Syco
Encyclopedia
Syco Entertainment, often known as simply Syco (and stylised as SYCO), is a global joint venture between Simon Cowell
and Sony Music Entertainment
focused on the production and exploitation of music, television, film and digital content. It employs a staff of more than 30 in offices in London
and Los Angeles
and manages a string of high profile television and music brands through partnerships with Sony Music labels and its TV production partner, Fremantle Media. Cowell and Sony Music Entertainment each own 50% of the business which is looking to grow its global portfolio of music and television brands over the next few years. Charles Garland, the former chief executive of Crystal Entertainment and chief operator of Simon Fuller
's 19 Entertainment
is Chief Operating Officer, responsible for the day-to-day operations of the company. Retail billionaire Philip Green
, who is a close friend of Cowell, serves as an advisor to the company.
, NBC
, ITV1
and ITV2
networks. Its key franchises are The X Factor
and Got Talent.
, which launched in September 2004, is currently in its eighth series
and has been the #1 show in the UK since 2008. In September 2011, Syco launched The X Factor USA
, which is currently averaging 12 million viewers and a 4.0 rating in the adults 18-49 demographic, leading FOX to nightly wins on Wednesdays and Thursdays and topping all other fall season reality competition.
Internationally, The X Factor can be seen in almost 30 countries including major markets like Germany
, Italy
, France
, the Netherlands
and Australia.
matched a series high 4.6 rating among adults 18-49 in the summer of 2011 for its sixth season
. Since launching in 2006, America's Got Talent has consistently been the most watched show of the summer in the U.S. and topped the ratings in the key adults 18-49 demographic.
Britain's Got Talent
consistently tops UK ratings when it is broadcast in April, May and June. In 2009, nearly 20 million people (one third of the UK population) tuned in to the series 3
final to see Diversity
crowned winners.
Got Talent has been even more successful internationally than The X Factor and is now on air in almost 40 countries including the key markets mentioned above and now China
.
was met with mixed reaction in the UK and ITV have hinted that it may not be renewed.. Syco were also behind American Inventor
which ran for two seasons on ABC
and the unsuccessful Celebrity Duets
on Fox. In addition to series, Syco also produce music and entertainment specials. This includes I Dreamed a Dream: The Susan Boyle Story
, which broke ratings records in the U.S. on TV Guide network and scored 10 million viewers on ITV1 in the UK. Syco also produced Take That: For the Record
when Take That
reformed and in 2010, the company produced a special episode of Piers Morgan's Life Stories, which focused on The X Factor judge Cheryl Cole
and drew the series' best ratings to date with nearly 8 million viewers..
Syco Music has offices in London
and Los Angeles
and is home to a dozen artists. Syco has the exclusive right to sign winners and finalists of The X Factor and Got Talent. Susan Boyle
's debut album, I Dreamed a Dream
, has sold over 9 million copies, making it one of the best selling releases of the last decade and Syco's most successful release to date. Between 2004 and 2009, Il Divo
achieved four multi-million selling albums and in 2007, Leona Lewis
became one of the most successful talent show winners when her debut single, "Bleeding Love
", propelled the album Spirit
to 7 million global sales .
Syco's original base is in London and it has enjoyed most success in the UK market. From 2004 to date, the label has had 22 UK #1 singles. From 2004 to the end of 2009, the label achieved 13 #1 albums. Factoring in releases under predecessor label S Records, Syco/S achieved 20 #1 albums in the 2000-2009 period, more than any other imprint in the UK, including far larger operations like Columbia Records
(17), Warner Bros. Records
(16) and Polydor Records
(14). Additionally, the label has achieved 7 top 10 U.S. albums since 2006.
In 2010, Syco began diversifying by adding producer/singer-songwriter Labrinth
, He also set up his own imprint, Odd Child, in conjunction with Syco. Savan Kotecha
, who had been writing for Syco acts for several years, also became an A&R Director and set up a joint venture, Kanani Songs . Syco also began forming closer partnerships with other Sony Music Entertainment UK labels. For the first time, Syco entered into an agreement with Columbia Records that would see them work together to launch the career of an X Factor winner - Matt Cardle
. Similar arrangements were made for Olly Murs
, Rebecca Ferguson
and Ronan Parke
, with Epic Records
and Alexandra Burke
with RCA Records
.
