Turun sinappi
Encyclopedia
Turun sinappi is a mustard
, originally made in Finland
but nowadays in Poland
. It is often used with makkara (i.e. sausage
).
Turun sinappi was first launched by Turku foodstuffs manufacturer Jalostaja in 1926. The mustard got its name after the Finnish city of Turku
. It is sold on yellow 250 g tubes. It consists of dark yellow finely ground mustard and various other spices. There are four types of Turun sinappi: Mieto (mild) with a green cap, Vahva (strong) with a red cap, Tulinen (fiery) with a black cap and Linnan sinappi (Mustard of the Castle) with blue cap. The logo sports the profile of Turku castle
. The most popular one is the "red" range (Vahva), which has a distinctive taste.
There was a controversy over the name in the early 2000s, when Unilever
bought out the original manufacturer.
When the brand was bought, the production was moved to Uppsala
in Sweden. In 2008, the production was moved again, to Poland
.
A replacement product, produced by Turku foodstuffs manufacturer Lunden with the same recipe as the Turun sinappi, named Aura
n Sinappi was established in Finland. Now Auran sinappi has captured 25% of the market share.
Turun sinappi is remembered for its TV commercials, which at a time were fairly ubiquitous on Finnish TV. The slogan
was "Kahta en vaihda", meaning "There are two things that I'll never change". The commercials usually featured someone saying "There are two things that I'll never change". One of them is Turun sinappi and the other is xxx", with the "other thing" varying from time to time, sometimes not being mentioned at all. A schoolyard parody
of the slogan is "There are two things I'll never change: my socks".
Mustard (condiment)
Mustard is a condiment made from the seeds of a mustard plant...
, originally made in Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...
but nowadays in Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
. It is often used with makkara (i.e. sausage
Sausage
A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made...
).
Turun sinappi was first launched by Turku foodstuffs manufacturer Jalostaja in 1926. The mustard got its name after the Finnish city of Turku
Turku
Turku is a city situated on the southwest coast of Finland at the mouth of the Aura River. It is located in the region of Finland Proper. It is believed that Turku came into existence during the end of the 13th century which makes it the oldest city in Finland...
. It is sold on yellow 250 g tubes. It consists of dark yellow finely ground mustard and various other spices. There are four types of Turun sinappi: Mieto (mild) with a green cap, Vahva (strong) with a red cap, Tulinen (fiery) with a black cap and Linnan sinappi (Mustard of the Castle) with blue cap. The logo sports the profile of Turku castle
Turku Castle
Turku Castle is a monument of Finnish history situated in the city of Turku in Finland. Together with Turku Cathedral, the castle is one of the oldest buildings still in use in Finland. Turku Castle is the largest surviving medieval building in Finland and one of the largest surviving medieval...
. The most popular one is the "red" range (Vahva), which has a distinctive taste.
There was a controversy over the name in the early 2000s, when Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
bought out the original manufacturer.
When the brand was bought, the production was moved to Uppsala
Uppsala
- Economy :Today Uppsala is well established in medical research and recognized for its leading position in biotechnology.*Abbott Medical Optics *GE Healthcare*Pfizer *Phadia, an offshoot of Pharmacia*Fresenius*Q-Med...
in Sweden. In 2008, the production was moved again, to Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
.
A replacement product, produced by Turku foodstuffs manufacturer Lunden with the same recipe as the Turun sinappi, named Aura
Aura River
The Aura River is a river in south-western Finland. Its sources are in the town of Oripää, and it flows through Pöytyä, Aura and Lieto before discharging into the Archipelago Sea in the middle of the city of Turku. The total length of the river is about , and it contains eleven rapids, the biggest...
n Sinappi was established in Finland. Now Auran sinappi has captured 25% of the market share.
Turun sinappi is remembered for its TV commercials, which at a time were fairly ubiquitous on Finnish TV. The slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
was "Kahta en vaihda", meaning "There are two things that I'll never change". The commercials usually featured someone saying "There are two things that I'll never change". One of them is Turun sinappi and the other is xxx", with the "other thing" varying from time to time, sometimes not being mentioned at all. A schoolyard parody
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
of the slogan is "There are two things I'll never change: my socks".