Tim Hortons
Overview
 
Tim Hortons Inc. is a Canadian fast casual restaurant
Fast casual restaurant
A fast casual restaurant is a type of restaurant that does not offer full table service, but promises a higher quality of food and atmosphere than a fast food restaurant. In the US, it is a relatively new and growing concept positioned between fast food and casual dining...

 known for its coffee and doughnut
Doughnut
A doughnut or donut is a fried dough food and is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets...

s. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

, by Canadian hockey
Ice hockey
Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...

 player Tim Horton
Tim Horton
Myles Gilbert "Tim" Horton was a Canadian professional ice hockey defenceman. He played in 24 seasons in the National Hockey League for the Toronto Maple Leafs, New York Rangers, Pittsburgh Penguins, and Buffalo Sabres. He was also a businessman and a co-founder of Tim Hortons. He died in an...

 and Jim Charade, after an initial venture in hamburger restaurants. In 1967 Horton partnered with investor Ron Joyce
Ron Joyce
Ronald Vaughan "Ron" Joyce, CM is a Canadian billionaire businessman. He co-founded the Tim Hortons doughnut chain as Tim Horton's partner and first franchisee.-Early life and career:...

, who assumed control over operations after Tim Horton died in a car crash in 1974, and expanded the chain into a multi-million dollar franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

.
Encyclopedia
Tim Hortons Inc. is a Canadian fast casual restaurant
Fast casual restaurant
A fast casual restaurant is a type of restaurant that does not offer full table service, but promises a higher quality of food and atmosphere than a fast food restaurant. In the US, it is a relatively new and growing concept positioned between fast food and casual dining...

 known for its coffee and doughnut
Doughnut
A doughnut or donut is a fried dough food and is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets...

s. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

, by Canadian hockey
Ice hockey
Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...

 player Tim Horton
Tim Horton
Myles Gilbert "Tim" Horton was a Canadian professional ice hockey defenceman. He played in 24 seasons in the National Hockey League for the Toronto Maple Leafs, New York Rangers, Pittsburgh Penguins, and Buffalo Sabres. He was also a businessman and a co-founder of Tim Hortons. He died in an...

 and Jim Charade, after an initial venture in hamburger restaurants. In 1967 Horton partnered with investor Ron Joyce
Ron Joyce
Ronald Vaughan "Ron" Joyce, CM is a Canadian billionaire businessman. He co-founded the Tim Hortons doughnut chain as Tim Horton's partner and first franchisee.-Early life and career:...

, who assumed control over operations after Tim Horton died in a car crash in 1974, and expanded the chain into a multi-million dollar franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

. Jim Charade left the organization in 1966 and briefly returned in 1970 and 1993 through 1996.

Tim Hortons franchises spread rapidly and eventually overtook McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 as Canada's largest food service operator. The company opened twice as many Canadian outlets as McDonald's and system-wide sales also surpassed those of McDonald's Canadian operations as of 2002. The chain accounted for 22.6% of all fast food industry revenues in Canada in 2005. Tim Hortons commands 76% of the Canadian market for baked goods (based on the number of customers served) and holds 62% of the Canadian coffee market (compared to Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

, in the number two position, at 7%).

As of 4 July 2010, Tim Hortons had 3,627 systemwide restaurants, including 3,040 in Canada and 587 in the United States.

Tim Hortons' international presence includes outlets in the United States (including one opened in Detroit and owned by former NBA player Derrick Coleman
Derrick Coleman
Derrick D. Coleman is a retired American basketball player in the NBA. Coleman grew up and attended high school in Detroit, Michigan and attended college at Syracuse University...

) and one on a military base outside Kandahar
Kandahar
Kandahar is the second largest city in Afghanistan, with a population of about 512,200 as of 2011. It is the capital of Kandahar Province, located in the south of the country at about 1,005 m above sea level...

, Afghanistan. Two more outlets are located in military bases at Fort Knox
Fort Knox
Fort Knox is a United States Army post in Kentucky south of Louisville and north of Elizabethtown. The base covers parts of Bullitt, Hardin, and Meade counties. It currently holds the Army Human Resources Center of Excellence to include the Army Human Resources Command, United States Army Cadet...

, Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

, and Naval Station Norfolk
Naval Station Norfolk
Naval Station Norfolk, in Norfolk, Virginia, is a base of the United States Navy, supporting naval forces in the United States Fleet Forces Command, those operating in the Atlantic Ocean, Mediterranean Sea, and Indian Ocean...

, Virginia
Virginia
The Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...

. Tim Hortons' other international expansions include a small outlet at the Dublin Zoo
Dublin Zoo
Dublin Zoo , in Phoenix Park, Dublin, Ireland is the largest zoo in Ireland and one of Dublin's most popular attractions. Opened in 1831, the zoo describes its role as conservation, study, and education...

. Tim Hortons also made a deal with the SPAR
SPAR
Spar , trades from approximately 12400 stores in 34 countries worldwide and is the world's largest independent voluntary retail trading chain. Spar was founded in the Netherlands in 1932 by retailer Adriaan Van Well and now, through its affiliate organisations, operates through most European...

 convenience store chain in the UK and Ireland, resulting in Tim Hortons coffee and doughnuts being sold at small self-service
Self-service
Self service is the practice of serving oneself, usually when purchasing items. Common examples include many gas stations, where the customer pumps their own gas rather than have an attendant do it...

 counters in 50 SPAR
SPAR
Spar , trades from approximately 12400 stores in 34 countries worldwide and is the world's largest independent voluntary retail trading chain. Spar was founded in the Netherlands in 1932 by retailer Adriaan Van Well and now, through its affiliate organisations, operates through most European...

 stores as of 30 April 2007.

Through franchisee partnership with Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

 based Apparel Group, Tim Hortons entered the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...

 in 2011 with store openings in Abu Dhabi
Abu Dhabi
Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...

 and Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, with the first location opened in September 2011. They are expected to open up to 120 stores in five years across the Persian Gulf
Persian Gulf
The Persian Gulf, in Southwest Asia, is an extension of the Indian Ocean located between Iran and the Arabian Peninsula.The Persian Gulf was the focus of the 1980–1988 Iran-Iraq War, in which each side attacked the other's oil tankers...

 region including Qatar
Qatar
Qatar , also known as the State of Qatar or locally Dawlat Qaṭar, is a sovereign Arab state, located in the Middle East, occupying the small Qatar Peninsula on the northeasterly coast of the much larger Arabian Peninsula. Its sole land border is with Saudi Arabia to the south, with the rest of its...

