The new black
Encyclopedia
"_____ is the new black" is a snowclone
Snowclone
A snowclone is a type of cliché and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants"....

 used to indicate the sudden popularity or versatility of an idea at the expense of the popularity of a second idea. It is the originator of the phrasal template
Phrasal template
A phrasal template is a phrase-long collocation that contains one or several empty slots which may be filled by words to produce individual phrases. Often there are some restrictions on the grammatic category of the words allowed to fill particular slots...

 "X is the new Y". The phrase seemed to have started in the 1950s or 1960s and became very popular in the 1980s. Since then it has often been used for ironic or humorous purposes.

History

An early popular culture
Popular culture
Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the...

 example of popularizing a particular color as the new "in" thing appears in the 1957 film Funny Face
Funny Face
Funny Face is an American musical film released in 1957 in VistaVision Technicolor, with assorted songs by George and Ira Gershwin. The film was written by Leonard Gershe and directed by Stanley Donen. It stars Audrey Hepburn, Fred Astaire, and Kay Thompson...

, in which editor Maggie Prescott (inspired by the Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

editor Diana Vreeland
Diana Vreeland
Diana Vreeland was a noted columnist and editor in the field of fashion. She worked for the fashion magazines Harper's Bazaar and Vogue and the Costume Institute of the Metropolitan Museum of Art.Born as Diana Dalziel, Vreeland was the eldest daughter of American socialite mother Emily Key Hoffman...

 and played by Kay Thompson
Kay Thompson
Kay Thompson was an American author, composer, musician, actress and singer. She is best known as the creator of the Eloise children's books.-Background:Catherine Louise Fink was born in St...

) extols the color pink.

A closer early approximation of the phrase is Vreeland's pronouncement, quoted in 1962, that "I ADORE that pink ... it's the navy blue
Navy blue
Navy blue is a very dark shade of the color blue which almost appears as black. Navy blue got its name from the dark blue worn by officers in the British Royal Navy since 1748 and subsequently adopted by other navies around the world....

 of India." Vreeland meant that in India the color pink
Pink
Pink is a mixture of red and white. Commonly used for Valentine's Day and Easter, pink is sometimes referred to as "the color of love." The use of the word for the color known today as pink was first recorded in the late 17th century....

 was the functional equivalent to blue in the USA, that is a common foundation or basic, much like navy blue was the base color of most ensembles in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

The earliest use of "the new black" seems to be in a March 1983 Los Angeles Times
Los Angeles Times
The Los Angeles Times is a daily newspaper published in Los Angeles, California, since 1881. It was the second-largest metropolitan newspaper in circulation in the United States in 2008 and the fourth most widely distributed newspaper in the country....

article, and apparently attributed to Gianfranco Ferré
Gianfranco Ferrè
Gianfranco Ferré was a fashion designer also known as "the architect of fashion" for his background and his original attitude toward creating fashion design....

: "Colors are slated to be somber and muted, say most of the designers who previewed their collections for Fashion83. For example, Ferre says gray is the new black."

It was used repeatedly in the 1980s to indicate that other colors (frequently brown
Brown
Brown is a color term, denoting a range of composite colors produced by a mixture of orange, red, rose, or yellow with black or gray. The term is from Old English brún, in origin for any dusky or dark shade of color....

, navy blue, or grey
Grey
Grey or gray is an achromatic or neutral color.Complementary colors are defined to mix to grey, either additively or subtractively, and many color models place complements opposite each other in a color wheel. To produce grey in RGB displays, the R, G, and B primary light sources are combined in...

) were temporarily displacing black
Black
Black is the color of objects that do not emit or reflect light in any part of the visible spectrum; they absorb all such frequencies of light...

's position in fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 or industrial design
Industrial design
Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...

 as a versatile staple that complemented all other aspects and was generally unobjectionable. The phrase quickly became a cliché
Cliché
A cliché or cliche is an expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect, especially when at some earlier time it was considered meaningful or novel. In phraseology, the term has taken on a more technical meaning,...

