Stephan Dahl
Encyclopedia
Stephan Dahl is a British
academic and senior lecturer at the University of Hull
having previously taught marketing
at Middlesex University
in London
, United Kingdom
. He is an advocate of diversity marketing
.
Educated in Germany
, the United Kingdom
and Spain
, he worked for a German music station and MTV
before becoming an academic specialising in marketing communications
, especially health promotion
, social marketing
and cross-cultural communication
.
He is the author of various books and academic articles regarding the impact of culture on marketing and business, such as Intercultural Skills for Business and Culture and Transformation. Stephan Dahl is also a member of the Board of SIETAR UK.
In June 2006, Dr Dahl was ranked as the 3rd Top author in Europe on the Social Science Research Network
, and 33rd worldwide.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
academic and senior lecturer at the University of Hull
University of Hull
The University of Hull, known informally as Hull University, is an English university, founded in 1927, located in Hull, a city in the East Riding of Yorkshire...
having previously taught marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
at Middlesex University
Middlesex University
Middlesex University is a university in north London, England. It is located in the historic county boundaries of Middlesex from which it takes its name. It is one of the post-1992 universities and is a member of Million+ working group...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. He is an advocate of diversity marketing
Diversity marketing
Diversity marketing is a marketing paradigm which sees marketing as essentially an effort in communication with diverse publics...
.
Educated in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, he worked for a German music station and MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
before becoming an academic specialising in marketing communications
Marketing communications
Marketing Communications are messages and related media used to communicate with a market...
, especially health promotion
Health promotion
Health promotion has been defined by the World Health Organization's 2005 Bangkok Charter for Health Promotion in a Globalized World as "the process of enabling people to increase control over their health and its determinants, and thereby improve their health"...
, social marketing
Social marketing
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as...
and cross-cultural communication
Cross-cultural communication
Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures.- Origins :The Cold War, the United States economy...
.
He is the author of various books and academic articles regarding the impact of culture on marketing and business, such as Intercultural Skills for Business and Culture and Transformation. Stephan Dahl is also a member of the Board of SIETAR UK.
In June 2006, Dr Dahl was ranked as the 3rd Top author in Europe on the Social Science Research Network
Social Science Research Network
The Social Science Research Network is a website devoted to the rapid dissemination of scholarly research in the social sciences and humanities. SSRN is viewed as particularly strong in the fields of economics, finance, accounting, management, and law. SSRN was founded in 1994 by Michael Jensen ...
, and 33rd worldwide.