, Bahrain, Oman and Kuwait
Kuwait
The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

.

Its busiest branch is located in Yellowknife, Northwest Territories
Northwest Territories
The Northwest Territories is a federal territory of Canada.Located in northern Canada, the territory borders Canada's two other territories, Yukon to the west and Nunavut to the east, and three provinces: British Columbia to the southwest, and Alberta and Saskatchewan to the south...

; prior to its November 2010 expansion into Nunavut
Nunavut
Nunavut is the largest and newest federal territory of Canada; it was separated officially from the Northwest Territories on April 1, 1999, via the Nunavut Act and the Nunavut Land Claims Agreement Act, though the actual boundaries had been established in 1993...

, it was also its northernmost store.

In November 2010, Tim Hortons extended Interac
Interac
Interac Association is a Canadian organization linking enterprises that have proprietary networks so that they may communicate with each other for the purpose of exchanging electronic financial transactions. The Association was founded in 1984 as a cooperative venture between five financial...

 debit
Debit
Debit and credit are the two aspects of every financial transaction. Their use and implication is the fundamental concept in the double-entry bookkeeping system, in which every debit transaction must have a corresponding credit transaction and vice versa.Debits and credits are a system of notation...

 payment system
Payment system
A payment system is a system used for transferring money. What makes it a "system" is that it employs cash-substitutes; traditional payment systems are negotiable instruments such as drafts and documentary credits such as letter of credits. With the advent of computers and electronic...

 acceptance to most of its stores. The company previously began accepting Interac in its stores in Western Canada in 2003 and, later, MasterCard
MasterCard
Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

 and MasterCard PayPass across most of its stores in 2007. The company often indicated the delay of broader or wider electronic payment acceptance was to "ensure speed of service."

Tim Horton and Ron Joyce


The chain's first store opened in 1964 in Hamilton
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

, Ontario, under the name "Tim Horton Donuts"; the name was later abbreviated to "Tim Horton's" and then changed to "Tim Hortons" without the possessive apostrophe. The business was founded by Tim Horton
Tim Horton
Myles Gilbert "Tim" Horton was a Canadian professional ice hockey defenceman. He played in 24 seasons in the National Hockey League for the Toronto Maple Leafs, New York Rangers, Pittsburgh Penguins, and Buffalo Sabres. He was also a businessman and a co-founder of Tim Hortons. He died in an...

, who played in the National Hockey League
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...

 from 1949 until his death in a car accident in 1974.

Soon after Horton opened the store, he met Ron Joyce
Ron Joyce
Ronald Vaughan "Ron" Joyce, CM is a Canadian billionaire businessman. He co-founded the Tim Hortons doughnut chain as Tim Horton's partner and first franchisee.-Early life and career:...

, a former Hamilton police constable. In 1965, Joyce took over the fledgling Tim Horton Donut Shop on Ottawa Street North in Hamilton. By 1967, after he had opened up two more stores, he and Tim Horton became full partners in the business. Upon Horton's death in 1974, Joyce bought out the Horton family's shares for $1 million and took over as sole owner of the existing chain of forty stores. Joyce expanded the chain quickly and aggressively in geography and in product selection, opening the 500th store in 1991.

Ron Joyce's aggressive expansion of the Tim Hortons business resulted in one major change in the coffee and doughnut restaurant market: Canada's per-capita ratio of doughnut shops surpassed those of all other countries.

The company had originally been incorporated as Tim Donut Limited. By the 1990s, the company name had changed to The TDL Group Ltd. This was an effort by the company to diversify the business, removing the primary emphasis on doughnuts, and continuing the expansion of the menu options as consumer tastes broadened.

Some older locations retain signage with the company's name including a possessive apostrophe, despite the fact that the official styling of the company's name has been Tim Hortons, without an apostrophe, for at least a decade. The company had removed the apostrophe after signs using the apostrophe were considered to be breaking the language sign laws of the Province of Quebec in 1993. The removal of the apostrophe allowed the company to have one common sign image across Canada.

Merger with Wendy's

In 1992, the owner of all Tim Hortons and Wendy's Restaurants in Prince Edward Island
Prince Edward Island
Prince Edward Island is a Canadian province consisting of an island of the same name, as well as other islands. The maritime province is the smallest in the nation in both land area and population...

, Daniel P. Murphy, decided to open new franchise outlets for both brands in the same building in the town of Montague
Montague, Prince Edward Island
Montague is a Canadian town and the largest population centre in Kings County, Prince Edward Island.The town straddles the Montague River which is the dividing line between the townships of Lot 52 and Lot 59. The town functions as a regional service centre for a rural population of 20,000...

. Murphy invited Joyce and Wendy's chairman Dave Thomas
Dave Thomas (American businessman)
David "Dave" Thomas was an American fast-food entrepreneur and philanthropist. Thomas was the founder and chief executive officer of Wendy's, a fast-food restaurant chain specializing in hamburgers...

 to the grand opening of the "combo store", where the two executives met for the first time and immediately established a rapport.

Murphy's success with combining coffee and doughnuts with Wendy's fast food led to the 8 August 1995 acquisition of and merger with TDL Group by Wendy's International, Inc., an American company. Joyce became the largest shareholder
Shareholder
A shareholder or stockholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself ....

 in Wendy's, even surpassing Thomas. TDL Group continued to operate as a separate subsidiary from its head office in Oakville, Ontario
Oakville, Ontario
Oakville is a town in Halton Region, on Lake Ontario in Southern Ontario, Canada, and is part of the Greater Toronto Area. As of the 2006 census the population was 165,613.-History:In 1793, Dundas Street was surveyed for a military road...

, although Joyce eventually retired from active management to pursue other interests.

