Tiger Brands
Encyclopedia
Tiger Brands Limited is a South Africa
n packaged goods company. In addition to the company's South African operations Tiger Brands also has direct and indirect interests in international food businesses in Chile
, Zimbabwe
, Kenya
and Cameroon
. Tiger Brands is South Africa's largest food company.
brand called Jungle Oats. A product that is still produced by Tiger Brands. The product was first conceived by a Mr Redler towards the end of the 19th century and was finally launched in 1925. Tiger Oat's first Mill was opened in Maraisburg, Western Cape. A second mill was opened in Maitland, Cape Town
when demand outgrew the Maraisburg's mill's capacity in 1930. In March 1982 Barlow
bought a considerable share of Tiger Oats.
In 1988 SPAR South Africa became a wholly owned subsidiary of Tiger Oats, however it was unbundled and listed as a separate company in 2004. During the late 1990s Tiger Oats went through a period of rapid expansion. Buying out other large companies and competitors such as food packaging company Imperial Cold Storage and Supply Company
in October 1998 and pharmaceutical company Adcock Ingram
for R
3.4bn in 1999. After these buyouts Tiger Oats was renamed Tiger Brands. In July 2008 Adcock Ingram was unbundled from Tiger Brands.
Tiger Brands Limited's subcompany, Tiger Food Brands Ltd merged with Bromor Foods (Pty) Ltd, which owns the Super Juice carbonated drink. As of 1 October 2009, the Company acquired Crosse & Blackwell's
mayonnaise business for an undisclosed amount.
98.8 million (roughly equivalent to US$12,8 million) by the South African Competition Commission for colluding with other bread producers to raise the price of bread by 30c to 35c per loaf.
According to the commission the four companies involved (Premier Foods
, Tiger Brands, Foodcorp and Pioneer Foods
) controlled more than 90 percent of the wheat flour market at the time. Facilitating their pricing activities through secret meetings and telephone calls between employees of these firms at various venues, including churches, stadiums and hotels. The commission also found that the price-fixing activities had a negative effect on both consumers as a whole as well as inhibiting smaller bakeries from being effective competitors.
The fine reflected 5.7% of Tiger Brand's bread sales, coming mostly from its Albany brand, for the 2006 financial year. Tiger Brands took full responsibility and then CEO Nick Dennis resigned.
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
n packaged goods company. In addition to the company's South African operations Tiger Brands also has direct and indirect interests in international food businesses in Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
, Zimbabwe
Zimbabwe
Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. It is bordered by South Africa to the south, Botswana to the southwest, Zambia and a tip of Namibia to the northwest and Mozambique to the east. Zimbabwe has three...
, Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...
and Cameroon
Cameroon
Cameroon, officially the Republic of Cameroon , is a country in west Central Africa. It is bordered by Nigeria to the west; Chad to the northeast; the Central African Republic to the east; and Equatorial Guinea, Gabon, and the Republic of the Congo to the south. Cameroon's coastline lies on the...
. Tiger Brands is South Africa's largest food company.
History
Originally known as Tiger Oats, Tiger Brand's first product was a breakfast oatmealOatmeal
Oatmeal is ground oat groats , or a porridge made from oats . Oatmeal can also be ground oat, steel-cut oats, crushed oats, or rolled oats....
brand called Jungle Oats. A product that is still produced by Tiger Brands. The product was first conceived by a Mr Redler towards the end of the 19th century and was finally launched in 1925. Tiger Oat's first Mill was opened in Maraisburg, Western Cape. A second mill was opened in Maitland, Cape Town
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...
when demand outgrew the Maraisburg's mill's capacity in 1930. In March 1982 Barlow
Barloworld Limited
Barloworld Limited is an industrial brand management company, founded in South Africa. Once a large conglomerate with many unrelated businesses, ranging at various times from mining, information technology and building materials to motor vehicles, it has repositioned itself as an industrial brand...
bought a considerable share of Tiger Oats.
In 1988 SPAR South Africa became a wholly owned subsidiary of Tiger Oats, however it was unbundled and listed as a separate company in 2004. During the late 1990s Tiger Oats went through a period of rapid expansion. Buying out other large companies and competitors such as food packaging company Imperial Cold Storage and Supply Company
Imperial Cold Storage and Supply Company
Imperial Cold Storage and Supply Company was one of the largest meat processing, storage, distribution and marketing companies in South Africa, dominating the South African packaged food sector for almost a hundred years. The company was formally registered and listed as ICS in 1899, originally...
in October 1998 and pharmaceutical company Adcock Ingram
Adcock Ingram
Adcock Ingram is a South African pharmacutical company. The company is dived into two divisions, its pharmastical business and its health care business with a market capitalisation of about R9 billion....
for R
South African rand
The rand is the currency of South Africa. It takes its name from the Witwatersrand , the ridge upon which Johannesburg is built and where most of South Africa's gold deposits were found. The rand has the symbol "R" and is subdivided into 100 cents, symbol "c"...
3.4bn in 1999. After these buyouts Tiger Oats was renamed Tiger Brands. In July 2008 Adcock Ingram was unbundled from Tiger Brands.
Tiger Brands Limited's subcompany, Tiger Food Brands Ltd merged with Bromor Foods (Pty) Ltd, which owns the Super Juice carbonated drink. As of 1 October 2009, the Company acquired Crosse & Blackwell's
Crosse & Blackwell
Crosse & Blackwell is a food production brand which has been in existence since 1706.Originally trading under the Jackson brand and then West and Wyatt, the company was purchased in 1830 by Edmund Crosse and Thomas Blackwell...
mayonnaise business for an undisclosed amount.
Bread
In mid-November 2007 Tiger Brands was fined RSouth African rand
The rand is the currency of South Africa. It takes its name from the Witwatersrand , the ridge upon which Johannesburg is built and where most of South Africa's gold deposits were found. The rand has the symbol "R" and is subdivided into 100 cents, symbol "c"...
98.8 million (roughly equivalent to US$12,8 million) by the South African Competition Commission for colluding with other bread producers to raise the price of bread by 30c to 35c per loaf.
According to the commission the four companies involved (Premier Foods
Premier Foods
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...
, Tiger Brands, Foodcorp and Pioneer Foods
Pioneer Foods
Pioneer Foods is a South African company in the food and beverages industry.In May 2008Pioneer Foods and Foodcorp were referred to the competition tribunal because Foodcorp had been contravening the competition act by taking part in bread price fixing. In January 2009 this case was settled, with...
) controlled more than 90 percent of the wheat flour market at the time. Facilitating their pricing activities through secret meetings and telephone calls between employees of these firms at various venues, including churches, stadiums and hotels. The commission also found that the price-fixing activities had a negative effect on both consumers as a whole as well as inhibiting smaller bakeries from being effective competitors.
The fine reflected 5.7% of Tiger Brand's bread sales, coming mostly from its Albany brand, for the 2006 financial year. Tiger Brands took full responsibility and then CEO Nick Dennis resigned.