Tip Top Bakeries
Encyclopedia
Tip Top Bakeries is an Australasian manufacturer of bread
products owned by George Weston Foods
, a subsidiary of multinational food giant Associated British Foods
.
from an initial amalgamation of several smaller bakeries in New South Wales
and Victoria
. Over the years, Tip Top Bakeries have acquired, built and rebuilt bakeries in Queensland
, Australian Capital Territory
, New South Wales, Victoria, South Australia
and Western Australia
.
The initial logo for Tip Top was in the shape of a shield with a red and blue background, and white writing, but morphed over the years to reflect the times, and has now become the shape of Australia, with a circle around it, in the same colour scheme.
and currently employs 3,500 people over 13 bakeries in Australia and New Zealand. On average, they manufacture 1,000,000 baked products every day, and many of their breads are endorsed by the National Heart Foundation of Australia
.
The company is best known for its television commercial and packaging slogan of "Good on you, Mum. Tip Top's the One", which was used for 13 years before being replaced with the new slogan, "Australia's Favourite Bread", in December 2010. But the Original Slogan returned in a 2011 campaign.
Bread
Bread is a staple food prepared by cooking a dough of flour and water and often additional ingredients. Doughs are usually baked, but in some cuisines breads are steamed , fried , or baked on an unoiled frying pan . It may be leavened or unleavened...
products owned by George Weston Foods
George Weston Foods
George Weston Foods is one of the largest consumer products companies in Australia. It is a wholly owned subsidiary of Associated British Foods Plc. Its brands include Tip Top and Top Taste....
, a subsidiary of multinational food giant Associated British Foods
Associated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...
.
History
Tip Top® Bakeries was formed after World War IIWorld War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
from an initial amalgamation of several smaller bakeries in New South Wales
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
and Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....
. Over the years, Tip Top Bakeries have acquired, built and rebuilt bakeries in Queensland
Queensland
Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...
, Australian Capital Territory
Australian Capital Territory
The Australian Capital Territory, often abbreviated ACT, is the capital territory of the Commonwealth of Australia and is the smallest self-governing internal territory...
, New South Wales, Victoria, South Australia
South Australia
South Australia is a state of Australia in the southern central part of the country. It covers some of the most arid parts of the continent; with a total land area of , it is the fourth largest of Australia's six states and two territories.South Australia shares borders with all of the mainland...
and Western Australia
Western Australia
Western Australia is a state of Australia, occupying the entire western third of the Australian continent. It is bounded by the Indian Ocean to the north and west, the Great Australian Bight and Indian Ocean to the south, the Northern Territory to the north-east and South Australia to the south-east...
.
The initial logo for Tip Top was in the shape of a shield with a red and blue background, and white writing, but morphed over the years to reflect the times, and has now become the shape of Australia, with a circle around it, in the same colour scheme.
Currently
Today, Tip Top Bakeries is owned by Associated British FoodsAssociated British Foods
Associated British Foods plc is a global food, ingredients and retail company headquartered in London, United Kingdom. Its ingredients division is the world's second largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose...
and currently employs 3,500 people over 13 bakeries in Australia and New Zealand. On average, they manufacture 1,000,000 baked products every day, and many of their breads are endorsed by the National Heart Foundation of Australia
National Heart Foundation of Australia
The National Heart Foundation of Australia is an independent charity established in 1959. Its vision is for Australians to have the best cardiovascular health in the world and its mission is to reduce suffering and death from heart, stroke and blood vessel disease in Australia.Over the past five...
.
The company is best known for its television commercial and packaging slogan of "Good on you, Mum. Tip Top's the One", which was used for 13 years before being replaced with the new slogan, "Australia's Favourite Bread", in December 2010. But the Original Slogan returned in a 2011 campaign.
Products
- Sunblest® (White Sandwich, White Thick, Wholemeal Sandwich, Wholemeal Thick, Multigrain Sandwich, Multigrain Thick, Mini Loaf: White, Mini Loaf: Wholemeal)
- UP™ (Lower GI White, Omega 3 Sandwich, Omega 3 Thick, Omega 3 Wholemeal, 25% Wholegrain)
- 9 Grain™ (Original, Pumpkin Seed, Wholemeal, Mini Loaf : Original)
- Abbott's Village Bakery™ (Country Grains, Farmhouse Wholemeal, Rustic White, Light RyeRyeRye is a grass grown extensively as a grain and as a forage crop. It is a member of the wheat tribe and is closely related to barley and wheat. Rye grain is used for flour, rye bread, rye beer, some whiskeys, some vodkas, and animal fodder...
& Harvest Seeds & Grains) - Bürgen® (Soy-Lin, Wholegrain & OatsOATSOATS - Open Source Assistive Technology Software - is a source code repository or "forge" for assistive technology software. It was launched in 2006 with the goal to provide a one-stop “shop” for end users, clinicians and open-source developers to promote and develop open source assistive...
, Rye, Fruit & MuesliMuesliMuesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital...
, Wholemeal & Seeds, Pumpkin Seeds) - Fruit & Cafe Bread (Raisin, Cafe Raisin, Spicy Fruit, Cafe Buttermilk, Cafe Date & Caramel)
- English Muffins (White, Wholemeal, Multigrain, Spicy Fruit)
- Rolls (Hamburger, Damper, Hot Dog)
- Golden® (Crumpet Rounds, Wholemeal Crumpet Rounds, Crumpet Breaks, Pancakes, Pikelets, Pikelet Bites)
- Bagel House (Plain, BlueberryBlueberryBlueberries are flowering plants of the genus Vaccinium with dark-blue berries and are perennial...
, CinnamonCinnamonCinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods...
& RaisinRaisinRaisins are dried grapes. They are produced in many regions of the world. Raisins may be eaten raw or used in cooking, baking and brewing...
, Poppy SeedPoppy seedPoppy seed is an oilseed obtained from the opium poppy . The tiny kidney-shaped seeds have been harvested from dried seed pods by various civilizations for thousands of years...
, Sesame Seed) - Bazaar® (Turkish Rolls, Turkish Pide, White Lebanese Bread, Wholemeal Lebanese Bread, Greek Yiros, Pizza Bases, Mini Pizza Bases, Wholemeal Pizza Bases, White Lavash Bread, Wholemeal Lavash Bread, White Pita Pockets, Wholemeal Pita Pockets)
- Krummies (Bread Crumbs, Multigrain Bread Crumbs)
- Kitchen Collection® (Soy & Linseed Bread Mix, White Bread Mix, Wholemeal Bread Mix, Flour, Croutons, Stuffing Mix)
Other Tip Top Food Brands
- AGB Australian Garlic Bread International
- Speedibake®
- Top Taste® Cakes
- Mills & Ware's® Cakes
- Ministry of Muffins Little Bites®
Discontinued Products
- Tip Top Raisin Muffins (???? - 2007)
- Tip Top UP 100% Wholegrain (2007 - 2010)
- Tip Top UP Smooth Oats (2010 - 2011)
- Tip Top CAFE 'Apricot & Sultana (2006 - 2008)
- Noble Rise (1999 - February 2010)
- Golden Crumpet Toast (2007 - 2010)
- Burgen Grains with Barley (2008 - 2011)
- Bazaar Turkish Pide 'Garlic' (2007 - 2007)
- Bazaar Turkish Pide 'Tomato' (2007 - 2007)
- Bazaar Tortilla 'Tomato' (2003 - 2005)
- Bazaar Tortilla 'Herb' (2003 - 2005)
- Crumb & Crust (2010 - 2010)