The Image Works FZ LLC
Encyclopedia
The Image Works FZ LLC (TIW), a Dubai
- based web design & development company, offers internet
media solutions. Web design
, e-solutions, CD-ROM
production, e-business, QTVR, virtual reality
, e-commerce are the services offered by the company. The company was founded by British entrepreneur Kevin Draper in 1996 and has its core business in the design and build of exhibition stands and promotional services.
services, the Image Works evolved its embryo
I.T.
division by taking office space at the prestigious Dubai Media City
. This division became known as 'New Media Solutions'.
I.T. work was directed internally from The Image Works to the new division. Towards the end of the first year it became clear that the NMS
would be capable of attracting a much wider client-base if it adopted its own pro-active approach to marketing.
In early 2003, after a full appraisal, the management further evolved the separate New Media Division by providing a separate entity with the intention that, whilst retaining the established name ‘The Image Works’, it would become self funding, building its own client base through its own marketing strategies.
The now independent ‘NMS’ division of The Image Works FZ LLC received a £100k cash injection thus laying the foundations for achieving the next level of expansion.
Adopting a ‘Total Media Solutions’ philosophy on the basis that one can easily buy in temporary expertise on an as-required basis, the company undertook I.T. projects ranging from web design
, database creation and management
, hosting consultancy, secure online service solutions through to the creation of CD-ROM
s.
In a process to further refine the early 2003 corporate remodeling initiative, the parent company has decided to sell The Image Works (NMS division) as a self-contained business.
The reasons behind this are twofold:
• The fast developing market in the region demands ever-increasing levels of creative and technical ability. Whilst the NMS employees comprehend these demands, the owners’ knowledge base, by their own admission, is restricted to the promotions and exhibition field. They take the opinion that it is more productive to work in the area where one possesses core expertise. Running a serious business requires serious focus and specialist skills. New Media Solutions has now outgrown the core competencies and, as a consequence, growth
is being held back.
• What started out as a department to fulfill existing clients’ new media requests had quickly evolved into a self sustaining business in its own right. With the management’s focus split between these two separate entities, neither division reached full growth potential. By selling NMS division, 100% focus on the core business was restored.
Thus, The Image Works FZ LLC was bought by Meenal Raipancholia and Jayesh Ghaghada in December 2005.
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
- based web design & development company, offers internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
media solutions. Web design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
, e-solutions, CD-ROM
CD-ROM
A CD-ROM is a pre-pressed compact disc that contains data accessible to, but not writable by, a computer for data storage and music playback. The 1985 “Yellow Book” standard developed by Sony and Philips adapted the format to hold any form of binary data....
production, e-business, QTVR, virtual reality
Virtual reality
Virtual reality , also known as virtuality, is a term that applies to computer-simulated environments that can simulate physical presence in places in the real world, as well as in imaginary worlds...
, e-commerce are the services offered by the company. The company was founded by British entrepreneur Kevin Draper in 1996 and has its core business in the design and build of exhibition stands and promotional services.
Background - The new media business
In early 2002, in response to client requests for an expanded service that included New MediaNew media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
services, the Image Works evolved its embryo
Embryo
An embryo is a multicellular diploid eukaryote in its earliest stage of development, from the time of first cell division until birth, hatching, or germination...
I.T.
Information technology
Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...
division by taking office space at the prestigious Dubai Media City
Dubai Media City
Dubai Media City , part of Dubai Holding, is a tax-free zone within Dubai, United Arab Emirates. It has been built by the Dubai government to boost UAE's media foothold, and has become a regional hub for media organizations including news agencies, publishing, online media, advertising, production,...
. This division became known as 'New Media Solutions'.
I.T. work was directed internally from The Image Works to the new division. Towards the end of the first year it became clear that the NMS
NMS
-Science and technology:*Network Monitoring System*Network management station*Network management system*Neurally mediated syncope*Neuroleptic malignant syndrome*non-maximum suppression -Science and technology:*Network Monitoring System*Network management station*Network management system*Neurally...
would be capable of attracting a much wider client-base if it adopted its own pro-active approach to marketing.
In early 2003, after a full appraisal, the management further evolved the separate New Media Division by providing a separate entity with the intention that, whilst retaining the established name ‘The Image Works’, it would become self funding, building its own client base through its own marketing strategies.
The now independent ‘NMS’ division of The Image Works FZ LLC received a £100k cash injection thus laying the foundations for achieving the next level of expansion.
Adopting a ‘Total Media Solutions’ philosophy on the basis that one can easily buy in temporary expertise on an as-required basis, the company undertook I.T. projects ranging from web design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
, database creation and management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
, hosting consultancy, secure online service solutions through to the creation of CD-ROM
CD-ROM
A CD-ROM is a pre-pressed compact disc that contains data accessible to, but not writable by, a computer for data storage and music playback. The 1985 “Yellow Book” standard developed by Sony and Philips adapted the format to hold any form of binary data....
s.
Decision to sell
The Image Works (NMS) has become a ‘notable’ player in this young, yet fast developing market and its name is registered on the tender lists of many international and regional organizations.In a process to further refine the early 2003 corporate remodeling initiative, the parent company has decided to sell The Image Works (NMS division) as a self-contained business.
The reasons behind this are twofold:
• The fast developing market in the region demands ever-increasing levels of creative and technical ability. Whilst the NMS employees comprehend these demands, the owners’ knowledge base, by their own admission, is restricted to the promotions and exhibition field. They take the opinion that it is more productive to work in the area where one possesses core expertise. Running a serious business requires serious focus and specialist skills. New Media Solutions has now outgrown the core competencies and, as a consequence, growth
is being held back.
• What started out as a department to fulfill existing clients’ new media requests had quickly evolved into a self sustaining business in its own right. With the management’s focus split between these two separate entities, neither division reached full growth potential. By selling NMS division, 100% focus on the core business was restored.
Thus, The Image Works FZ LLC was bought by Meenal Raipancholia and Jayesh Ghaghada in December 2005.