Syco Music is run by Sonny Takhar, a former Head of Marketing for RCA Records who has served as Managing Director of both S Records and Syco Music since their formation. Tim Byrne is Creative Director. David Gray is Senior Vice President, A&R and Mark Hardy is Marketing Director. Simon Jones is SYCO Music’s PR Consultant.
Simon Cowell
Simon Phillip Cowell is an English A&R executive, television producer, entrepreneur, and television personality. He is known in the United Kingdom and United States for his role as a talent judge on TV shows such as Pop Idol, The X Factor, Britain's Got Talent and American Idol...
and Sony Music Entertainment
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....
focused on the production and exploitation of music, television, film and digital content. It employs a staff of more than 30 in offices in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
and manages a string of high profile television and music brands through partnerships with Sony Music labels and its TV production partner, Fremantle Media. Cowell and Sony Music Entertainment each own 50% of the business which is looking to grow its global portfolio of music and television brands over the next few years. Charles Garland, the former chief executive of Crystal Entertainment and chief operator of Simon Fuller
Simon Fuller
Simon Fuller is a British artist manager, television producer and creator of the Idol franchise, first seen as Pop Idol in the UK. Fuller is also the co-creator and executive producer of the Fox TV reality show So You Think You Can Dance and other U.S...
's 19 Entertainment
19 Entertainment
19 Entertainment, based in Los Angeles, United States, is a creator and producer of entertainment properties based around the areas of Music and Television / Film, including American Idol in the United States, Pop Idol in the United Kingdom as well as versions of the Idol series in more than...
is Chief Operating Officer, responsible for the day-to-day operations of the company. Retail billionaire Philip Green
Philip Green
Sir Philip Green is a British businessman. Green was born into a Jewish family in 1952, beginning as a businessman at the age of 15. The first and last quoted company Green took lead of was "Amber Day", from which he stepped down as CEO and Chairman in 1992...
, who is a close friend of Cowell, serves as an advisor to the company.
Syco TV
Syco Television, often shortened to Syco TV (and stylised as SYCOtv), primarily operates in the UK and U.S. where, in 2011, it produces around 200 hours of primetime television for FOXFox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, ITV1
ITV1
ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...
and ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...
networks. Its key franchises are The X Factor
The X Factor (TV series)
The X Factor is a television talent show franchise originating in the United Kingdom, where it was devised as a replacement for Pop Idol. It is a singing competition, now held in various countries, which pits contestants against each other. These contestants are aspiring pop singers drawn from...
and Got Talent.
The X Factor
The X FactorThe X Factor (UK)
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...
, which launched in September 2004, is currently in its eighth series
The X Factor (UK series 8)
The X Factor is a British television music competition to find new singing talent. The eighth series began airing on ITV on 20 August 2011. Louis Walsh is the only judge from the previous series to return, as the other three, Simon Cowell, Dannii Minogue and Cheryl Cole, all left to join other...
and has been the #1 show in the UK since 2008. In September 2011, Syco launched The X Factor USA
The X Factor (U.S.)
The X Factor is an American television music competition to find new singing talent. The show is produced by creator Simon Cowell's company SYCOtv. It premiered on September 21, 2011 on Fox....
, which is currently averaging 12 million viewers and a 4.0 rating in the adults 18-49 demographic, leading FOX to nightly wins on Wednesdays and Thursdays and topping all other fall season reality competition.
Internationally, The X Factor can be seen in almost 30 countries including major markets like Germany
X Factor (Germany)
X Factor is the German version of The X Factor, a show originating from the United Kingdom. It is a television music talent show contested by aspiring pop singers drawn from public auditions....
