WCTI-TV
Encyclopedia
WCTI-TV is the ABC
-affiliated television station
for the Inner Banks
area of Eastern North Carolina
that is licensed to New Bern
. It broadcasts a high definition
digital signal on VHF channel 12 from a transmitter in Trenton
along NC 58. Owned by the Bonten Media Group, the station operates Fox affiliates WFXI/WYDO
(owned by Esteem Broadcasting of North Carolina, LLC) through a shared services
agreement (SSA). The stations share studios in the Glenburnie Gardens section of New Bern. Syndicated
programming on WCTI includes: Judge Judy
, Extra
, The Ellen DeGeneres Show
, Live With Regis And Kelly
, & The Dr. Oz Show
.
digital channel 168, and Time Warner
digital channel 901 is This TV
. Overnight, it airs various syndicated programming.
Prior to September 18, 2006, WCTI-DT3 was a UPN
affiliate known on-air as "UPN 48" after the digital channel number. When UPN and The WB merged into The CW
, CBS
affiliate WNCT-TV
chose to carry the network on a new second
digital subchannel. After losing UPN, WCTI-DT3 became an Independent known as "ENC-TV". This aired syndicated programming such as: Trivial Pursuit: America Plays
, Family Feud
, Entertainment Studios
, and Extra
. Weeknights at 8, there was a prime time movie. At one point, "ENC-TV" maintained a website at "enc.tv" but this was abandoned. In late-Summer 2009, WCTI-DT3 began to add programming from This TV eventually becoming a full-time affiliate.
On August 23, 2011, Disney-ABC Television Group
announced that WCTI will carry Live Well Network, a lifestyle-oriented digital broadcast network, as part of an affiliation agreement with Bonten Media Group; the network is on digital subchannel 12-2.
, had filed an application for channel 13 in New Bern in 1954. However, final approval was delayed for almost seven years due to numerous challenges. The Army, Navy and Air Force were concerned that the proposed 1000 feet (304.8 m) tower on Glenburnie Drive would interfere with the operations of the numerous military installations located in Eastern North Carolina. Several airlines and pilot associations also expressed concerns about the tower.
A new problem arose in 1958, when the Federal Communications Commission
dropped in a channel 13 allocation in Hampton, Virginia
to give the Hampton Roads
area a third VHF station; WVEC-TV
moved there from channel 15 shortly afterward. To alleviate concerns about short-spacing, the channel 13 allocation for New Bern was moved to channel 12. Almost immediately, WRVA-TV in Richmond, Virginia
(now WWBT
) raised concerns of its own about short-spacing. All objections were eventually overcome by 1961, and the station took to-the-air on September 7, 1963 as WNBE-TV. The calls became WCTI-TV in 1970. The station has been an ABC affiliate since its inception. When it signed-on, the Greenville
/Washington
/New Bern market
became one of the smallest DMAs in the country with three commercial network affiliates.
In 1980, WCTI erected a 2000 feet (609.6 m) tower south of Trenton. The new tower expanded the station's secondary coverage as far east as the Outer Banks
, as far south as Wilmington
and as far west as the Triangle (including Rocky Mount
and much of eastern Raleigh
). The station's original tower at its New Bern studios is still used as a backup.
Lamco Communications owned the station from the 1980s to 2001, when it was sold to Bluestone Television
. In 2007, Bluestone merged with Bonten Media Group.
On November 6 of that year, it was announced that the Federal Communications Commission
(FCC) approved the sale of certain WFXI/WYDO assets by Piedmont Television
to the Bonten Media Group. As part of the deal, WFXI moved from its longtime home on Arendell Street (U.S. 70) in Morehead City
to WCTI's facilities in New Bern. In 2000, WCTI launched the first over-the-air digital station in the market on UHF channel 48. A high definition feed was launched on DirecTV
on January 30 2009. It is also available on satellite through Dish Network
. In 2009, WCTI-TV returned its digital broadcasts to its analog channel number, 12.
affiliate WCTI and NBC
affiliate WITN-TV
trade the ratings crown. As of July 2008, WNCT was the ratings leader in the market after taking first place weeknights at 6 and 11. But since then WNCT has fallen to 3rd place at 6 p.m. The nightly 10 o'clock newscast on WFXI/WYDO, originally known as Fox News at 10, was produced by WNCT until December 2007. In January 2008 after Bonten started its management of the two stations, it was replaced with a rebroadcast of WCTI's nightly 6 o'clock show. It then relaunched a 10 p.m. broadcast produced by this station with a new news music graphics package on January 28.
