TV Excelsior
Encyclopedia
Rede Excelsior was a Brazil
ian television network
founded by Mário Wallace Simonsen
on July 9, 1960 in São Paulo
, São Paulo
. Its last broadcast happened on September 30, 1970, when the Brazilian military dictatorship put an abrupt end to it.
, channel 5 of São Paulo (later acquired by Rede Globo
), was awarded by the federal government with a second television channel in the city, channel 9. Possession of more than one TV channel by a single group was not prohibited by the broadcasting laws of that time.
The Victor Costa Organization already owned the Radio Excelsior (currently the CBN
station) and therefore, it was determined that the name of the future TV station would be Excelsior. "Excelso" is Portuguese
for sublime. However, even before the launch of the channel, it was bought by a group of businessmen led by the Simonsen family, owner of over 40 companies, the most famous of them being Panair do Brasil
, then the country's largest airline company. The group featured entrepreneurs like José Luis Moura, a coffee exporter from Santos, Congressman Ortiz Monteiro, founder of TV Paulista, and John Scantimburgo, owner of the newspaper Correio Paulistano.
TV Excelsior was acquired for 80 million cruzeiros
, a sum extremely high for the time. In addition to the station's license, the purchase also included some equipments, among them cameras, a tower and a transmitter
. The transmission system was installed at the corner of Consolação street with Avenida Paulista
, the studios were set on Avenida Adolfo Pinheiro, and the station's commercial and administrative center in downtown.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...
founded by Mário Wallace Simonsen
Mário Wallace Simonsen
Mário Wallace Simonsen was a Brazilian entrepreneur and businessman. Owner of a business conglomerate of over 30 companies, including Panair do Brasil, TV Excelsior, and coffee export company Comal , Simonsen was one of the wealthiest and most influential men of Brazil...
on July 9, 1960 in São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, São Paulo
São Paulo (state)
São Paulo is a state in Brazil. It is the major industrial and economic powerhouse of the Brazilian economy. Named after Saint Paul, São Paulo has the largest population, industrial complex, and economic production in the country. It is the richest state in Brazil...
. Its last broadcast happened on September 30, 1970, when the Brazilian military dictatorship put an abrupt end to it.
History
In 1959, the Victor Costa Organization, owner of TV PaulistaTV Paulista
TV Paulista was a Brazilian television station . It was created on March 14, 1952 in São Paulo. In 1966, it was incorporated Rede Globo. The means by which TV Paulista was allegedly "incorporated" by Rede Globo de Televisão are still being discussed in the tribunals...
, channel 5 of São Paulo (later acquired by Rede Globo
Rede Globo
Rede Globo , or simply Globo, is a Brazilian television network, launched by media mogul Roberto Marinho on April 26, 1965. It is owned by media conglomerate Organizações Globo, being by far the largest of its holdings...
), was awarded by the federal government with a second television channel in the city, channel 9. Possession of more than one TV channel by a single group was not prohibited by the broadcasting laws of that time.
The Victor Costa Organization already owned the Radio Excelsior (currently the CBN
Rádio CBN
Rádio CBN is a Brazilian news radio network, property of Sistema Globo de Rádio . CBN means Central Brasileira de Notícias . It was created on October 1, 1991 as an all-news project...
station) and therefore, it was determined that the name of the future TV station would be Excelsior. "Excelso" is Portuguese
Portuguese language
Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...
for sublime. However, even before the launch of the channel, it was bought by a group of businessmen led by the Simonsen family, owner of over 40 companies, the most famous of them being Panair do Brasil
Panair do Brasil
Panair do Brasil is a defunct airline of Brazil. Between 1945 and 1965 it was considered to be the largest carrier not only in Brazil but in all of Latin America.-NYRBA do Brasil :...
, then the country's largest airline company. The group featured entrepreneurs like José Luis Moura, a coffee exporter from Santos, Congressman Ortiz Monteiro, founder of TV Paulista, and John Scantimburgo, owner of the newspaper Correio Paulistano.
TV Excelsior was acquired for 80 million cruzeiros
Brazilian cruzeiro
The cruzeiro was the currency of Brazil from 1942 to 1986 and again between 1990 and 1993. The name refers to the constellation of the Southern Cross, known in Brazil as Cruzeiro do Sul, or simply Cruzeiro ....
, a sum extremely high for the time. In addition to the station's license, the purchase also included some equipments, among them cameras, a tower and a transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...
. The transmission system was installed at the corner of Consolação street with Avenida Paulista
Avenida Paulista
Paulista Avenue is one of the most important avenues in São Paulo, Brazil...
, the studios were set on Avenida Adolfo Pinheiro, and the station's commercial and administrative center in downtown.