Trade Gothic
Encyclopedia
Trade Gothic is a sans-serif typeface
first designed in 1948 by Jackson Burke
(1908–1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. The font family includes 3 font weights and 3 widths.
Trade Gothic does not display as much unifying family structure as many other sans-serif
families (like Futura
, Helvetica
, Univers
, ITC Avant Garde
, Frutiger
, Avenir
, and Akzidenz Grotesk
), but this dissonance is typical of types which are — or seem to be — hand worked. It is often seen in combination in multimedia and advertising with Antiqua and/or roman text fonts, while the condensed versions are sometimes utilized for headlines.
The family includes 17 fonts in 4 weights and 3 widths, with the 4th (Light) weight only in widest width fonts, and complementary italic in all but Compressed width fonts. It supports ISO-Adobe 2, Adobe CE, Latin Extended characters. OpenType features include sub/superscript, proportional lining figures. The extended width from original Trade Gothic was not included.
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
first designed in 1948 by Jackson Burke
Jackson Burke
Jackson Burke was an American type and book designer. After studying at the University of California, Berkeley, he succeeded C.H...
(1908–1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. The font family includes 3 font weights and 3 widths.
Trade Gothic does not display as much unifying family structure as many other sans-serif
Sans-serif
In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....
families (like Futura
Futura
Futura may refer to:* Futura International Airways* Futura * Futura * Aprilia Futura, a motorcycle* Lincoln Futura, a Ford concept car* Futura a product of Hawkins Cookers Limited* Futura 2000, a graffiti artist...
, Helvetica
Helvetica
Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.-Visual distinctive characteristics:Characteristics of this typeface are:lower case:square dot over the letter i....
, Univers
Univers
Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.Originally conceived and released by Deberny & Peignot in 1957, the type library was acquired in 1972 by Haas. Haas'sche Schriftgiesserei was later folded into the D...
, ITC Avant Garde
ITC Avant Garde
ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged...
, Frutiger
Frutiger
Frutiger is a series of typefaces named after its designer, Adrian Frutiger. Initially available as a sans serif, it was later expanded to include ornamental and serif typefaces.-Distinctive characteristics:Characteristics of this typeface are:...
, Avenir
Avenir
Avenir may refer to:* Avenir , designed by Adrian Frutiger* Avenir Business Solutions, a IT resourcing and Software Development company based in London,UK* Avenir Telecom, a telecommunications company based in Marseille, France...
, and Akzidenz Grotesk
Akzidenz Grotesk
Akzidenz-Grotesk is a grotesque typeface originally released by the Berthold Type Foundry in 1896 under the name Accidenz-Grotesk...
), but this dissonance is typical of types which are — or seem to be — hand worked. It is often seen in combination in multimedia and advertising with Antiqua and/or roman text fonts, while the condensed versions are sometimes utilized for headlines.
Trade Gothic Next
Released in February 2009 by Linotype, it is a redesign by Akira Kobayashi. The most important change was to remove the inconsistencies found in the original family. Other reworked designs include terminals, stroke endings, the spacing, and the kerning.The family includes 17 fonts in 4 weights and 3 widths, with the 4th (Light) weight only in widest width fonts, and complementary italic in all but Compressed width fonts. It supports ISO-Adobe 2, Adobe CE, Latin Extended characters. OpenType features include sub/superscript, proportional lining figures. The extended width from original Trade Gothic was not included.