On June 27, 2010, the station began airing local newscasts in high definition becoming the first in the area to do so. The show on WFXI/WYDO was included in the upgrade. In addition to its main studios, WCTI operates bureaus in Jacksonville
(on Johnson Boulevard), Winterville
(on Old Tar Road covering Greenville), and Morehead City. During weather segments, the channel uses live NOAA National Weather Service
radar data from the Local Forecast Office on Roberts Road in Newport
. On-air, this is known as "StormTrack 12 Live Doppler HD".
On August 15, 2011, WCTI launched a new 5:30 p.m. newscast. With this newest addition, WCTI and sister stations WFXI/WYDO will now offer over 30 hours of local news per week.
StormTrack 12 HD
Sports
Reporters
Management Team
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
-affiliated television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
for the Inner Banks
Inner Banks
The Inner Banks is a term used by some to describe the inland coastal region of eastern North Carolina, an area on the East Coast of the United States that is 22,227 square-miles by its broadest definition...
area of Eastern North Carolina
Eastern North Carolina
Eastern North Carolina is the region encompassing the eastern tier of North Carolina. It is known geographically as the state's Coastal Plain region. Primary subregions of Eastern North Carolina include the Fayetteville Metropolitan Area, the Lower Cape Fear , the Sandhills, the Inner Banks and...
that is licensed to New Bern
New Bern, North Carolina
New Bern is a city in Craven County, North Carolina with a population of 29,524 as of the 2010 census.. It is located at the confluence of the Trent and the Neuse rivers...
. It broadcasts a high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
digital signal on VHF channel 12 from a transmitter in Trenton
Trenton, North Carolina
Trenton is a town in Jones County, North Carolina, United States. The population was 201 in 2007. It is the county seat of Jones County.It is the 95th smallest by population in North Carolina...
along NC 58. Owned by the Bonten Media Group, the station operates Fox affiliates WFXI/WYDO
WFXI
WFXI is the Fox-affiliated television station for Eastern North Carolina's Inner Banks licensed to Morehead City. It broadcasts a high definition digital signal on VHF channel 8 from a transmitter in unincorporated Davis, North Carolina along the South River's East Fork. The station can also be...
(owned by Esteem Broadcasting of North Carolina, LLC) through a shared services
Shared services
Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the providing department effectively becomes an...
agreement (SSA). The stations share studios in the Glenburnie Gardens section of New Bern. Syndicated
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...
programming on WCTI includes: Judge Judy
Judge Judy
Judge Judy is an American court show featuring former family court judge Judith Sheindlin arbitrating over small claims cases in small claims court...
, Extra
Extra
Extra, extras or xtra may refer to:* Extra , a performer who appears in a nonspeaking capacity* Extra , a term in the sport of cricket* Extra , a brand of chewing gum...
, The Ellen DeGeneres Show
The Ellen DeGeneres Show
The Ellen DeGeneres Show, often shortened to Ellen, is an American television talk show hosted by comedian/actress Ellen DeGeneres. Debuting on September 8, 2003, it is produced by Telepictures and airs in syndication, including stations owned by NBC Universal. For its first five seasons, the show...
, Live With Regis And Kelly
Live with Regis and Kelly
Live! with Kelly is a syndicated American television morning talk show, hosted by Kelly Ripa. The show has aired since 1983 in New York City and 1988 nationwide. Tony Pigg has been the show's announcer since its inception...
, & The Dr. Oz Show
The Dr. Oz Show
The Dr. Oz Show is an American syndicated television talk show, hosted by Dr. Mehmet Oz, a cardiothoracic surgeon and teaching professor at Columbia University who became famous for his appearances on The Oprah Winfrey Show from 2004 until 2009....
.
Digital programming
On WCTI-DT3, SuddenlinkSuddenlink Communications
Suddenlink Communications, formerly Cebridge Connections, is a top-10 cable broadband services provider in the United States with approximately 1.4 million subscribers. Suddenlink operates in 18 states in primarily medium-sized communities. With its corporate headquarters in St. Louis, MO,...
digital channel 168, and Time Warner
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...
digital channel 901 is This TV
This TV
This TV is a United States general entertainment television network, with a large emphasis in its programming on movies....