Regaining independence

Under pressure from rival restaurateur Nelson Peltz
Nelson Peltz
Nelson Peltz is an American businessman. He is a board director of Wendy's Group, the franchise parent of T.J. Cinnamons, Pasta Connection and Wendy's. Peltz is the former owner of Snapple.- Background :...

, in late 2005, Wendy's announced it would sell between 15% and 18% of the Tim Hortons operations in an initial public offering
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...

, which was completed on 24 March 2006, and subsequently said it would spin off to shareholders its remaining interest by the end of 2006. Wendy's cited increased competition between the two chains and Tim Hortons' increasing self-sufficiency as reasons for its decision, but the company had been under shareholder pressure to make such a move because of the strength and profitability of the Tim Hortons brand. Peltz in 2008 acquired Wendy's after pressuring them initially to spin off Tim Hortons.

Shares of the company began trading on 24 March 2006, with an initial public offering
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...

 of C$
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...

27 per share, raising over $700 million in the first day of trading. On 24 September 2006, Wendy's spun off the rest of its shares in Tim Hortons, by distributing the remaining 82% to its shareholders. On the same day, Tim Hortons was added to Canada's benchmark stock-market indicator, the S&P/TSX Composite Index
S&P/TSX Composite Index
The S&P/TSX Composite Index is an index of the stock prices of the largest companies on the Toronto Stock Exchange as measured by market capitalization. The Toronto Stock Exchange listed companies in this index comprise about 70% of market capitalization for all Canadian-based companies listed on...

, and to the S&P/TSX 60
S&P/TSX 60
The S&P/TSX 60 Index is a stock market index of 60 large companies listed on the Toronto Stock Exchange. Maintained by the Canadian S&P Index Committee, a unit of Standard & Poor's, it currently exposes the investor to ten industry sectors....

.

Despite maintaining its operational headquarters in Oakville, the spun-off holding company, Tim Hortons Inc., was initially incorporated in Delaware
Delaware corporation
The Delaware General Corporation Law is the statute governing corporate law in the state of Delaware. Delaware is well known as a corporate haven. Over 50% of U.S...

.

Repatriation

On 29 June 2009, Tim Hortons Inc. announced that, pending shareholder approval, the chain's operations would be reorganized under a new publicly-traded company, also named "Tim Hortons Inc.", incorporated under the Canada Business Corporations Act
Canada Business Corporations Act
The Canada Business Corporations Act, also known as Bill C-44, is a Canadian act respecting Canadian business corporations.-External links:*...

. The change was being made primarily for tax purposes.

On 28 September 2009, Tim Hortons Inc. announced it had completed the reorganization of its corporate structure to become a Canadian public company.

Expansion

TDL Group recorded $1.48 billion in sales in 2005. and has expanded across Canada, as well as the US states of Connecticut
Connecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...

, Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

, Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

, Maine
Maine
Maine is a state in the New England region of the northeastern United States, bordered by the Atlantic Ocean to the east and south, New Hampshire to the west, and the Canadian provinces of Quebec to the northwest and New Brunswick to the northeast. Maine is both the northernmost and easternmost...

, Massachusetts
Massachusetts
The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

, Michigan
Michigan
Michigan is a U.S. state located in the Great Lakes Region of the United States of America. The name Michigan is the French form of the Ojibwa word mishigamaa, meaning "large water" or "large lake"....

, New York, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, Rhode Island
Rhode Island
The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

, and West Virginia
West Virginia
West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...

. In 2008, Tim Hortons Inc. recorded its total revenues at $2.04 billion (CDN).

Initially, the US stores were the result of natural expansion in Canadian border areas (i.e. stores in Maine
Maine
Maine is a state in the New England region of the northeastern United States, bordered by the Atlantic Ocean to the east and south, New Hampshire to the west, and the Canadian provinces of Quebec to the northwest and New Brunswick to the northeast. Maine is both the northernmost and easternmost...

 and the Buffalo, New York
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...

 area where Horton played from 1972 to 1974 as a member of the Buffalo Sabres
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League .-Founding and early success: 1970-71—1980-81:...

). Starting in the mid-1990s, however, the chain began expanding in the US by acquiring former locations from fast food chains. In 1996 and 1997, thirty-seven former Rax Restaurants
Rax Restaurants
Rax Roast Beef is a small regional U.S. fast food restaurant chain specializing in roast beef sandwiches, currently based in Ironton, Ohio. Once a big player in the fast food segment, Rax has extensively scaled down their operations since their peak in the 1980s...

 locations in Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

, Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

, and West Virginia
West Virginia
West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...

 were bought by Wendy's International Inc.; 30 of these were converted to Tim Hortons; the others became Wendy's franchise locations. Thirty-five former Hardee's
Hardee's
Hardee's is a restaurant chain, located mostly in the Southeast and Midwestern regions of the United States. It has evolved through several corporate ownerships since its establishment in 1960. It is currently owned and operated by CKE Restaurants. Along with its sibling restaurant chain, Carl's...

 stores in the Detroit area were also purchased with the intentions of being converted. By 2004, the chain had also acquired 42 Bess Eaton
Bess Eaton
Bess Eaton or Bess Eaton Donut Flour Company Incorporated started as a bread and bakery products manufacturer and later as an operator of a small chain of coffee shops based in southern New England, often serving doughnuts, bagels, and muffins. The firm filed for bankruptcy in 2004 and liquidated...

 coffee and doughnut restaurants situated in southern New England. Several combination Wendy's/Tim Hortons units were opened in the US; both in the "traditional" markets of Buffalo and Maine, and in the markets entered through acquisition.

Tim Hortons was originally concentrated in Ontario as well as in Atlantic Canada. In recent years, however, the chain has greatly expanded its presence in Quebec and western Canada.

Tim Hortons' products have become available in Ireland and Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 at some SPAR
SPAR
Spar , trades from approximately 12400 stores in 34 countries worldwide and is the world's largest independent voluntary retail trading chain. Spar was founded in the Netherlands in 1932 by retailer Adriaan Van Well and now, through its affiliate organisations, operates through most European...

 convenience stores and Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

 supermarkets. The first expansion into Indiana was announced with the planned opening of a location in Richmond, Indiana's southwest side.

In October 2008, Tim Hortons announced a plan to add 82 locations in Tops Markets stores.

