Vincent Bastien
Encyclopedia
Vincent Bastien is professor
of marketing
at HEC School of Management
in Paris where he teaches marketing strategies in luxury. He also teaches for the TRIUM Global Executive MBA Program, an alliance of NYU Stern, the London School of Economics
and HEC School of Management
.
(X1967), the Higher Institute of Business and Senior Executive Program of Stanford Business School.
in 1972 and was CEO of Saint-Gobain Desjonqueres from 1980 to 1988.
Professor
A professor is a scholarly teacher; the precise meaning of the term varies by country. Literally, professor derives from Latin as a "person who professes" being usually an expert in arts or sciences; a teacher of high rank...
of marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
at HEC School of Management
HEC School of Management
HEC Paris or École des Hautes Études Commerciales de Paris is one of the foremost business schools in France and in Europe. It was created in 1881 by the Paris Chamber of Commerce and Industry on the model of French Grandes Ecoles and has progressively become one of the most selective graduate...
in Paris where he teaches marketing strategies in luxury. He also teaches for the TRIUM Global Executive MBA Program, an alliance of NYU Stern, the London School of Economics
London School of Economics
The London School of Economics and Political Science is a public research university specialised in the social sciences located in London, United Kingdom, and a constituent college of the federal University of London...
and HEC School of Management
HEC School of Management
HEC Paris or École des Hautes Études Commerciales de Paris is one of the foremost business schools in France and in Europe. It was created in 1881 by the Paris Chamber of Commerce and Industry on the model of French Grandes Ecoles and has progressively become one of the most selective graduate...
.
Education
Professor Bastien is an alumnus of Ecole PolytechniqueÉcole Polytechnique
The École Polytechnique is a state-run institution of higher education and research in Palaiseau, Essonne, France, near Paris. Polytechnique is renowned for its four year undergraduate/graduate Master's program...
(X1967), the Higher Institute of Business and Senior Executive Program of Stanford Business School.
Biography
Professor Bastien began his career at Saint-GobainSaint-Gobain
Saint-Gobain S.A. is a French multinational corporation, founded in 1665 in Paris and headquartered on the outskirts of Paris at La Défense and in Courbevoie. Originally a mirror manufacturer, it now also produces a variety of construction and high-performance materials.The company has its head...
in 1972 and was CEO of Saint-Gobain Desjonqueres from 1980 to 1988.
- From 1988 to 1995, Professor Bastien was CEO of Louis VuittonLouis VuittonLouis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...
, a company of the group LVMHLVMHLVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...
. From 1995-1996, he was director of the branch of Sanofi Beauté beauty and CEO of Yves Saint LaurentYves Saint Laurent (brand)Yves Saint Laurent or YSL is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Today, its chief designer is Stefano Pilati. Yves Saint Laurent, founder of the brand, died in 2008.-History:...
Parfum. From 1998-1999, he was CEO of Lancel.
- In 2000, Professor Bastien became General Manager of Smart Valley, a consultancy in information systems. From 2001-2003, he became Director General of France and Quebecor Quebecor World Europe.
- Professor Bastien is currently Chairman of the Supervisory Board of Partners-Books, a position he has held since 2004.
External links
- Vincent Bastien's French Wikipedia page
- TRIUM Global Executive MBA Program