The Natori Company
Encyclopedia
The Natori Company is a women's fashion designer and manufacturer based in New York
. The company sells lingerie
, sleepwear, loungewear, ready-to-wear
, underwear and other high-end women's fashion to upscale department stores in the US, and to at least 15 countries internationally. In addition to women's clothing, the company is also in the home furnishings industry, and has signed a licensing deal to sell Natori perfume
. Natori started a limited men's line in 2006.
, a native Filipino
. After starting her career on Wall Street
at Merrill Lynch
, where she rose the ranks to become the first female Vice President in Investment Banking
, she decided to pursue a childhood dream of being an entrepreneur. After considering a number of other entrepreuneurial ventures from opening a McDonald's
franchise, to reproducing antique furniture
, she settled on fashion after a buyer at Bloomingdale's
suggested she lengthen some peasant
blouses sent to her from her native Philippines
. The altered garments were sold as nightshirts.
, Nordstrom
, Neiman Marcus
, and Bloomingdale's
. Natori has expanded its product offerings, and in May 2008, signed a global fragrance licensing deal with Parlux Fragrances. The perfume debuted in the US in September, 2009, with international distribution to follow. The company also launched Natorious, a new ready-to-wear line in the fall of 2008, expanding the company's apparel footprint beyond its traditional lingerie, loungewear, sleepwear, and underwear. The collection is being rebranded Josie Natori in the fall of 2010.
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. The company sells lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
, sleepwear, loungewear, ready-to-wear
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...
, underwear and other high-end women's fashion to upscale department stores in the US, and to at least 15 countries internationally. In addition to women's clothing, the company is also in the home furnishings industry, and has signed a licensing deal to sell Natori perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
. Natori started a limited men's line in 2006.
History
The company was founded by Josie NatoriJosie Natori
Josie Natori is a Filipina fashion designer and the CEO and founder of The Natori Company. Natori served as a commissioner on the White House Conference on Small Business. In March 2007 she was awarded the Order of Lakandula, one of the highest civilian awards in the Philippines...
, a native Filipino
Filipino people
The Filipino people or Filipinos are an Austronesian ethnic group native to the islands of the Philippines. There are about 92 million Filipinos in the Philippines, and about 11 million living outside the Philippines ....
. After starting her career on Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...
at Merrill Lynch
Merrill Lynch
Merrill Lynch is the wealth management division of Bank of America. With over 15,000 financial advisors and $2.2 trillion in client assets it is the world's largest brokerage. Formerly known as Merrill Lynch & Co., Inc., prior to 2009 the firm was publicly owned and traded on the New York...
, where she rose the ranks to become the first female Vice President in Investment Banking
Investment banking
An investment bank is a financial institution that assists individuals, corporations and governments in raising capital by underwriting and/or acting as the client's agent in the issuance of securities...
, she decided to pursue a childhood dream of being an entrepreneur. After considering a number of other entrepreuneurial ventures from opening a McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
franchise, to reproducing antique furniture
Antique furniture
Antique furniture is the term for collectible interior furnishings of considerable age. Often its age, rarity, condition, utility, or other unique features makes a piece of furniture desirable as a collectors' item, and thus termed an "antique"....
, she settled on fashion after a buyer at Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...
suggested she lengthen some peasant
Peasant
A peasant is an agricultural worker who generally tend to be poor and homeless-Etymology:The word is derived from 15th century French païsant meaning one from the pays, or countryside, ultimately from the Latin pagus, or outlying administrative district.- Position in society :Peasants typically...
blouses sent to her from her native Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
. The altered garments were sold as nightshirts.
The Natori Company today
The company celebrated its 30th anniversary in November, 2007, with a dinner that was attended by CEO's and top executives of the company's main vendors, including SaksSaks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...
, Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...
, Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...
, and Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...
. Natori has expanded its product offerings, and in May 2008, signed a global fragrance licensing deal with Parlux Fragrances. The perfume debuted in the US in September, 2009, with international distribution to follow. The company also launched Natorious, a new ready-to-wear line in the fall of 2008, expanding the company's apparel footprint beyond its traditional lingerie, loungewear, sleepwear, and underwear. The collection is being rebranded Josie Natori in the fall of 2010.