On 13 July 2009, Tim Hortons opened stores in New York City at former Dunkin' Donuts
Dunkin' Donuts
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton...

 locations operated by the Riese Organization. One of the stores is located at Madison Square Garden
Madison Square Garden
Madison Square Garden, often abbreviated as MSG and known colloquially as The Garden, is a multi-purpose indoor arena in the New York City borough of Manhattan and located at 8th Avenue, between 31st and 33rd Streets, situated on top of Pennsylvania Station.Opened on February 11, 1968, it is the...

, where Horton played as a member of the New York Rangers
New York Rangers
The New York Rangers are a professional ice hockey team based in the borough of Manhattan in New York, New York, USA. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . Playing their home games at Madison Square Garden, the Rangers are one of the...

 from 1969 to 1971.

In 2009, Tim Hortons opened its first store in Albany, NY, with more stores on the way.

Tim Hortons continued its southward expansion in the US by opening a restaurant at Naval Station Norfolk
Naval Station Norfolk
Naval Station Norfolk, in Norfolk, Virginia, is a base of the United States Navy, supporting naval forces in the United States Fleet Forces Command, those operating in the Atlantic Ocean, Mediterranean Sea, and Indian Ocean...

, Norfolk, Virginia
Norfolk, Virginia
Norfolk is an independent city in the Commonwealth of Virginia in the United States. With a population of 242,803 as of the 2010 Census, it is Virginia's second-largest city behind neighboring Virginia Beach....

; in mid-December 2009.

In March 2010, Tim Hortons announced a further expansion on both sides of the US/Canadian border to be completed by 2013. The plan calls for:
  • 600 new stores in Canada (primarily in Quebec and Western Canada but also including smaller communities) and 300 new stores in the U.S. (primarily in its existing markets of Michigan, New York, and Ohio).
  • Expanding into such non-standard store locations as hospitals, universities, and airports.
  • Extend its co-branding initiative with U.S. ice cream chain Cold Stone Creamery
    Cold Stone Creamery
    Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...

    , which began in 2009, to cover 60 Canadian stores and 25–35 new and existing U.S. stores.
  • Test a new café/bake shop concept in at least 10 existing U.S. locations, including "enhanced finishes, fixtures and seating areas" as well as an expansion of menu offerings.


In October 2010, Tim Hortons confirmed that it is planning to open three kiosks at NorthMart stores in Iqaluit, Nunavut
Nunavut
Nunavut is the largest and newest federal territory of Canada; it was separated officially from the Northwest Territories on April 1, 1999, via the Nunavut Act and the Nunavut Land Claims Agreement Act, though the actual boundaries had been established in 1993...

, in November 2010, as part of a joint venture with The North West Company
The North West Company
The North West Company is a grocery and merchandise store in remote communities across northern Canada and Alaska. Through its subsidiary, Cost-U-Less stores it also operates in the US territories of Guam, The CNMI, and American Samoa and in the Caribbean....

, the owners of NorthMart. This opening will make Tim Hortons a fully Canadian operation with stores in every province and territory; the new branch will become its northernmost. The Tim Hortons logo in these kiosks will feature Inuktitut
Inuktitut
Inuktitut or Eastern Canadian Inuktitut, Eastern Canadian Inuit language is the name of some of the Inuit languages spoken in Canada...

 characters. According to Nick Javor, senior vice-president of corporate affairs at Tim Hortons, "You could say it's overdue. If we can be in Kandahar
Kandahar
Kandahar is the second largest city in Afghanistan, with a population of about 512,200 as of 2011. It is the capital of Kandahar Province, located in the south of the country at about 1,005 m above sea level...

, why can't we be in Iqaluit?"

In November 2010, Tim Hortons announced it was closing 36 stores in the northeastern United States due to high competition with New England based Dunkin' Donuts
Dunkin' Donuts
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton...

. The stores, which made less than half the average company per store sales, were concentrated heavily in the Providence, Rhode Island
Providence, Rhode Island
Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...

, and Hartford, Connecticut
Hartford, Connecticut
Hartford is the capital of the U.S. state of Connecticut. The seat of Hartford County until Connecticut disbanded county government in 1960, it is the second most populous city on New England's largest river, the Connecticut River. As of the 2010 Census, Hartford's population was 124,775, making...

, areas. In the announcement, the chain stated that it will concentrate its efforts on its core markets such as western Canada. In the same statement, the company announced the sale of its portion of distribution company Maidstone Bakeries to Tim Hortons' European partners. It will use the C$400 million generated by the sale for a stock buyback.

Partnership with Cold Stone Creamery

The parent company of Cold Stone Creamery
Cold Stone Creamery
Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...

, Kahala, announced in February 2009 that it had reached an agreement with Tim Hortons to open up to 100 co-branded stores in the United States after successfully testing two locations in Rhode Island
Rhode Island
The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

. The most notable co-branded store opened in August 2009 when Tim Hortons moved into three Cold Stone Creamery locations in New York City, including its flagship Times Square location.

In June 2009, Cold Stone Creamery started testing the Canadian market by opening its six co-branded locations with Tim Hortons located in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, Oakville
Oakville, Ontario
Oakville is a town in Halton Region, on Lake Ontario in Southern Ontario, Canada, and is part of the Greater Toronto Area. As of the 2006 census the population was 165,613.-History:In 1793, Dundas Street was surveyed for a military road...

, Mississauga, Hamilton
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

, Whitby
Whitby, Ontario
Whitby is a town in Durham Region. Whitby is located in Southern Ontario east of Toronto on the north shore of Lake Ontario, and is home to the headquarters of Durham Region...

, and Pickering
Pickering, Ontario
Pickering is a city located in Southern Ontario, Canada immediately east of Toronto in Durham Region. It is part of the Greater Toronto Area, the largest metropolitan area in Canada.- Early Period :...

. As of December 2009, Cold Stone Creamery has been expanding its test markets in Canada. There are now four locations in Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

, Alberta, three stores in Nova Scotia
Nova Scotia
Nova Scotia is one of Canada's three Maritime provinces and is the most populous province in Atlantic Canada. The name of the province is Latin for "New Scotland," but "Nova Scotia" is the recognized, English-language name of the province. The provincial capital is Halifax. Nova Scotia is the...

