True West Magazine
Encyclopedia
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
magazine that contains glossy articles and covers; reporting about events that happened in the "Old West
American Old West
The American Old West, or the Wild West, comprises the history, geography, people, lore, and cultural expression of life in the Western United States, most often referring to the latter half of the 19th century, between the American Civil War and the end of the century...
" era.
History
True West began publication in 1953. It was published by Joe Small, from Austin, TexasAustin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
.
True West benefited from the early television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
era: as shows such as Bonanza
Bonanza
Bonanza is an American western television series that both ran on and was a production of NBC from September 12, 1959 to January 16, 1973. Lasting 14 seasons and 430 episodes, it ranks as the second longest running western series and still continues to air in syndication. It centers on the...
, The Lone Ranger
The Lone Ranger
The Lone Ranger is a fictional masked Texas Ranger who, with his Native American companion Tonto, fights injustice in the American Old West. The character has become an enduring icon of American culture....
and Gunsmoke
Gunsmoke
Gunsmoke is an American radio and television Western drama series created by director Norman MacDonnell and writer John Meston. The stories take place in and around Dodge City, Kansas, during the settlement of the American West....
were aired, many fans became interested in finding out about the lives of real cowboy
Cowboy
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the vaquero traditions of northern Mexico and became a figure of...
s and cowgirls. True West sold, by the 1960s, in approximately 200,000 newsstands.
After that, the early era of television faded out and so did its interest in westerns. The Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...
, Disco
Disco
Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...
and other interests of the era took over. True West began to have financial trouble. Many of the magazine's original buyers had started to search for new interests, and Mr. Small fell ill. In 1974, Small sold the magazine.
By 1984, the magazine was being produced from Stillwater, Oklahoma
Stillwater, Oklahoma
Stillwater is a city in north-central Oklahoma at the intersection of U.S. 177 and State Highway 51. It is the county seat of Payne County, Oklahoma, United States. As of the 2010 census, the city population was 45,688. Stillwater is the principal city of the Stillwater Micropolitan Statistical...
. However, with the surge of competitor magazines such as Cowboys and Indians and American Cowboy, the magazine could not get out of its economic troubles.
In 1999, the magazine was bought by current owners, Rick Baish, Bob Boze Bell and Bob McCubbin.
Some of the magazine's most popular subjects, cowboys and cowgirls, include Billy the Kid
Billy the Kid
William H. Bonney William H. Bonney William H. Bonney (born William Henry McCarty, Jr. est. November 23, 1859 – c. July 14, 1881, better known as Billy the Kid but also known as Henry Antrim, was a 19th-century American gunman who participated in the Lincoln County War and became a frontier...
, Wyatt Earp
Wyatt Earp
Wyatt Berry Stapp Earp was an American gambler, investor, and law enforcement officer who served in several Western frontier towns. He was also at different times a farmer, teamster, bouncer, saloon-keeper, miner and boxing referee. However, he was never a drover or cowboy. He is most well known...
, Calamity Jane
Calamity Jane
Martha Jane Cannary Burke , better known as Calamity Jane, was an American frontierswoman, and professional scout best known for her claim of being an acquaintance of Wild Bill Hickok, but also for having gained fame fighting Native Americans...
, Jesse James, Wild Bill Hickok
Wild Bill Hickok
James Butler Hickok , better known as Wild Bill Hickok, was a folk hero of the American Old West. His skills as a gunfighter and scout, along with his reputation as a lawman, provided the basis for his fame, although some of his exploits are fictionalized.Hickok came to the West as a stagecoach...
and Annie Oakley
Annie Oakley
Annie Oakley , born Phoebe Ann Mosey, was an American sharpshooter and exhibition shooter. Oakley's amazing talent and timely rise to fame led to a starring role in Buffalo Bill's Wild West show, which propelled her to become the first American female superstar.Oakley's most famous trick is perhaps...
, among others.
With the help of new investors, Bob and Trish Brink and Dave Daiss, the magazine has expanded its format to include travel, books, Western movies and most importantly, preservation.
The launching of The Top Ten True Western Towns (Sheridan, Wyoming was named number one, 2006) has brought national recognition to the magazine.
Executive Editor Bob Boze Bell is featured on the True West Moments on Encore's Westerns Channel daily and answers inquiries that come in from around the world.
In 2007, the magazine named Bill O'Neal
Bill O'Neal
John William O'Neal, known as Bill O'Neal , is an American author who has written some thirty books and more than three hundred articles and book reviews on the American West, including gunfighters, lawmen, and ghost towns; Country music, with emphasis on Texas artists; baseball, such as his study...
of Carthage, Texas
Carthage, Texas
Carthage is a city in Panola County, Texas, United States. The population was 6,664 at the 2000 census. It is the county seat of Panola County, and is situated in East Texas near the Louisiana state line.-Geography:...
, as the "Best Living Non-Fiction Writer". O'Neal has written more than thirty works, the majority on the American West.