WDRR
Encyclopedia
WDRR also known as "93.9 Bob FM", is an adult hits
radio station located in Augusta, Georgia
. The station is licensed to the town of Martinez, Georgia
by the Federal Communications Commission
(FCC) and broadcasts with an effective radiated power
(ERP) of 13 kW. The station is owned by Beasley Broadcast Group
.
outlet. In 1989, it switched formats to oldies and became "94 Gold". Slow growth in 1991 forced the station to again switch formats. This time, (hot adult contemporary) and a new moniker "Magic 94". The station became WGOR in December 1992 when Beasley Broadcasting took over and reverted back with an oldies
format as "Oldies 94". In 1994, WGOR upgraded its signal to 13 kW. and moved to 93.9 FM becoming "93.9 Cool FM" and later changed to "Oldies 93.9".
In 2004, WGOR moved the oldies format and call letters to the weaker 102.7 FM, becoming Oldies 102.7
, while 93.9 was launched as classic country
"93.9 The Bulldog" with the WKDG call-letters. Shortly after, the station was issued a C&D
letter from Clear Channel Communications
, which had launched WIBL several weeks previous as "105.7 The Bull" and claimed the station was infringing on its trademark. WKDG became "93.9 The Big Dog", but kept the classic country format.
In 2005, after a year where the station showed little growth, the station flipped to a rock-based classic hits
format as "93.9 The Drive" under the WDRR call letters, playing rock and softer rock music from the 1970s, early 1980s and several 1960s songs, excluding motown and soul
-type music typically found on an oldies
station. Featured artists were The Rolling Stones
, Journey
, John Mellencamp
, Billy Joel
, America (band)
, and Eric Clapton
. After the flip, the station gradually evolved in to classic rock
(eliminating the softer rock songs), and no longer used the term "Hits" in its branding, instead opting for "93.9 The Drive....Classics."
In April 2010, the station flipped to an adult hits
format under the Bob FM
branding.
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
radio station located in Augusta, Georgia
Augusta, Georgia
Augusta is a consolidated city in the U.S. state of Georgia, located along the Savannah River. As of the 2010 census, the Augusta–Richmond County population was 195,844 not counting the unconsolidated cities of Hephzibah and Blythe.Augusta is the principal city of the Augusta-Richmond County...
. The station is licensed to the town of Martinez, Georgia
Martinez, Georgia
Martinez is a census-designated place in Columbia County, Georgia, United States. It is an affluent suburb of Augusta, Georgia and is part of the Augusta, Georgia metropolitan area...
by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) and broadcasts with an effective radiated power
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
(ERP) of 13 kW. The station is owned by Beasley Broadcast Group
Beasley Broadcast Group
Beasley Broadcast Group, Inc. , based in Naples, Florida, is an owner/operator of radio stations in the United States. As of January 2011, the company owned 17 AM stations and 28 FM stations. -History:...
.
History
WMTZ 94.3 FM signed on in 1984 as a contemporary countryCountry music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
outlet. In 1989, it switched formats to oldies and became "94 Gold". Slow growth in 1991 forced the station to again switch formats. This time, (hot adult contemporary) and a new moniker "Magic 94". The station became WGOR in December 1992 when Beasley Broadcasting took over and reverted back with an oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
format as "Oldies 94". In 1994, WGOR upgraded its signal to 13 kW. and moved to 93.9 FM becoming "93.9 Cool FM" and later changed to "Oldies 93.9".
In 2004, WGOR moved the oldies format and call letters to the weaker 102.7 FM, becoming Oldies 102.7
WGUS-FM
WGUS-FM 102.7 is a Southern Gospel radio station licensed to New Ellenton, South Carolina, but is part of the Augusta, Georgia radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP of 4.3 kW.-History:...
, while 93.9 was launched as classic country
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...
"93.9 The Bulldog" with the WKDG call-letters. Shortly after, the station was issued a C&D
Cease and desist
A cease and desist is an order or request to halt an activity and not to take it up again later or else face legal action. The recipient of the cease-and-desist may be an individual or an organization....
letter from Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...
, which had launched WIBL several weeks previous as "105.7 The Bull" and claimed the station was infringing on its trademark. WKDG became "93.9 The Big Dog", but kept the classic country format.
In 2005, after a year where the station showed little growth, the station flipped to a rock-based classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format as "93.9 The Drive" under the WDRR call letters, playing rock and softer rock music from the 1970s, early 1980s and several 1960s songs, excluding motown and soul
Soul music
Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of...
-type music typically found on an oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
station. Featured artists were The Rolling Stones
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...
, Journey
Journey (band)
Journey is an American rock band formed in 1973 in San Francisco by former members of Santana. The band has gone through several phases; its strongest commercial success occurred between the 1978 and 1987, after which it temporarily disbanded...
, John Mellencamp
John Mellencamp
John Mellencamp, previously known by the stage names Johnny Cougar, John Cougar, and John Cougar Mellencamp, is an American rock singer-songwriter, musician, painter and occasional actor known for his catchy, populist brand of heartland rock that eschews synthesizers and other artificial sounds...
, Billy Joel
Billy Joel
William Martin "Billy" Joel is an American musician and pianist, singer-songwriter, and classical composer. Since releasing his first hit song, "Piano Man", in 1973, Joel has become the sixth best-selling recording artist and the third best-selling solo artist in the United States, according to...
, America (band)
America (band)
America is an English-American folk rock band that originally included members Gerry Beckley, Dewey Bunnell and Dan Peek. The three members were barely out of their teens when they became a musical sensation during 1972, scoring #1 hits and winning a Grammy for best new musical artist...
, and Eric Clapton
Eric Clapton
Eric Patrick Clapton, CBE, is an English guitarist and singer-songwriter. Clapton is the only three-time inductee to the Rock and Roll Hall of Fame: once as a solo artist, and separately as a member of The Yardbirds and Cream. Clapton has been referred to as one of the most important and...
. After the flip, the station gradually evolved in to classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
(eliminating the softer rock songs), and no longer used the term "Hits" in its branding, instead opting for "93.9 The Drive....Classics."
In April 2010, the station flipped to an adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format under the Bob FM
Bob FM
Bob FM is the on-air brand of a number of FM radio stations in Canada and the United States. The Bob FM format features a mix of classic 1950s, 1960s, 1970s, 1980s and 1990s hits with some current hot adult contemporary singles....
branding.