, five stores in Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....

, and three stores in New Brunswick
New Brunswick
New Brunswick is one of Canada's three Maritime provinces and is the only province in the federation that is constitutionally bilingual . The provincial capital is Fredericton and Saint John is the most populous city. Greater Moncton is the largest Census Metropolitan Area...

. As of April 2010, there are now also Tim Hortons/ Cold Stone Creameries in Chilliwack
Chilliwack, British Columbia
Chilliwack is a Canadian city in the Province of British Columbia. It is a predominantly agricultural community with an estimated population of 80,000 people. Chilliwack is the second largest city in the Fraser Valley Regional District after Abbotsford. The city is surrounded by mountains and...

, Duncan
Duncan, British Columbia
Duncan is a city on southern Vancouver Island in British Columbia, Canada.-History:The community is named after William Chalmers Duncan . He arrived in Victoria in May 1862, then in August of that year he was one of the party of a hundred settlers which Governor Douglas took to Cowichan Bay...

, Nanaimo, Kamloops and Victoria
Victoria, British Columbia
Victoria is the capital city of British Columbia, Canada and is located on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of about 78,000 within the metropolitan area of Greater Victoria, which has a population of 360,063, the 15th most populous Canadian...

, British Columbia. In June 2010, locations opened in Markham, Ontario
Markham, Ontario
Markham is a town in the Regional Municipality of York, located within the Greater Toronto Area of Southern Ontario, Canada. The population was 261,573 at the 2006 Canadian census...

 and Sudbury, Ontario. Also in June 2010, Cold Stone Creamery moved into six Tim Hortons locations in Quebec, including one in Montreal on St-Denis street. In the summer of 2010, Cold Stone Creamery also moved into the Tim Hortons location on Water Street in Summerside, PEI. A larger replacement Tim Hortons is currently under construction on St Peter's Road in Charlottetown, with a Cold Stone Creamery location built into the design. The current location is primarily a drive-thru setup, but the new building will feature a full restaurant.

Tim Hortons and the Canadian military

Tim Hortons has outlets located on, at least, seven Canadian Forces Base
Canadian Forces base
A Canadian Forces Base or CFB is a military installation of the Canadian Forces. For a facility to qualify as a Canadian Forces Base, it must station one or more major units .Minor installations are named Canadian Forces Station or CFS A Canadian Forces Base or CFB (French Base des forces...

s. TDL Group announced in March 2006, in response to a request by Chief of the Defence Staff, General Rick Hillier
Rick Hillier
General Rick Hillier, CMM, MSC, CD , is the former Chief of the Defence Staff of the Canadian Forces. He held this appointment from February 4, 2005 to July 1, 2008. He retired on July 1, 2008, and was replaced by former Vice-Chief of the Defence Staff Walter Natynczyk...

, its commitment to open a franchised location at the Canadian Forces operations base in Kandahar
Kandahar
Kandahar is the second largest city in Afghanistan, with a population of about 512,200 as of 2011. It is the capital of Kandahar Province, located in the south of the country at about 1,005 m above sea level...

, Afghanistan. The new Kandahar location opened on 1 July 2006, in a 40 feet (12.2 m) trailer on the military base. The 41 staff members of the Kandahar outlet have been drawn from the Canadian Forces Personnel Support Agency
Canadian Forces Personnel Support Agency
The Canadian Forces Personnel and Family Support Services , previously known as Canadian Forces Personnel Support Agency , is responsible for administering non-public property on behalf of the Chief of Defence Staff and delivering selected public morale and welfare...

 who received training on such matters as how to handle a potential nuclear or biological attack before working at the military base. The Canadian Federal government subsidized the operation of the Kandahar outlet in the order of CAD$4–5 million per year. The Kandahar Tim Hortons closed on 29 Nov 2011 after serving four million cups of coffee and three million doughnuts over five years.

Tim Hortons and the US military

The first Tim Hortons outlet at a US military base was opened in 2009 at Fort Knox
Fort Knox
Fort Knox is a United States Army post in Kentucky south of Louisville and north of Elizabethtown. The base covers parts of Bullitt, Hardin, and Meade counties. It currently holds the Army Human Resources Center of Excellence to include the Army Human Resources Command, United States Army Cadet...

. The following year, a second Tim Hortons outlet was opened at Naval Station Norfolk
Naval Station Norfolk
Naval Station Norfolk, in Norfolk, Virginia, is a base of the United States Navy, supporting naval forces in the United States Fleet Forces Command, those operating in the Atlantic Ocean, Mediterranean Sea, and Indian Ocean...

. As of Nov. 2011, Tim Hortons has five outlets open on four U.S. military bases. Besides the first two, they are also at Naval Air Station Oceana
Naval Air Station Oceana
Naval Air Station Oceana or NAS Oceana is a military airport located in Virginia Beach, Virginia, and is a United States Navy Master Jet Base. It is also known as Apollo Soucek Field, named after Lieutenant Apollo Soucek, a Navy Test Pilot who set the global altitude record in 1930 by flying a...

, and two locations at the Aberdeen Proving Ground
Aberdeen Proving Ground
Aberdeen Proving Ground is a United States Army facility located near Aberdeen, Maryland, . Part of the facility is a census-designated place , which had a population of 3,116 at the 2000 census.- History :...

.

Growth

Tim Hortons milestones
Store # Location Date Note
1 Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

 
May 1964
100 Thunder Bay, Ontario
Thunder Bay
-In Canada:Thunder Bay is the name of three places in the province of Ontario, Canada along Lake Superior:*Thunder Bay District, Ontario, a district in Northwestern Ontario*Thunder Bay, a city in Thunder Bay District*Thunder Bay, Unorganized, Ontario...

 
December 1978
200 Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...

 
December 1984
300 Calgary, Alberta
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

 
February 1987
400 Halifax, Nova Scotia
Halifax, Nova Scotia (former city)
Halifax, Nova Scotia may refer to any of the following:-Municipalities:* Halifax Regional Municipality , a regional municipality and capital of Nova Scotia...

