Steve Golin
Encyclopedia
Steve Golin is the founder and CEO of Anonymous Content LLP, a multimedia development, production and talent management company and co-founder and former CEO of Propaganda Films
Propaganda Films
Propaganda Films was a prolific and successful music video and film production company founded in 1983 by producers Steve Golin and Sigurjón Sighvatsson and directors David Fincher, Nigel Dick, Greg Gold and Dominic Sena...

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Propaganda Films

Golin and partner Joni Sighvatsson launched Propaganda Films, a talent management and advertising and video-production company, in 1986. They built Propaganda into the largest music video and commercial production company in the world, winning more MTV Video Awards and Cannes Palme d'Or
Palme d'Or
The Palme d'Or is the highest prize awarded at the Cannes Film Festival and is presented to the director of the best feature film of the official competition. It was introduced in 1955 by the organising committee. From 1939 to 1954, the highest prize was the Grand Prix du Festival International du...

 Awards than any other company and quickly became a home for the most sought-after young music video and commercial directors. One of its first discoveries was David Fincher
David Fincher
David Andrew Leo Fincher is an American film and music video director. Known for his dark and stylish thrillers, such as Seven , The Game , Fight Club , Panic Room , and Zodiac , Fincher received Academy Award nominations for Best Director for his 2008 film The Curious Case of Benjamin Button and...

, then an unknown video director. Not long afterward, a young filmmaker showed up with a reel containing a Donny Osmond video and a spec Coke commercial. Golin watched the clips and told Michael Bay
Michael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...

, "Nice to meet you. You're hired." After seeing a couple of skateboard videos he liked, Golin brought Spike Jonze
Spike Jonze
Spike Jonze is an American director, producer and actor, whose work includes music videos, commercials, film and television...

 into the fold. Other discoveries included Antoine Fuqua
Antoine Fuqua
Antoine Fuqua is an American film director. He directed the film Training Day as well as Tears of the Sun, King Arthur, Shooter and Brooklyn's Finest...

, Gore Verbinski
Gore Verbinski
Gregor "Gore" Verbinski is an American film director, writer and musician. He is best known for directing the films The Ring, Pirates of the Caribbean, and Rango.-Early life:...

, and Alex Proyas
Alex Proyas
Alexander "Alex" Proyas is a Australian film director, screenwriter, and producer. He is best known for directing such films as The Crow, Dark City, I, Robot and Knowing. He is known for employing a stylish photographic techniques in his films, with dark overtones usually in a post-apocalyptic...

. Golin and Sighvatsson sold the company to Polygram. But when Polygram was sold to Seagram in 1998, Golin lost control of the company and exited in 1999.

Anonymous Content

Golin's new company Anonymous Content, located in Culver City, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, was launched in early 2000. Golin has guided the company's commercial division to become one of the top commercial production entities in the industry, producing spots and campaigns for Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Intel, Citibank
Citibank
Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York...

, United Airlines
United Airlines
United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees (which includes the entire holding company United Continental...

, Ford, Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....

, Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

, Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

 and others. Its music video division, which earned Best New Artist Clip (Hard Rock category) at the 2000 Billboard Music Video Awards for A Perfect Circle
A Perfect Circle
A Perfect Circle is an American rock supergroup formed in 1999 by guitarist Billy Howerdel and Tool vocalist Maynard James Keenan. The original incarnation of the band also included Paz Lenchantin on bass, Troy Van Leeuwen on guitar, and Tim Alexander on drums...

's "Judith
Judith (song)
"Judith" is a song by American rock band A Perfect Circle. It was released as the first single from their debut album Mer de Noms. The single was released as a 1-track Compact Disc single in North America, and a 4-track single on both disc and vinyl format in Australia.-Structure:During an...

", directed by David Fincher
David Fincher
David Andrew Leo Fincher is an American film and music video director. Known for his dark and stylish thrillers, such as Seven , The Game , Fight Club , Panic Room , and Zodiac , Fincher received Academy Award nominations for Best Director for his 2008 film The Curious Case of Benjamin Button and...