, Italy
X Factor (Italy)
X Factor is a successful TV show airing on prime time in Italy. The singing competition is the Italian version of The X Factor franchise...
, France
X Factor (France)
X Factor is a French television music talent show to find new singing talent after public auditions, intermediate tests, and live shows.The first series was broadcast on Mondays, from September to December 2009, on W9 and RTL-TVI ....
, the Netherlands
X Factor (Netherlands)
X Factor is a Dutch television music talent show contested by aspiring pop singers drawn from public auditions. It is shown Friday evenings on the RTL4 Network in the Netherlands. The first series of the show aired from October 2006 through to February 2007, while the second series of the show...
and Australia.
Got Talent
America's Got TalentAmerica's Got Talent
America's Got Talent is an American reality television series on the NBC television network, and part of the global British Got Talent franchise. It is a talent show that features singers, dancers, magicians, comedians, and other performers of all ages competing for the advertised top prize of...
matched a series high 4.6 rating among adults 18-49 in the summer of 2011 for its sixth season
America's Got Talent (season 6)
The sixth season of America's Got Talent, a reality television series, premiered on May 31, 2011 on NBC. On September 14, 2011, Landau Eugene Murphy, Jr...
. Since launching in 2006, America's Got Talent has consistently been the most watched show of the summer in the U.S. and topped the ratings in the key adults 18-49 demographic.
Britain's Got Talent
Britain's Got Talent
Britain's Got Talent is a British television talent show competition which started in June 2007 and originated from the Got Talent series. The show is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on ITV in Britain and TV3 in Ireland...
consistently tops UK ratings when it is broadcast in April, May and June. In 2009, nearly 20 million people (one third of the UK population) tuned in to the series 3
Britain's Got Talent (series 3)
The 2009 series of Britain's Got Talent was the third series of the programme. It began airing on ITV on 11 April. The 2009 panel of judges consisted of Simon Cowell, Amanda Holden and Piers Morgan...
final to see Diversity
Diversity (dance troupe)
Diversity are an English street dance troupe based in London. They are best known for winning the third series of Britain's Got Talent, famously beating Susan Boyle in the live final. They also won the Families United Positive Role Models at the Spirit of London Awards. The group, initially known...
crowned winners.
Got Talent has been even more successful internationally than The X Factor and is now on air in almost 40 countries including the key markets mentioned above and now China
China's Got Talent
China's Got Talent is a British-owned Chinese reality television series on Dragon TV and a part of the Got Talent franchise, hosted by Cheng Lei. It is a talent show that features all different kinds of performances of all ages competing for performing contract with Fremantle Media and Sony Music...
.
Other shows
Syco produces other shows outside its key brands. In 2011, new series Red or Black?Red or Black?
Red or Black? is a British television game show that is broadcast on ITV. In each round the contestants chose red or black, with those that chose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires...
was met with mixed reaction in the UK and ITV have hinted that it may not be renewed.. Syco were also behind American Inventor
American Inventor
American Inventor is a reality television series based on a competition to be named America's best inventor. It was conceived by UK entrepreneur Peter Jones, who appears on the British version of the somewhat similar programme Dragons' Den, a format originated in Japan where it is owned by Sony....
which ran for two seasons on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
and the unsuccessful Celebrity Duets
Celebrity Duets
Celebrity Duets was an American reality television show of the progressive game-show type, which combined celebrities of different backgrounds with professional singers in a weekly elimination competition....
on Fox. In addition to series, Syco also produce music and entertainment specials. This includes I Dreamed a Dream: The Susan Boyle Story
I Dreamed a Dream: The Susan Boyle Story
I Dreamed a Dream: The Susan Boyle Story was a one-off television special, starring Scottish singer Susan Boyle, produced for ITV, that aired on 13 December 2009 in the United Kingdom, reflecting the success that Susan Boyle has had since appearing on UK talent show Britain's Got Talent and since...
