WGUS-FM
Encyclopedia
WGUS-FM 102.7 is a Southern Gospel
radio station licensed to New Ellenton, South Carolina
, but is part of the Augusta, Georgia
radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP
of 4.3 kW.
format as "Joy 102.7". In 2004, It became Contemporary Christian under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's
oldies
format from 93.9 FM to 102.7 FM in October, 2004, becoming "Oldies 102.7".
On October 27, 2006, WGOR-FM became the first station in the country to switch over to Christmas music
for the season as "Santa 102.7." After what could be considered the second-longest stunt
in radio history (second only to WEXM's similar October 8 through January 7 format flip a year later), the station changed formats on December 26 of that year, revealing its Southern Gospel
format under the WGUS-FM call letters.
This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now WIBL).
The station is owned by the Beasley Broadcast Group
.
Southern Gospel
Southern Gospel music—at one time also known as "quartet music"—is music whose lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as well as to give a Christian alternative to mainstream secular music...
radio station licensed to New Ellenton, South Carolina
New Ellenton, South Carolina
New Ellenton is a city in Aiken County, South Carolina, United States. The population was 2,250 at the 2000 census. It is part of the Augusta, Georgia metropolitan area.-History:...
, but is part of the Augusta, Georgia
Augusta, Georgia
Augusta is a consolidated city in the U.S. state of Georgia, located along the Savannah River. As of the 2010 census, the Augusta–Richmond County population was 195,844 not counting the unconsolidated cities of Hephzibah and Blythe.Augusta is the principal city of the Augusta-Richmond County...
radio market. The station is licensed by the FCC to broadcast on 102.7 FM with an ERP
Effective radiated power
In radio telecommunications, effective radiated power or equivalent radiated power is a standardized theoretical measurement of radio frequency energy using the SI unit watts, and is determined by subtracting system losses and adding system gains...
of 4.3 kW.
History
102.7 signed on in 1990 as WAJY with an Adult StandardsAdult standards
Adult standards is a North American radio format heard primarily on AM or class A FM stations.Adult standards is aimed at "mature" adults, meaning mainly those persons over 50 years of age, but it is mostly targeted for senior citizens...
format as "Joy 102.7". In 2004, It became Contemporary Christian under the Joy 102.7 moniker for a brief time before being sold to Beasley Broadcasting, who moved WGOR's
WDRR
WDRR also known as "93.9 Bob FM", is an adult hits radio station located in Augusta, Georgia. The station is licensed to the town of Martinez, Georgia by the Federal Communications Commission and broadcasts with an effective radiated power of 13 kW...
oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
format from 93.9 FM to 102.7 FM in October, 2004, becoming "Oldies 102.7".
On October 27, 2006, WGOR-FM became the first station in the country to switch over to Christmas music
Christmas music
Christmas music comprises a variety of genres of music normally performed or heard around the Christmas season, which tends to begin in the months leading up the actual holiday and end in the weeks shortly thereafter.-Early:...
for the season as "Santa 102.7." After what could be considered the second-longest stunt
Stunting (broadcasting)
In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play...
in radio history (second only to WEXM's similar October 8 through January 7 format flip a year later), the station changed formats on December 26 of that year, revealing its Southern Gospel
Southern Gospel
Southern Gospel music—at one time also known as "quartet music"—is music whose lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as well as to give a Christian alternative to mainstream secular music...
format under the WGUS-FM call letters.
This was not the first time that the WGUS-FM call letters were used in the Augusta market. Before the 1990s, the WGUS-FM call letters were on 102.3 FM (now WIBL).
The station is owned by the Beasley Broadcast Group
Beasley Broadcast Group
Beasley Broadcast Group, Inc. , based in Naples, Florida, is an owner/operator of radio stations in the United States. As of January 2011, the company owned 17 AM stations and 28 FM stations. -History:...
.
External links
- WGUS-FM — official website