Synchronica plc is a public listed software vendor that develops and markets mobile push email and synchronization solutions, as well as mobile messaging solutions targeted at mobile network operators and device manufacturers.

Synchronica is headquartered in Tunbridge Wells, UK, and also maintains development centres in Berlin

Berlin

Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

, Madrid

Madrid

Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...

 and Manila

Manila

Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...

, in addition to regional presence in the USA, Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

 and Dubai

Dubai

Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

.

Synchronica is one of the industry's principal users of open industry standards, and their products support the relevant standards developed by the Open Mobile Alliance

Open Mobile Alliance

The Open Mobile Alliance is a standards body which develops open standards for the mobile phone industry.- Principles :Mission: To provide interoperable service enablers working across countries, operators and mobile terminals....

 (OMA). In 2004, Synchronica became the first company to deploy a live installation of a SyncML

SyncML

SyncML is the former name for a platform-independent information synchronization standard. The project is currently referred to as Open Mobile Alliance Data Synchronization and Device Management...

 device management (now OMA DM) server in a carrier-grade environment, with Siemens

Siemens

Siemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...

 Mobile AG.

Products include the mobile push email and synchronization solution Mobile Gateway, and a mobile data back and restore solution, Mobile Backup. In 2009, Synchronica announced that it will supply its Mobile Gateway product in a new strategic collaboration with an original equipment manufacturer (OEM), and a 'major' mobile device distributor. Under the agreement, the three partners will develop and market a low cost mobile phone that will have built-in mobile email supplied by Synchronica. This mobile phone was launched on on 10 February 2010. Known as the MessagePhone, it is a white label product

White label product

A white label product or service is a product or service produced by one company that other companies rebrand to make it appear as if they made it.-History:...

 that is targeted primarily to mobile operators in the emerging markets of Latin America, Africa and Asia.

History

Synchronica Software GmbH was founded in 2004, specializing in open industry standards-based synchronization and device management solutions for the mobile industry. In 2005, Synchronica was acquired by AIM listed infrastructure consultancy DAT Group, headquartered in the village of Bodiam

Bodiam

Bodiam is a small village and civil parish in East Sussex, England, in the valley of the River Rother near to the villages of Sandhurst and Ewhurst Green. It is home to Bodiam Castle, a small range of houses, a pub opposite Bodiam Castle, and a restaurant...

 in East Sussex

Sussex

Sussex , from the Old English Sūþsēaxe , is an historic county in South East England corresponding roughly in area to the ancient Kingdom of Sussex. It is bounded on the north by Surrey, east by Kent, south by the English Channel, and west by Hampshire, and is divided for local government into West...

. Later that year, the newly created group company underwent a management restructuring and rebranding to Synchronica plc. The orientation of the company turned from a project to a product focus, and this strategy remains in place today. In 2006, Synchronica moved headquarters from Bodiam to the historic town of Royal Tunbridge Wells

Royal Tunbridge Wells

Royal Tunbridge Wells is a town in west Kent, England, about south-east of central London by road, by rail. The town is close to the border of the county of East Sussex...

 in Kent

Kent

Kent is a county in southeast England, and is one of the home counties. It borders East Sussex, Surrey and Greater London and has a defined boundary with Essex in the middle of the Thames Estuary. The ceremonial county boundaries of Kent include the shire county of Kent and the unitary borough of...

.

Acquisitions

Synchronica has engaged in several strategic acquisitions, in an effort to bolster their competitive position in the fiercely contested mobile messaging market.

In November 2007, Synchronica acquired the assets and intellectual property of the US-based mobile email specialist GoodServer whose email enablement and integration technology was already a key part of Synchronica’s Mobile Gateway product.

Another key deal, which was completed in September 2008, was the acquisition of AxisMobile Limited. AxisMobile Limited was the operating subsidiary of Synchronica’s competitor, AxisMobile plc. AxisMobile developed a number of email technologies suitable for the consumer mass-market, and this intellectual property is now fully owned by Synchronica, who have integrated it into their Mobile Gateway product.

In March 2010, Synchronica agreed to acquire the OMA Instant Messaging and Presence Service business, reseller agreements, and existing worldwide mobile operator customer base, of the Instant Messaging

Instant messaging

Instant Messaging is a form of real-time direct text-based chatting communication in push mode between two or more people using personal computers or other devices, along with shared clients. The user's text is conveyed over a network, such as the Internet...

 developer Colibria AS. Synchroica will continue to develop, market, and support Colibria's IM technology as a stand-alone product, while also integrating it into Mobile Gateway, and pre-installing it onto the MessagePhone. In September of the same year, Synchronica acquired its Canadian mobile email rival, iseemedia Inc. As part of the deal, Synchronica acquired iseemedia's patent-pending document streaming technology, as well as contracts with three large mobile operators in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 and South-East Asia.

In February 2011, Synchronica acquired the assets of instant messaging vendor Neustar

NeuStar

Neustar, Inc. is a provider of clearinghouse and directory services to the global communications and Internet industries.-History:Neustar was incorporated in Delaware in 1998. It started as a business unit within Lockheed Martin Corporation...

NGM including product, intellectual property and eleven customer contracts with international mobile operators and two tier-1 device manufacturers.

Ownership

As at May 2010, Synchronica's ownership is principally in the hands of institutional investors, with investment firm Lanstead Partners being the largest shareholder, owning around 12% of the available shares.

External links

• http://www.synchronica.com/
• http://www.devicemanagementforum.org/
• http://www.openmobilealliance.org/
• http://www.lemonadeformobiles.com/