, which broke ratings records in the U.S. on TV Guide network and scored 10 million viewers on ITV1 in the UK. Syco also produced Take That: For the Record
Take That: For the Record
Take That: For The Record is a television documentary about the British boyband Take That. It was originally screened in 2005, a decade after the group had originally split up.- Release Information :...
when Take That
Take That
Take That are a British five-piece vocal pop group comprising Gary Barlow, Howard Donald, Jason Orange, Mark Owen and Robbie Williams. Barlow acts as the lead singer and primary songwriter...
reformed and in 2010, the company produced a special episode of Piers Morgan's Life Stories, which focused on The X Factor judge Cheryl Cole
Cheryl Cole
Cheryl Ann Cole is an English pop and R&B recording artist, songwriter, dancer, actress and model. She rose to fame in late 2002 when she auditioned for the reality television show Popstars: The Rivals on ITV. The programme announced that Cole had won a place as a member of the girl group, Girls...
and drew the series' best ratings to date with nearly 8 million viewers..
Current productions
- The X FactorThe X Factor (UK)The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date...
(2004–present) - The Xtra Factor (2004–present)
- America's Got TalentAmerica's Got TalentAmerica's Got Talent is an American reality television series on the NBC television network, and part of the global British Got Talent franchise. It is a talent show that features singers, dancers, magicians, comedians, and other performers of all ages competing for the advertised top prize of...
(2006–present) - Britain's Got TalentBritain's Got TalentBritain's Got Talent is a British television talent show competition which started in June 2007 and originated from the Got Talent series. The show is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on ITV in Britain and TV3 in Ireland...
(2007–present) - Britain's Got More Talent (2007–present)
- Piers Morgan's Life StoriesPiers Morgan's Life StoriesPiers Morgan's Life Stories, also known as Life Stories, is a British television chat show presented by journalist Piers Morgan. Filmed in front of a studio audience, each programme is devoted to one special celebrity guest. The interviews are intimate, in-depth and emotionally-charged as Piers...
(Special episodes, 2010–present) - Red or Black?Red or Black?Red or Black? is a British television game show that is broadcast on ITV. In each round the contestants chose red or black, with those that chose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires...
(2011–present) - The X Factor USAThe X Factor (U.S.)The X Factor is an American television music competition to find new singing talent. The show is produced by creator Simon Cowell's company SYCOtv. It premiered on September 21, 2011 on Fox....
(2011–present)
Syco Music
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
and is home to a dozen artists. Syco has the exclusive right to sign winners and finalists of The X Factor and Got Talent. Susan Boyle
Susan Boyle
Susan Magdalane Boyle is a Scottish singer who came to international public attention when she appeared as a contestant on the TV programme Britain's Got Talent on 11 April 2009, singing "I Dreamed a Dream" from ...
's debut album, I Dreamed a Dream
I Dreamed a Dream
"I Dreamed a Dream" is a song from the musical Les Misérables. It is a solo that is sung by the character Fantine during the first act. The music is by Claude-Michel Schönberg, with orchestrations by John Cameron...
, has sold over 9 million copies, making it one of the best selling releases of the last decade and Syco's most successful release to date. Between 2004 and 2009, Il Divo
Il Divo
Il Divo is a multinational operatic pop vocal group created by music manager, executive, and reality TV star Simon Cowell. Formed in the United Kingdom, they are also signed to Cowell's record label, Syco Music...
achieved four multi-million selling albums and in 2007, Leona Lewis
Leona Lewis
Leona Louise Lewis is a British singer and songwriter. Lewis first came to prominence in 2006 when she won the third series of the British television series The X Factor....
became one of the most successful talent show winners when her debut single, "Bleeding Love
Bleeding Love
"Bleeding Love" is a pop/R&B ballad co-written by Jesse McCartney and Ryan Tedder and produced by Tedder for British singer Leona Lewis's debut album, Spirit. The song is the album's lead single , released in the United Kingdom and Ireland in October 2007...
", propelled the album Spirit
Spirit (Leona Lewis album)
Spirit is the debut album by British singer Leona Lewis, released by Syco Music in November 2007 in the United Kingdom and Ireland, followed by a worldwide release during early 2008...
to 7 million global sales .