, lampooned
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...

 for its simplistic nature. Because the phrase is so familiar, it is now sometimes used in absurd contexts as a signifier
Sign (semiotics)
A sign is understood as a discrete unit of meaning in semiotics. It is defined as "something that stands for something, to someone in some capacity" It includes words, images, gestures, scents, tastes, textures, sounds – essentially all of the ways in which information can be...

 instead of as a metaphor
Metaphor
A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels." Metaphor may also be used for any rhetorical figures of speech that achieve their effects via...

.

The phrase is an example of the snowclone
Snowclone
A snowclone is a type of cliché and phrasal template originally defined as "a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants"....

 "X is the new Y", where the standard may be almost anything ("the new rock and roll
Rock and roll
Rock and roll is a genre of popular music that originated and evolved in the United States during the late 1940s and early 1950s, primarily from a combination of African American blues, country, jazz, and gospel music...

" is a common variant). It is so widespread that the British satirical magazine Private Eye
Private Eye
Private Eye is a fortnightly British satirical and current affairs magazine, edited by Ian Hislop.Since its first publication in 1961, Private Eye has been a prominent critic and lampooner of public figures and entities that it deemed guilty of any of the sins of incompetence, inefficiency,...

chronicles the over-use of the phrase in its column "Neophiliacs". In 2008, Lake Superior State University
Lake Superior State University
Lake Superior State University is a small public university in Sault Ste. Marie, Michigan. It is Michigan's smallest public university with an enrollment around 3,000 students. Due to its proximity to the border, notably the twin city of Sault Ste...

 included "X is the new Y" on their annual "Banished Words List", stating, "The idea behind such comparisons was originally good, but we've all watched them spiral out of reasonable uses into ludicrous ones and it's now time to banish them from use."

Contemporary examples

  • (2001) The phrasing was used to humorous effect in the movie Josie and the Pussycats
    Josie and the Pussycats (film)
    Josie and the Pussycats is a 2001 comedy film released by Universal Studios and Metro-Goldwyn-Mayer. Directed and co-written by Harry Elfont and Deborah Kaplan, the film is loosely based upon the Archie comic of the same name...

    , with increasingly referential claims that, "Pink
    Pink
    Pink is a mixture of red and white. Commonly used for Valentine's Day and Easter, pink is sometimes referred to as "the color of love." The use of the word for the color known today as pink was first recorded in the late 17th century....

     is the new red
    Red
    Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye, in the wavelength range of roughly 630–740 nm. Longer wavelengths than this are called infrared , and cannot be seen by the naked eye...

    ", "Orange is the new pink" and "Heath Ledger
    Heath Ledger
    Heath Andrew Ledger was an Australian television and film actor. After performing roles in Australian television and film during the 1990s, Ledger moved to the United States in 1998 to develop his film career...

     is the new Matt Damon
    Matt Damon
    Matthew Paige "Matt" Damon is an American actor, screenwriter, and philanthropist whose career was launched following the success of the film Good Will Hunting , from a screenplay he co-wrote with friend Ben Affleck...

    ."
  • (2001) "Big is the new small," referring to the supposed cool
    Cool (aesthetic)
    Something regarded as cool is an admired aesthetic of attitude, behavior, comportment, appearance and style, influenced by and a product of the Zeitgeist. Because of the varied and changing connotations of cool, as well its subjective nature, the word has no single meaning. It has associations of...

     factor of a gigantic cell phone
    Mobile phone
    A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

    , as used in a 2001 episode of Saturday Night Live
    Saturday Night Live
    Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

    . It played off the phrase "small is the new big", indicating that small electronics were more expensive and modern than larger electronics, and therefore the smaller your cell phone the better. However, that phrase was cast in opposition to the still-earlier concept that "bigger is better".
  • (2001) Norwegian folk-pop duo Kings of Convenience
    Kings of Convenience
    Kings of Convenience are an indie folk-pop duo from Bergen, Norway. Consisting of Erlend Øye and Eirik Glambek Bøe, the musical group is known for their delicate tunes, calming voices, and intricate and subtle guitar melodies...

     named their debut album Quiet Is the New Loud
    Quiet Is the New Loud
    -Track listing:# "Winning a Battle, Losing the War"# "Toxic Girl"# "Singing Softly to Me"# "I Don't Know What I Can Save You From"# "Failure"# "The Weight of My Words"# "The Girl From Back Then"# "Leaning Against the Wall"# "Little Kids"...

