VB Rocks
Encyclopedia
History
In 2004 after putting her music career on hold, Victoria BeckhamVictoria Beckham
Victoria Caroline Beckham is an English singer-songwriter, dancer, model, actress, fashion designer and businesswoman. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British pop music magazine Top of the Pops...
teamed up with Rock and Republic
Rock and Republic
Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms...
to design her own jeans
Jeans
Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...
. The original jeans were designed for women to 'lift their bum'. Different types of washes were used and Victoria's Crown logo was put on the back pocket. The jeans were high-end, retailing for $300.
The first jeans (originally 2 designs) and t shirt (with the VB logo) were released in the UK right before the Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
Shopping
Shopping
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one....
Season. Later the line was released in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
and finally the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. In late 2005, Mrs. Beckham had her first fashion show with her designs on the runway. These included jackets, t-shirts, jeans, and skirts; all of which have yet to be released to the public. In 2006, VB Rocks expanded to include a full women's line, children's wear, and men's jeans.
The line has since been discontinued.