, has also produced projects for the Wallflowers, Third Eye Blind
Third Eye Blind
Third Eye Blind is an American alternative rock band formed in the early 1990s in San Francisco. The songwriting duo of Kevin Cadogan and Stephan Jenkins signed the band's first major label recording contract with Elektra records in 1996 resulting in two multi platinum albums. The band's lineup...

, Smashmouth
Smashmouth
Smashmouth was a band formed by guitarist Steve "Smash Mouth" Pedersen, who was also in another band called Slowdown Virginia from Omaha, Nebraska at the time. He recruited bassist Bart Volkmer and drummer Clint Schnase...

, Filter
Filter (band)
Filter is a rock group formed in 1993 in Cleveland by singer Richard Patrick and guitarist/programmer Brian Liesegang. Filter has released five studio albums, the most recent being The Trouble with Angels, which was released on August 17, 2010....

 and Cypress Hill
Cypress Hill
Cypress Hill is an American hip hop group from South Gate, California. Cypress Hill was the first Latino hip-hop group to have platinum and multi-platinum albums, selling over 18 million albums worldwide...

, among other artists. Under Golin's leadership, the company's management division has grown to represent more than 50 writers, directors and actors. Fincher also worked with the company to produce the "The Hire", a series of adverts for BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

, which were only available online.

Golin has also produced a number of feature films, some of which were produced through Anonymous Content and others through Propaganda Films. These include Michel Gondry
Michel Gondry
Michel Gondry is an Academy Award winning filmmaker, whose works include being a commercial director, music video director, and a screenwriter. He is noted for his inventive visual style and manipulation of mise en scène. - Life and career :...

's Eternal Sunshine of the Spotless Mind
Eternal Sunshine of the Spotless Mind
Eternal Sunshine of the Spotless Mind is a 2004 American romantic science fiction film about an estranged couple who have each other erased from their memories, scripted by Charlie Kaufman and directed by the French director, Michel Gondry. The film uses elements of science fiction, psychological...

, Spike Jonze
Spike Jonze
Spike Jonze is an American director, producer and actor, whose work includes music videos, commercials, film and television...

's Being John Malkovich
Being John Malkovich
Being John Malkovich is a 1999 American black comedy-fantasy film written by Charlie Kaufman and directed by Spike Jonze. It stars John Cusack, Cameron Diaz, Catherine Keener, and John Malkovich, who plays a fictional version of himself...

, David Fincher
David Fincher
David Andrew Leo Fincher is an American film and music video director. Known for his dark and stylish thrillers, such as Seven , The Game , Fight Club , Panic Room , and Zodiac , Fincher received Academy Award nominations for Best Director for his 2008 film The Curious Case of Benjamin Button and...

's The Game
The Game (film)
The Game is a 1997 neo-noir psychological thriller film directed by David Fincher, starring Michael Douglas and Sean Penn, and produced by Polygram. It tells the story of an investment banker who is given a mysterious gift: participation in a game that integrates in strange ways with his life...

, Alejandro González Iñárritu
Alejandro González Iñárritu
Alejandro González Iñárritu is a Mexican film director.González Iñárritu is the first Mexican director to be nominated for the Academy Award for Best Director and by the DGA of America for Best Director. He is also the first and only Mexican born director to have won the Prix de la mise en scene...

's Babel
Babel (2006 film)
Babel is a 2006 international drama film directed by Alejandro González Iñárritu and written by Guillermo Arriaga, starring an ensemble cast. The multi-narrative drama completes Iñárritu's Death Trilogy, following Amores perros and 21 Grams....

and Gavin Hood
Gavin Hood
Gavin Hood is a South African filmmaker, screenwriter, producer and actor, best known for writing and directing the Academy Award-winning Foreign Language Film Tsotsi...

's Rendition
Rendition (film)
Rendition is a 2007 drama film directed by Gavin Hood and starring Reese Witherspoon, Meryl Streep, Peter Sarsgaard, Alan Arkin, Jake Gyllenhaal and Omar Metwally. It centers on the controversial CIA practice of extraordinary rendition, and is based on the true story of Khalid El-Masri who was...

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Golin received an Academy Award nomination in 2006 for Best Picture for producing Babel.
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