    .
  • (2002) During an episode of Gilmore Girls
    Gilmore Girls
    Gilmore Girls is an American family comedy-drama series created by Amy Sherman-Palladino, starring Lauren Graham and Alexis Bledel. On October 5, 2000, the series debuted on The WB and was cancelled in its seventh season, ending on May 15, 2007 on The CW...

    , Lorelai and Rory attend a baby shower where all the gifts are green because "green is the new pink." Later, Lorelai mocks this idea, saying, "Oh, and lots of cars stopped at a blue light on Garvey Avenue. Why a blue light? Well, ‘cause blue’s the new red."
  • (2003) Carson Kressley
    Carson Kressley
    Carson Lee Kressley was the fashion expert on the American television program Queer Eye, where he was one of the show's "Fab Five" members. He is also the motivational host of the TV show How to Look Good Naked.-Biography:...

     from Queer Eye
    Queer Eye
    Queer Eye is an American reality television series that premiered on the Bravo cable television network in July 2003. The program's name was changed from Queer Eye for the Straight Guy after the third season to broaden the scope of its content...

    once declared, "Gay is the new black." It is unclear whether he intended to mean that gay fashion was now extremely hip and versatile, or if being gay was trendy (implying the exploitation of gay culture
    Sexuality and gender identity-based cultures
    Sexuality and gender identity-based cultures are subcultures and communities composed of persons who have shared experiences, background, or interests due to a common sexual or gender identity. Among the first to argue that members of sexual minorities can constitute cultural minorities as well as...

     along the same lines as blaxploitation
    Blaxploitation
    Blaxploitation or blacksploitation is a film genre which emerged in the United States circa 1970. It is considered an ethnic sub-genre of the general category of exploitation films. Blaxploitation films were originally made specifically for an urban black audience, although the genre's audience...

     in the 1970s), or both. The phrase has also been used by other authors around the same time as the launch of Kressley's show, and it is unclear who was the originator of the phrase.
  • (2003) In the musical Wicked
    Wicked (musical)
    Wicked is a musical with music and lyrics by Stephen Schwartz and a book by Winnie Holzman. It is based on the Gregory Maguire novel Wicked: The Life and Times of the Wicked Witch of the West , a parallel novel of the 1939 film The Wizard of Oz and L. Frank Baum's classic story The Wonderful Wizard...

    , Galinda sings to Elphaba
    Elphaba
    Elphaba Thropp is a fictional character in Wicked: The Life and Times of the Wicked Witch of the West by Gregory Maguire, as well as in the Broadway and West End adaptations, Wicked. In the original L. Frank Baum book The Wonderful Wizard of Oz, the Wicked Witch of the West is unnamed and little...

     that "black is this year's pink".
  • (2003) Funeral for a Friend
    Funeral for a Friend
    Funeral for a Friend are a Welsh post-hardcore band, from Bridgend. Formed 2001, they have released five studio albums, seven EPs, sixteen singles, one DVD, and one compilation album.-Formation and Early Years:...

    's song "Red is the New Black" from the album Casually Dressed & Deep in Conversation
    Casually Dressed & Deep in Conversation
    -Reception:The album received very positive reviews from the British music press with NME and Drowned in Sound giving it 8/10 and 9/10 respectively. It was also #17 in NME albums of the year.- In pop culture :...

  • (2004) The tagline
    Tagline
    A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

     for the 2004 film Ocean's Twelve
    Ocean's Twelve
    Ocean's Twelve is a 2004 American crime comedy film, the sequel to 2001's Ocean's Eleven. Like its predecessor, which was a remake of the 1960 film Ocean's 11, the film used a celebrity ensemble cast. It was released in the United States on December 10, 2004. A third film, Ocean's Thirteen, was...