. Overnight, it airs various syndicated programming.
Channel | Video | Aspect Aspect ratio The aspect ratio of a shape is the ratio of its longer dimension to its shorter dimension. It may be applied to two characteristic dimensions of a three-dimensional shape, such as the ratio of the longest and shortest axis, or for symmetrical objects that are described by just two measurements,... |
Programming |
---|---|---|---|
12.1 | 720p 720p 720p is the shorthand name for 1280x720, a category of High-definition television video modes having a resolution of 1080 or 720p and a progressive scan... |
16:9 16:9 16:9 is an aspect ratio with a width of 16 units and height of 9. Since 2009, it has become the most common aspect ratio for sold televisions and computer monitors and is also the international standard format of HDTV, Full HD, non-HD digital television and analog widescreen television ... |
Main WCTI-TV programming / ABC |
12.3 | 480i 480i 480i is the shorthand name for a video mode, namely the US NTSC television system or digital television systems with the same characteristics. The i, which is sometimes uppercase, stands for interlaced, the 480 for a vertical frame resolution of 480 lines containing picture information; while NTSC... |
4:3 | This TV |
Prior to September 18, 2006, WCTI-DT3 was a UPN
UPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
affiliate known on-air as "UPN 48" after the digital channel number. When UPN and The WB merged into The CW
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
affiliate WNCT-TV
WNCT-TV
WNCT-TV is the CBS-affiliated television station for Eastern North Carolina's Inner Banks licensed to Greenville. It broadcasts a high definition digital signal on VHF channel 10 from a transmitter in Grifton along NC 118. The station can also be seen on Charter channel 6 as well as Time Warner...
chose to carry the network on a new second
WNCT-DT2
WNCT-DT2 is the CW-affiliated television station for Eastern North Carolina's Inner Banks. The station is part of The CW Plus, a special CW feed that broadcasts on cable and/or over-the-air on a digital signal. It is a second digital subchannel of CBS affiliate WNCT-TV owned by Media General...
digital subchannel. After losing UPN, WCTI-DT3 became an Independent known as "ENC-TV". This aired syndicated programming such as: Trivial Pursuit: America Plays
Trivial Pursuit: America Plays
Trivial Pursuit: America Plays was a syndicated game show loosely based on the board game of the same name. It premiered on September 22, 2008 and aired first-run episodes through May 22, 2009 . The host was Christopher Knight Trivial Pursuit: America Plays was a syndicated game show loosely based...
, Family Feud
Family Feud
Family Feud is an American television game show created by Mark Goodson and Bill Todman. Two families compete against each other in a contest to name the most popular responses to a survey question posed to 100 people...
, Entertainment Studios
Entertainment Studios
Entertainers with Byron Allen is a television magazine interview series hosted by Byron Allen which usually airs in low-profile weekend timeslots in syndication, such as early afternoons against competing sports events on other stations a television station knows they will not compete well...
, and Extra
Extra (TV series)
Extra is an American entertainment television news program covering events and celebrities which debuted on September 5, 1994 in syndication. It is produced at Victory Studios in Glendale, California by Telepictures Productions in association with Warner Bros. Television Distribution...
. Weeknights at 8, there was a prime time movie. At one point, "ENC-TV" maintained a website at "enc.tv" but this was abandoned. In late-Summer 2009, WCTI-DT3 began to add programming from This TV eventually becoming a full-time affiliate.
On August 23, 2011, Disney-ABC Television Group
Disney-ABC Television Group
Disney-ABC Television Group manages all of The Walt Disney Company's worldwide entertainment and news television properties...
announced that WCTI will carry Live Well Network, a lifestyle-oriented digital broadcast network, as part of an affiliation agreement with Bonten Media Group; the network is on digital subchannel 12-2.
History
Nathan Frank, a businessman from HendersonHenderson, North Carolina
Henderson, with a population of 16,095 at the 2000 census, is the county seat of Vance County, North Carolina, United States.The city was named in honor of former North Carolina Supreme Court Chief Justice Leonard Henderson, who lived nearby and was a friend of early settler Lewis Reavis...
, had filed an application for channel 13 in New Bern in 1954. However, final approval was delayed for almost seven years due to numerous challenges. The Army, Navy and Air Force were concerned that the proposed 1000 feet (304.8 m) tower on Glenburnie Drive would interfere with the operations of the numerous military installations located in Eastern North Carolina. Several airlines and pilot associations also expressed concerns about the tower.