 
February 1989
500 Aylmer, Quebec
Aylmer, Quebec
Aylmer is a former city in Quebec, Canada. It became a sector of the City of Gatineau on January 1, 2002. Located on the Ottawa River and Route 148 it is a part of the National Capital Region. The population in 2006 was 41 882 — approx. 16% of Gatineau...

 
January 1991
700 Moncton, New Brunswick  October 1993
1000 Ancaster, Ontario
Ancaster, Ontario
Ancaster is a picturesque and historic community located on the Niagara escarpment, within the greater area of the city of Hamilton, Ontario, Canada. This former town was founded officially in 1793 and was one of the oldest European communities established in present day Ontario along with Windsor...

 
August 1995
1500 Pickerington, Ohio
Pickerington, Ohio
As of the census of 2000, there were 9,792 people, 3,468 households, and 2,687 families residing in the city. The population density was 1,317.4 people per square mile . There were 3,573 housing units at an average density of 480.7 per square mile...

 
March 1997 also Wendy's 5000th store
100 in US Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

 
31 July 1998
2000 Toronto, Ontario
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

 
December 2000
2500 Cayuga, Ontario
Cayuga, Ontario
Cayuga is an unincorporated community and county seat in the province of Ontario, Canada located at the intersection of Highway 3 and Munsee Street and along the Grand River in Haldimand County. Cayuga is about a 20 minute drive from Lake Erie and 30 minutes south of Hamilton and 115 minutes south...

 
September 2003
3000 Orchard Park, New York
Orchard Park (town), New York
Orchard Park is a town in Erie County, New York, a suburb southeast of Buffalo, New York. According to the 2010 census, the population is 29,054. This represents an increase of 5.13% from the 2000 census figure. The town contains a village also named Orchard Park. Orchard Park is one of the...

 
14 December 2006
500 in US Detroit, Michigan  2008
Closes 36 stores New England
New England
New England is a region in the northeastern corner of the United States consisting of the six states of Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut...

 
2010

Menu

Tim Hortons' first stores only offered two products – coffee and doughnuts. Aside from its coffee, tea, hot chocolate
Hot chocolate
Hot chocolate is a heated beverage typically consisting of shaved chocolate, melted chocolate or cocoa powder, heated milk or water, and sugar...

, and doughnuts, the Tim Hortons menu now contains a number of other baked goods, such as Timbits
Timbits
Timbits is the brand name of doughnut holes sold at the Canadian-based franchise Tim Hortons. The treats were introduced in April 1976 and are now available in various flavours that differ from store to store...

 (miniature balls of doughnut dough), muffin
Muffin
A muffin is an American English name for a type of quick bread that is baked in small portions. Many forms are somewhat like small cakes or cupcakes in shape, although they usually are not as sweet as cupcakes and generally lack frosting. Savory varieties, such as cornbread muffins, also exist...

s, croissant
Croissant
A croissant is a buttery flaky pastry named for its distinctive crescent shape. It is also sometimes called a crescent, from the French word for "crescent". Croissants are made of a leavened variant of puff pastry...

s, tea biscuits, cookie
Cookie
In the United States and Canada, a cookie is a small, flat, baked treat, usually containing fat, flour, eggs and sugar. In most English-speaking countries outside North America, the most common word for this is biscuit; in many regions both terms are used, while in others the two words have...

s, rolls, danishes
Danish pastry
Danish pastry is a sweet pastry which has become a specialty of Denmark and neighbouring Scandinavian countries and is popular throughout the industrialized world, although the form it takes can differ significantly from country to country...

, and more recently bagel
Bagel
A bagel is a bread product, traditionally shaped by hand into the form of a ring from yeasted wheat dough, roughly hand-sized, which is first boiled for a short time in water and then baked. The result is a dense, chewy, doughy interior with a browned and sometimes crisp exterior...

s – of which Tim Hortons sells one out of every two in the Canadian food service industry. Take-home cakes are offered in some locations.

Since the mid-1990s, the chain has moved into other areas, including speciality and premium items such as flavoured cappuccino
Cappuccino
A cappuccino is an Italian coffee drink prepared with espresso, hot milk, and steamed-milk foam. The name comes from the Capuchin friars, referring to the colour of their habits.- Definition :...

, iced cappuccino, iced coffee, New York-style cheesecake, and a lunch selection that includes soups, chili, and submarine
Submarine sandwich
A submarine sandwich, also known as a sub among other names, is a sandwich that consists of a long roll of Italian or French bread, split lengthwise either into two pieces or opened in a "V" on one side, and filled with various varieties of meat, cheese, vegetables, seasonings, and sauces. The...

-style sandwiches. In fall 2006, Tim Hortons began rolling out a breakfast sandwich. The sandwich consists of an egg patty, processed cheese slice, either ham, bacon or sausage as the topper, and is placed on either a biscuit, english muffin or bagel. In October 2007, Tim Hortons launched the chicken fajita wrap, which contains spiced chicken and sautéed vegetables, but was soon discontinued, replaced a year later with the barbecue and ranch chicken wrap snackers. In December 2007, they introduced hash browns and the Bagel B.E.L.T., a breakfast sandwich that also includes lettuce and tomato.

Coupled with the aggressive expansion and expanded menu came the outsourcing of baked goods. Doughnuts, which used to be made at night in order to be ready for the morning rush, are now fully cooked and then frozen and delivered to every restaurant in Canada from Brantford, Ontario. Each restaurant bakes and finishes the product throughout the day. , many of the various muffin batters are being revoked, as frozen, pre-made and pre-wrapped muffins are being introduced to all bakers at Tim Horton locations.

Originally featuring Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

 products via fountain machines, Tim Hortons made the change in the mid-1990s to Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 products in bottle-only form. Tim Hortons switched back to Pepsi in 2007, but continued to market only bottled and canned Pepsi products.

On 10 February 2009, Tim Hortons announced they will be co-branding with another popular American ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...

 parlor Cold Stone Creamery
Cold Stone Creamery
Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...

. The deal calls for each chain to convert 50 stores into dual-operation franchises, for a total of 100 stores. The idea was successfully tested at two stores in Rhode Island
Rhode Island
The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

.