    ,
    the sequel to Ocean's Eleven
    Ocean's Eleven (2001 film)
    Ocean's Eleven is a 2001 American comedy-crime caper and remake of the 1960 Rat Pack caper film of the same name. The 2001 film was directed by Steven Soderbergh and features an ensemble cast including George Clooney, Brad Pitt, Matt Damon, Don Cheadle, Andy García, and Julia Roberts. The film was...

    , was "Twelve
    12 (number)
    12 is the natural number following 11 and preceding 13.The word "twelve" is the largest number with a single-morpheme name in English. Etymology suggests that "twelve" arises from the Germanic compound twalif "two-leftover", so a literal translation would yield "two remaining [after having ten...

     is the new eleven
    11 (number)
    11 is the natural number following 10 and preceding 12.Eleven is the first number which cannot be counted with a human's eight fingers and two thumbs additively. In English, it is the smallest positive integer requiring three syllables and the largest prime number with a single-morpheme name...

    ."
  • (2005) "The New Black
    The New Black
    The New Black is the fifth and final album by Canadian heavy metal band Strapping Young Lad. It was released on July 11, 2006, debuting at #200 on the Billboard charts...

    " is a single from Every Time I Die
    Every Time I Die
    Every Time I Die is a metalcore band from Buffalo, New York, formed in 1998. Their musical style is rooted in technical hardcore with strong southern metal and mathcore elements, and is also characterised by their cryptic, bitingly sarcastic lyrics. The band announced on July 14, 2008 that they had...

    's third album, Gutter Phenomenon
    Gutter Phenomenon
    Gutter Phenomenon is the third full-length album by hardcore punk band Every Time I Die. It was released on August 23, 2005 on Ferret Records...

    .
  • (2005) One of the catchphrases for Apple's iPod shuffle
    IPod shuffle
    The iPod Shuffle is a digital audio player designed and marketed by Apple Inc. It is the smallest model in Apple's iPod family, and was the first to use flash memory...

     is "Random
    Randomness
    Randomness has somewhat differing meanings as used in various fields. It also has common meanings which are connected to the notion of predictability of events....

     is the new order
    New Order
    New Order are an English rock band formed in 1980 by Bernard Sumner , Peter Hook and Stephen Morris...

    ", which may be a double play on words
    Word play
    Word play or wordplay is a literary technique in which the words that are used become the main subject of the work, primarily for the purpose of intended effect or amusement...

    .
  • (2005) In The New York Times
    The New York Times
    The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

    of May 23, Stuart Eliott stated that "So in a trend-conscious industry, economizing is the new black." The phrase was not used in quotation marks or in an ironic context, and the metaphor
    Metaphor
    A metaphor is a literary figure of speech that uses an image, story or tangible thing to represent a less tangible thing or some intangible quality or idea; e.g., "Her eyes were glistening jewels." Metaphor may also be used for any rhetorical figures of speech that achieve their effects via...

     is incomprehensible without a familiarity of the history of the phrase. Black has a meaning in accounting: "in the black", financially sound.
  • (2005) Australia
    Australia
    Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

    n musician Ben Lee
    Ben Lee
    Benjamin Michael "Ben" Lee is an ARIA Award winning musician and actor. Lee began his career as a musician at the age of 14 with the Sydney band Noise Addict, but focused on his solo career when the band broke up in 1995. He appeared as the protagonist in the Australian film The Rage in Placid Lake...

    's album Awake Is the New Sleep
    Awake Is the New Sleep
    Awake Is the New Sleep is the fifth album by Australian musician Ben Lee, released in 2005. It reached #5 on the Australian ARIA Albums Chart, becoming his most successful album. It contains the top 40 singles "Gamble Everything for Love" and "Catch My Disease"...

