WGWB was The WB television affiliate for Greenville, North Carolina

Greenville, North Carolina

Greenville is the county seat of Pitt County and principal city of the Greenville, North Carolina metropolitan area. Greenville is the health, entertainment, and educational hub of North Carolina's Tidewater and Coastal Plain and in 2008 was listed as the Tenth Largest City in North Carolina...

. The call letters are fictional, as it is not a Federal Communications Commission

Federal Communications Commission

The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

-licensed broadcast station. Rather, it is part of The WB 100+ Station Group

The WB 100+ Station Group

The WB 100+ Station Group was a group of primarily non-broadcast local cable television outlets for The WB Television Network, for markets below the top 100 television media markets in the United States. Dayparts with no WB programming were programmed by the network...

, a group of non-broadcast local cable television

Cable television

Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 outlets for markets below the top 100 media market

Media market

A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...

s. It is carried on various cable systems throughout the Greenville/New Bern

New Bern, North Carolina

New Bern is a city in Craven County, North Carolina with a population of 29,524 as of the 2010 census.. It is located at the confluence of the Trent and the Neuse rivers...

 area, including Time Warner Cable

Time Warner Cable

Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...

 on channel 31, and is also carried on DirecTV

DirecTV

DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

 on channel 15.

On January 24, 2006, it was announced that The WB and UPN

UPN

United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...

 would merge into a new network called The CW. Then, on February 22, 2006, News Corporation

News Corporation

News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...

 announced that it would create a new network called My Network TV. Both networks started in September 2006. WNCT-TV

WNCT-TV

WNCT-TV is the CBS-affiliated television station for Eastern North Carolina's Inner Banks licensed to Greenville. It broadcasts a high definition digital signal on VHF channel 10 from a transmitter in Grifton along NC 118. The station can also be seen on Charter channel 6 as well as Time Warner...

's digital subchannel DT2 affiliated with The CW, and WFXI-TV/WYDO-TV's digital subchannel DT2 affiliated with My Network TV. A subchannel of WCTI-TV

WCTI-TV

WCTI-TV is the ABC-affiliated television station for the Inner Banks area of Eastern North Carolina that is licensed to New Bern. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter in Trenton along NC 58...

, which formerly held the UPN affiliation for the area, became ENC-TV, an independent station

Independent station

An independent station is in the category of television terminology used to describe a television station broadcasting in the United States or Canada that is not affiliated with any television network....

.