Name	Talent Zoo
Company	Talent Zoo
Founded	1996
Industries	Advertising Advertising Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common... , Marketing Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments... , Public Relations Public relations Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.... , Digital Media Digital media Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of... , Social Media Social media The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
Location	Atlanta

Talent Zoo (or TalentZoo.com) is an alternative employment

Employment

Employment is a contract between two parties, one being the employer and the other being the employee. An employee may be defined as:- Employee :...

 and recruitment

Recruitment

Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies.The recruitment...

 website pertaining to the communications industry, serving the advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

, digital media

Digital media

Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...

, and social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 markets. Talent Zoo also publishes original article

Article (publishing)

An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate.-News articles:...

s and blogs pertaining to the communications industry, providing a career portal for U.S. marketing, advertising, emerging media, and social media professionals.


Talent Zoo is primarily used to match company job openings to qualified professionals via a niche job board for the following industry categories: marketing, advertising, public relations, digital media, social media, and cross-sector categories such as freelance or creative jobs. Professionals can upload their résumés and submit them to potential employers, while employers can post job ads and search for potential employees via a résumé

Résumé

A résumé is a document used by individuals to present their background and skillsets. Résumés can be used for a variety of reasons but most often to secure new employment. A typical résumé contains a summary of relevant job experience and education...

 database. The site claims nearly 250,000 registered industry professionals and 12,0000 corporate clients for its job posting services.(Myers, 2010). Talent Zoo is free for job

Job (role)

A job is a regular activity performed in exchange for payment. A person usually begins a job by becoming an employee, volunteering, or starting a business. The duration of a job may range from an hour to a lifetime . If a person is trained for a certain type of job, they may have a profession...

 seekers.

Currently, Talent Zoo publishes several popular blogs for communications professionals in specific industries, such as: Digital Pivot (Digital & New Media), Flack Me (Public Relations), Beneath the Brand (Marketing & Branding), and Beyond Madison Avenue (Advertising).

History

Talent Zoo was founded in 1996 by Rick Myers in Atlanta, Georgia

Georgia (U.S. state)

Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

, and originally began as a traditional off-line recruiting company for advertising agencies. Myers launched the company from a spare bedroom in his condo, and then quickly moved it to Atlanta's Bohemian Inman Park

Inman Park

Inman Park was planned in the late 1880s by Joel Hurt, a civil engineer and real-estate developer who intended to create a rural oasis connected to the city by the first of Atlanta's electric streetcar lines. The East Atlanta Land Company acquired and developed more than 130 acres east of the city...

 neighborhood. The company grew and began developing a web presence in 2001 as sites like Monster.com

Monster.com

Monster.com is one of the largest employment websites in the world, owned and operated by Monster Worldwide, Inc. Monster is one of the 20 most visited websites out of 100 million worldwide, according to comScore Media Metrics...

, Headhunter.net, and HotJobs.com were achieving success selling job postings. TalentZoo.com soon emerged as a leading niche job board, and was named by Forbes

Forbes

Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

as "Best of the Web for niche job boards in 2002."

Talent Zoo has been quoted in the Wall Street Journal and New York Times, as well as various trade publications such as Advertising Age

Advertising Age

Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...

and Fast Company

Fast Company (magazine)

Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...

. Rick Myers was voted one of Atlanta's "40 Under 40 Most Promising Young Stars" by the Atlanta Business Chronicle in 2006.