Vitaya is a Flemish

Flanders

Flanders is the community of the Flemings but also one of the institutions in Belgium, and a geographical region located in parts of present-day Belgium, France and the Netherlands. "Flanders" can also refer to the northern part of Belgium that contains Brussels, Bruges, Ghent and Antwerp...

 television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000.
Vitaya can be seen on Flemish cable and satellite services. The station is part of the Media ad Infinitum group.

Vitaya began as a niche station with seven blocks of programming:

• Eet-Wijzer
• Gemengde Gevoelens
• Spiegelbeeld
• Vrije Tijd
• Wonen
• Kinderen
• Vitali-Tijd.

In 2003 the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show and a fitness show.

Vitaya profiles itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle and human interest.

Because of the launch of the SBS

SBS Broadcasting Group

SBS Broadcasting Group was a European broadcasting group, operating commercial television, premium pay channels, radio stations and related print businesses in Western and Central and Eastern Europe...

 station VijfTV

VIJFtv

VIJFtv started in October 2004 as SBS Belgium's second channel and a sister channel to VT4. Although the channel's target audience are females, the first thing VIJFtv broadcast was a soccer game. By doing that the station made sure men would set their TV up to view VIJFtv.2005 was a strong year for...

with a similar profile, Vitaya received some competition. Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way the station was able to keep on growing and end 2005 in the green.

Programs

• Coronation Street
  Coronation Street
  Coronation Street is a British soap opera set in Weatherfield, a fictional town in Greater Manchester based on Salford. Created by Tony Warren, Coronation Street was first broadcast on 9 December 1960...
  
  
• All Saints
  All Saints
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• Live as Gotti
• You Rang M'Lord?
• MasterChef Australia
  Masterchef Australia
  MasterChef Australia is a Logie award winning Australian competitive cooking game show based on the original British MasterChef. It is produced by FremantleMedia Australia and screens on Network Ten. Restaurateur and chef Gary Mehigan, chef George Calombaris and food critic Matt Preston serve as...
  
  
• Rosemary & Thyme
  Rosemary & Thyme
  Rosemary & Thyme is a British television mystery series that starred Felicity Kendal and Pam Ferris as gardening detectives Rosemary Boxer and Laura Thyme. The show began on ITV in 2003, and the third series ended in August 2007...
  
  
• Ruby Wax
• Clean House
• Thuis in 1900
• Droomhotels
• Het V-Team
• 1000 Seconden
• Vitali-Tijd
• Beestig Gek!
• Koken met Guy
• Brits op je bord
• The painted house
• From the Ground Up with Debbie Travis
  From The Ground Up with Debbie Travis
  From the Ground Up with Debbie Travis is a Canadian reality television series, which airs on Global, HGTV and TVtropolis. The series is a design competition hosted by interior designer Debbie Travis.-Season 1:...
  
  
• Martha
  Martha (TV series)
  Martha, also known as The Martha Stewart Show, is an American, weekday one-hour talk show hosted by Martha Stewart. Previously airing in first-run syndication, the show began exclusively airing on cable network Hallmark Channel since September 13, 2010.-History:The program originally debuted on...
  
  
• Skeleton Stories
• Trinny & Susannah Undress...
  Trinny & Susannah Undress...
  Trinny & Susannah Undress... is a British reality makeover and fashion-themed television programme on ITV featuring fashion advisors Trinny Woodall and Susannah Constantine....
  
  
• How to Look Good Naked
  How to Look Good Naked
  How to Look Good Naked is a television program, first aired on British Channel 4 in 2006, in which fashion stylist Gok Wan encourages women and men who are insecure with their bodies to strip nude for the camera...
  
  
• Harry's Practice
  Harry's Practice
  Harry's Practice was an Australian lifestyle television program that broadcast on the Seven Network between 1997 and 2003. It is currently repeating on 7TWO at 7pm week nights. The show was hosted by vet Dr Harry Cooper, who provided advice for pet care. The show also featured Dr Katrina Warren and...
  
  
• Junior MasterChef Australia
  Junior MasterChef Australia
  Junior MasterChef Australia is an Australian competitive cooking game show. It is a spin-off of MasterChef Australia, itself an adaptation of the British show MasterChef, and features contestants aged 8 to 12. The first season of the show began production in July 2010 and included 50 contestants...