Strawberry generation
Encyclopedia
Strawberry generation is a Chinese language
Chinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...

 neologism for Taiwanese people
Taiwanese people
Taiwanese people may refer to individuals who either claim or are imputed cultural identity focused on the island of Taiwan and/or Taiwan Area which have been governed by the Republic of China since 1945...

 born between 1981 and 1991 who "bruise easily" like strawberries -- meaning they can't withstand social pressure or work hard
Work ethic
Work ethic is a set of values based on hard work and diligence. It is also a belief in the moral benefit of work and its ability to enhance character. An example would be the Protestant work ethic...

 like their parents' generation; the term refers to people who are insubordinate, spoiled, selfish
Selfishness
Selfishness denotes an excessive or exclusive concern with oneself, and as such it exceeds mere self interest or self concern. Insofar as a decision maker knowingly burdens or harms others for personal gain, the decision is selfish. In contrast, self-interest is more general...

, arrogant
Hubris
Hubris , also hybris, means extreme haughtiness, pride or arrogance. Hubris often indicates a loss of contact with reality and an overestimation of one's own competence or capabilities, especially when the person exhibiting it is in a position of power....

, and sluggish in work
Laziness
Laziness is a disinclination to activity or exertion despite having the ability to do so. It is often used as a pejorative; related terms for a person seen to be lazy include couch potato, slacker, and bludger....

.

Persons from this generation have grown up being overprotected by their parents
Helicopter parent
Helicopter parent is a colloquial, early 21st-century term for a parent who pays extremely close attention to his or her child's or children's experiences and problems, particularly at educational institutions. The term was originally coined by Foster W. Cline, M.D. and Jim Fay in their 1990 book...

 and in an environment of economic prosperity
Economy of Taiwan
Taiwan has a developed capitalist economy that ranks as the 19th largest in the world by Purchasing power parity and 24th in nominal GDP of investment and foreign trade by the Republic of China government which governs Taiwan. In keeping with this trend, most large government-owned banks and...

, in a similar manner to how strawberries are grown in protected greenhouse
Greenhouse
A greenhouse is a building in which plants are grown. These structures range in size from small sheds to very large buildings...

s and command a higher price compared to other fruits.

The term is starting to gain prominence in the East Asian press, as it could be a way to designate a rising demographic or psychographic
Psychographic
In the fields of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables...

 in terms of consumer behavior. The Strawberry Generation, like the Post-80s
Post-80s
The Post-80s is a colloquial term which refers to the generation whose members were born between 1980 to 1989 in Mainland China after the introduction of the One-child policy.-Etymology:...

 of China, could be the Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

n counterpart of the North American and Western European Generation Y
Generation Y
Generation Y, also known as the Millennial Generation , Generation Next, Net Generation, or Echo Boomers, describes the demographic cohort following Generation X. There are no precise dates for when the Millennial generation starts and ends, and commentators have used birth dates ranging somewhere...

.

Ironic use

In an ironic
Irony
Irony is a rhetorical device, literary technique, or situation in which there is a sharp incongruity or discordance that goes beyond the simple and evident intention of words or actions...

 reference to the term, a 2008 student-led political movement in Taiwan called themselves "The Wild Strawberries"
Wild Strawberry student movement
The Wild Strawberry student movement is a protest movement in Taiwan begun on November 6, 2008 after the visit of China's ARATS chairman Chen Yunlin to the island. Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag and the playing of Taiwanese songs...

. This movement was in response to the visit of China's
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 ARATS
Association for Relations Across the Taiwan Straits
The Association for Relations Across the Taiwan Straits is an organization set up by the People's Republic of China for handling technical or business matters with the Republic of China ....

 chairman Chen Yunlin
Chen Yunlin
Chen Yunlin is the current chairman of the Association for Relations Across the Taiwan Straits , the body responsible for negotiations with Taiwan in the People's Republic of China.-Biography:...

 to the island. Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag
Flag of the Republic of China
The Flag of the Republic of China is red with a navy blue canton bearing a white sun with 12 triangular rays. In Chinese, the flag is commonly described as Blue Sky, White Sun, and a Wholly Red Earth to reflect its attributes....

 and the playing of Taiwanese songs. This prompted a group of 400 students in Taipei
Taipei
Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...

, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

 to begin a sit-in
Sit-in
A sit-in or sit-down is a form of protest that involves occupying seats or sitting down on the floor of an establishment.-Process:In a sit-in, protesters remain until they are evicted, usually by force, or arrested, or until their requests have been met...

 in front of the Executive Yuan
Executive Yuan
The Executive Yuan is the executive branch of the government of the Republic of China , commonly known as "Taiwan".-Organization and structure:...

 in protest of Taiwan's Parade and Assembly Law (集會遊行法).

See also

  • After-eighty generation
  • Helicopter parent
    Helicopter parent
    Helicopter parent is a colloquial, early 21st-century term for a parent who pays extremely close attention to his or her child's or children's experiences and problems, particularly at educational institutions. The term was originally coined by Foster W. Cline, M.D. and Jim Fay in their 1990 book...

  • Kyoiku mama
    Kyoiku mama
    The Japanese pejorative term "kyōiku mama" translates literally as "education mother". The kyōiku mama is a stereotyped figure in modern Japanese society portrayed as a mother who relentlessly drives her child to study, to the detriment of the child's social and physical development, and emotional...

  • Wild Strawberry student movement
    Wild Strawberry student movement
    The Wild Strawberry student movement is a protest movement in Taiwan begun on November 6, 2008 after the visit of China's ARATS chairman Chen Yunlin to the island. Police actions on protests aimed at Chen suppressed the display of Taiwan's national flag and the playing of Taiwanese songs...

  • Twixter
    Twixter
    Twixter is a neologism that describes a new generation of Americans who are trapped, in a sense, betwixt adolescence and adulthood. This Western neologism is somewhat analogous to the Japanese term parasite single.-Behavior:...

  • Boomerang generation
    Boomerang Generation
    Boomerang Generation is one of several terms applied to the current generation of young adults in Western culture. They are so named for the frequency with which they choose to cohabitate with their parents after a brief period of living on their own–thus boomeranging back to their place of origin...

  • Gap year
    Gap year
    An expression or phrase that is associated with taking time out to travel in between life stages. It is also known as sabbatical, time off and time out that refers to a period of time in which students disengage from curricular education and undertake non curricular activities, such as travel or...

  • Parasite single
  • Freeter
  • Hikikomori
    Hikikomori
    is a Japanese term to refer to the phenomenon of reclusive people who have chosen to withdraw from social life, often seeking extreme degrees of isolation and confinement because of various personal and social factors in their lives...

  • NEET
    NEET
    NEET is a government acronym for people currently "not in education, employment, or training". It was first used in the United Kingdom but its use has spread to other countries, including Japan, China, and South Korea...

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