The Time Is Now (Moloko song)
Encyclopedia
"The Time Is Now" is a 2000 single by the British electronic
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...

-pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 group Moloko
Moloko
Moloko were an Anglo-Irish electronic/pop duo consisting of Róisín Murphy from Wicklow, Ireland and Mark Brydon, from Sunderland, England.- Origin of band name :...

. It first appeared on Moloko's third album, Things to Make and Do
Things to Make and Do
Things to Make and Do is the third album from the electronic/dance duo Moloko. It was issued in the UK in 2000 by Echo Records. Things to Make and Do was a departure sonically for Moloko, as the album featured songs relying less on electronics and more on live musicians...

. This song was also nominated for Best British Single at the 2001 BRIT Awards
2001 BRIT Awards
The 2001 BRIT Awards were the 21st edition of the biggest annual pop music awards in the United Kingdom. They are run by the British Phonographic Industry and took place on 26th February 2001 at Earls Court Exhibition Centre in London.-Live performers:...

 but lost to Robbie Williams
Robbie Williams
Robert Peter "Robbie" Williams is an English singer-songwriter, vocal coach and occasional actor. He is a member of the pop group Take That. Williams rose to fame in the band's first run in the early- to mid-1990s. After many disagreements with the management and certain group members, Williams...

's Rock DJ
Rock DJ
"Rock DJ" is a song by English pop singer Robbie Williams from his fourth album, Sing When You're Winning released in the summer of 2000. The song heavily musically samples Barry White's 1977 song "It's Ecstasy When You Lay Down Next to Me" and also contains a sample of "Can I Kick It?" by A Tribe...

.

Track listing

UK CD 1
  1. The Time Is Now (radio edit)
  2. "The Time Is Now" (Can 7 Soulfood Mix)
  3. "The Time Is Now" (Francois K Main Vocal Mix)
  4. Music video

Official versions

  • "The Time Is Now" (Radio Edit)
  • "The Time Is Now" (Bambino Casino Mix)
  • "The Time Is Now" (Can 7 Soulfood Mix)
  • "The Time Is Now" (Francois K Main Vocal Mix)

Use in other media

The song has been used in the advertising campaigns for Ford Super Sunday
Ford Super Sunday
Ford Super Sunday is Sky Sports' flagship live football programme, broadcasting live Barclays Premier League football on most Sundays over the course of a season...

 and Sky Sports News
Sky Sports News
Sky Sports News is a 24-hour sports news channel in the United Kingdom. It is run by BSkyB whose sports channels include Sky Sports 1, 2, 3 and 4, as well as Sky Sports HD1, HD2, HD3 and HD4....

 on Sky Sports
Sky Sports
Sky Sports is the brand name for a group of sports-oriented television channels operated by the UK and Ireland's main satellite pay-TV company, British Sky Broadcasting. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland...

, as well as in advertisements for BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

 and the ABC program Bed of Roses (TV series)
Bed of Roses (TV series)
Bed of Roses is an Australian comedy / drama television series which first screened on the Australian Broadcasting Corporation from 10 May 2008...

both on Australian television.
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