Despite this expansion in their offerings, Tim Hortons is still heavily dependent on coffee sales. In 2009, it was reported that 60% of their sales occur in the morning, and of that more than 50% is coffee. The coffee served is a blend of 100% arabica
Coffea arabica
Coffea arabica is a species of Coffea originally indigenous to the mountains of Yemen in the Arabian Peninsula, hence its name, and also from the southwestern highlands of Ethiopia and southeastern Sudan. It is also known as the "coffee shrub of Arabia", "mountain coffee" or "arabica coffee"...

 beans and in regards to the serving of coffee the chain has an "always fresh" policy where coffee is served within 20 minutes of brewing.

Nutritional information on most Tim Hortons menu items is made available by the company in a two-page brochure and is available online. The brochure does not list ingredient information.

In November 2011, Tim Hortons announced that they would be adding espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....

 machines in 1,000 of their locations, later that month. Lattes
Lattes
Lattes may refer to:* Lattes, Hérault, a commune in the Hérault department, southern France* Lattes Platform, the Brazilian Gov. information system on science, tech. and innovation* Cesar Lattes , a Brazilian physicist...

 were added to Ontario stores on November 14, 2011.

Advertising and promotion

Tim Hortons has one of the most successful marketing operations in Canada, approaching the level of a symbol of national identity. With powerful and effective branding, the store has established itself in the top class of fast-food restaurants in Canada. Canadian Business
Canadian Business
Canadian Business is the longest-publishing business magazine in Canada. It was founded in 1928 as The Commerce of the Nation, the organ of the Canadian Chamber of Commerce. The magazine was renamed Canadian Business in 1933...

magazine has twice named Tim Hortons as the best-managed brand in Canada (in 2004 and 2005).

Since 2005, Tim Hortons has been the title sponsor of the Brier
Tim Hortons Brier
The Tim Hortons Brier, or simply the Brier, is the annual Canadian men's curling championship, sanctioned by the Canadian Curling Association . The current event name refers to its main sponsor, the Tim Hortons coffee and doughnut shop chain.The Brier has been held since 1927, traditionally during...

, the annual Canadian men's curling championships, along with the Canadian Ringette Championships. Shortly before December 2007, they discontinued their gift certificates, and replaced them with the Quickpay Tim Card, with the Christmas slogan "Because it's hard to wrap a double double" (coffee with two sugars and two cream). Many locations still accept gift certificates, however.

Tim Hortons' advertising slogans have included "You've Always Got Time for Tim Hortons" and starting in the mid-2000's, "Always Fresh. Always Tim Hortons." While both of these slogans are still used, Tim Horton's began using an alternative slogan, "It's Time for Tims" in November 2011.

In June 2009, Tim Hortons USA created a Twitter and Facebook page to drive online traffic.

Roll Up the Rim to Win

Each March, Tim Hortons holds a very large marketing campaign called Roll Up The Rim to Win. Over thirty one million prizes are distributed each year, including vehicles, televisions, and store products. Customers determine if they have won prizes by unrolling the rim on their paper cup when they have finished their drink, revealing their luck underneath.

The Roll Up the Rim campaign was first held in 1986 and has grown to become a highly anticipated event for Tim Hortons customers. In 2008, over 88% of major prizes were redeemed.

The contest is so popular that Paul Kind has invented the Rimroller (as seen on Dragons' Den
Dragons' Den (Canada)
Dragons' Den is a Canadian television reality show, based on the internationally franchised Dragons' Den format, in which aspiring entrepreneurs pitch business ideas to a panel of venture capitalists in the hopes of securing business financing. The show debuted on October 3, 2006 on CBC Television...

), a device for rolling up the rim mechanically.

Prizes are not distributed randomly country-wide; each of the company's distribution regions has distinct prize-winning odds.

In March 2006, two families were fighting over the Toyota RAV4
Toyota RAV4
The Toyota RAV4 is a compact crossover SUV from Toyota. It was the first compact crossover SUV, introduced in Japan and Europe in 1994 and beginning sales in North America in 1996...

 SUV
Sport utility vehicle
A sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. It is usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle. Not all four-wheel...

 prize of C$
Canadian dollar
The Canadian dollar is the currency of Canada. As of 2007, the Canadian dollar is the 7th most traded currency in the world. It is abbreviated with the dollar sign $, or C$ to distinguish it from other dollar-denominated currencies...

32,000 value after their daughters found a winning "roll up the rim" coffee cup in a garbage bin of an elementary school in Saint-Jérôme
Saint-Jérôme, Quebec
Saint-Jérôme is a town in Quebec, Canada, near Mirabel, about northwest of Montreal along Autoroute des Laurentides. The town is a gateway to the Laurentian Mountains and its resorts....

, north of Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

. The younger girl had found a cup in the garbage bin and could not roll up the rim, so requested the help of an older girl. Once the winning cup was revealed, the older girl's family stated that they deserved the prize. Tim Hortons originally stated that they would not intervene in the dispute. A further complication arose when Quebec lawyer Claude Archambault requested a DNA test
Genetic fingerprinting
DNA profiling is a technique employed by forensic scientists to assist in the identification of individuals by their respective DNA profiles. DNA profiles are encrypted sets of numbers that reflect a person's DNA makeup, which can also be used as the person's identifier...

 be done on the cup. He claimed that his unnamed client had thrown out the cup and was the rightful recipient of the prize. On 19 April 2006, Tim Hortons announced that they had decided to award the prize to the younger girl who had initially found the cup.

Community

The store also promotes itself through community support and the "Tim Horton Children's Foundation." Founded by Ron Joyce, the Foundation sponsors many thousands of underprivileged children from Canada and the United States to go to one of six high-class summer camp
Summer camp
Summer camp is a supervised program for children or teenagers conducted during the summer months in some countries. Children and adolescents who attend summer camp are known as campers....

s located in Parry Sound, ON
Parry Sound, Ontario
Parry Sound is a town in Central Ontario, Canada, located on Parry Sound on the eastern shore of Georgian Bay. Parry Sound is located south of Sudbury and north of Toronto. It is the seat of Parry Sound District, a popular cottage country region for Southern Ontario residents. It is also the...

