ThinkUKnow
Encyclopedia
ThinkUKnow is the education programme of the Child Exploitation and Online Protection Centre
aimed at young people, and encourages Internet
. safety It is based around 3 key themes; very interesting
The Education programme consists of a presentation, which is given to young people in school, youth groups and other youth environments, a website
aimed directly at young people, which also contains information for teachers and parents, a number of hard hitting education films designed to make young people think about who they are talking to online and other resources including posters and a range of promotional material.
and was advertised on television
and in cinemas; however, in April 2006, it was taken over by the Child Exploitation and Online Protection Centre, who now keep it running. The website was designed by Contrapositive, with input from the CEOP Centre's dedicated youth panel, to make it relevant to young people.
The first CEOP-created version of the website was split into three main areas, each linked to one of the programmes main themes, and a colour, which ran throughout pages in that area of the website, and also the presentation, with the website then being split into eight areas in each of these (except How to Report) each about a new technology, and how to either have fun with it safely or how to stay in control when using it. The section entitled "How to Report" included information on what can be reported to the CEOP centre online, and how to do this, and fills only one page.
On 22 October 2007, the first major revision to the website was launched, a majority of the content of the previous website continues, however now in a dedicated 11–16 section, and new sections for those aged 5–7 (featuring Hector, a cartoon dolphin), and an 8–11 section, which is based around a Flash-based cyber cafe, in which virtual young people are experimenting with new technologies.
On 9 February 2009, the ThinkUKnow Australia website was launched for teachers, parents and carers. It was created by the Australian Federal Police
in close consultation with CEOP, the Australian Communications and Media Authority
and Microsoft
Australia. It is expected that this site will grow to include information and resources for young people of all ages, in similar fashion to the ThinkUKnow UK website.
The ThinkUKnow Australia site also provides information and download materials for teachers and parents, catering specifically to the Australian community.
-based interactive presentation, which is given to young people in schools and other youth environments. It is based around the programme's three main themes, with colour coded screens for each, and the education films embedded. It is designed to be talked through by a presenter, and includes points for discussion and demonstrations, like online reporting.
It was originally estimated that between September 2006 and March 2007, 1 million young people would have seen the presentation, although it has since emerged that this will be nearer half a million, and a million by the end of the academic year.
" by the band Oasis
and opens with Clare, a teenage girl, crying, having just been abused, then goes in reverse to show her leaving the attackers home, and meeting her attacker. It proceeds to show them chatting over MSN Messenger before they met up, and then she is asked to "take her top off". She reports this through the CEOP centre's website and is free to continue her life as normal. In the ICVA awards, Clare's Story won Gold for Best Public Charity and Public Welfare film and Best Editing, and bronze for Best Director.
'Jigsaw
Consequences
Matt's story
Megan's story
Child Exploitation and Online Protection Centre
The Child Exploitation and Online Protection Centre , formed in April 2006, is a UK cross agency and cross business department of the Serious Organised Crime Agency, which is tasked to work both nationally and internationally to bring online child sex offenders, including those involved in the...
aimed at young people, and encourages Internet
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
. safety It is based around 3 key themes; very interesting
- How to Have Fun
- How to Stay In Control (or How to Take Control)
- How to Report a Problem
The Education programme consists of a presentation, which is given to young people in school, youth groups and other youth environments, a website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
aimed directly at young people, which also contains information for teachers and parents, a number of hard hitting education films designed to make young people think about who they are talking to online and other resources including posters and a range of promotional material.
Young People
The website was originally started in 2001 at the Home OfficeHome Office
The Home Office is the United Kingdom government department responsible for immigration control, security, and order. As such it is responsible for the police, UK Border Agency, and the Security Service . It is also in charge of government policy on security-related issues such as drugs,...
and was advertised on television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
and in cinemas; however, in April 2006, it was taken over by the Child Exploitation and Online Protection Centre, who now keep it running. The website was designed by Contrapositive, with input from the CEOP Centre's dedicated youth panel, to make it relevant to young people.
The first CEOP-created version of the website was split into three main areas, each linked to one of the programmes main themes, and a colour, which ran throughout pages in that area of the website, and also the presentation, with the website then being split into eight areas in each of these (except How to Report) each about a new technology, and how to either have fun with it safely or how to stay in control when using it. The section entitled "How to Report" included information on what can be reported to the CEOP centre online, and how to do this, and fills only one page.
On 22 October 2007, the first major revision to the website was launched, a majority of the content of the previous website continues, however now in a dedicated 11–16 section, and new sections for those aged 5–7 (featuring Hector, a cartoon dolphin), and an 8–11 section, which is based around a Flash-based cyber cafe, in which virtual young people are experimenting with new technologies.