Syco's original base is in London and it has enjoyed most success in the UK market. From 2004 to date, the label has had 22 UK #1 singles. From 2004 to the end of 2009, the label achieved 13 #1 albums. Factoring in releases under predecessor label S Records, Syco/S achieved 20 #1 albums in the 2000-2009 period, more than any other imprint in the UK, including far larger operations like Columbia Records
Columbia Records
Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...
(17), Warner Bros. Records
Warner Bros. Records
Warner Bros. Records Inc. is an American record label. It was the foundation label of the present-day Warner Music Group, and now operates as a wholly owned subsidiary of that corporation. It maintains a close relationship with its former parent, Warner Bros. Pictures, although the two companies...
(16) and Polydor Records
Polydor Records
Polydor is a record label owned by Universal Music Group, headquartered in the United Kingdom.-Beginnings:Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used as an export label in 1924, the British and German branches of the Gramophone...
(14). Additionally, the label has achieved 7 top 10 U.S. albums since 2006.
In 2010, Syco began diversifying by adding producer/singer-songwriter Labrinth
Labrinth
Timothy McKenzie , better known by his stage name Labrinth, is an English singer-songwriter and record producer. McKenzie is signed to Simon Cowell's record label Syco, becoming the first non-talent show signing in six years...
, He also set up his own imprint, Odd Child, in conjunction with Syco. Savan Kotecha
Savan Kotecha
Savan Kotecha is an American songwriter and vocal producer from Austin, Texas of Indian descent. Kotecha has sold over 60 million records with artists such as Usher, Enrique Iglesias, Carrie Underwood, Britney Spears, One Direction and Celine Dion...
, who had been writing for Syco acts for several years, also became an A&R Director and set up a joint venture, Kanani Songs . Syco also began forming closer partnerships with other Sony Music Entertainment UK labels. For the first time, Syco entered into an agreement with Columbia Records that would see them work together to launch the career of an X Factor winner - Matt Cardle
Matt Cardle
Matthew Sheridan "Matt" Cardle is an English singer-songwriter and guitarist who rose to fame after winning the seventh series of The X Factor in 2010. He received a £1 million recording contract with Syco Music by winning, and his debut number one single "When We Collide" was released immediately...
. Similar arrangements were made for Olly Murs
Olly Murs
Oliver Stanley "Olly" Murs is an English singer-songwriter and TV presenter. Murs rose to fame after being the runner-up on the sixth series of The X Factor...
, Rebecca Ferguson
Rebecca Ferguson
Rebecca Ferguson is a Swedish actress and model of British descent. She is a blood relative Sarah, Duchess of York. She is best known for playing the lead role in the soap opera Nya tider...
and Ronan Parke
Ronan Parke
Ronan David Parke is an English singer from Poringland, Norfolk, UK who came runner-up in the fifth series of ITV show Britain's Got Talent, despite being the bookies' favorite to win. After the show, it was reported that Ronan had signed a joint record deal with Sony Music...
, with Epic Records
Epic Records
Epic Records is an American record label, owned by Sony Music Entertainment. Though it was originally conceived as a jazz imprint, it has since expanded to represent various genres. L.A...
and Alexandra Burke
Alexandra Burke
Alexandra Imelda Cecelia Ewen Burke is a British R&B and pop recording artist who rose to fame after winning the fifth series of British television series The X Factor in 2008...
with RCA Records
RCA Records
RCA Records is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America , which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.RCA's Canadian unit is Sony's oldest label...
.
Syco Music is run by Sonny Takhar, a former Head of Marketing for RCA Records who has served as Managing Director of both S Records and Syco Music since their formation. Tim Byrne is Creative Director. David Gray is Senior Vice President, A&R and Mark Hardy is Marketing Director. Simon Jones is SYCO Music’s PR Consultant.