    .
  • (2006) A movie review of Brokeback Mountain
    Brokeback Mountain
    Brokeback Mountain is a 2005 romantic drama film directed by Ang Lee. It is a film adaptation of the 1997 short story of the same name by Annie Proulx with the screenplay written by Diana Ossana and Larry McMurtry...

    opined that "Gay cowboys are now the new penguins": a double reference to the surprise success of the love story (which supplanted the previous year's dark horse
    Dark horse
    Dark horse is a term used to describe a little-known person or thing that emerges to prominence, especially in a competition of some sort.-Origin:The term began as horse racing parlance...

    , the documentary March of the Penguins
    March of the Penguins
    March of the Penguins is a 2005 French nature documentary film. It was directed and co-written by Luc Jacquet, and co-produced by Bonne Pioche and the National Geographic Society. The film depicts the yearly journey of the emperor penguins of Antarctica...

    ) and to the publicity given to gay penguin couples in zoos, which had recently been in the news.
  • (2006) Strapping Young Lad
    Strapping Young Lad
    Strapping Young Lad was a Canadian extreme metal band formed by Devin Townsend in Vancouver, British Columbia, in 1994. The band started as a one-man studio project; Townsend played most of the instruments on the 1995 debut album, Heavy as a Really Heavy Thing...

    's album The New Black
    The New Black
    The New Black is the fifth and final album by Canadian heavy metal band Strapping Young Lad. It was released on July 11, 2006, debuting at #200 on the Billboard charts...

    .
  • (2006) Janis Ian
    Janis Ian
    Janis Ian is an American songwriter, singer, musician, columnist, and science fiction author. Ian first entered the folk music scene while still a teenager in the mid-sixties; most active musically in that decade and the 1970s, she has continued recording into the 21st century...

    's album Folk Is the New Black.
  • (2006) Chris Stephenson of Microsoft
    Microsoft
    Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

    , on the color of the Zune
    Zune
    Zune is a digital media brand owned by Microsoft which includes a line of portable media players, a digital media player software for Windows machines, a music subscription service known as a 'Zune Music Pass', music and video streaming for the Xbox 360 via the Zune Software, music, TV and movie...

     packaging: "Brown is the new black is the new white."
  • (2006) An article on terra preta
    Terra preta
    Terra preta is a type of very dark, fertile anthropogenic soil found in the Amazon Basin. Terra preta owes its name to its very high charcoal content, and was indeed made by adding a mixture of charcoal, bone, and manure to the otherwise relatively infertile Amazonian soil, and stays there for...

     soil in Nature magazine was subtitled "Black is the new green."
  • (2007) An episode of The Apprentice 6 was entitled "Pink is the New Black", in reference to the color of men's swimsuits.
  • (2007-8) "Black is the new white" was said by a number of commentators referring to the election of Barack Obama
    Barack Obama
    Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...

    .
  • (2007) Jonathan Byrd's album This Is the New That
    This Is the New That
    This Is the New That is the fourth album by American singer-songwriter Jonathan Byrd. It was officially released March 21, 2007, although online availability began in late December 2006. While Byrd's earlier recordings have been in more of a traditional folk vein ranging at times from bluegrass...

    .
  • (2007) The bonus disc of Radiohead
    Radiohead
    Radiohead are an English rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Thom Yorke , Jonny Greenwood , Ed O'Brien , Colin Greenwood and Phil Selway .Radiohead released their debut single "Creep" in 1992...

    's album In Rainbows
    In Rainbows
    In Rainbows is the seventh studio album by the English rock band Radiohead. It was first released on 10 October 2007 as a digital download self-released, that customers could order for whatever price they saw fit, followed by a standard CD release in most countries during the last week of 2007. The...

    contains a track called "Down Is the New Up".
  • (2007) Fake Shark - Real Zombie!
    Fake Shark - Real Zombie!
    Fake Shark – Real Zombie! is a Canadian dance punk band. Formed in 2005, their musical style combines elements of IDM and post-hardcore. The name is a reference to Lucio Fulci's film Zombi 2, where a real shark and a zombie engage in combat.-History:...