On 9 February 2009, the ThinkUKnow Australia website was launched for teachers, parents and carers. It was created by the Australian Federal Police
Australian Federal Police
The Australian Federal Police is the federal police agency of the Commonwealth of Australia. Although the AFP was created by the amalgamation in 1979 of three Commonwealth law enforcement agencies, it traces its history from Commonwealth law enforcement agencies dating back to the federation of...
in close consultation with CEOP, the Australian Communications and Media Authority
Australian Communications and Media Authority
The Australian Communications and Media Authority is an Australian government statutory authority within the Department of Broadband, Communications and the Digital Economy portfolio...
and Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
Australia. It is expected that this site will grow to include information and resources for young people of all ages, in similar fashion to the ThinkUKnow UK website.
Adults
The main splash page links to Teacher and Parent areas, each of which have a simple, professional theme. The teachers area allows teachers to download materials for use in the classroom, and the parents area includes information on what is good, bad and dangerous about new technologies.The ThinkUKnow Australia site also provides information and download materials for teachers and parents, catering specifically to the Australian community.
Presentation
The programme also contains a FlashAdobe Flash
Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
-based interactive presentation, which is given to young people in schools and other youth environments. It is based around the programme's three main themes, with colour coded screens for each, and the education films embedded. It is designed to be talked through by a presenter, and includes points for discussion and demonstrations, like online reporting.
It was originally estimated that between September 2006 and March 2007, 1 million young people would have seen the presentation, although it has since emerged that this will be nearer half a million, and a million by the end of the academic year.
Films
Both the website and presentation include hard-hitting education films, and currently three have been released.Clare's Story
Clare's Story was the first film, made by Straker Films for the Centre before it opened in early 2006, and was featured extensively in media coverage of the launch. It uses "Stop Crying Your Heart OutStop Crying Your Heart Out
"Stop Crying Your Heart Out" is a song by the English rock band Oasis. It was released as the second single from their fifth studio album, Heathen Chemistry, on 17 June 2002...
" by the band Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...
and opens with Clare, a teenage girl, crying, having just been abused, then goes in reverse to show her leaving the attackers home, and meeting her attacker. It proceeds to show them chatting over MSN Messenger before they met up, and then she is asked to "take her top off". She reports this through the CEOP centre's website and is free to continue her life as normal. In the ICVA awards, Clare's Story won Gold for Best Public Charity and Public Welfare film and Best Editing, and bronze for Best Director.
Tom's Story
This film is based around a boy named Tom, who talks about playing online games and meeting a similar boy named Jack. Jack asks Tom to go football training with him, and Tom agrees. When he arrives at Jack's house, Tom is greeted by a man who appears about 15 years older, who claims to be Jack's older brother. He offers to let him come in and wait for Jack. While they are waiting, Jack's brother offers Tom a beer, and "one turned into two" until Tom is drunk. He is then approached by Jack's brother, who Tom then works out is the person he met online, who holds him down and starts to remove his clothes. The film then cuts to where Tom is leaving, crying, and shuts himself in his bedroom. He then remembers about the ThinkUKnow website, where he reports "Jack", then considers what would have happened if he had followed the website's advice and suggested bringing a parent to meet Jack. The film ends with Tom playing football while "Jack's brother" is being arrested. In the ICVA awards, Tom's Story won Gold for Best Education Film.'Jigsaw
Consequences
Matt's story
Megan's story
See also
- Child Exploitation and Online Protection CentreChild Exploitation and Online Protection CentreThe Child Exploitation and Online Protection Centre , formed in April 2006, is a UK cross agency and cross business department of the Serious Organised Crime Agency, which is tasked to work both nationally and internationally to bring online child sex offenders, including those involved in the...
- Cybertip
- Internet Watch FoundationInternet Watch FoundationThe Internet Watch Foundation is a non-governmental charitable body based in the United Kingdom. It states that its remit is "to minimise the availability of 'potentially criminal' Internet content, specifically images of child sexual abuse hosted anywhere, and criminally obscene adult content in...
- Serious Organised Crime AgencySerious Organised Crime AgencyThe Serious Organised Crime Agency is a non-departmental public body of the Government of the United Kingdom under Home Office sponsorship...
- Virtual Global TaskforceVirtual Global TaskforceVirtual Global Taskforce is a group of law enforcement agencies from around the world working together to fight child pornography online. The aim of the VGT is to build an effective, international partnership of law enforcement agencies that helps to protect children from online child abuse.The...