; Tatamagouche, NS
Tatamagouche, Nova Scotia
Tatamagouche is a Canadian village in Colchester County, Nova Scotia.Tatamagouche is situated on the Northumberland Strait 50 kilometers north of Truro and 50 kilometres west of Pictou. The village is located along the south side of Tatamagouche Bay at the mouths of the French and Waugh Rivers...

; Kananaskis, AB; Quyon, QC
Quyon, Quebec
Quyon is a village in Les Collines-de-l'Outaouais Regional County Municipality, Quebec, Canada. It is located within the Pontiac Municipality.-Geography:...

; Campbellsville, KY
Campbellsville, Kentucky
Campbellsville is a city in Taylor County, Kentucky, United States. The population within city limits was 10,498 at the 2000 census. It is the county seat of Taylor County, and the home of Campbellsville University...

; and St. George, ON.

The foundation's highest-profile fundraiser is Camp Day, which is held annually on the Wednesday of the first full week in June. All proceeds from coffee sales at most Tim Hortons locations, as well as proceeds from related activities held that day, are donated to the foundation. Small stores located in Esso Service Stations do not donate coffee proceeds on Camp Day.

Mr. Joyce's dedication and commitment to the Tim Horton Children's Foundation earned him the Gary Wright Humanitarian Award in 1991, presented periodically in recognition of the outstanding contributions to the betterment of community life throughout Canada. In recognition primarily for his work with the Foundation, he received an appointment to the Order of Canada
Order of Canada
The Order of Canada is a Canadian national order, admission into which is, within the system of orders, decorations, and medals of Canada, the second highest honour for merit...

, with the official presentation taking place on 21 October 1992, in Ottawa.

Tim Hortons also sponsors many other community outreach programs including Free Skating, Free Swimming, Earn-a-Bike Program, Remembrance Day, Food Drives, the Smile Cookie program, as well as a community clean-up project.

A Canadian cultural fixture

The ubiquity of Tim Hortons through the wide expansion of its outlets, makes it a prominent feature of Canadian life. Tim Hortons' prevalence in the coffee and doughnut market has led to its branding as a Canadian cultural icon. The media routinely refer to its iconic status, even though this is a relatively recent development, there were only a few outlets before the chain's expansion in the late 1990s and 2000s. A series of Tim's television commercials promotes this idea by showing vignettes of Canadians abroad and their homesickness
Homesickness
Homesickness is the distress or impairment caused by an actual or anticipated separation from the specific home environment or attachment objects....

 for Tim Hortons.

Noted Canadian author Pierre Berton
Pierre Berton
Pierre Francis de Marigny Berton, was a noted Canadian author of non-fiction, especially Canadiana and Canadian history, and was a well-known television personality and journalist....

 once wrote: "In so many ways the story of Tim Hortons is the essential Canadian story. It is a story of success and tragedy, of big dreams and small towns, of old-fashioned values and tough-fisted business, of hard work and of hockey."

Some commentators have bemoaned the rise of Tim Hortons as a national symbol. Rudyard Griffiths, director of The Dominion Institute
The Dominion Institute
The Historica-Dominion Institute is a national charitable organization in Canada dedicated to creating active and informed citizens through greater knowledge and appreciation of Canadian history....

, wrote in the Toronto Star
Toronto Star
The Toronto Star is Canada's highest-circulation newspaper, based in Toronto, Ontario, Canada. Its print edition is distributed almost entirely within the province of Ontario...

in July 2006 that the ascension of the chain to the status of cultural icon was a "worrying sign" for Canadian nationalism, adding: "Surely Canada can come up with a better moniker than the Timbit Nation."

Controversies

After Tim Hortons had agreed to provide 250 cups of free coffee for a "Marriage and Family Day" hosted by the National Organization for Marriage
National Organization for Marriage
The National Organization for Marriage is a nonprofit political association established in 2007 to work against legalization of same-sex marriage in the United States, specifically to pass California Proposition 8 banning same-sex marriage in California...

, the company removed its sponsorship after it was revealed that the NOM was an organization that campaigns against gay marriage. The company stated the sponsorship was a violation of the company's policy not to sponsor events "representing religious groups, political affiliates or lobby groups."

Criticism

David Swick reported in the Halifax Daily News on 19 September 2003 Tim Hortons outlets in Atlantic Canada
Atlantic Canada
Atlantic Canada is the region of Canada comprising the four provinces located on the Atlantic coast, excluding Quebec: the three Maritime provinces – New Brunswick, Prince Edward Island, and Nova Scotia – and Newfoundland and Labrador...

 would no longer serve fresh donuts, but rather donuts that had been remotely factory-fried and then shipped, frozen.

In September 2006, Tim Hortons courted controversy by mandating that employees were not to wear red as part of the Red Fridays campaign by families of the military to show support for Canadian troops. Within a few hours, Tim Hortons partially reversed its position and has allowed staff in Ontario stores to wear red ribbons or pins to show support for the wear red on Fridays campaign.

Some have complained about the packaging litter that appears around Tim Hortons outlets. In 2005 Mark Dittrick, a spokesman for the Sierra Club
Sierra Club
The Sierra Club is the oldest, largest, and most influential grassroots environmental organization in the United States. It was founded on May 28, 1892, in San Francisco, California, by the conservationist and preservationist John Muir, who became its first president...

's Atlantic Canada chapter, said that "The Tim Hortons cup is easily the No. 1 recognizable item of litter in the country."

According to the blog Coffee and Conversation, "Tim Hortons does not sell organic coffee, does not sell Fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 coffee, and does not disclose the source of its green beans". As of 2007, Tim Hortons website said that they decided against using Fair Trade coffee. Instead they created a program called the Sustainable Coffee Program; the first program was launched in Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...

 and in 2006 they started programs in Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...

 and Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

where they are "directly involved with coffee producing communities by providing direct financial assistance for technical training to improve the quantity and quality of coffee produced and assist farmers in getting their coffee to market at the best time and for the best price. Assistance is also provided on environmental management, in both proper farming techniques and reforestation projects, led by Tim Hortons." In addition, Tim Hortons supported schools and sponsored medical clinics in Guatemala. The annual report mentions this program but does not specify whether the beans they purchase are sourced from this program. The report only mentions "multiple suppliers of coffee".

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