Tisza Cipő is a brand of Hungarian sports shoes that existed in the Communist era which has made a resurgence in recent years as a hip new fashion brand in that country. "Cipő" is Hungarian for "shoe," and Tisza

Tisza

The Tisza or Tisa is one of the main rivers of Central Europe. It rises in Ukraine, and is formed near Rakhiv by the junction of headwaters White Tisa, whose source is in the Chornohora mountains and Black Tisa, which springs in the Gorgany range...

 is a river in Central Europe. The shoes in playful colors and designs are featured on the company's web site.

History

In the 1930s Thomas Bata

Thomas Bata

Thomas Bata may refer to:* Tomáš Baťa , founder of Bata Shoes* Thomas J. Bata , his son who led the corporation through the 1980s.-See also:* Tomas Bata University in Zlín, Czech Republic* Club Deportivo Thomas Bata, Chile...

 came to Hungary

Hungary

Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

 to open a shoe factory somewhere in the country. During a journey he visited Martfű

Martfu

Martfű is a town in Jász-Nagykun-Szolnok county, in the Northern Great Plain region of central Hungary.- Industry :Basically, as an industrial city was established. The village is dominated by light industry. The four major industrial plants located in Martfű:* Tisza Shoe Factory: 1941-42 was...

 where the railway, public and water traffic meet and he found it suitable for the Tisza Cipő factory. He bought the parcel in 1939, which was 593 cadastral hold, and he paid 325000 pengő

Pengo

Pengo may refer to:*Pengo , a 1982 video arcade game from Sega*Hungarian pengő, the name of an old Hungarian currency*Pengo language, a Dravidian language spoken in south central India...

 for it. The construction begun and the Cikta Rt. - which was the former name of the shoe factory - in 1942 started the production of loungers. During the Second World War many things changed in the factory, directors of the factory frequently alternated, however; the Shoe factory never shut down. After the war, the factory suffered many lost, for instance; wooden treaded shoes were manufactured instead of rubber ones. In August 1949, The Cikta Rt was renamed to Tisza Cipő Nemzeti Vállalat (Tisza Shoe National Corporation). During the 1950s and 1960s, the factory produced shoes for the inner market and exported only to socialist countries. At these times, they produced large quantity of boots for the Ministry of Interior, the Ministry of Defense

Minister of Defence of Hungary

The Ministry of Defence of Hungary is a member of the Hungarian cabinet and the head of the Ministry of Defence. The defence minister appointed the Chief of Army Staff to the head of the Hungarian military...

 and the Civil Guard

Civil Guard

The Civil Guard , often abbreviated in Hebrew to Mash'az is a volunteer organization of Israeli citizens which assists in daily police work. It is a subdivision of the Israel Police.-Organization:...

. In December 1970, The Tisza Shoe Factory wanted to have a new logo instead of their old one and then they put in the application for authorization of their new logo, which they obtained in the first months of 1971. So, finally Tisza company started to produce sport shoes, which very soon became of the favourite shoes of young people. Many facts show us that the production of sport shoes was a very good decision. For instance, from May 1971 the French

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 Adidas

Adidas

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

 manufactured its football shoes called La Paz. From the beginning of 1970s many new models came to light, some of them were very similar to today's old school type of shoes. One of the first shoes, which the Tisza Factory produced, was a rubber sole - vulcanized - gym shoes which were manufactured in many colours. The variety of sport shoes is widened and besides the normal shoes long legged style shoes were produced and also different shoes were produced leather and linen for different sport activities. At that time the Tisza factory was the biggest shoe factory in Hungary- where not only shoes were manufactured but other factories rubber soles. They produced 10,200,000 pair of shoes annually and 3,000,000 of them were gym shoes. Besides the quantity the factory took care of the quality. In July 1970, the gym shoes which sole were made of PVC

PVC

Polyvinyl chloride is a plastic.PVC may also refer to:*Param Vir Chakra, India's highest military honor*Peripheral venous catheter, a small, flexible tube placed into a peripheral vein in order to administer medication or fluids...

 won the excellent product prize. At the 1976 Budapest International Fair, the Tisza leisure shoe family won the Fair's prize. 1976 brought several international successes for the Tisza Cipő factory. For instance, the French ADIDAS signed a multi-year contract with them and the factory's production appeared on the English

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 market. At the same year an agreement was made on the first American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 export where not only casual shoes were ordered but 50 thousands sport shoes. Tisza shoe company also produced 2 million pair of shoes for the socialist market. In 1970s the Tisza shoe company's products reached the Kuwait

Kuwait

The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

's and Liberia

Liberia

Liberia , officially the Republic of Liberia, is a country in West Africa. It is bordered by Sierra Leone on the west, Guinea on the north and Côte d'Ivoire on the east. Liberia's coastline is composed of mostly mangrove forests while the more sparsely populated inland consists of forests that open...

's markets. 1976 brought further development. In the 1990s, the import increased and more and more brands could get into the domestic market. Until the middle of 1990s, the Tisza Shoe factory made sport shoes and after that, it started manufacturing street shoes for women, men and children. From the summer of 2003 the Tisza company has again started to produce sport shoes. Besides the old models, they produce new ones.

Retro

Retro

Retro

Retro is a culturally outdated or aged style, trend, mode, or fashion, from the overall postmodern past, that has since that time become functionally or superficially the norm once again. The use of "retro" style iconography and imagery interjected into post-modern art, advertising, mass media, etc...

 is a phenomenon. It means that people deliberately intended to like clothes, music etc. from the past. In Hungary, many products came into fashion again, for instance: Ultra, Pöttyös Túró Rudi, Tisza Cipő and so forth.

Clash Kft

In 2003, The Clash Kft has bought the rights of the usage of the Tisza trademark. This means that Clash company can use Tisza as a trademark and shoes can be produced anywhere, not just in the traditional Tisza Shoe Factory in Martfű. Nowadays we have three places where Tisza shoes are produced and six shops where customers can buy them. The Clash company also wants to have Tisza trademark to remain pure Hungarian, therefore, the shoes are produced only in Hungary although the completion of the shoes is very expensive. The marketing aim of the Clash Kft is a long-live company, in order to achieve this they have worked out a special marketing plan; the expansion of the company is very slow and the profit of which the company gathers a year is given back to the its origin, to develop the company. The Clash Kft also makes clothes and accessories. The idea of the whole business came from a young, talented, Hungarian man, Vidák László's, who was also an importer of a very popular shoe in Hungary a couple of years ago.

Clash Kft and The Tisza Shoe

In May 2009 the original Tisza Company in Martfű went bankrupt; from the 102 employees 85 quit. But the Clash Kft continues to make the Tisza Shoe.