Table Table
Encyclopedia
Table Table is a brand of restaurants set up by Whitbread Plc in 2008. The brand was created following a rethink of the brand formerly known as Out & Out, a previous brand owned by Whitbread. In the early days Table Table's were converted Brewers Fayres due to the decline in the Brewers Fayres sales with sites such as 'The Old Forge' Brewers Fayre to 'The Carnon Inn Table Table' in Carnon Downs
, Truro
, Cornwall
and the 'Lockyers Quay' Brewers Fayre in Plymouth
, Devon
still trading under the same name.
There are currently over 110 Table Table sites in the UK in locations such as The Clocktower, in Donnington, the Lockers Quay in Telford, Plymouth
in Devon
, The French Connection in Ashford, Kent
, the Horse and Jockey in Dunstable
to the Maytree in Helston
, Cornwall
. Whitbread is investing £1.15million in marketing after spending in excess of £40million in refurbishments. Research over a two year period found their customers wanted nicer environments, their own space and atmosphere, contemporary dining and a menu with a twist.
The first site was the Moseley Park, Wolverhampton
. This continues to do well with sales and service.
In October 2010 the menu was relaunched and items on the menu replaced or modified, the menu change incorporated the change of the budget offering of 2 main meals for £10 to 2 main meals for £11 which now operates at the majority of Table Tables.
The menu is now due for a complete overhaul in February when the brand is likely to launch a new menu across all sites in the UK.
, Cornwall
.
The conversion of Brewers Fayres to Table Table has now come to an end following a successful relaunch of the Brewers Fayre brand and both brands are now expanding in their own markets.
The Table Table restaurants offer comfortable dining with individual spaces, the menu consists of pub classics and peoples favorites often with a twist and looks at opening guests dining tastes to new and different tastes.
The Table Table concept is to be continuously fresh with seasonal specials offered and changed on a daily basis.
The chain has taken a different approach from other Whitbread brands as it focuses on being a local business rather than a national business. To date Table Table has not advertised itself nationally or locally as Table Table but uses each individual restaurant name instead as they look to become 'The Best Pub/Restaurant in Town', This has been met by positive and negative reaction as guests enjoy the restaurants being locally named and individual but question the menu which is currently universal across all Table Table's.
Carnon Downs
Carnon Downs is a village in Cornwall, United Kingdom. It is situated approximately three miles south west of Truro on the A39 Truro to Falmouth road....
, Truro
Truro
Truro is a city and civil parish in Cornwall, England, United Kingdom. The city is the centre for administration, leisure and retail in Cornwall, with a population recorded in the 2001 census of 17,431. Truro urban statistical area, which includes parts of surrounding parishes, has a 2001 census...
, Cornwall
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...
and the 'Lockyers Quay' Brewers Fayre in Plymouth
Plymouth
Plymouth is a city and unitary authority area on the coast of Devon, England, about south-west of London. It is built between the mouths of the rivers Plym to the east and Tamar to the west, where they join Plymouth Sound...
, Devon
Devon
Devon is a large county in southwestern England. The county is sometimes referred to as Devonshire, although the term is rarely used inside the county itself as the county has never been officially "shired", it often indicates a traditional or historical context.The county shares borders with...
still trading under the same name.
Locations
Most of the restaurants are located on the site of a Premier Inn.There are currently over 110 Table Table sites in the UK in locations such as The Clocktower, in Donnington, the Lockers Quay in Telford, Plymouth
Plymouth
Plymouth is a city and unitary authority area on the coast of Devon, England, about south-west of London. It is built between the mouths of the rivers Plym to the east and Tamar to the west, where they join Plymouth Sound...
in Devon
Devon
Devon is a large county in southwestern England. The county is sometimes referred to as Devonshire, although the term is rarely used inside the county itself as the county has never been officially "shired", it often indicates a traditional or historical context.The county shares borders with...
, The French Connection in Ashford, Kent
Ashford, Kent
Ashford is a town in the borough of Ashford in Kent, England. In 2005 it was voted the fourth best place to live in the United Kingdom. It lies on the Great Stour river, the M20 motorway, and the South Eastern Main Line and High Speed 1 railways. Its agricultural market is one of the most...
, the Horse and Jockey in Dunstable
Dunstable
Dunstable is a market town and civil parish located in Bedfordshire, England. It lies on the eastward tail spurs of the Chiltern Hills, 30 miles north of London. These geographical features form several steep chalk escarpments most noticeable when approaching Dunstable from the north.-Etymology:In...
to the Maytree in Helston
Helston
Helston is a town and civil parish in Cornwall, England, United Kingdom. It is situated at the northern end of the Lizard Peninsula approximately 12 miles east of Penzance and nine miles southwest of Falmouth. Helston is the most southerly town in the UK and is around further south than...
, Cornwall
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...
. Whitbread is investing £1.15million in marketing after spending in excess of £40million in refurbishments. Research over a two year period found their customers wanted nicer environments, their own space and atmosphere, contemporary dining and a menu with a twist.
The first site was the Moseley Park, Wolverhampton
Wolverhampton
Wolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...
. This continues to do well with sales and service.
Menu
The new menu 2010, has a new slogan "if you love great food, you'll love our new menu"In October 2010 the menu was relaunched and items on the menu replaced or modified, the menu change incorporated the change of the budget offering of 2 main meals for £10 to 2 main meals for £11 which now operates at the majority of Table Tables.
The menu is now due for a complete overhaul in February when the brand is likely to launch a new menu across all sites in the UK.
Expansion
The expansion of Table Table as with Taybarns slowed during the recession of 2009/10 as the company sought to consolidate its position. Since April 2010 the company began expanding the Table Table brand further as it continued to enjoy the success of most profitable restaurant brand based on number of sites. Although making one of the smallest profit for Whitbread Table Table was on average the second best performing throughout 2009 based on a site average following Taybarns. A number of new openings are planned for the end of 2010 and throughout 2011 located next to or near Premier Inn's. Sites planned include a new site situated just north of CamborneCamborne
Camborne is a town and civil parish in west Cornwall, England, United Kingdom. It is at the western edge of a conurbation comprising Camborne, Pool and Redruth....
, Cornwall
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...
.
The conversion of Brewers Fayres to Table Table has now come to an end following a successful relaunch of the Brewers Fayre brand and both brands are now expanding in their own markets.
The Table Table restaurants offer comfortable dining with individual spaces, the menu consists of pub classics and peoples favorites often with a twist and looks at opening guests dining tastes to new and different tastes.
The Table Table concept is to be continuously fresh with seasonal specials offered and changed on a daily basis.
Future & Trials
In 2010 following feedback from guests the brand trialed sourcing from the local area of each individual restaurant. The trial consisted of locally sourced fish being sold as specials. The trial was met with mixed reviews especially in Cornwall where majority of guests were more interested in seeing local speciallity dishes being added to/offered as an option on the menu, such as Cornish Clotted Cream. Despite this the trial was somewhat successful and more trials are being planned for in the future.The chain has taken a different approach from other Whitbread brands as it focuses on being a local business rather than a national business. To date Table Table has not advertised itself nationally or locally as Table Table but uses each individual restaurant name instead as they look to become 'The Best Pub/Restaurant in Town', This has been met by positive and negative reaction as guests enjoy the restaurants being locally named and individual but question the menu which is currently universal across all Table Table's.