province of Ontario, and Puerto Rico. Customers are able to shop in-store,...

 opened in the building. Also in 2007, the D.C. branch of Madame Tussauds
Madame Tussauds
Madame Tussauds is a wax museum in London with branches in a number of major cities. It was founded by wax sculptor Marie Tussaud and was formerly known as "Madame Tussaud's", but the apostrophe is no longer used...

 wax museum
Wax museum
A wax museum or waxworks consists of a collection of wax sculptures representing famous people from history and contemporary personalities exhibited in lifelike poses....

 opened in the building and a three-floor Zara
Zara (clothing)
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and...

 also opened in the building.

Besides the downtown Washington store, the old Woodward & Lothrop Service Warehouse
Woodward & Lothrop Service Warehouse
The Woodward & Lothrop Service Warehouse is a historic warehouse located in the NoMa neighborhood of Washington, D.C. It was designated a District of Columbia Historic Landmark in 1993, and was added to the National Register of Historic Places in 2005...

 at 131 M Street
M Street (Washington, D.C.)
The name "M Street" refers to two major roads in the United States capital of Washington, D.C. Because of the Cartesian-coordinate-based street-naming system in Washington, the name M Street can be used to refer to any east-west street located twelve blocks north or south of the dome of the United...

, Northeast
Washington, D.C. (northeast)
Northeast is the northeastern quadrant of Washington, D.C., the capital of the United States, and is located north of East Capitol Street and east of North Capitol Street...

 was also declared a D.C. Historic Landmark in 1993. It's an example of Streamline Moderne
Streamline Moderne
Streamline Moderne, sometimes referred to by either name alone or as Art Moderne, was a late type of the Art Deco design style which emerged during the 1930s...

 architecture and was added to the National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...

 in 2005. The building is visible from the platform of the NoMa – Gallaudet University station of the Washington Metro
Washington Metro
The Washington Metro, commonly called Metro, and unofficially Metrorail, is the rapid transit system in Washington, D.C., United States, and its surrounding suburbs. It is administered by the Washington Metropolitan Area Transit Authority , which also operates Metrobus service under the Metro name...

, and its pink neon sign
Neon lamp
A neon lamp is a miniature gas discharge lamp that typically contains neon gas at a low pressure in a glass capsule. Only a thin region adjacent to the electrodes glows in these lamps, which distinguishes them from the much longer and brighter neon tubes used for signage...

 by passengers on trains along that right of way.

W&L in the community

Both Woodward and Lothrop became active in civic life. Woodward, for instance, became president of the Washington City YMCA
YMCA
The Young Men's Christian Association is a worldwide organization of more than 45 million members from 125 national federations affiliated through the World Alliance of YMCAs...

 in 1898, and donated significant sums of money for the renovation of its facilities. In addition, Woodward's daughter and heir, Helen, and her husband Luke Ingalls Wilson later donated the bulk of the acreage of their Bethesda
Bethesda, Maryland
Bethesda is a census designated place in southern Montgomery County, Maryland, United States, just northwest of Washington, D.C. It takes its name from a local church, the Bethesda Meeting House , which in turn took its name from Jerusalem's Pool of Bethesda...

 estate for the formation of the National Institutes of Health
National Institutes of Health
The National Institutes of Health are an agency of the United States Department of Health and Human Services and are the primary agency of the United States government responsible for biomedical and health-related research. Its science and engineering counterpart is the National Science Foundation...

. After Wilson's death from cancer, Helen was instrumental in the creation of the National Cancer Institute
National Cancer Institute
The National Cancer Institute is part of the National Institutes of Health , which is one of 11 agencies that are part of the U.S. Department of Health and Human Services. The NCI coordinates the U.S...

. The store they founded itself became a fixture. In the 1920s it boasted at least 67 retail departments, as well as a travel agency, theater, infirmary, merry-go-round, and traveling art exhibits. According to one customer, Woodies was truly part of the social fabric; part department store, restaurant, and showcase for talent shows. Proper young ladies from schools like Bryn Mawr
Bryn Mawr College
Bryn Mawr College is a women's liberal arts college located in Bryn Mawr, a community in Lower Merion Township, Pennsylvania, ten miles west of Philadelphia. The name "Bryn Mawr" means "big hill" in Welsh....

, Stephens
Stephens College
Stephens College is a women's college located in Columbia, Missouri. It is the second oldest female educational establishment that is still a women's college in the United States. It was founded on August 24, 1833 as the Columbia Female Academy. In 1856, David H. Hickman turned it into a college,...

, Vassar
Vassar College
Vassar College is a private, coeducational liberal arts college in the town of Poughkeepsie, New York, in the United States. The Vassar campus comprises over and more than 100 buildings, including four National Historic Landmarks, ranging in style from Collegiate Gothic to International,...

, Radcliffe
Radcliffe College
Radcliffe College was a women's liberal arts college in Cambridge, Massachusetts, and was the coordinate college for Harvard University. It was also one of the Seven Sisters colleges. Radcliffe College conferred joint Harvard-Radcliffe diplomas beginning in 1963 and a formal merger agreement with...

, Mt. Holyoke
Mount Holyoke College
Mount Holyoke College is a liberal arts college for women in South Hadley, Massachusetts. It was the first member of the Seven Sisters colleges, and served as a model for some of the others...

 would troop into Woodies for their spring and summer frocks to wear at weekend dances.

The W&L toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...

 department introduced two phenomena to the American public. Harold and John Porter, who comprised the Porter Chemical Company of Hagerstown, Maryland
Hagerstown, Maryland
Hagerstown is a city in northwestern Maryland, United States. It is the county seat of Washington County, and, by many definitions, the largest city in a region known as Western Maryland. The population of Hagerstown city proper at the 2010 census was 39,662, and the population of the...

, began manufacturing chemistry set
Chemistry set
A chemistry set is an educational toy allowing the user to perform simple chemistry experiments. The best known such sets were produced by the A. C. Gilbert Company, an early and middle 20th century American manufacturer of educational toys...

s in 1916. Woodward & Lothrop became the first major retailer to offer them for sale, and "Chemcraft" kits soon appeared at other retailers in the country. In the 1950s, the wife of a W&L buyer saw a demonstration of Play-Doh
Play-Doh
Play-Doh is a modeling compound used by young children for art and craft projects at home and in school. Composed of flour, water, salt, boric acid, and mineral oil, the product was first manufactured in Cincinnati, Ohio, USA as a wallpaper cleaner in the 1930s...

 modeling clay at an educational convention. This led to a successful in-store demo, and the sale of Play-Doh in W&L stores, and soon in toy departments throughout the United States.

Further reading


External links

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