    's track "Wolf Is the New The"
  • (2007) "Humans are the new dinosaurs."
  • (2007) Field & Stream
    Field & Stream
    Field & Stream is a magazine featuring hunting, fishing, and other outdoor activities in the United States. Together with Sports Afield and Outdoor Life, it is considered one of the Big Three of American outdoor publishing....

    magazine featured an article on hunting feral hogs titled, "Hogs are the New Deer."
  • (2008) "Bitch is the new Black." Said by Tina Fey
    Tina Fey
    Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

     on an episode of Saturday Night Live
    Saturday Night Live
    Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

    , referring to then Presidential candidate Hillary Clinton's campaign. Three weeks later, on the same show, Fey's 30 Rock
    30 Rock
    30 Rock is an American television comedy series created by Tina Fey that airs on NBC. The series is loosely based on Fey's experiences as head writer for Saturday Night Live...

     co-star Tracy Morgan
    Tracy Morgan
    Tracy Morgan is an American comedian who is best known for his eight seasons as a cast member on Saturday Night Live and currently known for playing the role of Tracy Jordan on the NBC series 30 Rock.-Early life:...

     retorted: "Bitch may be the new black but black is the new president, bitch."
  • (2008) The movie WALL-E
    WALL-E
    WALL-E, promoted with an interpunct as WALL•E, is a 2008 American computer-animated science fiction film produced by Pixar Animation Studios and directed by Andrew Stanton. The story follows a robot named WALL-E, who is designed to clean up a waste-covered Earth far in the future...

    features a disembodied female voice telling humanity, who are all dressed in a similar red outfit, "Try blue. It's the new red!"
  • (2008) "Winning is the new losing."
  • (2009) Black is the New White, autobiography of comedy writer Paul Mooney.
  • (2009) "Level is the new ahead" Carol Bartz (CEO, Yahoo)
  • (2009) "Saving is the new Spending" UBank, a division of National Australia Bank
    National Australia Bank
    National Australia Bank is one of the four largest financial institutions in Australia in terms of market capitalisation and customers. NAB is ranked 17th largest bank in the world measured by market capitalisation...

  • (2009) "30 may be the new 20, but Green is definitely the new black" slogan used by Vitamin Water
  • (2009) "Red is the new black" says Bliss in The Goode Family
    The Goode Family
    The Goode Family is an American animated sitcom, which originally aired on ABC from May 27, 2009 to August 7, 2009. The series was created by Mike Judge and follows the life of an environmentally responsible, albeit obsessive, family...

    , meaning Native Americans and African Americans
  • (2010) Helena Andrews
    Helena Andrews
    Helena Andrews is an author, journalist and pop culture critic. Her first book, Bitch is the New Black, will be published by HarperCollins in June 2010. Bitch is the New Black is a collection of essays chronicling her experiences as a single Black female in Washington, DC...

     entitles her memoirs "Bitch is the new Black", after Tina Fey
    Tina Fey
    Elizabeth Stamatina "Tina" Fey is an American actress, comedian, writer and producer, known for her work on the NBC sketch comedy series Saturday Night Live , the NBC comedy series 30 Rock, and films such as Mean Girls and Baby Mama .Fey first broke into comedy as a featured player in the...

    's SNL
    Saturday Night Live
    Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

     statement above.
  • (2010) Tom's Shoes comes out with a new line called "Love is the new Black."
  • (2010) As a reverse example, one of the tracks from Super8 & Tab
    Super8 & Tab
    Super8 & Tab are a trance music duo of producers and DJs from Finland named Miika Eloranta and Janne Mansnerus . They recorded music as individual musicians until they teamed up in 2005.-Albums:*2010: Empire*2011: Empire Remixed-DJ Mixes:...

    's album "Empire" is titled "Black Is The New Yellow".
  • (2011) Lady Gaga
    Lady GaGa
    Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

     sings that "Jesus is the new black" in "Black Jesus † Amen Fashion", a track featured in her third album, Born This Way
    Born This Way
    Born This Way is the second studio album by American recording artist Lady Gaga that was released on May 23, 2011, by Interscope Records. The album is a follow-up to her internationally-successful albums The Fame and The Fame Monster...

    .
  • (2011) House MD - episode 16 - House says "Peeing blood is the new black" after Cuddy and his patients show the same symptoms.

External links

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