A new problem arose in 1958, when the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
dropped in a channel 13 allocation in Hampton, Virginia
Hampton, Virginia
Hampton is an independent city that is not part of any county in Southeast Virginia. Its population is 137,436. As one of the seven major cities that compose the Hampton Roads metropolitan area, it is on the southeastern end of the Virginia Peninsula. Located on the Hampton Roads Beltway, it hosts...
to give the Hampton Roads
Hampton Roads
Hampton Roads is the name for both a body of water and the Norfolk–Virginia Beach metropolitan area which surrounds it in southeastern Virginia, United States...
area a third VHF station; WVEC-TV
WVEC-TV
WVEC is the ABC affiliate television station for the Hampton Roads area of Virginia, which includes Norfolk, Portsmouth, Newport News, and the surrounding area. It is licensed to Hampton, with its main studio in downtown Norfolk. Its transmitter is located in Suffolk, Virginia...
moved there from channel 15 shortly afterward. To alleviate concerns about short-spacing, the channel 13 allocation for New Bern was moved to channel 12. Almost immediately, WRVA-TV in Richmond, Virginia
Richmond, Virginia
Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...
(now WWBT
WWBT
WWBT is the NBC-affiliated television station for Richmond, Virginia. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter at its studios on Midlothian Turnpike in the city. Owned by Raycom Media, the station operates CW affiliate WUPV through a shared services...
) raised concerns of its own about short-spacing. All objections were eventually overcome by 1961, and the station took to-the-air on September 7, 1963 as WNBE-TV. The calls became WCTI-TV in 1970. The station has been an ABC affiliate since its inception. When it signed-on, the Greenville
Greenville, North Carolina
Greenville is the county seat of Pitt County and principal city of the Greenville, North Carolina metropolitan area. Greenville is the health, entertainment, and educational hub of North Carolina's Tidewater and Coastal Plain and in 2008 was listed as the Tenth Largest City in North Carolina...
/Washington
Washington, North Carolina
Washington is a city in Beaufort County, North Carolina, United States. The population was 9,744 at the 2010 census. It is the county seat of Beaufort County. The closest major city is Greenville, approximately 20 miles to the west....
/New Bern market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...
became one of the smallest DMAs in the country with three commercial network affiliates.
In 1980, WCTI erected a 2000 feet (609.6 m) tower south of Trenton. The new tower expanded the station's secondary coverage as far east as the Outer Banks
Outer Banks
The Outer Banks is a 200-mile long string of narrow barrier islands off the coast of North Carolina, beginning in the southeastern corner of Virginia Beach on the east coast of the United States....
, as far south as Wilmington
Wilmington, North Carolina
Wilmington is a port city in and is the county seat of New Hanover County, North Carolina, United States. The population is 106,476 according to the 2010 Census, making it the eighth most populous city in the state of North Carolina...
and as far west as the Triangle (including Rocky Mount
Rocky Mount, North Carolina
Rocky Mount is an All-America City Award-winning city in Edgecombe and Nash counties in the coastal plains of the state of North Carolina. Although it was not formally incorporated until February 28, 1867, the North Carolina community that became the city of Rocky Mount dates from the beginning of...
and much of eastern Raleigh
Raleigh, North Carolina
Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...
). The station's original tower at its New Bern studios is still used as a backup.
Lamco Communications owned the station from the 1980s to 2001, when it was sold to Bluestone Television
Bluestone Television
Bonten Media Group, LLC is a New York City-based owner of television broadcast stations in the United States. It was formed by Randall D. Bongarten and Diamond Castle Holdings in November 2006. Its first acquisition was group of 14 stations from Bluestone Television on May 31, 2007. Bluestone had...
. In 2007, Bluestone merged with Bonten Media Group.
On November 6 of that year, it was announced that the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) approved the sale of certain WFXI/WYDO assets by Piedmont Television
Piedmont Television
Piedmont Television was a broadcasting company in the United States that owned television stations in smaller markets. The company was based in Charlotte, North Carolina....
to the Bonten Media Group. As part of the deal, WFXI moved from its longtime home on Arendell Street (U.S. 70) in Morehead City
Morehead City, North Carolina
Morehead City is a port city in Carteret County, North Carolina, United States. The population was 8,661 at the 2010 census. Morehead City celebrated the 150th anniversary of its founding on May 5, 2007...
to WCTI's facilities in New Bern. In 2000, WCTI launched the first over-the-air digital station in the market on UHF channel 48. A high definition feed was launched on DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
on January 30 2009. It is also available on satellite through Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...
