Whole Foods Magazine
Encyclopedia
Whole Foods Magazine is a monthly natural foods trade journal
in the United States
. First published in 1977, it is the oldest trade publication in the natural foods industry. Whole Foods Magazine has a total circulation of over 16,000.
Whole Foods Magazine is a trade journal for natural food suppliers, health food store
s, food cooperatives, supermarket
s, and natural/organic products businesses. The magazine produces articles designed to educate retailers on trends in the natural foods industry, emergent product categories and industry analysis. It also includes legal advice
, merchandising tips, industry news and research. Whole Foods Magazine's primary columnists are Richard Passwater, Scott Tips, and Jay Jacobowitz. The scope of products covered in the magazine includes dietary supplement
s, herb
s, homeopathy
, natural health product
s, organic food
, and whole foods. Whole Foods Magazine features selected stores' best-selling products in its monthly What’s Selling column. Whole Foods' April issue features the Natural Choice Awards, that highlight top-selling products in various categories.
Whole Foods Magazine conducts an Annual Retailer Survey where it charts trends in the natural foods industry. They also produce an Source Directory for natural food products.
The magazine is available online as Whole Foods Magazine Online.
Trade journal
A trade magazine, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press....
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. First published in 1977, it is the oldest trade publication in the natural foods industry. Whole Foods Magazine has a total circulation of over 16,000.
Whole Foods Magazine is a trade journal for natural food suppliers, health food store
Health food store
A health food store is a type of grocery store that primarily sells health food, organic foods, local produce, and often nutritional supplements...
s, food cooperatives, supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
s, and natural/organic products businesses. The magazine produces articles designed to educate retailers on trends in the natural foods industry, emergent product categories and industry analysis. It also includes legal advice
Legal advice
In the common law, legal advice is the giving of a formal opinion regarding the substance or procedure of the law by an officer of the court , ordinarily in exchange for financial or other tangible compensation...
, merchandising tips, industry news and research. Whole Foods Magazine's primary columnists are Richard Passwater, Scott Tips, and Jay Jacobowitz. The scope of products covered in the magazine includes dietary supplement
Dietary supplement
A dietary supplement, also known as food supplement or nutritional supplement, is a preparation intended to supplement the diet and provide nutrients, such as vitamins, minerals, fiber, fatty acids, or amino acids, that may be missing or may not be consumed in sufficient quantities in a person's diet...
s, herb
Herb
Except in botanical usage, an herb is "any plant with leaves, seeds, or flowers used for flavoring, food, medicine, or perfume" or "a part of such a plant as used in cooking"...
s, homeopathy
Homeopathy
Homeopathy is a form of alternative medicine in which practitioners claim to treat patients using highly diluted preparations that are believed to cause healthy people to exhibit symptoms that are similar to those exhibited by the patient...
, natural health product
Natural health product
The term natural health product is used in Canada to describe substances such as vitamins and minerals, herbal medicines, homeopathic preparations, energy drinks, probiotics, and many alternative and traditional medicines.-Regulation:...
s, organic food
Organic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...
, and whole foods. Whole Foods Magazine features selected stores' best-selling products in its monthly What’s Selling column. Whole Foods' April issue features the Natural Choice Awards, that highlight top-selling products in various categories.
Whole Foods Magazine conducts an Annual Retailer Survey where it charts trends in the natural foods industry. They also produce an Source Directory for natural food products.
The magazine is available online as Whole Foods Magazine Online.