Current artists
- Susan BoyleSusan BoyleSusan Magdalane Boyle is a Scottish singer who came to international public attention when she appeared as a contestant on the TV programme Britain's Got Talent on 11 April 2009, singing "I Dreamed a Dream" from ...
(joint U.S. deal with Columbia RecordsColumbia RecordsColumbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...
); - Alexandra BurkeAlexandra BurkeAlexandra Imelda Cecelia Ewen Burke is a British R&B and pop recording artist who rose to fame after winning the fifth series of British television series The X Factor in 2008...
(joint UK deal with RCA Records, joint U.S. deal with Epic RecordsEpic RecordsEpic Records is an American record label, owned by Sony Music Entertainment. Though it was originally conceived as a jazz imprint, it has since expanded to represent various genres. L.A...
) - Matt CardleMatt CardleMatthew Sheridan "Matt" Cardle is an English singer-songwriter and guitarist who rose to fame after winning the seventh series of The X Factor in 2010. He received a £1 million recording contract with Syco Music by winning, and his debut number one single "When We Collide" was released immediately...
(joint UK deal with Columbia Records) - Il DivoIl DivoIl Divo is a multinational operatic pop vocal group created by music manager, executive, and reality TV star Simon Cowell. Formed in the United Kingdom, they are also signed to Cowell's record label, Syco Music...
(joint U.S. deal with Columbia Records) - Jackie EvanchoJackie EvanchoJacqueline Marie "Jackie" Evancho is an American child singer described as a classical crossover artist. After entering some talent competitions, issuing an independent album, Prelude to a Dream, and attracting interest on YouTube, she gained wider popularity in 2010 with her performances in the...
(joint U.S. deal with Columbia Records) - Rebecca FergusonRebecca Ferguson (singer)Rebecca Ferguson is an English singer-songwriter born in Liverpool, who became notable as the runner-up of the seventh series of The X Factor to Matt Cardle in 2010. She released her debut single "Nothing Real but Love" on 20 November 2011...
(joint UK deal with Epic Records) - LabrinthLabrinthTimothy McKenzie , better known by his stage name Labrinth, is an English singer-songwriter and record producer. McKenzie is signed to Simon Cowell's record label Syco, becoming the first non-talent show signing in six years...
- Leona LewisLeona LewisLeona Louise Lewis is a British singer and songwriter. Lewis first came to prominence in 2006 when she won the third series of the British television series The X Factor....
(joint U.S. deal with RCA RecordsRCA RecordsRCA Records is one of the flagship labels of Sony Music Entertainment. The RCA initials stand for Radio Corporation of America , which was the parent corporation from 1929 to 1985 and a partner from 1985 to 1986.RCA's Canadian unit is Sony's oldest label...
) - Cher LloydCher LloydCher Lloyd is a British singer and rapper from Malvern, Worcestershire. Lloyd rose to fame in 2010 when she participated in reality TV series The X Factor, to which she finished in fourth place. Shortly afterwards, Lloyd was signed by Simon Cowell to Sony Records subsidary SyCo Music, releasing...
- Jai McDowallJai McDowallJai McDowall is a Scottish singer who won the fifth series of Britain's Got Talent in June 2011. As the winner, he received £100,000 and will perform at the 2011 Royal Variety Performance...
(joint UK deal with Sony Music) - Olly MursOlly MursOliver Stanley "Olly" Murs is an English singer-songwriter and TV presenter. Murs rose to fame after being the runner-up on the sixth series of The X Factor...
(joint UK deal with Epic Records) - One DirectionOne DirectionOne Direction are a British-Irish boy band, consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. They finished third on the seventh series of The X Factor. Following The X Factor, the group signed a record contract with Syco Music.One Direction's debut single...
(joint U.S deal with Columbia Records) - Ronan ParkeRonan ParkeRonan David Parke is an English singer from Poringland, Norfolk, UK who came runner-up in the fifth series of ITV show Britain's Got Talent, despite being the bookies' favorite to win. After the show, it was reported that Ronan had signed a joint record deal with Sony Music...
(joint UK deal with Epic Records)