. In 2009, WCTI-TV returned its digital broadcasts to its analog channel number, 12.
News operation
Generally, ABCAmerican Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
affiliate WCTI and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
affiliate WITN-TV
WITN-TV
WITN-TV is the NBC-affiliated television station for Eastern North Carolina's Inner Banks licensed to Washington. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter in Grifton along NC 118. The station can also be seen on Charter and Time Warner Cable channel 7 as...
trade the ratings crown. As of July 2008, WNCT was the ratings leader in the market after taking first place weeknights at 6 and 11. But since then WNCT has fallen to 3rd place at 6 p.m. The nightly 10 o'clock newscast on WFXI/WYDO, originally known as Fox News at 10, was produced by WNCT until December 2007. In January 2008 after Bonten started its management of the two stations, it was replaced with a rebroadcast of WCTI's nightly 6 o'clock show. It then relaunched a 10 p.m. broadcast produced by this station with a new news music graphics package on January 28.
On June 27, 2010, the station began airing local newscasts in high definition becoming the first in the area to do so. The show on WFXI/WYDO was included in the upgrade. In addition to its main studios, WCTI operates bureaus in Jacksonville
Jacksonville, North Carolina
Jacksonville, North Carolina, is a city in Onslow County, North Carolina, United States. As of the 2010 United States census, the population stood at 70,145, which makes Jacksonville the 14th largest city in North Carolina...
(on Johnson Boulevard), Winterville
Winterville, North Carolina
Winterville is a town in Pitt County, North Carolina. The population was 4,791 at the 2000 census. In 2008, the estimated population is 8,586. The town is a part of the Greenville Metropolitan Area.-Geography:...
(on Old Tar Road covering Greenville), and Morehead City. During weather segments, the channel uses live NOAA National Weather Service
National Weather Service
The National Weather Service , once known as the Weather Bureau, is one of the six scientific agencies that make up the National Oceanic and Atmospheric Administration of the United States government...
radar data from the Local Forecast Office on Roberts Road in Newport
Newport, North Carolina
Newport is a town in Carteret County, North Carolina, United States. The population was 3,349 at the 2000 census.-History:Newport was officially chartered in 1866. Although the crossroads community on the Newport River was known by that name decades earlier, the area was also known as Bell's Corner...
. On-air, this is known as "StormTrack 12 Live Doppler HD".
On August 15, 2011, WCTI launched a new 5:30 p.m. newscast. With this newest addition, WCTI and sister stations WFXI/WYDO will now offer over 30 hours of local news per week.
News team
Anchors- Anna Bulszewicz - weekday mornings (5-7 a.m.) and noon
- Jon Erickson - weekends at 6 and 11 p.m.
- Wes Goforth - weeknights at 5, 6 and 11 p.m.
- Katie Jeffries - weekend mornings (7-8 a.m.)
- Jaime McCutcheon - weeknights at 5:30 p.m.
- Brian North - weeknights at 5:30 p.m.
- Valentina Wilson - weeknights at 5, 6 and 11 p.m.
StormTrack 12 HD
- Skip Waters - chief meteorologist; weeknights at 5, 5:30, 6 and 11 p.m.
- Dominic Brown - meteorologist; weekends at 6 and 11 p.m.
- Tori Shaw - meteorologist; weekend mornings
- Les Still - meteorologist; weekday mornings and noon
Sports
- Brian North - sports director; weeknights and weekend mornings
- Derek Bayne - assistant sports director; weekends at 6 and 11 p.m.
Reporters
- Amanda Brannon
- Megan Cassell
- Jon Erickson
- Katie Jeffries
- Shumerial Ratliff
- Jasmine Spencer
- Mike Valerio
- Adam Yosim
Management Team
- Lyle R. Schulze, V.P. and General Manager
- Charlotte Cohen, Sales Manager
- Lisa Leonard, Sales Manager
- Joe Carriere, National Sales Manager
- Josephine Brinkley, Controller
- Shane Moreland, News Director
- Walt Young, Marketing Director
- Carolyn Stevens, Program Director
- Ken Hughes, Chief Engineer
- Erik Hardtle, Operations Manager
- John Swartz, Interactive Content Manager