The School
Encyclopedia
The School is a Norwegian
indie rock
and post-punk revival
band
from Trondheim
, formed in 2004. In January 2006, the band released its self-produced Mädchen EP
. It was only available in local shops. It contains four tracks and is now sold out. The release and live acts eventually led Kong Tiki Records label from Oslo
to sign the band and release their first album on September 11, 2006, Espionage. This album was produced in Stugudalen
at Larsville studio by John Fryer
, who is famous for working with bands such as Depeche Mode
, HIM and Nine Inch Nails
.
To promote the album, a viral marketing
attempt was made through a hidden page (see http://www.theschoolrock.com/code.php) from their website locked with a secret code
that can be found in their album CD inlay. An unreleased track called "Killing The Night" was downloadable from this page. As of March 19, 2008, the page is no longer available and has been replaced by a generic FastPark.net landing page.
In the spring of 2008 the band started recording their second album in Carriage House Studios
. The album is titled Destructive Sounds and was released in stores September 8, 2008.
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
indie rock
Indie rock
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...
and post-punk revival
Post-punk revival
The post-punk revival was a development in alternative rock of the late 20th and early 21st centuries in which bands took inspiration from the original sounds and aesthetics of garage rock of the 1960s and post-punk and New Wave of the late 1970s...
band
Band (music)
In music, a musical ensemble or band is a group of musicians that works together to perform music. The following articles concern types of musical bands:* All-female band* Big band* Boy band* Christian band* Church band* Concert band* Cover band...
from Trondheim
Trondheim
Trondheim , historically, Nidaros and Trondhjem, is a city and municipality in Sør-Trøndelag county, Norway. With a population of 173,486, it is the third most populous municipality and city in the country, although the fourth largest metropolitan area. It is the administrative centre of...
, formed in 2004. In January 2006, the band released its self-produced Mädchen EP
Extended play
An EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
. It was only available in local shops. It contains four tracks and is now sold out. The release and live acts eventually led Kong Tiki Records label from Oslo
Oslo
Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...
to sign the band and release their first album on September 11, 2006, Espionage. This album was produced in Stugudalen
Stugudalen
Stugudalen is a village in the municipality of Tydal in Sør-Trøndelag county, Norway. The village is located along the lake Stuggusjøen, about southeast of the municipal center of Ås and about south of the lake Nesjøen. The village is primarily a tourist area with many summer cabins near the...
at Larsville studio by John Fryer
John Fryer (music)
John Fryer is an English record producer. Best known for his production work, he also branched out as a musician as one of only two constant members of This Mortal Coil , providing keyboards, strings and synthesizer sequencing for the band, and its offshoot, The Hope Blister.- Career :Starting out...
, who is famous for working with bands such as Depeche Mode
Depeche Mode
Depeche Mode are an English electronic music band formed in 1980 in Basildon, Essex. The group's original line-up consisted of Dave Gahan , Martin Gore , Andy Fletcher and Vince Clarke...
, HIM and Nine Inch Nails
Nine Inch Nails
Nine Inch Nails is an American industrial rock project, founded in 1988 by Trent Reznor in Cleveland, Ohio. As its main producer, singer, songwriter, and instrumentalist, Reznor is the only official member of Nine Inch Nails and remains solely responsible for its direction...
.
To promote the album, a viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
attempt was made through a hidden page (see http://www.theschoolrock.com/code.php) from their website locked with a secret code
Password
A password is a secret word or string of characters that is used for authentication, to prove identity or gain access to a resource . The password should be kept secret from those not allowed access....
that can be found in their album CD inlay. An unreleased track called "Killing The Night" was downloadable from this page. As of March 19, 2008, the page is no longer available and has been replaced by a generic FastPark.net landing page.
In the spring of 2008 the band started recording their second album in Carriage House Studios
Carriage House Studios
Carriage House Studios is a residential recording studio located in the suburbs of Stamford, Connecticut. Established in 1980, the Carriage House has recorded well-known artists like Diana Ross, Derek Trucks, Johnny Winter, Meatloaf, Rakim, Pantera, Ronnie Dio, Phyllis Hyman, Spyro Gyra, and The...
. The album is titled Destructive Sounds and was released in stores September 8, 2008.
Line-up
- Stig Førde Aarskog - Vocals/guitar
- Thor-Inge Hoddevik - Lead Guitar
- Karl-Martin Hoddevik - Bass
- Andreas Kj. Elvenes - Keyboards/backing vocals
- Puppy - Drums
External links
- The School at MySpaceMySpaceMyspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
- Band page at Kong Tick Records web site
- Bad To The Bone music videoMusic videoA music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
on YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.... - Pick Up The Phone music videoMusic videoA music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
on YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos.... - Espionage at SOL online music store with 30 seconds audio previews